A Final Chapter 1 4
A Final Chapter 1 4
A Final Chapter 1 4
A Feasibility Study
The proponents:
Francis, Chenny
Jamal, Mustapha
Lee, Alyx
Rivera, Jhonny
Sabillo, Vibrose
Verano, Mary Mae
BUSINESS LOGO
ACKNOWLEDGEMENT
The researcher would indebted to so people who have suggested and shared their ideas
This Feasibility Study has been made possible by the guidance, supervision.
Mesa, Ann Marie, Francis, Chenn, Hugo, Joseph Ean, Jamal, Mustapha, Lee, Alyx,
To our Almighty God who always look up and secure the safety of the proponents in
To our parents for the financial assistance and who always guide and give words of
To our beloved intelligent Mrs. Marilyn Tangon, who has greatly instructed and
shared her knowledge with us with patience and diligence in helping us meet the
Tagoloan, Misamis Oriental, for the time, cooperation, and hospitality they showed
who have brought the success of doing this Feasibility Study. We are very grateful for
Dedication
THE PROPONENTS
Approval Sheet
Abellanosa, Sweet Leoniza Ann, De Mesa, Ana Marie, Francis, Chenny, Hugo,
Joseph Ean, Jamal, Mustapha, Lee, Alyx, Rivera, Jhonny, Sabillo, Vibrose, Verano,
Adviser
PANEL EXAMINERS
Chairman
Member Member
Accepted and approved in partial fulfillment of the requirements for the degree of
Executive Summary
Kape de Prutas is a business established at the year 2021. The business offers fruit coffee
at a very friendly budget for everyone. The business caters the millennials, school staffs,
Kape de Prutas is one of the newest coffee shops in Poblacion Tagoloan. The proponent’s
business is a specialty beverage shop. It provides its customers ability to order and take-
out their choice of custom-blended iced fruit coffee drink, freshly brewed coffee or
another beverage. Our business offers its patrons the finest hot and cold beverage,
specializing in specialty fruit coffees, and other custom drinks. In addition, Kape de
Business Name
Kape de Prutas
We are into limited partnership since our business is run by a small group of
Years in Industry
Every business matter to their customer satisfaction and standard services. The
consistency and commitment are keeping the business in the long run. Kape de Prutas
will give the feeling of comfort and relaxation as a form of duty, commitment and
passion.
With the use of social media platforms, the name and offers can easily be spread. Kape de
Prutas will have its Facebook page that is accessible by everyone. In the facebook page,
posted the contact number, address, menu, offers and discounts. It will always update and
Local Employment
As Kape de Prutas caters numbers of customers a day. Right number of employees need
trainings and orientations about the type of business they are part with. Proper handlings
of customer during rush and peak busy hours. The kape de prutas is in process of
Kape de Prutas will use the 4p’s in the following marketing strategy:
Price - Cost leadership in such a way that we will constantly provide customer friendly
prices and make sure that the quality and presentation of final output is maintained and
observed.
and twitter. We will do have flyers and leaflets to promote our business.
Product - Kape de Prutas will offer its customers the best tasting Filipino fruit coffee-
based beverages in the area. This will be achieved by using high-quality locally-grown or
made ingredients while strictly following preparation guidelines. The cafe's layout, menu
listings and marketing activities will be focused on maximizing the sales of fruit coffee.
Place - Since this study is primarily focused on the market of students, young
professionals, office workers and school staffs, the proximity to the university campuses
around Municipal and Tagoloan Community College is the target place of the business
which provide favorable access to the targeted potential customers of the business.
