INDUSTRIES & MARKETS

Denim market worldwide

 Table of Contents

01 Market overview Lee brand sales increase worldwide in 2021, by region 21

Global revenue of the apparel market 2013-2026 03

Market size of the global denim fabric market 2020-2026 04
Size of the global denim jeans market 2020-2026 05
Value of the global denim jeans market 2027, by channel 06

02 International trade
Global leading exporters of denim fabric in 2021 08
Global leading importers of denim fabric in 2021 09
Global leading exporters of denim fabric consisting of 85 percent cotton in 2021 10
Global leading exporters of denim consisting of less than 85 percent cotton in 2021 11
Global leading importers of denim consisting of less than 85 percent cotton in 2021 12
Global leading importers of denim fabric consisting of 85 percent cotton in 2021 13

03 Leading denim brands

Global net sales of Levi Strauss 2010-2021 15
Global net sales share of Levi Strauss in 2021, by brand 16
Revenues of Wrangler and Lee brands worldwide from 2017 to 2021 17
VF Corporation's YOY sales increase worldwide from 2019 to 2022, by brand 18
VF Corporation's quarterly sales increase worldwide from 2019 to 2022, by brand 19
Wrangler brand sales increase worldwide in 2021, by region 20

1
CHAPTER 01

Market overview
 Revenue of the apparel market worldwide from 2013 to 2026 (in billion
U.S. dollars)
Global revenue of the apparel market 2013-2026

2,500

1,954.7
2,000 1,904.66
1,855.45
1,804.62
Revenue in billion U.S. dollars

1,710.94
1,541.06 1,583.74 1,582.45 1,547.16
1,496.86 1,524.33
1,448.41 1,463.46
1,500 1,395.69

1,000

500

0
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026

3 Description: Revenue generated by the global apparel market steadily increased over the course of the observed time period, up until 2020, when the coronavirus (COVID-19) pandemic heavily impacted retail. In 2021, the revenue of this market was approximately
1.55 trillion U.S. dollars. According to the Consumer Market Outlook, this value will increase to almost 2 trillion U.S. dollars by 2026. Read more
Note(s): Worldwide
Source(s): Statista Consumer Market Outlook
 Denim fabric worldwide market value forecast from 2020 to 2026 (in
billion U.S. dollars)
Market size of the global denim fabric market 2020-2026

40
35.87
35 33.91
32.07
30.32
Market value in billion U.S. dollars

30 28.67
27.11
25.63
25

20

15

10

0
2021 2022 2023 2024 2025 2026 2027

4 Description: This statistic depicts the value of the denim fabric market worldwide from 2021 to 2027. In 2022, the global denim fabric market was valued at approximately 27.1 billion U.S. dollars. This vale was forecast to rise to almost 36 billion dollars by 2027. Read
more
Note(s): Worldwide; 2022; Figures include: Light Denim Fabric, Medium Denim Fabric, Heavy Denim Fabric
Source(s): 360 Research Reports; Statista
 Value of the denim jeans market worldwide from 2020 to 2026 (in billion
U.S. dollars)
Size of the global denim jeans market 2020-2026

100

90 87.4

80 76.1
Market value in billion U.S. dollars

73
70.1
70 67.2
64.5
60.8
60 57.3

50

40

30

20

10

0
2020 2021 2022 2023 2024 2025 2026 2027

5 Description: The global denim jeans market was forecast to be worth around 76.1 billion U.S. dollars by 2026, up from 64.5 billion U.S. dollars in 2022. The denim jeans market is a sub-category within the overall apparel market. As the global apparel market grows, it is
unsurprising that the denim jeans market will also rise. Read more
Note(s): Worldwide; 2022
Source(s): ReportLinker; Statista
 Denim jeans market value forecast worldwide as of 2027, by sales channel
(in billion U.S. dollars)*
Value of the global denim jeans market 2027, by channel

80

70
Market value in billion U.S. dollars

60

50

40

30

20

10

0
Offline Online

6 Description: This statistic depicts the market value of the denim jeans market worldwide by 2027, broken down by sales channel. Online sales of global denim jeans is projected to value at about 5.6 billion U.S. dollars by 2027. Read more
Note(s): Worldwide; 2021; * Forecast Read more
Source(s): GlobeNewswire; ReportLinker
CHAPTER 02

International trade
 Leading exporters of denim fabric worldwide in 2021 (in million U.S.
dollars)
Global leading exporters of denim fabric in 2021

Export value in million U.S. dollars

0 500 1,000 1,500 2,000 2,500

China 2,174.21

Pakistan 520.23

India 355.02

Turkey 274.57

China, Hong Kong SAR 204.2

8 Description: This statistic shows the export value of denim fabric worldwide in 2021, by region. In that year, China was the leading exporter of denim fabric worldwide, with exports valuing approximately 2.2 billion U.S. dollars. Read more
Note(s): Worldwide; 2021
Source(s): UN Comtrade
 Leading importers of denim fabric worldwide in 2021 (in million U.S.
dollars)
Global leading importers of denim fabric in 2021

