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    The Introduction of Online Clothing Brand

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    N. Quỳnh
    The document discusses strategies for developing an efficient online clothing brand business. It notes that online shopping has grown significantly in recent years due to convenience. Many small businesses and clothing brands now sell online using social media instead of physical stores. To successfully compete, online clothing brands must implement strategies like building an effective team, streamlining processes, automating tasks, using technology, and managing inventory. Without proper strategies, online clothing brands face numerous risks.

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    The Introduction of Online Clothing Brand

    Uploaded by

    N. Quỳnh
    149 views2 pages
    The document discusses strategies for developing an efficient online clothing brand business. It notes that online shopping has grown significantly in recent years due to convenience. Many small businesses and clothing brands now sell online using social media instead of physical stores. To successfully compete, online clothing brands must implement strategies like building an effective team, streamlining processes, automating tasks, using technology, and managing inventory. Without proper strategies, online clothing brands face numerous risks.

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    The document discusses strategies for developing an efficient online clothing brand business. It notes that online shopping has grown significantly in recent years due to convenience. Many small businesses and clothing brands now sell online using social media instead of physical stores. To successfully compete, online clothing brands must implement strategies like building an effective team, streamlining processes, automating tasks, using technology, and managing inventory. Without proper strategies, online clothing brands face numerous risks.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    149 views2 pages

    The Introduction of Online Clothing Brand

    Uploaded by

    N. Quỳnh
    The document discusses strategies for developing an efficient online clothing brand business. It notes that online shopping has grown significantly in recent years due to convenience. Many small businesses and clothing brands now sell online using social media instead of physical stores. To successfully compete, online clothing brands must implement strategies like building an effective team, streamlining processes, automating tasks, using technology, and managing inventory. Without proper strategies, online clothing brands face numerous risks.

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    Title: Business plan - online clothing brand

    Nowadays, the high growth of fashion worldwide leads to an imbalance cause the ratio of
    supply is more significant than demand which increases the rate of competition on prices
    and products. Based on data from iiMedia Research, the global B2C cross-border
    electronic commerce transaction volume reached US$95.5 billion in 2019, up 27.5%
    year-on-year, and the global cross-border online shopping penetration rate reached 51.2%
    (iiMedia Research, 2019). However, it is undeniable that customers prefer online
    shopping more than before because of the ease, convenience, and cheaper shopping
    offline. Many small businesses started selling online, especially clothes, which makes
    consumers pay for it each year is very high. Supported by the development of modern
    technology, the fashion business sector has spread to the extent and understanding the
    common psychology of consumers many online clothing brands start up almost tend to
    use social networks such as Instagram, Tik Tok, and Facebook.., to sell their products
    instead of investing in opening a store.

    As a part of fashion, clothes are one of our daily integrals, especially among today's
    youth. So, to increase efficiency in developing online clothing brands, many strategies
    need to follow a process to reach business efficiency. People in business need to search
    and constantly innovate to attract customers because there are many other attractive
    alternatives from competitors. According to search shows, there are six strategies to
    increase business efficiency, including building an effective team, streamlining the work
    process, automating admin tasks, leveraging technology, making resources available all
    the time, and keeping an eye on the inventory. It is necessary for an online clothing brand
    some many problems and risks can come if sellers don't have strategies to develop their
    online brand.
    References

    1. Qihua Liu (Hainan University, China), Binqi Zhang (Hainan University, China), Li
    Wang (Hainan University, China), Xiaoyu Zhang (Jiangxi University of Finance and
    Economics, China) and Yiran Li (Zhejiang University of Technology, China)

    2. Ming Fan,Subodha Kumar &Andrew B. Whinston The McCombs School of Business,


    University of Texas, Austin (Pages 143-166)

    3. Heubel, M. (2022). What is Strategy? Definition, Components & Examples Explained.


    Retrieved 11 October 2022, from https://consulterce.com/business-strategy/

    4. Fernie, P. (2005). Online shopping. Bradford: Emerald Group Publishing.

    5. Online Shopping. (2022). Retrieved 11 October 2022, from


    https://consumer.ftc.gov/articles/online-shopping

    6. Shopping Online: Why It's So Incredibly Popular. (2022). Retrieved 11 October 2022,
    from https://www.lifewire.com/shopping-online-pros-and-cons-3482632

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