Plastic Recycling Business Plan
Plastic Recycling Business Plan
Plastic Recycling Business Plan
Hind Plastics
Group 22
ANKUR VERMA
BALVINDER
PRATEEK DAHIYA
SHIVAM
RAJAT
Executive summary
COMPANY OVERVIEW....................................................................................................6
Mission Statement.....................................................................................................6
Objectives...................................................................................................................7
Key to success:............................................................................................................7
Market comparison....................................................................................................8
Possible obstacles...........................................................................................................9
Industry analysis.........................................................................................................9
Compounders...........................................................................................................11
Stockists....................................................................................................................11
Other Manufacturers................................................................................................12
Fabricators................................................................................................................12
Marketplace analysis....................................................................................................13
Customer analysis.........................................................................................................13
Competitor analysis......................................................................................................13
Marketing strategy.......................................................................................................15
Pricing strategy.............................................................................................................15
2|
Distribution strategy.....................................................................................................16
Sales strategy................................................................................................................16
Development................................................................................................................18
Development strategy..............................................................................................18
Management................................................................................................................19
Job description...........................................................................................................19
Operations....................................................................................................................20
Chipping....................................................................................................................21
Segregation...............................................................................................................21
Cleaning....................................................................................................................21
Agglomerating / Colouring.......................................................................................22
Extrusion / Palletisation............................................................................................22
Scope of operations..................................................................................................22
Supply chain.............................................................................................................22
Gantt chart....................................................................................................25
FACILITY LAYOUT.......................................................................................25
Financials..........................................................................................................26
Income statement........................................................................................................27
Balance sheet...................................................................................................28
3|
Appendix.......................................................................................................................31
Annuity table............................................................................................................31
Bibliography.................................................................................................................36
4|
EXECUTIVE SUMMARY
Plastic is the basic need of our day-to-day life. During recent years the plastic
industry has grown with a substantial growth rate. This growth is driven by three
sectors viz. packaging, infrastructure and agriculture. There are the various verities
of plastics out of which PVC (Polyvinyl chloride) and PET (Polyethylene
Terephthylene) plastics have their considerable contribution. PET plastics are
generally used in the manufacturing of beverage bottles for the packaging and PVC
plastic is used in the production of household plastic materials. The growing
utilization of plastics in industrial and consumer applications and surrounding solid
waste recycling, has led to an increased demand for recycled plastic resins and
products. We the Hind plastics provide a wide range of plastic solutions for
household and raw material for packaging of various companies. As a part of our
ongoing efforts to exploit this opportunity we will collect used and unwanted plastics
and recycle to produce kitchenware items and other related plastic material. We will
also sell the recycled plastics to targeted surrounding area in Odotobri, Bekwai,
Obuasi and other companies in the plastic business.
In view of this, we will need a recycling plant along with the production unit. The raw
material will be procured from the waste collectors. The raw materials include post-
consumed beverage bottles and other soft plastic materials.
Our main focus is to bring development in our hometown, create employment for
the growing youth and industrial customers whom we will sell the recycled bottles
and plastics. It will contribute more than 60% of our sales. We will also focus on the
household plastic business, which is the part of our portfolio. The initial set up cost
will be Rs 34, 40,000 for the installation of recycling plant and the production unit. A
structure was already been set up for the production of beverages which did not
happen and also the availability of land for the said project. Hind plastics will be a
partnership business run by the promoters and the key members of the Akrofrom
community for a duration of ten (10) and later handed over to the management of
Akrofrom community. Since plastic materials do not carry any brand name, it will give
us an addition benefit in long term to establish our brand name. To exploit the
market we will use penetration pricing as our marketing strategy and utilize our
stringent distribution network and strong industrial relationship.
As a future plan in coming years we will increase the variety of plastics like LDPE
(Low density polyethylene) and HDPE (High density polyethylene). By doing this we
will be able to produce plastic carry bags and raw material for production for plastic
chairs and tables and other fiber based products.
