Title Page and Contents

Name of the Business: Café Del Fuego

Name of the Proponents: Asciater May J. Paraon

Samuelle Andriyy L. Corsiga
Sydney Pugoy Butcon
Rhan Denver V. Guleng
Address: Quezon Boulevard, Kidapawan City

Telephone no. or Cellphone no. 09094115487

09512671362
09326305462
09151647378
Email address: Café[email protected]

Date: November 4, 2022

Name of the Persons Who Prepared the Business Asciater May Junsay Paraon
Plan: Samuelle Andriyy Lopez Corsiga
Sydney Pgoy Butcon
Rhan Denver Villoria Guleng
 INTRODUCTION

This business plan was generated to establish a business in line with food and beverage services
retail, named Café Del Fuego. It is a coffee shop that aims to serve the best coffee that will satisfy the
customers and colonize them with the aroma of the past through the café’s coffees. The business will be
located on Quezon Boulevard, along the National Road in Kidapawan City. The proponents determined the
target market as students ages 17 and above, teachers, lawyers, and even people with blue-collar jobs due
to our pocket-friendly prices. Café Del Fuego is run by a corporation, and the proponents have the vision to
turn the business into an inter-city business organization that holds massive branches of coffee shop
outlets.

After we conducted our S.W.O.T. analysis, we knew that our strength was our product itself
because it was made from well-ground coffee beans and we used environmentally friendly materials that
encouraged the customers to buy our product because of the environmental crisis we are facing. Though
we have strengths, we also have weaknesses. Moreover, our coffees are pocket-friendly, yet competitor
A’s coffees are cheaper, which may attract the attention of the customers. Opportunities outside our
organization are easy to find, for workers and wanderers surround us. We may be benefiting from these
opportunities, but we are also facing threats because competitor A was established a year ago, meaning
they already have loyal customers. Despite all this, we are confident that we can gain customers through
our strategies such as bundle pricing.

With all these strategies and brainstorming, the proponents believe that the business will operate for
an extended period. With a complete workforce, the proponents assure the customers that the beneficiaries
will experience products of high quality at an affordable price.
Rationale

Commercial coffee shops are designed to bring all the advantages of coffee to the workplace, but
drinking coffee is a great social activity too. People are busy nowadays; all are in a rush. Bosses and
employees do not have the luxury of time to relax, but if they do, a coffee shop would be a perfect place to
calm a chaotic mind.

Our list of top reasons to drink coffee continues to include its well-known high caffeine content. The
sad reality of modern life is that most of us are usually tired most of the time. As a result, an increase in
energy is typically very much appreciated. The more introverted of us could often use a little caffeine to get
the conversation rolling, making a coffee meet-up the ideal setting for a catch-up. While those who are
particularly extroverted may gain energy simply by being around other people (Liquidline, 2021).

The proponents identify the reason why the community needs a coffee shop that helps keep the
productivity of the customers. The proposed project is beneficial to the customers, future employees, and
even the investors.

Coffee and Coffee Shops as a Source of Energy

As expected, one of the main benefits of coffee is its infamously high caffeine level. An energy
boost is typically very much appreciated since most of us are exhausted most of the time due to the terrible
realities of modern living. A coffee meet-up is the ideal setting for a catch-up since, while those who are
extremely extroverted may feel energized just by being near others, the more introverted among us
frequently benefit from a little caffeine to help us get the discussion going (Liquidline, 2021).

It would be impossible for many of us to begin the day without a cup of coffee. One reason may be
that it supplies us with a jolt of caffeine, a mild stimulant to the central nervous system that quickly boosts
our alertness and energy levels. Of course, coffee is not the only caffeine-containing beverage. Read on to
learn more about sources of caffeine and a review of the research on this stimulant and health. 1,3,7
trimethylxanthine is the chemical name for the bitter white powder that is caffeine. After consumption,
caffeine is absorbed within approximately 45 minutes and peaks in the blood within 15 minutes to 2 hours.
The caffeine in beverages like coffee, tea, and soda is quickly absorbed in the intestine and dissolves in fat
and water molecules in the body. It has the ability to enter the brain. In the gut, food or food components
like fiber can slow down the rate at which the blood level of caffeine peaks. Therefore, if you drink your
morning coffee without eating, it might give you more energy quickly than if you drink it while you eat
breakfast. The liver is where caffeine is mostly broken down. Depending on a number of factors, it can
remain in the blood for anywhere from 1.5 to 9.5 hours. Caffeine breakdown is accelerated by smoking,
whereas it can be slowed by pregnancy and oral contraception. Caffeine can remain in the body for up to
15 hours during the third trimester of pregnancy. [3] When taking caffeine on a regular basis, many people
develop a "caffeine tolerance," which can lessen the stimulant effects of the drug if a higher dose is not
taken. When stopping all caffeine suddenly, withdrawal symptoms like irritability, headache, agitation, low
mood, and fatigue frequently occur. When you stop drinking caffeine, the symptoms get worse quickly, but
they usually go away after about a week. Gradually decreasing the dose may help reduce side effects
(Caffeine, 2020).

