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    KAT Phùng Á Quốc - Quản Lý Nhãn Hàng

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    Hải Phạm Đoàn Thanh
    This document is a resume for Phung Á Quốc seeking a position as a Marketing Director. The summary provides information on Phung's education, skills, and work experience. He has over 8 years of experience in marketing roles with companies like MINH LONG 1, TNI CORPORATION, and CHO LON CONSUMER ELECTRONIC. His experiences include brand management, marketing team leadership, trade marketing, digital platform management, and visual merchandising.

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    KAT Phùng Á Quốc - Quản Lý Nhãn Hàng

    Uploaded by

    Hải Phạm Đoàn Thanh
    33 views3 pages
    This document is a resume for Phung Á Quốc seeking a position as a Marketing Director. The summary provides information on Phung's education, skills, and work experience. He has over 8 years of experience in marketing roles with companies like MINH LONG 1, TNI CORPORATION, and CHO LON CONSUMER ELECTRONIC. His experiences include brand management, marketing team leadership, trade marketing, digital platform management, and visual merchandising.

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    This document is a resume for Phung Á Quốc seeking a position as a Marketing Director. The summary provides information on Phung's education, skills, and work experience. He has over 8 years of experience in marketing roles with companies like MINH LONG 1, TNI CORPORATION, and CHO LON CONSUMER ELECTRONIC. His experiences include brand management, marketing team leadership, trade marketing, digital platform management, and visual merchandising.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    33 views3 pages

    KAT Phùng Á Quốc - Quản Lý Nhãn Hàng

    Uploaded by

    Hải Phạm Đoàn Thanh
    This document is a resume for Phung Á Quốc seeking a position as a Marketing Director. The summary provides information on Phung's education, skills, and work experience. He has over 8 years of experience in marketing roles with companies like MINH LONG 1, TNI CORPORATION, and CHO LON CONSUMER ELECTRONIC. His experiences include brand management, marketing team leadership, trade marketing, digital platform management, and visual merchandising.

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    PHÙNG Á QUỐC

    OBJECTIVE: “Become a Marketing Director, obtain essential skills and experiences in


    many different areas including advertising, PR, market research, planning, brand
    image. At the same time, leading the Marketing Department effectively and assume
    overall responsibility for developing the annual marketing plan for the firm”

    INFORMATION: EDUCATION:
    • Address: District 4, HCMC • 2011 – 2014: University of Finance and Marketing
    • Tel: 0908 127 025 • 2016 – 2018: CASK – Trade Marketing
    • Email: • 2019 – 2021: Brand of SOC
    [email protected]
    • Review me by FB: aquoc.phung.1

    KEY SKILLS: • Good in operations management and • Team work.


    problem solving • Work under high pressure.
    • Analysis skill. • Expert in Microsoft Office: Excel,
    • Presentation skill. Power Point, Word.

    SUMMARY EXPERIENCE • Trade Marketing • Market survey


    • Digital platform • Insight
    • Effectiveness tracking & Optimizing • Work with vendor – client –
    • Retail Audit, Brand Health Check, Agency
    Consumer Panel, Market Research • Visual Merchandise

    LAST WORK EXPERIENCE:


