Compendium OF Research Methods Topic 13 The Research Process: Data Analysis and Interpretation (SEKARAN, 2000, PP. 301 - 339)
Compendium OF Research Methods Topic 13 The Research Process: Data Analysis and Interpretation (SEKARAN, 2000, PP. 301 - 339)
Compendium OF Research Methods Topic 13 The Research Process: Data Analysis and Interpretation (SEKARAN, 2000, PP. 301 - 339)
OF
RESEARCH METHODS
TOPIC 13
THE RESEARCH PROCESS:
DATA ANALYSIS AND INTERPRETATION
(SEKARAN, 2000, PP. 301 - 339)
After data have been collected from a representative sample of the population,
the next step is to analyze them to test the research hypotheses. Data analysis is
routinely done using EXCEL, SPSS, etc. PC Software Programs.
DATA ANALYSIS
Data analysis have three objectives: getting a feel for the data, testing the
goodness of fit, and testing the hypotheses developed for the research.
The feel for the data will give preliminary ideas of how good the scales are,
how well the coding and entering data have been done, and so on. Check
the frequency distribution, central tendency, variability will help you have a
better feel for the data.
Testing the goodness of fit can be accomplished by submitting the data for
factor analysis, obtaining Cronbach’s alpha or the split-half reliability of the
measures.
HypothesIs testing is achieve by choosing the appropriate menus of the
software programs to test each of the hypotheses using relevant statistical
test.