Loyalty Card, Kape de Prutas will offer loyalty card to their valued consumer. If the
consumers will reach 1000 points on the card, they can redeem it with our coffee
Socio-Economic Feasibility
will affect to the public market This study shows the contribution of the study to be
area proves that the business existed not only for the profit purpose, but also for the
improvement of the welfare of the people, development of the economy and safety
CUSTOMER
Kape de Prutas will offer an affordable price and will bring satisfaction to the customers,
who are looking for good flavor of fruit coffees, pastries, and meals. Some students and
employees use coffee as their companion to energize and relax despite stressful days, and
to avoid getting sleepy while studying and working. The business will provide the
customers a variety of choices that will ensure contentment to the users not just having a
best tasting foods and unique flavor of our fruit coffees. Kape de prutas will also provide
a place where they reminisce, appreciate the beauty of like, and take away all the
negativities in life.
COMMUNITY
Kape de prutas will generate employment and income for be community and at the same
time, cultivate the creativity of the Filipino people. When members of the community are
employed at the productive jobs, the person employed has income and recognition, and
the community gets better and more goods and services .The business will also actively
EMPLOYMENT
Kape de prutas will hire persons who are qualified for the respective positions and who
are flexible in any kinds of work, and will help the goals and objectives of the business.
The business can also offer jobs to a lot of unemployed citizens especially for those
working students because Café Tab can give flexible schedules. The Café Tab will also
build good relationships between the manager and employees to attain the main goal of
ENVIRONMENT
fundamental aspect of good business operations. Kape de Prutas recognizes that its
business activities have an impact on the environment, both globally and locally. The
significant environmental impacts associated with our activities such as water and light
consumption. Kape de Prutas will implement the policy by setting objectives and targets,
and developing environmental programs. The proponents will educate and train our
employees and workers in business operations to help them consider the environment in
all aspects of their work. The proponents will also encourage, guide, and support our staff
GOVERNMENT
Since Kape de Prutas generates employment and income, the business is expected to give
a great contribution to the government in the form of taxes which will be the income of
the government gained from taxation. The tax payment from the business would help
increase the government revenue that can be used in improving and repairing damaged
public property and will help also the localities as well as the economy in its future
projects and expenditures for the development of the municipality as well as the whole
country.
Chapter 2
HISTORICAL BACKGROUND
Tagaloan Community College they established their business on August 18, 2022. The
business is a new fruit coffee shop venture located in a commercial space along 52 M.H.
Del Pilar Street Tagoloan, right in the middle of the vicinity of Tagoloan Community
College. A newly renovated section of city with computer shops, schools and colleges
along the main street of M.H Del Pilar. We specialize coffee made up of corn, tea,
cappuccino, frappes and pastries. Our target markets are young professionals, students,
Business Profile
Complete Address:
https://www.facebook.com/kapedeprutas/
Business Logo:
Vision
To be the leading Coffee Roaster and purveyor of gourmet coffees and food service
products locally by offering the guiding principles of integrity, quality, service and
relationship.
Mission
To satisfy our customers with our innovative fruit coffee. To be flexible with any
circumstances that will be coming our way. To offer our customers a reasonable and
justifiable price.
Goals: At Kape de Prutas, we aspire for quality, character and excellence in all we do.
Community – Kape de Prutas is committed to furthering the spirit and well-being of our
Product – We aim to serve the best quality and most interesting varieties of fruit
Service – We strive to treat our customers respectfully as our guests; we intend to offer
create a positive, respectful workplace and to empower our staff to be themselves and to
Kape de Prutas would be located in a commercial space along 52 M.H Del Pilar Street
Tagoloan, in front of belle store. And 500 meters away from Tagoloan plaza and 200
meters away from the school of Tagoloan Community College. The place is in good
College. Proponents target market are young professional, student and employees which
being prepared by the baristas and where the counter is located has a dimension of 3
meters by 33. meters. The kitchen and storage room where the meals are being prepared
and the used dishes are being washed, has a dimension of 3 meters by 2 meters. The
comfort room of each female and male has a dimension of 2 meters by 1.5 meters. And
Management Policies
2. Outside employment must not be engaged in during the employee’s regularly schedule
working hours.
4. Employees are expected to come to work in a condition fit to perform their duties.
Operational Policies
1. The business open from 6:30 AM till 9:00 PM, Monday to Saturday
2. Maintain cleanliness inside and outside the store promises at all time.
4. staff will act professionally and treat other, including clients, with respects.