    05/2022 – 11/2022: • MINH LONG 1 COMPANY
    BRAND MANAGER – HEALTHY COOK
    Report : GROUP BRAND MANAGER
    04/2019 – 12/2021: • TNI CORPORATION
    MARKETING TEAM LEADER
    Report : DOMESTIC MARKETING MANAGER – Quản lý: 4 nhân sự
    12/2016 – 03/2019:
    • CHO LON CONSUMER ELECTRONIC
    SENIOR TRADE MARKETING
    Report : TRADE MARKETING MANAGER
    MINH LONG 1
    May 2022 – Nov 2022
    BRAND MANAGER (Healthy Cook)
    1. BRANDING/CO – PLANNING:
    a. Target customer understanding
    b. Market analysis, Customer Behavior, Brand Position,
    c. Brand strategy planning/campaign, Brand Story for each product category
    d. Ensure that Sale – Marketing strategies deliver short – long term P&L target (Follow & Control Budget)
    e. Responsible for co-planning, development and management partnership:
    i. Ecommerce websites (Lazada, Tiki, Sendo)
    ii. Co – Marketing with other Brands
    f. Launching and Relaunching Product/ NSO (before – after)
    g. Combine with production team to make the creative media products: Advertising videos, photo shooting,
    short clip on platform, KOL/KOC/Influ …
    h. Brand health check by use social listening tools measure brand, survey by digital platform, face to face, wifi
    marketing . Manage CRM loyaty system
    2. TRADE MARKETING:
    a. Ensure that sales and marketing strategies deliver the short and long term P&L targets ( follow & control
    budget for AOP each year) by POSM, Distrubtion , Promotion, Activation…
    b. Be responsible for launch planning, pipeline planning, relaunch for new product launch.
    c. Work closely with marketing team to develop annual volume and trade spending plans for the customer's or
    channel's categories and brands.
    d. Develop analysis to highlight merchandising effectiveness, which includes display and promotion
    effectiveness.
    e. Work closely with Sales team to deliver target sell out and get feedback market situation, evaluate trade
    program.
    f. Work with Demand Planning team to forecast and issue purchase order on a monthly basis and subject to
    lead time, stock level of each SKU.
    g. Stock shelf-life control and taking quick action for bad stock (close-to-expiry) off all warehouses.
    h. Do field working directly monthly to update such as promotion program, market situation.
    3. DIGITAL PLATFORM:
    a. Manage and build content/visual strategy on brand’s owned digital channels: Social network (Fanpage,
    Instagram, Tripadvisor, LinkedIn, OA Zalo), Website..
    b. In charge of communication on others: SMS brandname, Wifi marketing, Email marketing, Banner display…
    c. Plan and implement a communication across digital platform for promotions, events and sort term
    campaigns, monthly/quarterly campaign: Budget proposed, KPIs estimated
    d. Evalute the effectiveness of channels through the following indicator:
    i. CPC (Cost Per Click)
    ii. CPM (Cost Per Impression)
    iii. CTR (Click Throught Rate)
    iv. Conversion Rate
    REFERENCES: Mr Nam – Group Brand Manager : 0909.820.588
    TNI CORPORATION
    April 2019 – Dec 2021
    Marketing Team Leader
    • Manage a team include 4 member
    • Plan, develop, and implement a marketing plan in order to reach the sales target and promote brand awareness
    • Prepare monthly/annual Marketing budget and monitor outgoing campaign spend against the budget
    • Build Policy and Process of Marketing Team
    • Cooperate with R&D to develop products as seasonal and annual
    • Planning, advice, and presenting Marketing strategy to the Domestic Marketing Manager
    • Recruit, manage, and train the Marketing team to meet the team’s goals
    • Set up KPI system KPI for each Campaign /Project / Promotions to evaluate the effective ness of team member
    • Organizing press conferences, CEO presentations
    • Audit Sale team, FnB system operations for each Campaign / Promotions / Project ensure work projects. Achieve
    the highest percentage of KPIs
    • Report result Weekly – Monthly – Quarterly direct manager
    • Combine with team PR creat content for channels : Magazines, E – Magazine, Pressconference
    REFERENCES: Ms An – Domestic Marketing Manager: 0909.600.698
    CHO LON CONSUMER ELECTRONIC
    Dec 2016 – Mar 2019
    Senior Trade Marketing
    • Training employes in center shop about market of company
    • Analyze sale/display/market price data up ideas for each brand
    • Deployment POSM (PP, hiflex, sticker, wobbler,…)
    • Activation every week (roadshow, brochure,…)
    • Control budget of marketing in the shop
    • Update and study market from competitor
    • Report result for teamleader & management
    REFERENCES: Mr.Huy – Trade Marketing Manager: 0979.333.374
    OPPO CAMERAPHONE
    Oct 2014 – 2016
    Visual Merchandiser
    • Combine with team Trade Marketing to organize events at point of sale
    • Plan by month, week, days, audit for retails each stores
    • Marketing support by activations, POSM in stores, responsible for images each local , distribution channel
    ADVANTAGE: • Flexible my work • Good pressure
    • Working Team • Travelling & discovery

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