Chaing and Dholakia

Chaing and Dholakia (2014)4
the study revealed that the accessibility and the
convenience of the shopping sites create the intention in the customer to purchase or not. When
there is difficulty faced by a consumer to purchase online then the customer switch to the offline
shopping for the purchase behavior and the consumer face difficulty in offline purchasing then
they go to the online purchasing. After relating both the medium of shopping the consumer said
that the online shopping is more convenient for them and gives more satisfaction which inspires
the consumer to purchase online in the internet.
Iyer and Eastmen (2014)5
found that the population of senior who are more literate,
more knowledgeable and who are more aware of the technology and those who have a positive
behavior towards online shopping and internet are more into online shopping.
A Comparative Study between Flipkart and Amazon India (K Francis Sudhakar,
Habeeb Syed, 2016)
The internet has advanced into an all the more powerful and fundamental tool for
addressing everybody's requirements and meaningfully impacting the manner in which
individuals work. Different inventive associations have set up frameworks for taking care
of client orders, facilitating payment, client service, gathering online information, and
getting feedback by incorporating different web-based data innovations over the Internet.
These operations are referred to as e-commerce or Internet commerce. With their product
varieties and simple manner to acquire stuff, online shopping has made everything so
much easier for everyone. A critical examination of several corporate and company level
tactics of two major e-tailers, Flipkart and Amazon, has been conducted. E-commerce
difficulties, company models, finance, growth, income generation, survival strategies,
shoppers' online shopping experience, value added distinction, and product offers have all
been considered in the comparison. Both of these major players have left their mark in
India, but who will emerge as the final winner or the number one.
The analysis included all of the work flows of India's leading e-commerce giants, Flipkart
and Amazon. It has been described how they operate and how they run flawlessly in a
competitive world. It is commendable that they are thinking creatively in order to reach
an increasing number of consumers. They expanded their network as much as possible in

order to reach more and more customers. They made it easier and more pleasant for
customers to work. In this competitive market, one must take the lead and the others will
follow. We have a clear winner based on a customer study, and that is Amazon. Despite
the fact that it is a multinational corporation, it has a strong presence in India. Flipkart is
giving exceptionally intense rivalry to Amazon despite the fact that it is a new organization
when contrasted to Amazon. Maybe it takes some time to overcome, but definitely they
are doing very well in Indian e-commerce market
12
A Comparative Analysis of Customer Satisfaction between Amazon and Flipkart: A
Study Conducted in NCR Region of India (Nikita Arora, Dr. Ajay Singh, Dr. Parul
Agarwal, 2019)
E-commerce includes an online transaction. The buying and selling of products and
services through the Internet, particularly the World Wide Web, is known as electronic
commerce (e-commerce). Companies have established marketing data collecting, order
intake, customer support, Online feedback systems, and payment facilitation by
combining numerous web information management technologies via the Internet.
Researchers attempted to critically analyse the comparison of customer satisfaction ratings
between two main players, Flipkart and Amazon, in this report. In India, the two major
players have created a reputation for themselves. A customer satisfaction study conducted
by Amazon and Flipkart compares the aspects that influence customer happiness in order
to compete in the e-commerce business. This report examined Amazon and Flipkart
customer satisfaction. Primary data was gathered. A systematic questionnaire is used to
obtain 70 samples. Using SPSS Software, the data was analysed using descriptive statistics
and cross tabulations. The study's major conclusions are that most consumers are happier
with Amazon than with Flipkart.
Flipkart performs well, but not well enough. In several situations, consumers felt that the
packaging might have been improved. Alternatively, it might be large or small or costly,
or a product should be handled with caution. Some of the items, primarily apparel, arrive
with the supplier's original cover, indicating carelessness. Amazon has made an
impression on us in this regard, because whatever the goods, its packaging will, of course,
be safe.
13
A Comparative Study on Customer Satisfaction between Amazon and Flipkart with
special reference towards Coimbatore District (KL Chandramohan, M. Vadivel,
2018)
Amazon and Flipkart are two of India's most popular online buying platforms. In this
research, an attempt is made to determine consumer satisfaction with Amazon and
Flipkart. A suitable sample of 100 respondents was drawn from the Coimbatore District.
Simple percentage analysis, the chi-square test, and Friedman's ranking test were used to
assess the data. According to the findings, female clients with a high annual income are
quite happy with Amazon and Flipkart. The study also reveals that, while Amazon
provides branded and high-quality products, customers are more drawn to Flipkart's finest
services.
Online buying is one of the most appealing, generally accepted, and highly valued
purchasing trends in today's globe. The two most popular online shopping websites are
Amazon and Flipkart. People also preferred and were happy with them. Although clients
are delighted with online buying, they do confront certain issues as a result of several
technological and misleading advertising issues. This issue may be solved by educating
the customers. The study finds that, while Amazon provides branded and high-quality
items, shoppers are more drawn to Flipkart's finest services.

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Chaing and Dholakia (2014)4

the study revealed that the accessibility and the

the consumer to purchase online in the internet.

Iyer and Eastmen (2014)5

found that the population of senior who are more literate,

A Comparative Study between Flipkart and Amazon India (K Francis Sudhakar,

Habeeb Syed, 2016)

addressing everybody's requirements and meaningfully impacting the manner in which

difficulties, company models, finance, growth, income generation, survival strategies,

an increasing number of consumers. They expanded their network as much as possible in

are doing very well in Indian e-commerce market

A Comparative Analysis of Customer Satisfaction between Amazon and Flipkart: A

commerce (e-commerce). Companies have established marketing data collecting, order

intake, customer support, Online feedback systems, and payment facilitation by

combining numerous web information management technologies via the Internet.

Researchers attempted to critically analyse the comparison of customer satisfaction ratings

customer satisfaction. Primary data was gathered. A systematic questionnaire is used to

with Amazon than with Flipkart.

A Comparative Study on Customer Satisfaction between Amazon and Flipkart with

special reference towards Coimbatore District (KL Chandramohan, M. Vadivel,

research, an attempt is made to determine consumer satisfaction with Amazon and

items, shoppers are more drawn to Flipkart's finest services.

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