Business Process
Brewing coffee with fruit flavors and serving it with pastries is a business that can be
handled. The following are the steps involved in the business processCoffee, fruits
(durian, watermelon, pears, dragon fruits), cups, fresh milk, and even ingredients in
pastries such as bread, cheese, garlic, olive oil, butter, and all other ingredients must be
A computer system will keep track of all of the transactions. This is to determine the
accurate status of the business by recording current sales, purchases, and weekly
inventory of the business in order for management to determine whether the business is
Business Flow
5. Prepare the ice cube tray to pour the juices to create fruit ice cube
9. Ready to be served
Figure 1: service flow chart to order coffee ‘s
SWOT Analysis
STRENGTHS
The theme of the coffee shop matches its surroundings which improves the overall mood
of the environment. The coffee shop also caters a unique theme which includes different
kinds of books that are accessible within the business' vicinity.
Competitive Pricing
All products will be produced locally, the cost will be cheaper than those of competitors
which will also be favorable to student's' budgets.
It is locally inspired; the menu of the business will also promote the Filipino food culture
and flavors perfect for the Filipinos preference.
Weaknesses
The company is just starting and is yet to establish its name on the market and its position
in the industry.
Limited number of Employees There are a limited number of workers per shift and it may
Market Growth
The growing number of coffee drinkers and the corresponding demand and interest for
food establishments nowadays favors the business especially the youth which takes part
Since there's limited space inside their universities, students are searching for place to
Market in general, nowadays has changing lifestyle and has more PW chasing power than
before.
Since it is close to the universities, the business can employ students as their pan-time
workers.
Tourism Promotion
Since it promotes local products and environment, the business can be more known not
only to the target customers of the business but in the general market which caters to
There are already established competitors around the area and it might cause a tight
Changing market taste Shifts in consumers' tastes away from the business's products can
PESTEL Analysis
Political
The reformation of Philippine Tax Laws may be considered as an opportunity for Kape
The decreasing unemployment rate can also positively impact the business.
Consequently, there would be a higher number of people earning salary which would lead
Economic
The increasing employment rate in the Philippines could be translated as having more
prospective customers.
The roughly changing worker income may be a threat to the business because there might
be customers who won’t be able to afford the products in the long run. This would result
Social
The growth of coffee culture in the Philippines is clearly evident in the increasing
The ever-changing lifestyle of Filipinos may pose a problem for the business. The
location of the business is not considered a problem as most local branches are found in
Technological
The increasing number of social media users could be a great opportunity for Kape de
Having a high Smartphone usage rate also gives the company an opportunity to improve
Environmental
The environment laws and regulations in the Philippines give the business a chance to
The long dry season in the Philippines may be a problem for the company. According to
National Coffee Association (2016), people tend to drink coffee for energy boost,
relaxation and for waking up. However, due to the high humidity (from 71% to 85%)
here in the Philippines, customers may feel uncomfortable.
Legal
Kape de Prutas has the chance to improve their performance and customer satisfaction
rates by following the rules and regulations on product safety, consumer protection and
advertising.
Proponents make this product proposal for the purpose that proponents want to serve our
valued customers in a new product dish that we give them a healthy fruit coffee that will
enjoy not only for adults but also for the young ones, we add especial ingredients for our
product such as fruit and mint, We would like to introduce varieties of flavors that
consumers that would not normally taste of the coffee. Nowadays people would choose
an artificially made coffee product that has a less healthy nutritional content over the
conventional coffee that is said to be "good for our health lifestyle" that is available in the
Fruit Coffee to the public consumers would also benefit not just the consumers with the
healthy nutrition content it has but also helps the Filipino farming industries in the
country as well.
Benefits/Significant of the Proposed Business
This feasibility study would be beneficial to different groups of people, as this study
provides them with careful and rigorous analysis that contains profitable and pragmatic
This section will provide a brief description on the various significance of the study.
them a satisfying coffee experience by treating them with respect, and giving them
prompt, welcoming, and professional service while assuring the high-quality of the
locally procured products with cheaper prices that will satisfy their demands and
preferences.