5|
COMPANY OVERVIEW
Hind Plastics provide a wide range of plastic solutions for households and raw
material for packaging to the various companies. Allahabad is the place where the
facility will be established and other operation will commence.
We will collect the plastic garbage like consumer beverage bottles, plastic bags from
various garbage stores and then our recycle unit will process it which eventually be
used for the production of finished goods.
The plastic garbage we are getting as raw material has two components of which one
is PVC (Polyvinyl chloride) and other PET (Polyethylene Terephthylene). Firstly the
whole garbage is melted and then PVC and PET are separated from each other by
froth flotation technique.
We will create a plant (actual facilities to be shared with the recycling unit) to
manufacture extruded plastic flakes (purified plastic). The extruded plastic is then
molded in the various products.
Mission Statement
Strive to provide the excellent plastic solution to the customers at
competitive prices.
Continually expand our range of products.
Poised to service both large and small customers around the Akrofrom surrounding areas.
6|
MARKETS AND PRODUCTS
The plastic products usually do not carry a brand name so intruding in the business
like plastic will not be too hard with low price strategy. The population of Akrofrom
and its surrounding cities like Amponya, Bodoma, Atobiase, Homase 1 & 2, Afoako
and Bekwai is around 5 Crores and these areas basically comprises of low to middle
income group families so they focus on plastic products rather than fiber since it is
cheaper, hence a huge market to exploit.
From Akrofrom city 1000 tons of solid waste is produced from that 20tons of plastic
bags and around 10 tons of plastic bottles is generated per day. So the supply of raw
material will be continuous.
Apart from this we will sell raw materials for packaging to the various small
companies in these areas. Around 50 small and medium scale companies are
working in these areas. So a large amount of industrial customer is also available.
Objectives
Develop a business that survives on its own cash.
Create a company that exceeds customer satisfaction level.
Create employment for the growing youth of the Akrofrom Community hence
the development of the community
Expand the business in first five years and handing over the business to the Akrofrom
community and provide social interventions for the community.
Extending the services to electronic component manufacturing companies for
production of capacitors printed circuit boards etc.
Key to success:
The main keys to the success of the development of the project and the community as a whole are:
Secure Supply- Contract for supply of post-consumer bottles and post-
industrial manufacturing waste for PET raw material feed stock.
Satisfy our customer so that we can retain them
Maintain low overhead and operating costs
Provide better prices than all our competitors
7|
PRODUCT AND SERVICES
We will provide a wide range of plastic products for households and raw material for
packaging. The recycled plastic is processed to Polyethylene Terephthalate (PET). PET
is a thermoplastic polymer viscous of polyester family. The biggest property of this
compound is it is transparent that is why it is used for packaging. Apart from this,
PET has a very good strength, ductility, stiffness and hardness. After the recycling
process is completed, an extruded plastic is generated. Plastics extrusion is a high
volume manufacturing process in which raw plastic materials are melted and formed
into a continuous profile.
Cleaned and recycled plastic flakes of PET and bottles, recovered from post-
consumer beverage bottles. (This PET will work as raw material for packaging
to various firms, not for the end user)
Household finished plastic goods. We will manufacture plastic tubes of
various diameters, plastic kitchenware. (For the end user)
PET flake will be sold to thermo formers (those who mold plastic sheets into
usable products) primarily to be used to produce high-visibility packaging.
And also to the beverage companies for packaging.
Market comparison
While quality and delivery are important factors to our potential clients, price is
most often the determining factor in a buying decision. Good-quality packaging
products manufactured from recycled (less expensive) resins, as close as practical to
the end customer's operations, will be most competitive and achieve a significant
market share. These factors have helped to determine the business parameters of
Replay Plastics.
