Business Plan: Unique Plastics
Business Plan: Unique Plastics
Business Plan: Unique Plastics
UNIQUE PLASTICS
Quality at the BEST
rpims
bhayender, mumbai
[YEAR-2010]
TABLE OF CONTENT
EXECUTIVE SUMMARY………………………………………………………………………………………………………….4
COMPANY OVERVIEW…………………………………………………………………………………………………………..5
MISSION………………….………………………………………………………………………………………………………………….5
OBJECTIVE…………………………………………………………………………………………………………………………………..6
KEY TO SUCCESS..………………………………………………………………………………………………………………………..6
MARKET COMPARISON………………………….……………………………………………………………………………………7
POSSIBLE OBSTACLES…….………………………………….………………………………………………………………………..7
INDUSTRY ANALYSIS……………………………………………………..…………………………………………………………….6
MARKETPLACE ANALYSIS…………………………………………………………………….……………………………………..6
CUSTOMER ANALYSIS…………………………………………………………………………………………………………….…11
COMPETITOR ANALYSIS……………………………………………………………………………………………………………12
MARKETING STRATEGY………….……………………………………………………………………………………………12
PRICING STRATEGY…………………………………………..………………………………………………………………….…13
DISTRIBUTION STRATEGY…………………………………………………………………………………………………………13
SALES STRATEGY………………………………………………………………………………………………………………………13
2 | U n i q u e P l a s ti c s
SALES FORECAST………………………………………………………………………………………………………………………13
DEVELOPMENT ………………………………………………………………………………………………………………….14
DEVELOPMENT STRATEGY….…………………………………………………………………………………………………….14
MANAGEMENT…….…………………………………………………………………………………………………………….15
OPERATIONS….…………………………………………………………………………………………………………………..16
SCOPE OF OPERATIONS……………………………………………………………………………………………………..…….20
SUPPLY CHAIN………………..…………………………………………………………………………………………………………21
PROCESS FLOWCHART………………………….………………………………………………………………………………….22
GANTT CHART………………………………………………………………………………………………………………………….23
FACILITY LAYOUT……………………………………………………………………………………………………………………..24
FINANCIAL STATEMENT………………………………….…………………………………………………………………..25
STARTUP EXPENCES…………………………………………………………………………………………………………………25
INCOME STATEMENT……………………………………………………………………………………………………………….26
BALANCE SHEET……………………….…………………………………………………………………………………………….…27
APPENDIX………………………………………………………………………………………………………………………….29
Bibliography ………………………………………………………………………………………………………………………33
3 | U n i q u e P l a s ti c s
Executive summary
Plastic is the basic need of our day to day life. During recent years the plastic
industry has grown with a substantial growth rate. This growth is driven by three
sectors viz packaging, infrastructure and agriculture. There are the various
verities of plastics out of which PVC (Polyvinyl chloride) and PET (Polyethylene
terephthylene) plastics have their considerable contribution. PET plastics are
generally used in the manufacturing of beverage bottles for the packaging and
PVC plastic is used in the production of household plastic materials. The growing
utilization of plastics in industrial and consumer applications and surrounding
solid waste recycling, has led to an increased demand for recycled plastic resins
and products.
We the Unique plastics provide a wide range of plastic solutions for household
and raw material for packaging of various companies. As a part of our ongoing
efforts to exploit this opportunity we will recycle the plastics and then produce
kitchen ware items and other related plastic material. We will also sell the
recycled plastics to the companies in the plastic business. We will have a
recycling plant along with the production unit. The raw material will be procured
from the waste collectors. The raw material will be post consumed beverage
bottles and other soft plastic materials
Our main focus is our industrial customer whom we will sell PET bottles and
PET flakes. It will contribute more than 60% of our sales. We will also focus on
the household plastic business which is the part of our portfolio. The initial set up
cost will be Rs 34, 40,000.
Since plastic material does not carry any brand name so it will give us an addition
benefit in long term to establish our brand name. To exploit the market we will
use penetration pricing as our marketing strategy and utilize our stringent
distribution network and strong industrial relationship.
4 | U n i q u e P l a s ti c s
As a future plan in coming years we will increase the variety of plastics like LDPE
(Low density polyethylene) and HDPE (High density polyethylene). By doing this
we will be able to produce plastic carry bags and raw material for production for
plastic chairs and tables and other fiber based products.
