Tahira Media
Tahira Media
Tahira Media
Educational Qualification
1) 2021 Ph. D thesis submitted to the Federal Urdu University of Arts, Sciences & Technology
(FUUAST). Awaiting viva and other formalities necessary for the award of the degree.
2) 2019 Course work for Ph. D Completed from FUUAST.
3) 2016 M. Phil (Converted to Ph.D.) in Mass Communication from FUUAST.
4) 2008 Masters in Mass Communication from the University of Karachi.
5) 2007 Bachelor of Arts in Mass Communication from the University of Karachi.
Research Scholar
Research Topic:
Communication and Technology: A tool for development in developing society. A Case study of two
provinces of Pakistan.
Technical Qualification
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Job Experience
1) University of Karachi
From 2009 to date, I am working as a part-time cooperative teacher in the department of Mass
Communication (Evening Program) at the University of Karachi.
2) Bahria University
From 2012 to 2013, I worked as visiting teacher at the Department of Media Sciences Bahria
University Karachi Campus.
3) Greenwich University
From 2013 to 2022, I have been working as visiting lecturer (Weekend Program) at the
Department of Media Sciences Greenwich University Karachi.
4) Federal Urdu University of Arts, Sciences & Technology
From 2014 to date, I am teaching as visiting teacher (Morning Shift) on a contract basis in the
Department of Mass Communication at FUUAST Abdul Haq Campus Karachi.
Publications
Research Publications
1) Research article “Pakistani Cinema: A Seventy Years Study of Rise and Fall” was published
in the Journal of Mass Communication which is HEC’s recognized Research Journal of the
Department of Mass Communication, University of Karachi.
Publication Details:
ISSN 2219-0627 Page No. 181-208 Volume 12- May 2015
2) Research article “Communication and Technology: A Tool for Better Living” published in
Journal of Mass Communication which is HEC’s recognized Research Journal of Department
of Mass Communication, University of Karachi.
Publication Details:
ISSN 2219-0627 Page No. 185-207 Volume 13- November 2015
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2-HEC Recognized Journal Y Category
1) Research Article “Communication a Tool for Development: A case study of Out of School
Children of Rehman Colony Karachi-Sindh” published in New Horizons which is HEC’s
Recognized Research Journal of Greenwich University.
Publication Details:
ISSN 1992-4399 e ISSN 2521-2559 Vol 15 No 2 (2021): New Horizons (July'21) Issue No. 30
2) Research article “A Study on the Public Perception of Female Celebrity Displayed in Media
A Case Study of Photograph of Mathira” published in the Journal of Department of Mass
Communication, University of Karachi.
Publication Details:
ISSN 2219-0627 Vol 26 (2022) https://jmcd-uok.com/index.php/jmcd/article/view/218/100
3) Research article “Social Media Dependence: An analysis of youth’s motives for using Social
Media Networks in Karachi” published in the Pakistan Journal of Media Sciences.
Publication Details:
ISSN (e) 2710-4729 Vol. 3 No. 1 (2022)
https://mediasciences.com/index.php/pjms/article/view/124
Introduced, planned, and organized an anti-terrorism training program for educational institutions with the
help of the Special Security Unit of Sindh Police in 2014 for the very first time in Pakistan. First-ever anti-
terrorism training was provided to students of Greenwich University Karachi on 11th December 2014.
Afterward, this training was offered to all educational institutions, media organizations, and medical
professionals from the Special Security Units platform. It is important to note that the idea pioneered by
me was adopted by several law enforcement agencies and rangers after Peshawar School Incident.
Introduced, planned, and organized on road safety awareness campaign on violations of traffic rules with
the help of Traffic Police Sindh for the very first time in Pakistan. On 5th November 2015 for the first time
in Pakistan students of the department of Media studies, Greenwich University along with their course in-
charge Ms. Tahira Tariq with the help of Karachi Traffic Police organized an on-road campaign against
violation of traffic rules near Sultan Masjid DHA Karachi. DIG Traffic Ameer Ahmed Sheikh was also
present at the campaign. The idea pioneered by me was adopted by several organizations and since
then various campaigns are launched in our city by different organizations and institutions.
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3) Advocacy Campaigns for Providing Better Learning Facilities at Educational Institutions
Introduced, planned, and successfully completed a building renovation project at the department of the
Mass Communication University of Karachi by using advocacy campaigns. The building of said
department was in dire need of maintenance and due to financial constraints, University was unable to
provide the required funds for repairs and maintenance. The department was renovated by Shahid Afridi
Foundation and is now providing better learning facilities to students.
Planned and introduced advocacy campaigns for the Non-school going Children School Project and
successfully admitted 12 street children to government-run schools. The objective of the Street Children
School Project is to provide basic and primary education to the children of the unprivileged class of our
society so they may go to school for learning rather than waste time roaming the streets and becoming
drug addicts or members of a gang.
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