“EASY PAY”

Business & Professional Speech

Business Proposal

Submitted By:

UZAIR 20191-26536
NEERAJ 20191-26420
MAHEEN 20191-26159
AIMAN 20191-25723
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TABLE OF CONTENTS

COMPANY OVERVIEW………………………………………………………………………………3

MISSION & VISION……………………………………………………………………………………3

EXECUTIVE SUMMARY.......................................................................................................................4

PROBLEM ................................................................................................................................................5

SOLUTION………………………………………………………………………………………………5

WHAT WE ARE OFFERING…………………………………………….…………………………....6

PROJECT OVERVIEW………………………………………………………………………………..7

IMPORTANCE OF EASYPAY……………………………………………………………………….8-9

HOW EASYPAY PAVES THE ECONOMIC INCLUSION………………………………………..10

HOW OUTSOURCING EASYPAY APP CAN HELP YOUR BUSINESS………………………..11

COMPANY OVERVIEW
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EasyPay is a safe and smart online money management platform that is created to ease
the domestic and international payment processes in Pakistan.

It’s a digital wallet that allows you to open an account from the app and get a physical
card without any registration fees. 

Now, let’s understand EasyPay in detail.

What’s EasyPay?
Like Jazz Cash and EasyPaisa, EasyPay is also a new payment gateway in Pakistan that
can make your online business, freelancing, e-shopping easy by allowing you to pay and
receive money through the card. The best thing is that it allows international payments
without any hassle of transaction fees. Now, you don’t have to worry about online
shopping, signing up on Netflix and Amazon, because it successfully removes all the
payment complexities by making the digital payment process easy. You can not only
spend and send money but can also withdraw cash without any fee. 

As the name states ‘Easy’ the mission is also the same to make money management
effortless and instant. This is a great benefit for freelancers in Pakistan as they are always
complaining about the insufficient payment gateways in Pakistan. 

Now, you must be thinking why are they giving such valuable services for free?

Our only income is 1.5 percent of the total amount of your international purchases
through the card. For now, we are only dedicated to reducing the difficulties of digital
payments in Pakistan so our country can also gain a competitive edge in freelancing.

MISSION & VISION:

 Our vision is to disrupt incumbents in the finance industry by expanding financial
inclusion and using technology to cut down on operational costs.
 Our mission is to offer services that will integrate finance with technology in order
to provide new or improved services to businesses and consumers in Pakistan.

EXECUTIVE SUMMARY
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Easy pay is a registered and licensed financial technology (FinTech) and a digital
payment system company incorporated under the law of the Islamic republic of Pakistan
the business will be based in Karachi – Pakistan and we are able to secure a well –
positioned and standard digital facility. We are aware that to run a standard financial
technology startup company can be demanding which is why we are well trained,
certified and equipped to perform excellently in our chosen line of business. Easy pay is a
client – focused and result driven financial technology and a digital payment system
company that provides tested, trusted and broad – based financial technology services at
an affordable fee that won’t in any way put a hole in the pocket of our clients.

We will offer standard and professional financial technology services to all to our clients
at local, state, national, and international level. We will ensure that we work hard to meet
and surpass our clients’ expectations.

In Easy Pay our client’s best interest would always come first, and everything we do will
be guided by our values and professional ethics. We will ensure that we hire
professionals from any part of the world who are experienced in financial technology.

Our plan is to position the business to become one of the leading brands in the financial
technology industry in the whole of Pakistan and also to be amongst the top 10 financial
technology companies in Pakistan within the first 10 years of operation.

This might look too tall a dream but we are optimistic that this will surely be realized
because we have done our research and feasibility studies and we are enthusiastic and
confident that this is the right place to launch our financial technology business.

Easy Pay is founded by Abbas Ali and Brandon Timinsky, his business partner for many
years. The organization will be managed by both of them since they have adequate
working experience to manage such business. Larry Willis has over 5 years’ experience
working at various capacities within the financial technology and digital payment system
industry in Pakistan.

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Problem Statement:
Keeping track for all activities and their record on paper and error is also very efficient
and also a time-consuming process of observing continuous increase in number of clients
visiting the bank. Is a very Recording and maintaining all the client record highly
unreliable, inefficient. 
Also, the security and trust issue the banks have been facing more or less the same degree
of issues like fraud and lesser security of eaccounts, which result in the lesser trust of
people in e-banking.
Also, in Easypaisa and jazz cash there is no international transactions therefore you don’t
have access to shop online from other countries.

Solution:
Therefore, to solve the issue of ebanking we are introducing the safe and secure platform
for your digital transactions name as “EasyPay” this platform not only provide fund
transferring for domestic you can also use this for international transactions as well.