COMPANY OVERVIEW
Unique Plastics provide a wide range of plastic solutions for households and raw
material for packaging to the various companies. Silvassa is the place where the
facility will be established and other operation will commence.
We will collect the plastic garbage like consumer beverage bottles, plastic bags
from various garbage stores and then our recycle unit will process it which
eventually be used for the production of finished goods.
The plastic garbage we are getting as raw material has two components one is
PVC (Polyvinyl chloride) and other is PET (Polyethylene terephthylene ). Firstly
the whole garbage is melted and then PVC and PET are separated from each
other by froth flotation technique.
We will create a plant (actual facilities to be shared with the recycling unit) to
manufacture extruded plastic flakes (purified plastic). The extruded plastic is then
molded in the various products.
Mission Statement
Unique Plastics
5 | U n i q u e P l a s ti c s
Strive to provide the excellent plastic solution to the customers at
competitive prices.
Continually expands our range of products.
Is poised to service both large and small customers.
From Mumbai city 500 tons of solid waste is produced from that 15tons of plastic
bags and around 7 tons of plastic bottles is generated per day. So the sUpply of
raw material will be continuous.
Apart from this we will sell raw material for packaging to the various small
companies in this area. Around 30 small and medium scale companies are
working in this region. So a large amount of industrial customer is also available.
There are two folds of products that we are providing one is industrial and other
is household.
Objectives
Develop a business that survives on its own cash.
Create a company which exceeds customer satisfaction level.
Expand the service to Mumbai in first five years and then to whole Up.
Extending the services to electronic component manufacturing companies
for production of capacitors printed circuit boards etc.
Key to success:
6 | U n i q u e P l a s ti c s
The main keys to the success of the Company are:
We will provide a wide range of plastic products for households and raw material
for packaging.
PET flake will be sold to thermo formers (those who mold plastic sheets into
usable products) primarily to be used to produce high-visibility packaging. And
also to the beverage companies for packaging.
7 | U n i q u e P l a s ti c s
resistant to damage. Local authorities and schools are able to demonstrate
recycling in action by specifying recycled products
High strength PET is used in the clothing, furnishings, tire cord and technical
textiles
Apart from PET the household plastic will be directly sold to the end customers.
In day to day life plastic items like water bottles, shop case scrubber etc is
frequently used. So there is a big demand of these in local market.
Market comparison
While quality and delivery are important factors to our potential clients, price is
most often the determining factor in a buying decision. Good-quality packaging
products manufactured from recycled (less expensive) resins, as close as
practical to the end customer's operations, will be most competitive and achieve
a significant market share. These factors have helped to determine the business
parameters of Replay Plastics.
Possible obstacle
The product is completed and ready for the market launch. The possible
obstacles are
Industry analysis
8 | U n i q u e P l a s ti c s
Plastic recycling is an industry in itself in India. According to the Crisil research
7360 companies are working in this industry with a turnover of Rs 9200 Crore
provides employment to 3.5 million people. In India per capita plastic
consumption in lowest in the world. The per capita consumption is just one fifth of
world average which is 5kg. the domestic demand of plastic has grown by 13%
and reached to 4.5MMT in year 2009.The GDP has grown during this period at
6.3% and plastic industry 1.3 times of GDP. According to the Crisil report the
demand of plastic by 2012 will be around 12MMT. The plastic consumption in
India is booming. Demand for commodity plastics is growing at the rate of 15%
per year. .India holds immense potential for the use of plastic in the infrastructure
and agriculture. In case of packaging industry we are using more plastic than the
developed countries. The growth is driven in three major sectors – infrastructure
which is 13%% of the total, packaging is 15% of the total and 10% for plastic
consumer durables. It is projected that the plastic waste generation will reach the
will reach the level of 1.6 million tons annually.
Each region is specialized in one type of plastic viz south: PET; north: PVC;
Compounders
These specialist companies, usually small, stock various polymers and provide
the manufacturers of plastic goods with technical advice and the most suitable
materials or mixtures for each individual need. The compounder is often the best
market for the recycler because he possesses sUperior technical knowledge and
has a large volume throughput of virgin material, in which small percentages of
reclaim will reduce cost without seriously affecting the quality required by the
molder.