8|
POSSIBLE OBSTACLES
The product is completed and ready for the market launch. The possible obstacles
are:
Industry analysis
Plastic recycling is an industry in itself in India. According to the Crisil research 7360
companies are working in this industry with a turnover of Rs 9200 Crore provides
employment to 3.5 million people. In India, per capita plastic consumption is one of
the lowest in the world. The per capita consumption is just one fifth of world
average that is 5kg. The domestic demand of plastic has grown by 9% and reached to
4.5MMT in year 2005.The GDP has grown during this period at 6.3% and plastic
industry 1.3 times of GDP. According to the Crisil report the demand of plastic by
2012 will be around 12MMT. The plastic consumption in India is booming. Demand
for commodity plastics is growing at the rate of 15% per year. . India holds immense
potential for the use of plastic in the infrastructure and agriculture. In case of
packaging industry we are using more plastic than the developed countries. The
growth is driven in three major sectors – infrastructure that is 13%% of the total,
packaging is 15% of the total and 10% for plastic consumer durables. It is projected
that the plastic waste generation will reach the will reach the level of 1.6 million tons
annually. India produces 5600 tons of plastic waste per day.
9|
Region wise and polymer wise turnover of recycling industry in Rs.Crore
East 75 86
Each region is specialized in one type of plastic viz south: PET; north: PVC;
Plastic India Foundation estimates the current plastic recycling rate at 60%. One
estimate is that about 20,000 microenterprises are engaged in reprocessing and
recovery of plastic waste in addition to 180,000 of various sorting and washing units,
60% of which are unregistered. Delhi alone has estimated 53,400 units and Delhi and
Bombay together process over 50% of India's waste plastics.
STRUCTURE OF THE PLASTICS INDUSTRY
Compounders
These specialist companies, usually small, stock various polymers and provide the
manufacturers of plastic goods with technical advice and the most suitable materials
or mixtures for each individual need. The compounder is often the best market for
the recycler because he possesses superior technical knowledge and has a large
volume throughput of virgin material, in which small percentages of reclaim will
reduce cost without seriously affecting the quality required by the molder.
Stockists
These warehouses stock polymers and compounds but neither manufacture
themselves, nor provide a compounding service. They may be agents or subsidiaries
of the producer companies or departments of companies concerned with the supply
of other materials such as chemical, rubber or paper. They may be willing to stock
reclaim alongside virgin materials, especially if these are in short supply.
11 |
Other Manufacturers
Many companies are not plastics specialists but employ molding operations in the
manufacture of some other product. For example shoe and boot makers use plastics
extensively and may carry out the various plastics molding operations in the same
production sequence as the work in leather, canvas, rubber etc. Many
manufacturers use plastic packaging machinery at the end of a production
operation.
Fabricators
These firms cut and join sheet, rod or extrusion to manufacture a variety of
products. They have no opportunity to use reclaim. Machinery and Tool Makers and
other sector of the plastics industry justifies mention although not customers for
reclaim. The makers and suppliers of plastics manufacturing machinery, tools,
moulds and dies are well informed about who does what, who makes what and who
uses what within the local plastics industry. They may advise who is likely to buy
material.
12 |
MARKETPLACE ANALYSIS
Various overseas players wish to explore the Indian market and invest in
opportunities thrown open by the country, projected to be world number 3 in
plastics consumption by 2010. As shown above the north region of India is
specialized in recycling of PVC. So there is a great scope of PET recycling. Apart from
this the other
CUSTOMER ANALYSIS
Since we are new player in the market so we need to make some stringent strategies
to penetrate market and grab customers. The customers of the plastic industry are
scattered due to lack well known brand names. So our first priority will be to
accumulate the defused customers.
The direct customers are the customers whom we are selling our product regularly.
So for us households whom we are selling plastic goods and companies who are
getting raw materials for packaging are direct customers (PET bottles). So only in
Allahabad around 20,000 families are our direct prospective customers and in terms
of business-to-business market around 20 small and medium scale companies are
our direct customers
Apart from them there are few small companies that are giving compounding
services. They use to collect various types of plastics flakes along with the virgin
plastic and suggest customer (companies) in choosing appropriate plastic. An Asha
enterprise is one compounder whom we will sell our plastics.
