Compendium OF Research Methods Topic 13 The Research Process: Data Analysis and Interpretation (SEKARAN, 2000, PP. 301 - 339)

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COMPENDIUM

OF
RESEARCH METHODS

TOPIC 13
THE RESEARCH PROCESS:
DATA ANALYSIS AND INTERPRETATION
(SEKARAN, 2000, PP. 301 - 339)
After data have been collected from a representative sample of the population,
the next step is to analyze them to test the research hypotheses. Data analysis is
routinely done using EXCEL, SPSS, etc. PC Software Programs.

Getting data ready for analysis:


 Editing data: Information that may have been written down by the
interviewer, observer, or respondent in a hurry must be clearly deciphered
so that it may be coded systematically in its entirety.
 Handling blank response:
** If 25% have been left unanswered, it may be advisable to throw out the
questionnaire and not include it in the data set for analysis. However, if two
or three items have been left blank in a questionnaire of, 30 or more items,
a decision must be made about how these blank responses are to be
handled.
** Assigning a midpoint in an interval scale missing data as the response to
that particular item can be done.
** Another way is to allow the computer to ignore the blank responses
when the analyses were done.
** Assign the item the mean value of the response of all those who have
responded to that particular item.
** We can also give the item the mean of the responses of this particular
respondent to all other questions measuring the variable.
** You can also give the missing response a random number within the
range for that scale.
** SPSS uses linear interpolation from adjacent points as also a linear trend
to replace the missing data.
 Coding
 Categorizing It is always useful to set up a scheme for categorizing the
variables such that the several items measuring a concept are all grouped
together. Responses to negative items have to be reversed.
 Entering data

DATA ANALYSIS

Data analysis have three objectives: getting a feel for the data, testing the
goodness of fit, and testing the hypotheses developed for the research.
 The feel for the data will give preliminary ideas of how good the scales are,
how well the coding and entering data have been done, and so on. Check
the frequency distribution, central tendency, variability will help you have a
better feel for the data.
 Testing the goodness of fit can be accomplished by submitting the data for
factor analysis, obtaining Cronbach’s alpha or the split-half reliability of the
measures.
 HypothesIs testing is achieve by choosing the appropriate menus of the
software programs to test each of the hypotheses using relevant statistical
test.

DATA ANALYSIS AND INTERPRETATION


 This can best be done through several examples.
 Statistical methods discussed in Quantitative methods can be helpful.
 Data analysis can be done through SPSS, Excel, etc.

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