Students and Future Researchers - as the primary market of this proposed study, it aims to
provide students with delicious beverages and foods without losing the nutrients
necessary for their health. It also ensures the availability of space where they can reduce
the day-to-day stress and spend a leisurely time with friends, family or a peaceful
solitude.
Future Entrepreneurs and Investors - investors will have a definite guide on accessing the
specialty coffee industry as this study provides valuable analysis in evaluating the
probability of success and risk associated with this start-up project. It also provides a
detailed description of the desirability of location and other vital factors in ensuring the
present in the coffee industry, however trends continuously change. This study provides
an up-to-date analysis of the consumer demand, and innovative ways on how to procure
more consumers.
Local Farmers - the proposed study will help Filipino farmers by ensuring that the raw
materials used by the employees and suppliers are locally grown and will help promote
the local delicacies of the Philippines, thereby increasing the demand for products
Filipino tourism -as the main theme of this business idea is "all-things Filipino", it boosts
the patronization of individuals to local products and also becomes the gateway to
Justification/Rationale
The study aims to assess the feasibility of establishing a fruit coffee shop in M.H. Del
Pilar Street Tagoloan and serves as a venue for socialization and at the same time
provides employment for the Tagoloan people. Also, the study aims to promote the native
delicacies in the area. To be able to provide the customers with the best coffee. To be
able to make the price of coffee affordable for the customers. To deal with honesty and
fairness To ensure that our customers get the best service from us.
that offers innovative fruit coffee and pastries along Poblacion Tagaloan. The business is
restricted to Marcelo, M.H. Del Pilar St, Tagoloan, Misamis Oriental and will be based
The product will be disseminated through direct selling, online selling and orders are also
accepted from the customer within in Tagoloan Misamis Oriental from those who are
PROJECT ASSESSMENT
A market survey was conducted to assist the proponents in determining the viability of
the proposed business. The proponents of the business distributed questionnaires to 800
RESULTS
The following are the results of the market survey undertaken by the proponents:
Table 01
Table 01 represent the distribution of respondents in terms of Gender. The table shows
that the majority of our respondents are female with the frequency of 441 (55.1%) while
36 above 86 10.2%
Table 2 represents the distribution of respondents in terms of ag. As shown in the table,
323 out of 800 respondents, or 32.3%, are aged 21–25 years old. 276 out of 800
respondents, or 27.6%, were 17-20 yrs. old, 184 out of 800, or 18.4%, were 26-30 yrs.
old, 115 out of 800 respondents, or 11.5%, were 31-35 yrs. old, and lastly, 86 out of 800
It can be found in the findings that most of the respondents to Poblacion and Baluarte,
Tagoloan are young people aged 21–25 years old. They have more capacity to spend
money and quality time compared to the other groups above. They spend the majority of
Table 03
Table 3 represents the distribution of respondents in terms of working status. The table
shows that the highest rate is 49.8%, with 398 of the respondents are students. followed
by employed individuals who numbered 144 or (17.9%) respondents. Then there are self-
employed people, who make up 155 or 19.4% of the respondents, and finally,
unemployed people, who make up 103 or 12.9% of the respondents. It shows that
students make up the majority of our potential customers, followed by employed
individuals.
Table 04
12,001 to 15,000 24 3%
Table 04 represent the distribution of respondents in terms of monthly Income. The table
shows that highest rate, 287 out of 800 respondents or 35.9% earned 100-1,000. Followed
by 176 out 800 respondents or 22% earned 1,001 -3,000, 120 out of 800 respondents or
15% earned 15,001 above. 99 out of 800 respondents or 12.4% earned 3,001-6,000 ,58
out of 800 respondents or 7.3% earned 6,001-9,000, and 36 out of 800 respondents or
4.5% earned 9,001- 12,000. And lastly 24 out of 800 respondents or 3% gained the
lowest rate, earnings 12,001-15,000. This show’s that respondents are able to spend their
Table 05
No 56 7%
Table 5 presents that 744 out of 800 respondents or 93% were the most inclined to drink
coffee. and the remaining 56 of 800 respondents or 7% often do not drink coffee.