COMPETITOR ANALYSIS
In plastic manufacturing market there is no specific brand name exists so small
companies that are in this business flood the market. So they are our biggest direct
competitors.
As we are also not alone as a supplier of PET to the companies as raw materials there
are many companies in this region that are supplying PET. Indira Plastics is one of
13 |
them who is currently selling all types of plastics items. So in case of business-to-
business market they are our direct competitors. Kanpur is plastic recycling city of
UP. The direct threat we will also have is with the companies operating in Kanpur.
But as the distance between Kanpur and Allahabad is 200km as well as the road is
not in good condition, so it will not affect much.
14 |
MARKETING STRATEGY
The Company has chosen to focus on the production of plastic packaging materials
from recycled post-consumer beverage bottles. We have identified a significant
available market in the eastern part of UP. All of our initial marketing strategy will be
to secure contracts in that segment, and after reaching full planned capacity, look to
grow in concert with that segment and related markets. We see little need at
present for further market research and development, and will focus on continually
updating our production technology in an effort to remain in the forefront of our
chosen marketplace.
Hind Plastics will apply recycling and extrusion technology managed by decades of
industry specific expertise to create a competitive advantage for its clients. These
processes will produce clean, cost-efficient, recycled raw material for manufacturers
of thermoform, laminate and other high value-added products, and high strength
packaging strapping for shippers of large products and pallets, thereby reducing
costs and creating a clear pricing edge among their competitors .
Plastic bags and plastic sheets are now in high demand. And this demand is driven by
continuously increasing promotional activities.
PRICING STRATEGY
As plastic products do not carry any brand name so only pricing and distribution
strategies will works to achieve competitive edge. The pricing strategy we will use is
penetration pricing. The price of all household plastic goods we will sell will be lower
than the market price. Also for the PET flakes and bottles the price will be lower than
the competitors. A lower price enables me to get contracts of PET bottles and sheets
from various companies.
In case of kitchenware and other household products we will provide combo offers
and discounts which a common customer expects.
15 |
DISTRIBUTION STRATEGY
As I described before that firstly we will target Allahabad city and villages close to it.
We will have a distribution center in the Allahabad city that continuously maintains
the supply of goods. So the household plastics will be sold through small local
grocery shops from which the customers can get them easily. Apart from this we will
hire street hawkers who will roam around the city and sell the goods door to door.
PET bottles will be stored in warehouse that is close to the facility itself. The sales
people will directly contact to the companies that require these bottles for packaging
and look for the contracts. In city as stated above that we will have a distribution
center, from that center we will distribute to whole sellers.
SALES STRATEGY
The strategy of sales effort will be to convert potential and first time customers into
long term customers. Our sales strategy is totally based upon the distribution
channel and the pricing strategies. We will have a distribution centre in the city that
will take care of sales of household and also supply products to the wholesalers. We
will also give the industrial customers a facility to order the products through our
website which will help them in reducing the delivery time.
To market the products, the Company will use a number of sales agents/brokers.
They have a customer base of their own, having developed successful relationships
with their client over the years. Their customer base is currently demanding product
so they can expand upon their current base. Of course, they will expand that to new
customers when product is available.
If the Company grows faster than its prime customer base, additional capacity may
be developed. We will identify additional prospective customers who can be
attracted for our products.
16 |
MARKETING & SALES FORECAST
The first month prior to the opening will be used to get the new office in order, set
up appointment and begin marketing activities. In the first month we will focus on
the generating public visibility. The sales forecast is based on the assumption that we
will sell all of the highest volume PET bottles that we can produce. This flake will be
sold to other manufacturing companies. Recycling industry is growing with 15-20%
each year. So we can assume that we will grow with at least 20%. There is a
continuing strong demand for flake and extruded products made from recycled PET.