Stockists
These warehouses stock polymers and compounds but neither manufacture
themselves, nor provide a compounding service. They may be agents or
subsidiaries of the producer companies or departments of companies concerned
with the supply of other materials such as chemical, rubber or paper. They may
be willing to stock reclaim alongside virgin materials, especially if these are in
short supply.
Other Manufacturers
Many companies are not plastics specialists but employ molding operations in
the manufacture of some other product. For example shoe and boot makers use
plastics extensively and may carry out the various plastics molding operations in
the same production sequence as the work in leather, canvas, rubber etc. Many
manufacturers use plastic packaging machinery at the end of a production
operation.
Fabricators
These firms cut and join sheet, rod or extrusion to manufacture a variety of
products. They have no opportunity to use reclaim. Machinery and Tool Makers
10 | U n i q u e P l a s ti c s
One other sector of the plastics industry justifies mention although not customers
for reclaim. The makers and sUppliers of plastics manufacturing machinery,
tools, moulds and dies are well informed about who does what, who makes what
and who uses what within the local plastics industry. They may advise who is
likely to buy material.
Marketplace analysis
Various overseas players wish to explore the Indian market and invest in
opportunities thrown open by the country, projected to be world number 3 in
plastics consumption by 2010.As shown above the north region of India is
specialized in recycling of PVC. So there is a great scope of PET recycling.
Apart from this the other
Customer analysis
Since we are new player in the market so we need to make some stringent
strategies to penetrate market and grab customers. The customers of the plastic
industry are scattered due to lack well known brand names. So our first priority
will be to accumulate the defused customers.
The direct customers are the customers whom we are selling our product
regularly. So for us households whom we are selling plastic goods and
companies who are getting raw materials for packaging are direct customers
(PET bottles). So only in Mumbai around 20,000 families are our direct
prospective customers and in terms of business to business market around 20
small and medium scale companies are our direct customers
Apart from them there are few small companies which are giving compounding
services. They use to collect various types of plastics flakes along with the virgin
plastic and suggest customer (companies) in choosing appropriate plastic. An
Asha enterprise is one compounder whom we will sell our plastics.
11 | U n i q u e P l a s ti c s
Competitor analysis
As we are also not alone as a sUpplier of PET to the companies as raw materials
there are many companies in this region which are sUpplying PET. Indira
Plastics is one of them who is currently selling all types of plastics items. So in
case of business to business market they are our direct competitors. Kanpur is
plastic recycling city of UP. The direct threat we will also have is with the
companies operating in Kanpur. But as the distance between Kanpur and
Mumbai is 600km as well as the road is not in good condition, so it will not affect
much.
Marketing strategy
The packaging companies require high quality and highly transparent PET
bottles. The companies which are producing mineral water will reject PET bottles
with even a small impurity/ opaqueness. So we the Unique Plastics provide high
end PET flakes for the perfect packaging.
12 | U n i q u e P l a s ti c s
Plastic bags and plastic sheets are now in high demand. And this demand is
driven by continuously increasing promotional activities.
Pricing strategy
As plastic products do not carry any brand name so only pricing and distribution
strategies will works to achieve competitive edge. The pricing strategy we will
use is penetration pricing. The price of all household plastic goods we will sell will
be lower than the market price. Also for the PET flakes and bottles the price will
be lower than the competitors. A lower price enables me to get contracts of PET
bottles and sheets from various companies.
Distribution strategy
As I described before that firstly we will target Mumbai city and villages close to
it. We will have a distribution center in the Mumbai city which continuously
maintains the sUpply of goods. So the household plastics will be sold through
small local grocery shops from which the customers can get them easily. Apart
from this we will hire street hawkers who will roam around the city and sell the
goods door to door.
PET bottles will be stored in warehouse which is close to the facility itself. The
sales people will directly contact to the companies which require these bottles for
packaging and look for the contracts. In city as stated above that we will have a
distribution center, from that center we will distribute to whole sellers.
As I described we are in both B2C and B2B so for this we will use two different
promotional strategies. For B2C business we will use flyers which will have full
detail of our product range, price, combo offers and discounts. These flyers will
circulate through the newspapers across whole city. For B2B business we will
promote through online social media and we will also develop our website
through which enable us to widely spread our contact among various companies.
the site will have full details of product which are available for companies as well
as end user.
