Communication and Globalization
Communication and Globalization
Communication and Globalization
A WRITTEN REPORT
PRESENTED TO Ms. CHRISTINE IÑEZ A. PADLAN
PANGASINAN STATE UNIVERSITY
IN PARTIAL FULFILLMENT
OF THE COURSE REQUIREMENT IN
GE-4 PURPOSIVE COMMUNICATION SEMESTER. SY 2022-2023
BY
JYL REYES
JOHN LEE DG. VALDEZ
ROBIE CLAIRE VILLARUIS
OCTOBER 5, 2022
WHAT IS GLOBALIZATION?
Meanwhile, (Lutkevich, 2021) said that Globalization is the process by which ideas,
knowledge, information, goods, and services spread worldwide. In business, the term is used in
an economic context to describe integrated economies marked by free trade, the free flow of
capital among countries, and easy access to foreign resources, including labor markets, to
maximize returns and benefit the common good. Moreover, Globalization refers to the spread of
the flow of financial products, goods, technology, information, and jobs across national borders
and cultures. In economic terms, it describes an interdependence of nations fostered through
free trade. (Fernando, 2022)
Globalization 1.0 lasted from 1800 when Columbus set sail and discovered the New
World in 1492. He says the driving force of this wave of globalization was how much muscle
participating countries had and how they deployed it. (Jim Destefani, 2021) This is the first wave
of globalization. Globalization 1.0 began before World War I and was characterized by a
historically low level of trade prices that made it feasible to purchase commodities produced
elsewhere. Government backing for this globalization was minimal. (WeForum, 2019) Driven by
nationalism and religion, this lengthy stage was characterized by how much industrial power
countries could produce and apply.
Thomas Friedman also said that the globalization 1.0, the world shrank from size “large”
to size “medium.” (Thomas Friedman,2010)
Globalization 2.0 lasted roughly from 1800 to 2000 and was Interrupted only by two
World Wars. (Josephine Gonzales,2012) In this era, the dynamic force driving change was
multinational companies. In the first half, Friedman believes global integration from 1800 to
1900 was powered by falling transportation costs that resulted from the development of the
steam engine and the railroad.
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Globalization 3.0 is known as The New Globalization, which is our current era beginning
in 2000. The personal computer, fiber-optic internet connections, and software convergence
have created a “flat world platform” that allows small groups and individuals to go global.
(Josephine Gonzales,2012) Thomas Friedman also said that the globalization 1.0, the world
shrank from size “small” to size “tiny.” This is because of information technology's impact; it has
become more progressive.
3 ASPECTS OF GLOBALIZATION
As technology advances, the world is getting larger and smaller. Today we can
communicate with people across the globe at the touch of a button. While globalization, or
communication between nations beyond their borders, is an old concept, with the onset of new
technology, globalization impacts how we communicate and learn in fascinating ways. We are
expanding our understanding of fellowship, and as we become more connected, we are
deepening our educational experiences. The rise in internet use, in particular, has been
incredibly instrumental in improving how we connect.
Another tremendous benefit of globalization is that the world becomes more accessible
and equitable. Search engines, Ebooks, online courses, and other virtual education give more
people the ability to learn about subjects that used to require a certain level of income or social
positioning. Information is not as restricted, and it allows us the opportunity not only to receive
information but to enter into academic spaces and contribute. Globalization creates a space for
ideas to transcend borders and social strata.
The creation and popularization of different technologies have played a fundamental role
in conceiving the world economy and the society that has become increasingly dependent on
these technologies. Communication networks act as vital pieces for globalization, increasingly
faster and more efficient, instantly lowing communication and quick access to any part of the
globe.
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Now that technologies have progressed, digital communication has been invented, making it a
lot easier for us to communicate -- with just a click away, we can be in two places at once. For
example, if my friends are at their homes, we can still communicate using applications like
zoom, discord, and messenger and feel like we are all in the same place. We enjoy the
convenience these innovations give us without knowing that they slowly disconnect us from the
real world..
1830’s
● The telegraph – electric communication via sending electric signals across wires.
● New York University professor Samuel Morse began working on his telegraph version. In
1835, he developed the Morse Code (a set of sounds that corresponded to letters of the
alphabet). (Elon.Edu 2021)
1844
1858
● Britain and India connected - Queen Victoria Telegraphs James Buchanan. In 1858,
Queen Victoria sent the first transatlantic telegram to President James Buchanan in just
sixteen hours, and Buchanan’s response arrived in ten, as opposed to the twelve days it
would have taken via ship and land. (Elon.Edu 2021)
1870’s
● In 1876, Alexander Graham Bell worked on an even more direct form of communication:
the telephone.