What we are offering:

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Easy Pay is going to offer varieties of services within the scope of the financial
technology and digital payment industry in Pakistan. Our intention of starting our
financial technology company is to offer nothing but the best of services.
We are prepared to make profits from the industry and we will do all that is permitted by
the law in Pakistan to achieve our business goals. Our business offerings are listed below;

Biometric Access:
Use fingerprint or Face ID for quick and easy access to your account information.

Real-time Updates:
You’ll get instant transaction alerts on your phone whenever there’s activity on your
account

Additional Fees:
Nowadays, when you shop with your debit card or withdraw money from your account,
there are some charges which always apply to the purchase. But with EasyPay you can be
at ease because it charges no fee on online shopping, transactions, and withdrawal. 

Payment Hassles:
Today when you wish to purchase Netflix or Amazon subscription, you need to call
banking support to enable your internet banking and follow a long process ahead. But
with EasyPay you can dismiss this type of hassles and transfer money within no time.
And no more hidden charges are applicable on the services.

Free Transactions:
Our focus is to make the online transaction safe and free therefore easy pay is absolutely
free for online shopping and transactions and apart from this you can also avail free cash
withdrawal from local ATMs 3 times a month. The local transactions will also free unless
it exceeds 50K, and the forex rate will be only 1.5 percent on international transactions.

Project Overview:

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Eliminate Complexity:
So, our main purpose of this project is to eliminate the complexity of banking and make
money so simple that any other way would become unthinkable and also remove the high
costs to maintain a network of physical branches we will pass those savings to our
customers in order to facilitate them with free financial services.

Regulate Our Institution:

We will also regulate our institution by the State Bank of Pakistan and operates under the
Electronic Money Institution license framework. Furthermore, EasyPay will also register
with the Securities & Exchange Commission of Pakistan as EasyTech Pakistan Pvt Ltd
because these platforms will help us to reach our potential audience in shorter period of
time.

Serious Protection:
EasyPay utilizes the highest bank-level security and encryptions. We protect your funds
and sensitive personal data with encryption in-flight and at-rest. We will implement best-
in-class fraud detection systems to keep your money safe.

Deliver a ‘Wow’ experience:

Customer expectations is not common practice in Pakistan. This is very true especially in
case of banks, for example. Usually, you need to fill in a whole lot of paperwork, sign
about 10 times on the same document and then wait for days before your account is
opened. We will build our on-boarding to take less than 2 minutes EasyPay aims to keep
finances as simple as possible because the philosophy of the brand is clear and
concise: Keep it Easy!

Payment Gateway:
A payment gateway is a merchant service provided by an e-commerce application service
provider that authorizes credit card or direct payments processing for e-businesses. we’ll
offer payment processing services to freelancers via our invoicing feature which accepts
credit card payments. In the future, we are hoping to release a simple (Sada!) website
payment gateway solution because many people have been requesting this. 

EasyPay features and functions look promising and revolutionary for the digital industry
of Pakistan. If this all stands true, then Pakistan’s economy will see a major boost
through FinTech innovation.

Importance of using Easypay:

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Traditional banks are struggling to keep pace with innovation: they’re held back by old-
fashioned technologies and processes which don’t address the diverse needs of today’s
customers. Long phone calls and trips to banks used to be the norm, but they don’t make
sense in the 21st Century. Bank accounts are generally very expensive to maintain and
the sneaky hidden fees don’t help.

EasyPay is building a product to solve some of the most common banking frustrations.
We’re making it easier than ever to open an account from the comfort of your home,
prioritizing user experience and 24/7 availability.

Easy on the pocket:

We all know how banks never miss an opportunity to charge their customers. Account
opening, card issuance, inter-bank transfers, ATM withdrawals – does any of it come
without a price tag? With EasyPay, you can save those extra bucks! There are no monthly
or annual charges. You don’t need to pay a dime to order your debit card or get it
reissued. Bank transfers as well as the first three ATM withdrawals of every month are
absolutely free. Most banks charge 3%-5% foreign exchange (FX) charge but with
Easypay, the FX charge is only 1.5%, which is the lowest in Pakistan.

Financial control in the palm of your hand:

You know how you have to make multiple phone calls to a bank and put up with long
hold times to finally reach customer support? At times, you even have to visit the branch.
Account opening, cash deposits, and card re-issuance are all long and frustrating
experiences when you have to deal with phone calls and car rides to the bank. EasyPay
has all the controls you need within the app as simple toggles, whether it’s freezing your
misplaced card or activating international transactions. You can create an account from
your phone within minutes, transfer funds in a flash, order your card to your doorstep in 2
business days, reset your PIN from the app and reach out to customer support within
seconds. Oh, and the user interface is as easy as it gets: it’s visually pleasing and super
easy to navigate.