Sales strategy
The strategy of sales effort will be to convert potential and first time customers
into long term customers. Our sales strategy is totally based Upon the distribution
channel and the pricing strategies. We will have a distribution centre in the city
13 | U n i q u e P l a s ti c s
that will take care of sales of household and also sUpply products to the
wholesalers. We will also give the industrial customers a facility to order the
products through our website which will help them in reducing the delivery time.
To market the products, the Company will use a number of sales agents/brokers.
They have a customer base of their own, having developed successful
relationships with their client over the years. Their customer base is currently
demanding product so they can expand Upon their current base. Of course, they
will expand that to new customers when product is available.
If the Company grows faster than its prime customer base, additional capacity
may be developed. We will identify additional prospective customers who can be
attracted for our products.
The first month prior to the opening will be used to get the new office in order, set
Up appointment and begin marketing activities. In the first month we will focus on
the generating public visibility. The sales forecast is based on the assumption
that we will sell all of the highest volume PET bottles that we can produce.
This flake will be sold to other manufacturing companies. Recycling industry is
growing with 15-20% each year. So we can assume that we will grow with at
least 20%. There is a continuing strong demand for flake and extruded
products made from recycled PET.
Sales forecast
year 1 year 2 year 3 year 4
Annual sales 1620000 2106000 2737800 3559140
Monthly sales 135000 175500 228150 296595
PET Sales 94500 122850 159705 207617
Household items 40500 52650 68445 88978.5
Development
14 | U n i q u e P l a s ti c s
as we grow we will produce a wide the range of plastics and its finished product. .
The development process involves following steps:
Legal formalities
Office/business setUp
Future offerings and expansion plan
Development strategy
In future we are looking for the production of a variety of plastic. These plastics
will be
LDPE plastic is used in the production carry bags and other plastic sheets as well
as cling wrap, car covers, squeeze bottles, liners for tanks and ponds, moisture
barriers in construction. And HDPE plastics are used in production of freezer
bags, water pipes, wire and cable insulation, extrusion coating.
Our future development strategy will focus on to chart out a careful plan for the
future expansion and growth of our business. The development strategy will
address following issue:
Our development strategy will address all those above mentioned point. As
we will grow and our earning will increase, we will produce more of PVC and
PET as well as expand in new area. We have a development strategy to
expand our facility size in order to meet the production size.
15 | U n i q u e P l a s ti c s
Management
Thus with such potential skills, and other qualities like efficient interpersonal
skills, leadership skills and decision making quality, aptly makes him the best
promoter and eligible founder and owner of Unique Plastics
Along with promoter five more employees will work for the accomplishment of
companies’ objective. One sUpervisor will work on the facility along with two
sUpporting staff. SUpervisor who will work Upon the facility does not need to be
a chemical engineer a simple technician has experience on working Upon the
facility can be able to do this.
Job description
Operations
The operations is defined as the process used to deliver your products and
service to the customer market place and also include manufacturing
transportation logistics travel and after sales services.
The facility is located at outside the city. Facility is divided in two parts
17 | U n i q u e P l a s ti c s
The facility is located in an area of 3000 sqft..Apart from these two units there
will be an office which will look for the perpetual sUpply of required raw material
and also take care about the outbound logistics. The production capacity is
80kg/hr.
The operations will be based Upon JIT i.e. just in time. We will have contracted
with the sUppliers who can sUpply the raw material as quickly as we want. The
raw material contains post consumer beverage bottles and other plastic
materials. The bottles and other plastic material that can be recycled have a
specific sign from which it can be identified that it can be recycled or not.
The plastic is then transferred to respective unit to be recycled because PET and
PVC cannot be recycled simultaneously due to their different properties. There
will be two units running parallel to each other. On unit will recycle and produce
PVC plastic and other will perform the same for the PET plastic.
The recycled PVC is then moved for the plastic injection molding unit in the
various shapes. Since there are a variety of product is being produced so the
preference will be given to that product whose demand is high. All the products
will not be produced each and every day. There will be different products which
will be produced on different day according to the demand in market.
After the recycling process is completed one part of PET flake is moved to the
warehouse according to the demand of raw material which different companies
need and other part will move for the molding in bottles.