Sales forecast
Household
items 40500 52650 68445 88978.5
17 |
DEVELOPMENT
The development of Hind plastics required accomplishing a series of action and
formalities. Since we are new in the market we kept our production is low initially, as
demand will increase the production will be enhanced respectively. Now we are
recycling and producing only two types of plastics i.e. PVC and PET, as we grow we
will produce a wide the range of plastics and its finished product. . The development
process involves following steps:
Legal formalities
Office/business setup
Future offerings and expansion plan
Development strategy
In future we are looking for the production of a variety of plastic. These plastics will
be
LDPE plastic is used in the production carry bags and other plastic sheets as well as
cling wrap, car covers, squeeze bottles, liners for tanks and ponds, moisture barriers
in construction. And HDPE plastics are used in production of freezer bags, water
pipes, wire and cable insulation, extrusion coating.
Our future development strategy will focus on to chart out a careful plan for the
future expansion and growth of our business. The development strategy will address
following issue:
Our development strategy will address all those above-mentioned point. As we will
grow and our earning will increase, we will produce more of PVC and PET as well as
expand in new area. We have a development strategy to expand our facility size in
order to meet the production size.
18 |
MANAGEMENT
Promoters and six supporting staff will manage the company. There will be five
promoters of Hind Plastics.
Thus with such potential skills, and other qualities like efficient interpersonal skills,
leadership skills and decision making quality, aptly makes him the best promoter and
eligible founder and owner of Hind Plastics
Along with promoters five more employees will work for the accomplishment of
companies’ objective. One supervisor will work on the facility along with two
supporting staff. Supervisor who will work upon the facility does not need to be a
chemical engineer a simple technician has experience on working upon the facility
can be able to do this.
Job description
Process No of employees Proficiency
Sorting 2 Unskilled
Packaging 4 Unskilled
19 |
OPERATIONS
The operations is defined as the process used to deliver your products and service to
the customer market place and also include manufacturing transportation logistics
travel and after sales services.
The facility is located at outside the city. Facility is divided in two parts
The facility is located in an area of 3000 sqft. Apart from these two units there will
be an office that will look for the perpetual supply of required raw material and also
take care about the outbound logistics. The production capacity is 80kg/hr.
The operations will be based upon JIT i.e. just in time. We will have contracted with
the suppliers who can supply the raw material as quickly as we want. The raw
material contains post consumer beverage bottles and other plastic materials. The
bottles and other plastic material that can be recycled have a specific sign from
which it can be identified that it can be recycled or not.
The plastic is then transferred to respective unit to be recycled because PET and PVC
cannot be recycled simultaneously due to their different properties. There will be
two units running parallel to each other. On unit will recycle and produce PVC plastic
and other will perform the same for the PET plastic.
The recycled PVC is then moved for the plastic injection-molding unit in the various
shapes. Since there are a variety of product is being produced so the preference will
be given to that product whose demand is high. All the products will not be
produced each and every day. There will be different products that will be produced
on different day according to the demand in market.
After the recycling process is completed one part of PET flake is moved to the
warehouse according to the demand of raw material that different companies need
and other part will move for the molding in bottles.
The recycled PET flake is then heated and made the viscous solution of it. The PET
resin is then feeded to the molder and molder will give it various shape bottles. And
then it left for drying. Those products that further need for processing like buckets;
the handle will be inserted after the bucket is dried.
20 |
Stages of Recycling and Production
The process of recycling of waste plastics into products of varying usefulness
involves the following essential steps:
Sizing / Chipping
Cleaning
Segregation.
Agglomerating / Colouring
Extrusion / Palletisation
Fabrication into end Product.
Chipping
The plastics waste should be properly sized so that those may be fed into the
extruders for processing and palletizing. The sizing operation depends on the type
and shape of the waste plastics.
During this process, attention is required to separate any powdery material from the
sized / chipped plastics.
Segregation
Certain polymeric materials are compatible with each other at all proportions. For
example LDPE and Lldpe are generally compatible to each other at all proportions.