Reliable and Secure:

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With the accelerating shift towards a cashless society, it’s become extremely important
for financial institutions to integrate secure technologies into its operations. EasyPay will
take a massive leap in this direction by introducing the first ever numberless card in
Pakistan AND the whole MENA region. If you ever happen to lose your card, or if it falls
into the wrong hands, the chances of your personal information being leaked are very
slim, since our cards don’t have a visible number or code written on them. We’ve already
mentioned how security controls are available in the app. But in addition to those, we
also protect our users’ funds with advanced technology so that hackers and fraudsters
can’t get near them!

All Around the World:

Many banks restrict international transactions in accordance with their internal risk
policies. Since Easypay uses modern technology for fraud detection and prevention, users
can enjoy international transactions without a single worry. One of the best parts about
the EasyPay card is that you can use it anywhere around the world and on any website
where MasterCard is accepted as a payment method. Netflix, Amazon, Ali Express,
Spotify, all the applications are covered.

Assisting our customers and other stakeholders through our service:

What makes us stand out from any other financial institution in Pakistan is our
impeccable customer support. We are aware that your problems don’t end at 6pm, so our
support wouldn't either. We will be available for our valued customers around the clock
to provide instant resolutions to any problems that may come up. The best part is we will
be actively responding to live chat, emails and social media messages. You’ll never feel
like you’re talking to a bot. Our CX team has the most human and friendly approach, and
will give you the personalized experience you need. We truly care about our customers,
so we will always be here if you need a little help, have suggestions for our app or about
our customer support.

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HOW EASYPAY PAVES THE ECONOMY ICLUSION
Simplifying the Complexity:
A transaction should never be hampered by technology. It should make payments easier
and prevent merchants from losing sales due to traditionally designed systems.
For decades, layers of complexity have built up around the payments system, and
EasyPay can tear these barriers down. While many new models are disrupting and
replacing existing players in the financial ecosystem, there is also a need for solutions
that integrate and consolidate the plethora of services that are currently available.
Insights from Transaction Data:
With data being collected on an unprecedented scale by businesses and consumers alike,
it is now powering the global economy. Access to detailed data insights allows merchants
to gain a better understanding of their business and make more informed decisions that
may impact the long-term viability of their operations.
Digitized payment systems increase equity and inclusion in this data economy by
providing equal access to insights to all merchants, large and small. Even simple
information about purchasing habits can help inform decisions that increase customer
engagement and transaction volume.
Breaking Down Economic Silos:
Technology that reduces friction, lowers costs, and speeds up cross-border transactions
will enable more traders to participate in a more inclusive and sustainable economy.
Now is the time to capitalize on the high digital penetration in markets around the world
by implementing technology that offers traders an alternative pathway to traditional
financial services. This is our vision of a digitized inclusive economy in which every
trader has equal access to a global customer base.

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How Outsourcing EasyPay App Can Help Your Business
EasyPay, or Financial Technology, plays a critical role in the acceptance of online
payments globally. In recent years, as people shifted from traditional to digital payment
methods, the term has evolved from a buzzword to a growing trend.
EasyPay apps can quickly adopt cutting-edge technologies such as IoT, AI (Artificial
Intelligence), and Data Science to provide an exceptional user experience.
Cost-Effectiveness:
Outsourcing is a cost-effective app development option because it allows you to save
money on payroll, equipment and hardware, and management while designing
customized applications.
When requirements and business processes are constantly changing, there is a significant
increase in cost. Because startups have limited resources, it is extremely expensive for
them to outsource EasyPay . EasyPay app development outsourcing can help startups
save up to 40% on costs while acquiring customized software.
Bridging the Gap:
To date, over two billion people worldwide do not have access to a bank. They are not
permitted to have any bank accounts or other means of borrowing money. They can only
save money by attempting to hide it under their mattress. Surprisingly, developed
countries, like developing countries, face the same problem.
EasyPay technology has the potential to improve society by providing banking and
financial services to people who do not have access to banks. Through a EasyPay app,
people can access banking services on their smartphones.
Inclusion in Financial Services:
One of the most significant advantages of the EasyPay is that it promotes financial
inclusion. EasyPay startups and finance companies can provide excellent financial
services while transforming the customer experience. Aside from providing greater
convenience and a better experience, financial inclusion can improve customers' access to
banking services and help them save money. Customers can also use EasyPay technology
to connect with a loan platform, which can be a viable alternative to bank services.

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Competitive Advantage:
A functionality and future-ready EasyPay app can unarguably give your company a
competitive advantage. You can expand your business by attracting and retaining more
customers with a well-designed app. This is a major reason why banks and other large
financial institutions have chosen to provide their customers with EasyPay apps.

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