The recycled PET flake is then heated and made the viscous solution of it. The
PET resin is then feeded to the molder and molder will give it various shape
bottles. And then it left for drying. Those products which further need for
processing like buckets, the handle will be inserted after the bucket is dried.
Sizing / Chipping
Cleaning
Segregation.
Agglomerating / Colouring
Extrusion / Palletisation
18 | U n i q u e P l a s ti c s
Fabrication into end Product.
Chipping:
The plastics waste is then required to be properly sized so that those may be
fed into the extruders for processing and palletizing. The sizing operation
depends on the type and shape of the waste plastics.
Segregation:
Certain polymeric materials are compatible with each other at all proportions.
For example LDPE and HDPE are generally compatible to each other at all
proportions.
Cleaning:
19 | U n i q u e P l a s ti c s
Many industries situated outside the metropolises, use open space for natural
drying of the cleaned waste.
Agglomerating / Colouring
In the next operation the sized plastics waste is mixed with colour master
batch in high-speed mixers / agglomerators and the output is ready for
extrusion into pellets.
Extrusion / Palletisation
This is the most important part of the process wherein the sized / chipped
plastics are plasticized and granulated to make the plastics material ready for
fabrication next.
The type and size of the Extruder depend on the type and volume of the
plastics waste.
Finally the reprocessed plastics granules are used as raw material for
producing end products using similar fabrication machines like Injection
Molding / Extrusion etc., depending Upon specific requirement.
Scope of operations
Now presently our production capacity is 200kg/day from which in initial stages
we are utilizing around 50% of it. As the business expands we will reach to
optimum capacity utilization. We are expecting that we will start producing more
advance plastics in the fourth year of our operations and accordingly the sales
will increase and the facility will have to be expanded.
SUpply chain
In the city there are various small post consumer plastic bottle collectors. To
make a continuous sUpply of raw material we will have four sUppliers with us.
There will be one permanent sUpplier which will continuously sUpply the raw
material. In case of excess demand other sUppliers will be taken into
consideration. The transportation cost will be covered by sUpplier only. The
finished product will be stored in the warehouse and according to the demand it
will be send to city distribution centre. The distribution center will directly sell the
finished household plastics as well as to the small shops.
20 | U n i q u e P l a s ti c s
Our average daily demand of raw material is 300kg and the lead time we will
keep lead time of 6hrs. We keep a safety stock of 50 kg. So the reorder point is
given by
= 125 kg.
So at each and every day we will have minimum of 125kg (safety stock+ reorder
point) of raw material in our inventory.
This means that when the raw material level reaches to 125kg we will place the next
order. The difference time in which we will place the order and receive the order is the
lead time which is 6hrs.
21 | U n i q u e P l a s ti c s
Process flow chart
Gantt chart
22 | U n i q u e P l a s ti c s
As it is an assembly line the output of one stage is feeded to the input of next stage. The
whole process will run in series format. That is the reason why no parallel process is
mentioned in the gantt chart.
Facility Layout
23 | U n i q u e P l a s ti c s
Financials
24 | U n i q u e P l a s ti c s
The startUp cost of our business is as follows:
Start-Up
Requirements Amount
Start-Up Expenses
Legal 6,000
Stationery 500
Business Cards 500
Initial Mailing 100
Process Funding 400
Office Equipment 2,500
Total Start-Up Expenses 10,000
Start-Up Assets
Cash Required 1,00,000
Other Current Assets 0
Long-term Assets 33,30,000
Total Assets 34,30,000
Total Requirements 34,40,000
Income statement
25 | U n i q u e P l a s ti c s
The projected income is as shown below it shows that first year
we will end Up with loss but from second year we will start
making profits.