Coffee and Coffee Shops as an Aid to a Community

Coffee houses have traditionally served as gathering places for socializing, entertaining, and
brainstorming. They have frequently served as hubs within the local community for the creation and growth
of social networks, and this may still be the case, depending on where you are located in the nation. If you
go to the local coffee shop in a small town or village, there is a good chance that you will meet someone
you know. If you stop in for a good cup of coffee from their commercial coffee machine, you might meet
someone you didn't know before. Even in big cities, if you go to the same coffee shops often, you might
start to recognize other people who do the same and be greeted by a friendly face every morning (Caffeine,
2020).

As we are aware, small businesses come in all sizes, as we are aware. They are present in every
industry imaginable and serve as our economy's foundation. Coffee definitely isn't an exception. On nearly
every street corner, the spotlight is typically concentrated on huge corporations. However, there are a
plethora of undiscovered treasures just off the beaten path. For these six reasons, all business owners
should look into and support local coffee shops. (1) Coffee shops boost the local economy. Mainstream
coffee giants are convenient, but most of their profits go toward building their brands. Local entrepreneurs'
small, independent coffee shops can have a very different effect. Their investment in the community results
in job opportunities and the opportunity to showcase local talent. Additionally, the microeconomy of your
community is aided by the fact that small businesses are significantly more likely to obtain their goods and
supplies from other local businesses. Other small businesses and organizations can use these partnerships
to advertise and offer mutual support. (2) Building a small business is all about interacting with the
community. Profits from these shops directly benefit the community as a whole thanks to their relationships
with other local businesses and their customers. They are invested beyond just their financial resources. In
the most natural way, local businesses care about their friends, colleagues, neighbors, and family. Put up a
poster promoting your services, offer an employee discount, or ask your local coffee shop to cater your next
event as ways to work together. Let's put money into one another. (3) Coffee shops are unique. The coffee
business is crowded. Small businesses must stand out in order to succeed. Small businesses focus on
creating unique customer experiences rather than re-inventing the wheel in order to attract local customers.
Perhaps this refers to unconventional decor, live music as entertainment, or novel menu items with
amusing names and unusual ingredients. Smaller businesses can stand out in a market where the art of
making a latte has been perfected by many by being quirky, colorful, and overall different. By looking
beyond, the global giants, you can guarantee that you will receive something exceptional as a
customer. You can spend your time and money at a chain coffee shop, but it will never have the same
charm and uniqueness as smaller local establishments. Neighborhood bistros offer some espresso as well
as a desert garden away from the standard. (4) Local coffee shops serve better. They provide superior
coffee. In an industry with so many well-known brands that potential customers already know and support,
local coffee shops are aware that their product must be excellent to survive. As a result, they typically
conduct extensive research and training. Because they always keep the needs of the customer in mind,
they get their coffee from places where they know they can get specialty coffee that stands out from the
crowd. They don't care about the money; rather, they care about doing what they love well and providing
you with the best, freshest coffee in your neighborhood. (5) Local Coffee Shops provide excellent customer
service. It is difficult to enter the coffee industry. Because of all the competition, customer satisfaction is of
the utmost importance. It's not enough to have a one-of-a-kind product and create an exciting experience.
For customers to return, it is absolutely necessary for them to be impressed by the level of service. Large
corporate chains and coffee shops typically operate like factories, mass-producing relatively standard menu
items. That works perfectly when you need something convenient and are running late to work. However,
smaller stores have found ways to improve their customers' morning routines in order to stand out. In order
to keep you coming back, these business owners will frequently think outside the box regarding customer
loyalty. At a chain store that doesn't care about impressing you, you might not be able to take advantage of
special discounts or promotions. (6) Coffee Shops are environment-friendly. The majority of local coffee
shops are also environmental stewards because they are run by and for the community. Many choose to
run their businesses in a more sustainable manner because they want to safeguard all aspects of their
community, including the planet we call home. For instance, the farm where my company grows,
processes, and roasts its own coffee beans is our own. We know agriculture and nature like other small
coffee companies do, and we know that what's good for the earth is also good for you (Pena, 2022).

