FRESHIES AND GOODIES

E-DELIVERY
(FAG E-DELIVERY)
Business Plan
 Acknowledgements

The researcher would like to thank the following people their unfathomable support,

encouragement and enlightenment, and scholarly contributions which led to the refinement and

realization of this study.

Mrs. Marissa G. Valoria, School Principal IV for her scholarly ideas and brilliant insights that

guided the researchers to the right back;

Mr. Mariel M. de los Santos, Entrepreneurship Adviser for his positive attitude towards the

refinement of this piece of work, sensible suggestions, kindness and indulgence, expertise, and

patience which guided the researchers to finish this business proposal;

Our family and friends, for their worth-considering ideas and relentless support to this

business plan proposal; and

Above all, the Almighty Father for the radiated blessings, wisdom and guidance that led to the

completion of this study.

The Researchers
Chapter 1
 MANAGEMENT SECTION
This section shows who will manage the business and the people needed in helping with

the operations.

a. Manager

The Manager communicates with executives on a regular basis to design

strategies and policies that will contribute to the organization's success. In his

perspective, success must be clearly defined; it might be increased earnings, better

customer service, and/or higher employee morale.

The following will be the appointed manager in different sectors of the business:

 Jee Kyla S. Suniega (Operations Manager)

 Edmon Greg E. Imperio (Financial Manager)

 Angel Alyssa T. Savellano (Marketing Manager)

b. Workers

a) Accountant

The Accountant will assist the financial management in the creation of

financial reports, the direction of investment operations, and the development of

strategies for their organization's long-term financial goals.

The following will be the ones helping in the financial management of the

business:

 Ivan Blaise Savellano

 Mary Laurence Solima

  Darryle Ghenevive Solima

b) Social Media Manager

The Social Media Manager will be in charge of the company's social media

profiles. They will continually provide updates about the products and services that

the company offers, as well as connect with potential customers.

The following will be the ones helping the marketing manager:

 Ma. Ysabelle Savellano

 Princess Selyn Savellano

c) Call Center Agent

The Call Center Agent is in charge of handling incoming and outgoing

customer calls for the company. They will be the ones taking phone orders from

customers. Account questions, client complaints, and support concerns will be

handled by them.

The following will be the receiving call from costumers:

 Kenneth Savellano

 Maria Althea Lorraine Savellano

 Danna Gwen Solima

d) Packager

The Packager weighs the fresh veggies harvested on the farm, places them in

an FAG E-Delivery plastic bag, and then places them in an FAG E-Delivery tote bag.

The following will be the one running the weighing and packaging area:
  Deo Mar Savellano

 Daniel Savellano

e) Delivery Man

The Deliveryman will be in charge of delivering the goods purchased by the

customer to their designated address. They will also be in charge of purchasing

additional items for the customer that are not available on the farm, such as groceries

and will be in charge of getting costumers payments.

The following will be the one delivering and buying the orders of the

costumers:

 Jeffonie Ramos

 Dandeil Ramos

 John Philip Sudaria

 Nigelle Sajor

f) Farm Caretaker/ Vegetable Provider

The Farm Caretaker is in charge of the farm's produce. They will be in charge

of harvesting the farm's crops.

The following will be the farm caretakers as well as the vegetable providers of

the business:

 Rhendell Kim Sambilin

 Zaijan Sambilin
Chapter 2
 MARKETING SECTION
This section shows the design of the products/services: pricing, where it will sell and how

to will introduce your product/service to the targeted market.

a. Product/ Service Description:

Freshies and Goodies E-Delivery (FAG E-Delivery), just like its name, is an

order-delivery business.

FAG E-Delivery offers a contactless purchase platform. Customers can

communicate their orders to our social media administrators or call center personnel by

phone or message on our social media accounts. Only groceries will be purchased at the

public market or in super markets for customer orders, while vegetables will be harvested

on the field located behind the office. If a vegetable is not grown on the farm, it will be

purchased in public markets or supermarkets. Because it is one of our missions to

develop a business that raises environmental consciousness and helps to safeguard the

environment, all veggies are grown naturally without the use of chemicals. The

vegetables and goods will be packaged in water-soluble plastic and then placed in a tote

bag for the entire order. FAG E-delivery Delivery's service uses electric motorcycles to

avoid emitting carbon monoxide, which exacerbates climate change.

FAG E-Delivery not only helps to raise environmental consciousness, but it also

helps to reduce physical contact between individuals when grocery shopping, which is

especially important today as we are in the midst of a pandemic.