Cleaning
The scale of cleaning depends on the type of waste. Whenever a cleaning operation
is involved, it is to be ensured that the water or any other cleaning material used,
should be discharged after ascertaining that the discharge does not contain any
objectionable substance. A proper Treatment Device may have to be deployed – like
a water treatment plant / effluent treatment plant. For drying, a suitably designed
drier is used.
21 |
Many industries situated outside the metropolises, use open space for natural drying
of the cleaned waste.
Agglomerating / Colouring
In the next operation the sized plastics waste is mixed with colour master batch in
high-speed mixers / agglomerators and the output is ready for extrusion into pellets.
Extrusion / Palletisation
This is the most important part of the process wherein the sized / chipped plastics
are plasticized and granulated to make the plastics material ready for fabrication
next. The type and size of the Extruder depend on the type and volume of the
plastics waste.
Scope of operations
Now presently our production capacity is 200kg/day from which in initial stages we
are utilizing around 50% of it. As the business expands we will reach to optimum
capacity utilization. We are expecting that we will start producing more advance
plastics in the fourth year of our operations and accordingly the sales will increase
and the facility will have to be expanded.
Supply chain
In the city there are various small post consumer plastic bottle collectors. To make a
continuous supply of raw material we will have four suppliers with us. There will be
one permanent supplier that will continuously supply the raw material. In case of
excess demand other suppliers will be taken into consideration. Supplier will cover
the transportation cost only. The finished product will be stored in the warehouse
and according to the demand it will be send to city distribution center. The
distribution center will directly sell the finished household plastics as well as to the
small shops.
Our average daily demand of raw material is 300kg and the lead-time we will
keep lead-time of 6hrs. We keep a safety stock of 50 kg. So the reorder point is
given by
22 |
Reorder point= average daily uses x lead time + safety stock
= 125 kg.
So at each and every day we will have minimum of 125kg (safety stock+
reorder point) of raw material in our inventory.
This means that when the raw material level reaches to 125kg we will place the next
order. The difference time in which we will place the order and receive the order is
the lead-time that is 6hrs.
23 |
PROCESS FLOW CHART
24 |
Gantt chart
As it is an assembly line the output of one stage is feeded to the input of next stage.
The whole process will run in series format. That is the reason why no parallel
process is mentioned in the gantt chart.
FACILITY LAYOUT
25 |
FINANCIALS
The startup cost of our business is as follows:
Start-up
Requirements Amount
Start-up Expenses
Legal 6,000
Stationery 500
26 |
Total Start-up Expenses 10,000
Start-up Assets
INCOME STATEMENT
The projected income is as shown below it shows that first year we will
end up with loss but from second year we will start making profits.
Particulars YEAR 1 YEAR 2 YEAR 3 Year 4
Operating expenses:
27 |
Electricity 4800 5040 5292 5557
BALANCE SHEET
The projected balance sheet of four years is as follows:
Capital
28 |
Long Term loan
Current Liabilities
Application of fund
Current Assets:
Investment 100000
29 |
BREAK EVEN POINT
VC Amount in Rs FC Amount in Rs
Admin 3000
Legal 10000
Contribution 617000
pv ratio 0.3808642
1.21 In years
As the BEP is 15months it means that at 15th month we will be in a trade off total
expenses and revenue.
30 |
APPENDIX
Annuity table:
total loan amt.= pmt[1-1/(1-i)^n]/i
n is number of years
i is interest rate
31 |
15 21521 14025 7495 1395038
32 |
16 21521 13950 7570 1387468
33 |
40 21521 11908 9612 1181229
34 |
64 21521 9316 12205 919362
35 |
88 21521 6024 15497 586859
36 |
112 21521 1843 19677 164669
BIBLIOGRAPHY
Crisil report on plastic industry
Plastic waste option for small scale recourse recovery by Inge
Lardinois
Small scale recycling of plastic by- Jon Vogler
37 |