Consequently, there are numerous advantages to having small coffee shops in the community.
They create a more diverse local economy, support other local businesses, and create jobs. It could be
argued that locally sourced goods and services even have a positive impact on the environment, it could be
argued. Additionally, local coffee shops simply provide superior service and products. Encourage everyone,
but especially small business owners, to check out the specialty shops and coffee shops in their
neighborhood.

Therefore, the project proposal is being adhered to give solutions to the lack of energy of the
people in our community, social interaction, to rest, for mutual ground, office culture, and to help the
customers improve their health status. A coffee shop is the best answer.
 PROJECT DESCRIPTION

Objective of the Project

Coffee lovers enjoy their coffees in different quantities in their cups. That is why Café Del Fuego is
serving different sizes of cups, namely, small, medium, and large.

People nowadays are easily distracted when it comes to food and coffee. Along with our coffee,
Café Del Fuego will also serve snacks that suit the tastes of customers. Sweets such as macaroons,
toasted breads, cupcakes, garlic breads, biscuits

We all know that our environment is suffering from pollution and crisis. That’s why Café Del Fuego
is using materials that are eco-friendly and recyclable. Since our business is best for workers who have
spent overtime, we are open 24 hours. Our coffee beans are grown and fertilized organically, so you can
taste the natural aroma without the use of chemicals. We serve coffee that is good for athletes and
customers who have an active lifestyle.

Methodology

I. Marketing Strategy use

1. Definition of Market

Coffee lovers such as students ages 17 years old and above, lawyers, teachers, call-center agents,
and even persons with blue-collar jobs are the main target of our business. In order for our coffee shop
business to gain sales, we must engage in what is latest in the season. When there are important event in
a month we will celebrate it through decorating our physical store with relevance to the situation. Supply the
customers with the right coffee according to their needs to gain growth prospect. Selling a coffee that will
benefit athletes and customers with an active lifestyle, without ruining their diet because of preservatives
will help our coffee shop gain and attract customers. We have a target market for our coffee beverages to
sell 20 cups of a small cup of coffee with 12oz measurement, 20 cups of a medium cup of coffee with 16oz
measurement, and 20 cups of a large cup of coffee with 20oz measurement.
2. Determination of the Market Share

Cafe Del Fuego is run by a corporation who’s eying for investors. We are targeting at least 30
customers a day, may it be students ages 17 and above or call-center agents, teachers, and lawyers. We
are eying for our product to be sold at least 20 cups of each size. With an estimated annual purchase of
21,900 cups (varied in size) annually.

3. Positioning Strategy

Cafe Del Fuego is different from other coffee shops, for we are fast and efficient when it comes to
service and cleaning. Customers will never feel that they are sipping coffee on the side of the road because
of the nature-like ambiance of the shop. Since we are facing an environmental crisis, we use materials that
are easy to recycle or reuse. We are serving coffee that can bring back the nostalgia of the past because of
its aroma and eradicate the bad vibes with its distinct flavour caused by well-grounded coffee bean. We are
unique for we are open 24/7 which matches the purpose of our product and beverage. Thus, we give free
poems for every purchase of our coffee drinks.

4. Pricing Strategy

Cafe Del Fuego uses the price bundling strategy where we bundle several items together.
Customer will see this as a bargain, and it will increase our sales.

Sample: Macaroons for 25 pesos/pack

Coffee Hazelnut (12oz) for 50pesos

Sold by bundle: MacaNut for 70 pesos

(1 pack of macaroons and 12oz Coffee hazelnut)

5. Distribution Strategy

Cafe Del Fuego is a retailer shop, since it sells directly the product to the customer. Thus, to gain
sales we will be open for delivery services and online selling.

6. Promotion Strategy
 Cafe Del Fuego will have a 5,000 pesos budget for advertisement in T.V and Radio via Ronda FM.
We will also post our business in all the social media platforms to gain sales and customers. Sales talking
will always be a big help for bigger prospects.

Analysis of the Competition

Coffee Shops Cafe Del Fuego Competitor A

Strengths Our product is made from well- They have vegan options
grounded coffee beans with
environment friendly materials

Weaknesses Our coffee drinks are more Too much cream in coffee
expensive than competitor A beverages

Opportunities Student market foot traffic, near Near new convenience

business centers and law firms store

Threats Near to business centers Established years ago

Operation and Management

Cafe Del Fuego will be operating continuously by opening 24/7 start 6:00 am. With the organizational
structure of the business, we are confident that we can run this successfully.