Table 06
Cold 432 54 %
hot coffee is preferred by 368 out of 800 respondents (46%). It describes potential coffee
Table 07
No 513 64.1%
Table7 presents that 513 out of 800 respondents or 64.1% answered NO. While 286 out
of 800 respondents or 35.9% have never tried drinking fruit flavored coffee. This means
that most of our respondents have not yet tried to buy this fruit flavored coffee which is
the opportunity for them to buy and taste fruit flavored coffee where we will open a
Table 08
Results in terms of the respondent’s view’s if they will patronize the business.
Table 08 presents that 727 out of 800 respondents or 90.9% are willing to patronize our
The findings also indicate that the business has a better chance of succeeding in .Del Pilar
Table 09
Distribution of respondents in terms of frequency on how often they visit coffee shop
Never 89 11.1%
Everyday 92 11.5%
Table 09 shows the result of the survey in terms of the number of times respondents go to
coffee shop. It shows that majority 356 out of 800 respondents or 44.5% go to coffee
shop once a week, 263 out of 800 respondents or 32.9% go 2-4 times a week, 92 out of
800 respondents or 11.5% go every day and 89 or 11.1% of the respondents who said
This implies that majority of our respondents visit coffee shop at least 2-3 times a week.
Table 10
Distribution of respondents in terms of what time they usually buy coffee at the coffee
shop
Table 10 illustrates the findings of the survey in terms of how often they buy coffee at the
proposed business. It shows that, 235 out of 800 respondents (29.4%) shop between 7:01
and 8:00 a.m., 234 out of 800 respondents (29.4%) shop between 7:01 and 8:00 a.m., 178
out of 800 respondents (22.2%) shop between 3:31 and 4:30 p.m., and 153 out of 800
respondents (19.1%) shop between 2:30 and 3:30 p.m. This shows that there are more
potential buyers between the hours of 6:00 to 7:00 am and this is an opportunity for our
proposed business.
Table 11
Results in terms of the respondents what sizes they want to buy based on price
Table 11 shows the result of the survey in terms of the sizes they buy based on the price
of flavored watermelon. The table shows that 356 out of 800 respondents, or 44.5%, of
the respondents, preferred the small size. Then, followed by 235 out of 800 respondents,
or 29.4%, who preferred medium size and 209 (26.1%) of the respondents who said they
preferred large size. This implies that the majority of our respondents prefer the small
Table 12
Results in terms of the respondents what sizes they want to buy based on price (Durian
Table 12 shows the result of the survey in terms of the sizes they buy based on the price
of flavored durian. The table shows that 359 out of 800 respondents, or 44.9%, of the
respondents, preferred the medium size. Then, followed by 222 out of 800 respondents,
or 27.8%, who preferred small size and the remaining 219 (27.3%) of the respondents
who said they preferred large size. This implies that the majority of our respondents
Table 14
Results in terms of the respondents what sizes they want to buy based on price (Dragon
Table 14 shows the result of the survey in terms of the sizes they buy based on the price
of flavored dragon fruit. The table shows that 289 out of 800 respondents, or 36.1%, of
the respondents, preferred the small size. Then, followed by 259 out of 800 respondents,
or 32.4%, who preferred medium size and remaining 252 (31.5%) of the respondents who
said they preferred large size. This implies that the majority of our respondents prefer the
Table 15
Results in terms of the respondents what sizes they want to buy based on price (Pears
of flavored pears. The table shows that 292 out of 800 respondents, or 36.5%, of the
respondents, preferred the small size. Then, followed by 257 out of 800 respondents, or
32.1%, who preferred medium size and the remaining 251 (31.4%) of the respondents
who said they preferred large size. This implies that the majority of our respondents
Table 16
Results in terms of respondents what pastries they want to pair with coffee
(Spicy or regular)
Table 16 shows the survey findings in terms of the pastry’s respondents
regular) 409 out of 800 respondents, or 51.1%, 391 or48.9%prefer clubhouse sandwich.