Import value in million U.S. dollars

0 50 100 150 200 250

Turkey 221.82

China, Hong Kong SAR 184.72

Mexico 184.23

Colombia 167.44

China 157.57

Egypt 135.56

Sri Lanka 120.73

Nicaragua 80.14

Italy 65.35

USA 51.77

9 Description: This statistic shows the import value of denim fabric worldwide in 2021, by leading region. In that year, Turkey was the leading importer of denim in the world, with imports totaling a value of over 220 million U.S. dollars. Read more
Note(s): Worldwide; 2021
Source(s): UN Comtrade
 Leading exporters of denim made from at least 85 percent cotton
worldwide in 2021 (in million U.S. dollars)
Global leading exporters of denim fabric consisting of 85 percent cotton in 2021

Export value in million U.S. dollars

0 100 200 300 400 500 600 700 800

China 667.68

Pakistan 520.23

India 355.02

Turkey 274.57

Egypt 117.78

Italy 105.97

China, Hong Kong SAR 86.99

Mexico 74.41

USA 63.95

Japan 62.79

10 Description: This statistic shows the export value of denim fabric made from at least 85 percent cotton worldwide in 2021, by leading country. In that year, China was the leading exporter of denim fabric worldwide, with exports valuing approximately 667.68 million
U.S. dollars. Read more
Note(s): Worldwide; 2021
Source(s): UN Comtrade
 Leading exporters of denim made from less than 85 percent cotton
worldwide in 2021 (in million U.S. dollars)
Global leading exporters of denim consisting of less than 85 percent cotton in 2021

Export value in million U.S. dollars

0 200 400 600 800 1,000 1,200 1,400 1,600

China 1,506.53

India 238.5

Pakistan 128.35

China, Hong Kong SAR 117.21

Turkey 63.02

Italy 12.59

Japan 12.53

Mexico 9.55

Germany 9.02

Brazil 7.48

11 Description: This statistic shows the export value of denim fabric made from less than 85 percent cotton worldwide in 2021, by leading country. In that year, India exported approximately 238..5 million U.S. dollars worth of denim fabric worldwide. Read more
Note(s): Worldwide; 2021
Source(s): UN Comtrade
 Leading importers of denim made from less than 85 percent cotton
worldwide in 2021 (in million U.S. dollars)*
Global leading importers of denim consisting of less than 85 percent cotton in 2021

Import value in million U.S. dollars

0 20 40 60 80 100 120

Mexico 107.03

China, Hong Kong SAR 94.38

Sri Lanka 63.16

Colombia 62.4

China 51.89

Egypt 29.69

Turkey 25.57

Indonesia 17.66

Chile 14.82

Guatemala 14.46

12 Description: This statistic shows the import value of denim fabric made from less than 85 percent cotton worldwide in 2021, by leading country. In that year, Mexico imported approximately 107 million U.S. dollars worth of denim fabric. Read more
Note(s): Worldwide; 2021; *Data taken from database using commodity code 521142 - Denim fabrics with a cotton content of less than 85% by weight and weighing more than 200 g / m². Figures have been rounded. Date of release is not given, [...] Read more
Source(s): UN Comtrade
 Leading importers of denim made from at least 85 percent cotton
worldwide in 2021 (in million U.S. dollars)
Global leading importers of denim fabric consisting of 85 percent cotton in 2021

Import value in million U.S. dollars

0 20 40 60 80 100 120 140 160 180 200 220

Turkey 196.25

Egypt 105.87

China 105.68

Colombia 105.04

China, Hong Kong SAR 90.34

Mexico 77.2

Nicaragua 71.41

Italy 58.43

Sri Lanka 57.57

USA 42.57

13 Description: This statistic shows the import value of denim fabric made from at least 85 percent cotton worldwide in 2021, by leading country. In that year, Turkey was the leading importer of denim fabric worldwide, with imports valuing approximately 196.25 million
U.S. dollars. Read more
Note(s): Worldwide; 2021
Source(s): UN Comtrade
CHAPTER 03

Leading denim brands

 Net sales of Levi Strauss worldwide from 2010 to 2021 (in million U.S.
dollars)
Global net sales of Levi Strauss 2010-2021

7,000

6,000 5,763.09 5,763.94

5,575.44
Net sales in million U.S. dollars

4,904.03
5,000 4,761.57 4,681.69 4,753.99
4,610.19 4,494.49 4,552.74
4,410.65 4,452.61

4,000

3,000

2,000

1,000

0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

15 Description: This statistic shows the global net sales of Levi Strauss from fiscal year 2010 to 2021. In 2021, Levi Strauss' net sales reached to approximately 5.76 billion U.S. dollars. Levi Strauss & Co. is an American clothing company mostly known for its denim jeans
brand Levi's. Read more
Note(s): Worldwide; 2010 to 2021
Source(s): Levi Strauss & Co.
 Net sales share of Levi Strauss worldwide in 2021, by brand
Global net sales share of Levi Strauss in 2021, by brand