Organizational Structure

CEO/MNGR.
Asciater Paraon
Samuelle Corsiga
Sydney Butcon
Denver Guleng

Chef
Cashiers

Service crews
Barista

With the workforce of the proponents, assurance has been rendered to the customers those
beneficiaries will experience a service and beverages with high quality so that the money will not go to
waste. As entrepreneurs, the proponents are innovating coffee drinks that are suitable for athletes and
people with active lifestyle without preservatives. With innovations, and other development we are
expecting for operational expenses. Such as advertising and sales promotion, supplies, utilities, payroll,
and tax.

Operational expenses

Advertising and promotion Php 5,000 .00

Supplies Php 5,000.00

Utilities Php 3,000.00

Payroll Php 21,500.00

Tax Php 4,500.00

For our business to operate well, we will be evaluating the capital requirements that are necessary in
operating our business. Espresso machine, coffee makers, ovens and toasters, blenders, and coffee
grinder.
 Financial Data

Income Statement

Café Del Fuego

Projected Income Statement

End of 2022

Gross Annual Sale 2,690,000

Less:

Food Cost: 202,879

Gross Profit 2,487,121

Less:

Operating Costs

Salaries 258,000

Tax 54,000

Utilities 36,000

Owners’ salary 100,000

448,000

Net Profit 2,039,121

 Cafe Del Fuego

Projected Balance Sheet Statement

End of 2022

Assets

Cash Php 1,241,000

Accounts Receivable Php 700,000

Inventories Php 540,000

Prepaid Expenses Php 15,000

Net Fixed Assets Php 330,000

Php 3,624,121

Liabilities and Owner’s Equity

Accounts Payable Php 350,000

Notes Payable Php 145,000

Accrued Liability Php 25,550

Total Liabilities Php 520,550

Owner’s Equity Php 2,305,450

Total Liabilities And O.E Php 2,826,000

CASH FLOW:
Café Del Fuego

Cash Flow Statement

Operating
Net Income 2,039,121.00
Depreciation and Ammortization (30,000.00)
Gain/Loss from Sales of Assets (46,800.00)
Changes in Non-Cash Current Assets & Liabilities (232,545.00)
Net Cash Provided by Operating Activities Php 1,729,776

Investing
Cash Payments for Store Improvements (80,000.00)
Down Payment on Equipment Purchase (13,000.00)
Proceeds From Sale Of Assets 15,000.00
Net Cash Used in Investing Activities Php (78,000.00)

Financing
Net Borrowings From Line of Credit 20,000
Repayment of Note Payables 36,250
Net Cash Flow Provided by Financing Activities Php 18,000.00

Cash Net Change Php 119,347.00

Cash Beginning Balance Php 345,500.00
Cash Ending Balance Php 464,847.00
 Conclusion

If you’ve got an idea, start it today. There’s no better time than now to get going. Café Del Fuego is
a soon-to-be coffee shop that will capture your heart and let you reminisce about beautiful memories with a
cup of coffee. In addition, this coffee shop will help a lot of unemployed citizens in the locality, since the
proponents have decided to hire employees in Kidapawan alone. The use of organic coffee beans and
environment-friendly materials will help not just the business but also the environment. A coffee shop that
earns a profit and promotes advocacies.

A Coffee shop that promotes not just quality services and beverages but with an economy, environmental,
and community-friendly distinct. The primary goal of this project is to prove that the soon-to-be coffee shop,
named Café Del Fuego, is effective in promoting a united and progressive community.
 Supporting Documents

11/04/2022

Asciater May Junsay Paraon

09094115487

[email protected]

Old PC Barracks, Barangay Sudapin, Kidapawan City

[email protected]

Objectives

The main goal of the Cafe Del Fuego is to provide high quality of goods and services for the
customers. This enterprise will be needing a coffee expert/ practitioner which will benefit the business to
produce high quality coffee drinks with health benefits.

Education

May 2030- Graduate of BS Accountancy

2027- BSBA at University of Michigan 2017- Finished Primary School

2023- Finished Senior High School

2021- Finished Junior High School

Experience

Bank Manager May 20,2025-May 10,2029

PNC Financial Group of Companies Ohio, Cleveland

Job Responsibilities

- Supervising banking operations

- Monitoring staff’s performance in providing the best customer service for clients with their banking needs
and financial transactions.

Skills

- Mathematics

- Analysis

- Risk Taker

- Approachable

- Responsible

- Thrifty