● The first commercial transatlantic telephone conversation happened between Evelyn
Murray, secretary to the British General Post Office, and Walter Sherman Gifford,
president of the American Telephone and Telegraph Company. (Elon.edu 2021)
19th Century
● Radio and television gave a broader audience immediate access to news and
entertainment—a significant leap from receiving information by train or telegraph. Later,
people could communicate on the go with cellular phones. Furthermore, satellites—
introduced for military purposes—enhanced their global reach. (Elon.edu 2021)
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● Gadgets, Laptops, Desktops, Wi-Fi, iPad, Mobile Phones, and Smartphones were
developed. These technologies make communication and globalization possible and
even more sophisticated and progressive.
● Technology has bought us advanced communications that helped us, especially in
academics, business, and more.
● The internet gave rise to social media platforms on which people worldwide could
connect and share ideas, personal updates, and more. Social media services have
emerged, including Twitter, WhatsApp, Instagram, Snapchat, and TikTok, giving users a
platform to share their stories and connect anywhere in the world.
● Facebook started in 2004 and eventually became one of the most influential social
media websites.
● Google also has a significant impact on our daily lives. With its ability to search for and
identify information on the internet in less than a second—so much so that “google”
eventually became a verb in the English language synonymous with “search.”
● Cultural awareness - Cultural awareness makes it easy to explore the world. It allows
us to understand the differences and acknowledge them. Being self-aware of different
cultures prevents us from offending others. In this process, we can work more effectively
across cultural lines. We get a better understanding and broader views of different
cultures. As a result, we can build deeper connections with people worldwide.
● Creation of global community - The international community has changed our lives.
The billions of people who live in the world today can connect instantly through social
media. Historically, "globalization" refers to the expansion of colonialism and empire, but
today, it is about spreading ideas. Due to the spread of concepts, goods, and services
across borders, globalization can be advantageous to both local and global economies.
● Extinction of many languages -There are many reasons why languages die. The
reasons are often political, economic, or cultural. Some people decide that their
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children’s future should teach them a language tied to financial success. Migration also
plays a significant role in language change and language death.
An Analysis by HJ Hsia
According to HJ Hsia (Hsia, 1983, #), global communication in the modern era is
exemplified by the southward flow of information, which travels from the northern to the
southern hemisphere. The developed nations dominate the information gathering and
dissemination processes, and this trend has been intensified by technological advances in
communication over the past years. On the other hand, it is considered that the imbalance in the
flow of communication is the primary cause of all of the world's woes, from the ineffectiveness of
politico-economic policies to the erosion of societal standards and values. Every developing
nation holds this mindset, which is constantly ridiculed and condemned.
Going deeper into his analysis. Hsia believes that colonialization is the leading cause of
the imbalance of communication. He also emphasizes some points that aggravate the issue.
The first issue, which may be summarized as an imbalance or inequality in the flow of
international communication, is made much worse by technical advancements in the field of
communication. Quantum advancements in new technologies such as microchips, fiber-optic
networks, microwave, and satellite transmission have exacerbated the mismatch.
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● Ethnicity. It is as essential as language in a multiethnic environment. Frequently,
miscommunications result from ethnic differences. In turn, these misconceptions hinder
the communication chain. We may use a straightforward illustration to demonstrate this
notion. Multiple ethnic identities exist in India, which frequently undergo ethnic shifts that
destabilize the communication chain. This applies to communications between ethnic
populations in two nations. The best method to cope with ethnic differences is to build a
human link that recognizes the distinctions yet unites everyone. (Bhattacharjee, 2020)
● National Identities. The notion of national sovereignty is extraordinarily complex.
Occasionally, the sense of national pride overwhelms other humanistic concerns. We
may use a very relevant illustration to demonstrate this notion. (Bhattacharjee, 2020)
Such conflicts impede the need for communication and subsequent partnerships.
Multiple conflicts have been caused by the collective consciousness linked with national
identity since the beginning of time.
● Religious identities. Religion has been the most polarizing factor in human history, as
evidenced by history itself being a witness to this reality. If we were to take a sneak peek
into the history of humanity, we would discover that religion has been the most critical
factor in the development of wars and other violent conflicts. (Bhattacharjee, 2020)
● Social Class. Social and economic standing put people in distinct tiers. This artificial
split divides the haves and have-nots, breaking the communication cycle. Different
socioeconomic classes exist globally. Consider India. Migrant workers are the
pandemic's primary victims. Their economic and social standing has harmed them.
Diminish the social class gap to reduce differentiation. (Bhattacharjee, 2020)
● Gender. In spite of how obvious it may seem, the fact of the matter is that gender
differences can sometimes act as a barrier to the free flow of communication.
(Bhattacharjee, 2020) The differences between the sexes in different parts of the world
are highly genuine. The transgender population in India is constantly forced to contend
with the stigma of societal exclusion. In this particular instance, the communication
channel has become corrupted.