Dockers 5%
Signature by Levi Strauss & Co.
and Denizen 8%

Levi's 87%

16 Description: This statistic depicts the net sales share of Levi Strauss worldwide in 2021, by brand. In 2021, sales of Levi brand products made up 87 percent of Levi Strauss' total net sales. Read more
Note(s): Worldwide; 2021
Source(s): Levi Strauss & Co.
 Kontoor Brands' revenues worldwide from 2017 to 2021, by brand (in
million U.S. dollars)
Revenues of Wrangler and Lee brands worldwide from 2017 to 2021

Wrangler Lee
3,000

2,500
Revenue in million U.S. dollars

1,005.8 960.2
2,000 882.3 887.1

687.62
1,500

1,000
1,619.3 1,602.2 1,518.1 1,575.2
1,349.41
500

0
2017 2018 2019 2020 2021

17 Description: The Wrangler brand had revenues worldwide of 1.57 billion U.S. dollars in 2021. Wrangler and Lee are owned by Kontoor brands. Kontoor Brands had net total revenues of 2.4 billion U.S. dollars in 2021. Read more
Note(s): Worldwide; 2017 to 2021
Source(s): Kontoor Brands
 Year-on-year revenue growth of VF Corporation's brands worldwide from
2019 to 2022
VF Corporation's YOY sales increase worldwide from 2019 to 2022, by brand

Vans North Face Timberland* Dickies

40%
33%

30%
24%
Year on year revenue growth

20% 20% 19%

20%

9% 10% 9%
10%
3% 3%

0%
-1%

-10% -8% -9%

-15%
-20% -17%
2019 2020 2021 2022

18 Description: The statistic shows the year on year revenue growth of VF Corporation worldwide from fiscal year 2019 to 2022, by brand. In fiscal year 2022, VF Corporation's Vans brand's global revenue increased by 20 percent, in comparison to the previous year. Read
more
Note(s): Worldwide; 2019 to 2022
Source(s): VF Corporation
 Quarterly revenue growth of VF Corporation's brands worldwide from
fiscal year 2019 to fiscal year 2022
VF Corporation's quarterly sales increase worldwide from 2019 to 2022, by brand

Vans North Face Timberland Dickies* Wrangler** Lee**

120% 110%

100% 93%

80% 70%
61%
Quarterly revenue growth

60%
35%
40% 26% 28%
25% 25%
22%
20% 19%
14% 14% 14% 13%
12% 13%
20% 8% 8% 9% 8% 8% 9%
4%
2%
1% 5% 1% 1% 1%
-2% -2% 0% -1% -1%
-4% 0%
-5%
-9% -9% -8% -5% -7% -6%
0% -14% -10% -14%
-19% -16%
-24%
-25%
-20%
-35%
-43%
-45%
-40% -52%

-60%

-80%
Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020 Q1 2021 Q2 2021 Q3 2021 Q4 2021 Q1 2022

19 Description: The statistic shows the quarterly revenue growth of VF Corporation worldwide from fiscal year 2019 to 2022, by brand. In the first quarter of fiscal year 2022, VF Corporation's Vans brand's global revenue increased by 110 percent. Kontoor Brands was
created as part of a strategic repositioning campaign by the VF Corporation. Kontoor Brands, Inc. is a global lifestyle apparel company with a portfolio of some of the world`s most iconic denim brands: Wrangler and Lee. Read more
Note(s): Worldwide; 2018 to 2021; * No data was available for Dickies prior to fiscal year 2020. ** The ownership of the Wrangler and Lee brands were transferred to Kontoor Brands at the end of fiscal year 2019. Read more
Source(s): VF Corporation
 Revenue growth of Kontoor Brands' Wrangler brand worldwide in fiscal
year 2021, by region
Wrangler brand sales increase worldwide in 2021, by region

30%
27%

25%

20%
Revenue growth

17%
16%
15%
15%

10%

5%

0%
Americas EMEA APAC Global

20 Description: The statistic shows the revenue growth of Kontoor Brands' Wrangler brand worldwide in fiscal year 2021, by region. In fiscal year 2021, Wrangler brand's revenues in the Americas increased by 16 percent compared to the previous year. Read more
Note(s): Worldwide; 2021
Source(s): Kontoor Brands
 Revenue growth of Kontoor Brands' Lee brand worldwide in fiscal year
2021, by region
Lee brand sales increase worldwide in 2021, by region

45%

40% 39%

35% 34%

30% 29%
Revenue growth

25%
25%

20%

15%

10%

5%

0%
Americas APAC EMEA Global

21 Description: The statistic shows the revenue growth of Kontoor Brands' Lee brand worldwide in fiscal year 2021, by region. In fiscal year 2021, Kontoor Brands' Lee brand's revenues increased by 29 percent worldwide when compared to the previous year, largely
driven by revenue growth in the EMEA and APAC regions. Read more
Note(s): Worldwide; 2030
Source(s): Kontoor Brands
 Sources

360 Research Reports

GlobeNewswire
Kontoor Brands
Levi Strauss & Co.
ReportLinker
Statista
Statista Consumer Market Outlook
UN Comtrade
VF Corporation

22