Balance sheet
Appendix
Annuity table:
total loan
amt.= pmt[1-1/(1-i)^n]/i
n is number of years
i is interest rate
28 | U n i q u e P l a s ti c s
loan amount 1500000 ######
interest rate annually 0.12 ######
pmt = 21521 21520.64
balance Annual
month EMI Interest principle O/S interest
1 21521 15000 6521 1493479
2 21521 14935 6586 1486894
3 21521 14869 6652 1480242
4 21521 14802 6718 1473524
5 21521 14735 6785 1466738
6 21521 14667 6853 1459885
7 21521 14599 6922 1452963
8 21521 14530 6991 1445972
9 21521 14460 7061 1438911
10 21521 14389 7132 1431780
11 21521 14318 7203 1424577
12 21521 14246 7275 1417302 175550
13 21521 14173 7348 1409954
14 21521 14100 7421 1402533
15 21521 14025 7495 1395038
16 21521 13950 7570 1387468
17 21521 13875 7646 1379822
18 21521 13798 7722 1372099
19 21521 13721 7800 1364300
20 21521 13643 7878 1356422
21 21521 13564 7956 1348466
22 21521 13485 8036 1340430
23 21521 13404 8116 1332313
24 21521 13323 8198 1324116 165061
25 21521 13241 8279 1315836
26 21521 13158 8362 1307474
27 21521 13075 8446 1299028
28 21521 12990 8530 1290498
29 21521 12905 8616 1281882
30 21521 12819 8702 1273180
31 21521 12732 8789 1264391
32 21521 12644 8877 1255515
33 21521 12555 8965 1246549
34 21521 12465 9055 1237494
35 21521 12375 9146 1228348
29 | U n i q u e P l a s ti c s
36 21521 12283 9237 1219111 153243
37 21521 12191 9330 1209782
38 21521 12098 9423 1200359
39 21521 12004 9517 1190842
40 21521 11908 9612 1181229
41 21521 11812 9708 1171521
42 21521 11715 9805 1161716
43 21521 11617 9903 1151812
44 21521 11518 10003 1141810
45 21521 11418 10103 1131707
46 21521 11317 10204 1121504
47 21521 11215 10306 1111198
48 21521 11112 10409 1100789 139926
49 21521 11008 10513 1090277
50 21521 10903 10618 1079659
51 21521 10797 10724 1068935
52 21521 10689 10831 1058103
53 21521 10581 10940 1047164
54 21521 10472 11049 1036115
55 21521 10361 11159 1024955
56 21521 10250 11271 1013684
57 21521 10137 11384 1002300
58 21521 10023 11498 990803
59 21521 9908 11613 979190
60 21521 9792 11729 967461 124920
61 21521 9675 11846 955615
62 21521 9556 11964 943651
63 21521 9437 12084 931567
64 21521 9316 12205 919362
65 21521 9194 12327 907035
66 21521 9070 12450 894584
67 21521 8946 12575 882010
68 21521 8820 12701 869309
69 21521 8693 12828 856481
70 21521 8565 12956 843526
71 21521 8435 13085 830440
72 21521 8304 13216 817224 108010
73 21521 8172 13348 803876
74 21521 8039 13482 790394
75 21521 7904 13617 776777
76 21521 7768 13753 763024
77 21521 7630 13890 749134
30 | U n i q u e P l a s ti c s
78 21521 7491 14029 735104
79 21521 7351 14170 720935
80 21521 7209 14311 706624
81 21521 7066 14454 692169
82 21521 6922 14599 677570
83 21521 6776 14745 662825
84 21521 6628 14892 647933 88957
85 21521 6479 15041 632892
86 21521 6329 15192 617700
87 21521 6177 15344 602356
88 21521 6024 15497 586859
89 21521 5869 15652 571207
90 21521 5712 15809 555398
91 21521 5554 15967 539432
92 21521 5394 16126 523305
93 21521 5233 16288 507018
94 21521 5070 16450 490567
95 21521 4906 16615 473952
96 21521 4740 16781 457171 67486
97 21521 4572 16949 440222
98 21521 4402 17118 423104
99 21521 4231 17290 405814
100 21521 4058 17462 388352
101 21521 3884 17637 370715
102 21521 3707 17813 352901
103 21521 3529 17992 334910
104 21521 3349 18172 316738
105 21521 3167 18353 298385
106 21521 2984 18537 279848
107 21521 2798 18722 261126
108 21521 2611 18909 242216 43293
109 21521 2422 19098 223118
110 21521 2231 19289 203829
111 21521 2038 19482 184346
112 21521 1843 19677 164669
113 21521 1647 19874 144795
114 21521 1448 20073 124722
115 21521 1247 20273 104449
116 21521 1044 20476 83973
117 21521 840 20681 63292
118 21521 633 20888 42404
119 21521 424 21097 21308
31 | U n i q u e P l a s ti c s
120 21521 213 21308 0 16031
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32 | U n i q u e P l a s ti c s