This implies that the garlic cheese bread gained the majority of the answers to the paired
pastries from the respondents of Poblacion, Tagoloan, with the above data gathered. The
proponents can use this information to make the proper selection of pastries to be sold in
No 73 9.1%
Table 17 shows the results of the survey in terms of recommendation of our business. The
table shows the majority of answers are yes with the frequency of 727 out of 800
respondents or 90.1% while the remaining 73 9(9.1%) didn’t want to recommend our
propose business. This shows that majority of the respondents are willing to recommend
Market Share
CHAPTER 4
MANAGEMENT APPROACH
Kape De Prutas is a type of business which suits the needs and wants of the coffee
drinkers. It provides a good quality and affordable iced fruit coffee. In this type of
This approach will offer and produce the quality product that will satisfy the consumer’s
need. It will focus on the customers and provide their needs in terms of the product. A
friendly, hospitable, and approachable entrepreneur is what the business will offer them.
It is not just profit oriented but also a customer-oriented business that will provide the
customer a good quality of coffee with healthy benefits, because in every business the
CHART ORGANIZATIONAL
General Manager
Joseph Hugo
Cashier Staff Kitchen Staff Barista
JOB DESCRIPTION
General Manager
-Overall leader of the company and is responsible for the implementation of the firm,
-Supervises and makes sure that the daily operations of the business are carried out
-Acts as a bookkeeper who records all the financial transactions of the business
Cashier
-Provides customers with the menu and suggest food kerns as per their preferences
-Balances cash drawer by counting cash at beginning and end of work shift
Kitchen Crew
MARKET FORECASTING
WORK SCHEDULE
The store hours will be from 7:00AM to 6:00PM, however more specifically the store
will be opened by the first shift of staff at 6:00AM and will be given one (1) hour to
make the necessary preparations before the store opens for customers at 7:00AM. The
store will then close on 6:00PM but the staff will be given one (1) hour to clean and
senile valuable materials until 7:00PM. This schedule will continue during weekdays. On
weekends, operating hours will only include one shift which will start at 9:00 AM to
6:00PM. The general manager is not required to be present in the store every day as long
as he is able to perform his duties and responsibilities accordingly, oversee the operations
with close scrutiny and is able to manage the business based on his planned strategies.
The employees under the supervision and authority of the general manager will follow
Hour Hour
From the table above, it is illustrated that there are two (2) working shifts for We three
(3) employees composed of the following: Cashier, Service Crew, and the Kitchen Staff.
During the first shift, all three (3) will be present and w0l be replaced by the second shift
where the other set of employees (cashier, set,Tice crew and kitchen staff) will all be
present as well. The employees will be allotted one (1) hour for break time per day and
will be taken on duty in a way that the store will not be left in an unproductive situation
and someone is always present to attend to the customers. The scheduled rest day per
week for all employees is on Sunday, where the store will be closed for the whole day;
e day y
Cashier 1st Shift 1st Shift 1st Shift 2nd 2nd 1st Shift Off
1 Shift Shift
Cashier 2nd 2nd 2nd 1st Shift 1st Shift Off 1st Shift
Service 1st Shift 1st Shift 1st Shift 2nd 2nd 1st Shift Off
Service 2nd 2nd 2nd 1st Shift 1st Shift Off 1st Shift
Kitchen 1st Shift 1st Shift 1st Shift 2nd 2nd 1st Shift Off
Kitchen 2nd 2nd 2nd 1st Shift 1st Shift Off 1st Shift
As illustrated in the table above, the shifts of the employees are consistent and easy to
follow. The two sets of employees will switch shifts starting on Wednesdays, and