● Age. Alterations in the population's age structure can lead to significant communication
breakdown within communities. Meanings and modes of communication morph in step
with the shifting landscape of the globe. Sometimes, older individuals are unable to
adjust to these changes, which, as a result, creates a communication gap between the
generations. On other occasions, the younger generation is unable to comprehend the
point of reference of the older people, which results in the formation of a needless
chasm. (Bhattacharjee, 2020)
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As attested by Fujitsu, a preeminent leader among system integrators specializing in
Information and Communications Technology, ICT has three powers. These powers are to be
specified as the Power to Shape the Future, the Power to Provide Equal Opportunities to All
People, and the Power to Support Safe and Secure Living. (Fujitsu, 2013)
The Power to Provide Equal Opportunities to All People initiative intends to build
user-friendly terminals and interfaces, as well as frameworks for boosting ICT deployment in
developing nations, through creating intuitive interfaces and installing telecommunications
infrastructure. Individually, ICT creates terminals and gadgets that cater to the Internet's
continually expanding user base. The same holds for execution firms that provide global
potential. Concurrently, ICT also undertakes field research in emerging nations and establishes
relationships.
The Power to Support Safe and Secure Living offers comprehensive safety and
security by isolating amenities from all dangers. It assures the steady functioning and cyber
security of social ICT facilities. Aside from that, it aids in constructing a value-creation platform
in anticipation of a time when nearly everything is Internet-connected. In addition, ICT achieves
reliable functioning of world-class ICT systems and strengthens existing cyber security
measures.
ICT as technology has already promoted progress since invented. This innovation has
hopped humans aspects progress in different industries. From John Eckert and John W.
Mauchly’s first commercial computer, in 1951, UNIVAC I, to the continuous development of
bringing high technologies and artificial intelligence to humanity’s pocket. Truly, ICT holds a
formidable power that carries the world towards civilization.
The original purpose of social media was to facilitate communication between friends
and family members. Subsequently, companies began utilizing it as a channel through which
they could fashionably communicate with clients at the time. The value of social media is that it
enables users to interact with and share information with almost anybody on the planet, as well
as a large number of individuals, all at once. Social media may encompass a vast array of
technological applications. Among these are social networking, bookmarking sites, news
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websites, microblogging, media sharing, social review sites, community blogs, and sharing
economy networks. Hence, governments and politicians also use social media to engage with
their people and voters.
2. Bookmarking Sites
Bookmarking websites, which are also sometimes identified as social
bookmarking websites, provide users with the option to save and share links to other
websites or articles that they find interesting with other individuals. The relationships that
are important to us may be archived and organized in this manner quite efficiently. Most
of the time, tags are added to bookmarks, enabling following users to search for them
depending on the subject matter they relate to. Pinterest and Flipboard are some of the
examples of bookmarking sites.
4. Microblogging
Microblogging is a form of online communication that combines elements of
blogging and instant messaging that enables users to compose and exchange short
messages with an audience that is located online. Compared to the days when desktop
online surfing and engagement were the norms, social networks such as Twitter have
become prevalent versions of this new blogging style. These social networks have
become versions of this unique style of blogging that have become extremely popular,
particularly on the mobile web. (Nations, 2019)
5. Media Sharing
Media sharing is a type of social media that facilitates material sharing and is
used to discover and exchange images, live videos, videos, and other media on the
Internet. Media-sharing websites like Vimeo and Youtube enable users to submit
photographs, videos, and audio to a website that can be accessed from anywhere
globally. (Greyling, 2019)
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7. Community Blogs
Community blogs are online journals that allow several authors to contribute blog
posts and allow site users to comment on those entries. Blogging communities are
groups of tens, hundreds, or even thousands of individual blogs that discuss similar
ideas or values. Discussions may occur on individual blogs, between blogs, on a chat
board that links individual blogs, or across other blogs in the blogosphere. (Kanter, 2005)
BlogEngage is an example of a blogging community site.
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usage of social media. Funds are raised, and not-for-profit organizations promote
charitable activities. Marketing oneself to potential employers is something that
individuals do. Social media platforms allow business owners to publicize
concepts and occasions that are meaningful to them.
Meanwhile, in a survey conducted by the Royal Society for Public Health and Young
Health Movement (Royal Society for Public Health, 2017), it has been stated that social media
use is more addictive than smoking cigarettes or drinking alcohol. Therefore, users should
conduct themselves appropriately on social media to avoid these predicaments. Here are
suggested pedagogy on how to use social media responsibly:
4. Browse moderately.
Continuous usage of social media may result in social media addiction.
According to Facebook, the average time its 1.23 billion users spend on the platform
daily is 17 minutes, and 18% of social media users check Facebook every few hours.
(GO-Globe, 2014) Therefore, we should set a time limit on browsing the internet.
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Social media has a variety of applications. Facebook for social networks,
Youtube for media-sharing, and a lot more. Each application has its terms and
conditions that the users must follow. We must not violate these guidelines in order to
maintain a safe space for every online user on the internet.
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