"Give us a call and we'll be at your door with your order."

b. Price

Vegetables, planted in the farm, will be of the following prices:

 Vegetable Price per Kilo (Pesos)
Tomato 40 (per kilo)

Eggplant 40 – 60 (per kilo)

Bitter Gourd 40 – 60 (per kilo)

String Bean 60 (per kilo)

Squash 30 (per kilo)

Camote 50 (per kilo)

Ginger 80 (per kilo)

Onion 40 (per kilo)

Okra 40 (per kilo)

Winged-Bean 70 – 75 (per kilo)

Patola 60 (per kilo)

Bell Pepper 70 (per kilo)

Patani 80 (per kilo)

Horseradish 2 (per piece)

Opo 20-30 (per piece)

Petchay 10 (per bundle)

Camote Tops 10 (per bundle)

Kang Kong 10 (per bundle)

Jute 10 (per bundle)

Ampalaya
15 (per bundle)
Leaves
Squash
10 (per bundle)
Flower
 The shipping fee of the costumer’s order ranges from 60-80 pesos but the overall

prices for the order of a costumers depends upon their order since each customer’s purchase

varies from one another.

c. Selling Location

Street Side (Catucdaan, Cabugao, Ilocos Sur)

It would be more convenient to locate the office (yellow box) near the farm where

the vegetables are grown rather than in metropolitan areas. The delivery man would not

travel from the city to the countryside and back again. Since it is not a walk-in office, it is

not necessary having the office in metropolitan areas.

d. Promotional Activity

Because it is cost-effective and increasingly crucial to businesses, online

advertising and marketing will be used. Generating a website and pages on various social

media sites would be utilized to begin promoting the business by displaying posters and

creating video advertisements.

Chapter 3
 FINANCE SECTION
This section shows the money needed for the business how much it will take in and how

much it will pay out.

a. Capital Amount

Freshies and Goodies E-Delivery (FAG E-Delivery)

CAPITAL
Fixed Assets

C.1 Furniture & fixtures 5,000.00

Farm equipment (e.g.

C.2 wheelbarrow, watering can, 7,000.00
digging shovel, sickle)

Total fixed assets P 12,000.00

Operating Expense:

Merchandise Inventory
C.3 (Including Supplies and P 5,000.00
Utilities)

Total Operating
P 5,000.00
Expense

Administrative Expense

Salaries 10,000.00

C.5 Supplies 5,000.00

Total Administrative Expense P 15,000.00

 Capital Amount p 32,000.00
b.

c. Expected Daily Sales

Vegetables Sold and

P 8,000.00
Delivered
Expected Daily
P 8,000.00
Sales

d. Expected Daily Expenses

Operating Expense:

C.3 Merchandise Inventory P 200.00

C.4 Utilities Expense 1050.00

C.5 Supplies Expense 115.00

Total Operating
P 1365.00
Expense
Administrative
Expense

Daily Salaries 4,000.00

C.5 Supplies 115.00

Total Administrative Expense P 4,115.00

 Expected Daily Expenses p 5,480.00

e. Income per Day

Expected Daily Sales P 8,000.00

Expected Daily Expenses - p 5,480.00

Income per Day P 2520.00

Chapter 4
 PRODUCTION SECTION
This section shows the area equipment, and materials needs for the business.
a. Lay-out of the Production Area

There are six chairs (black squares) in the Finance Department and Marketing
Department, three of which are for the Accountants and the Social Media Manager (at the
 long table at the entry), one for each department's managers, and two for visitors. Both
departments include printers and cabinets where reports can be stored. The packager will
work in the Operations Department, weighing the vegetables and putting them in plastic
bags and tote bags.
In the Farm Supply Garage, it is where the equipments for the farm is stored. In
the Parking, it is where the motorbikes are on standby.

b. Equipments Needed
From the equipment used in the farm to delivery, these are the equipment needed:
Equipment Description
A motorcycle (or motorbike) is a vehicle used to transport
Electric Motorbikes people from one place to another but instead of using fuel
to make it run, electricity will be used .
Irrigation Systems An irrigation system is used to irrigate a field of crops. It
helps to irrigate large areas and maintain the needed level
of humidity.
Sprayers A sprayer is used for spraying liquid. It can be used to
spray insecticides, herbicides, pesticides, water, etc. on a
farm.
Wheelbarrow A wheelbarrow is used for moving lightweight items such
as fertilizers, manures, plants, seeds, waste materials, and
other things around the field.
Sickle A sickle is a well-known and ancient hand-held
agricultural instrument. It has a curved blade that is used
for cutting weeds.
Scythe The scythe is a versatile hand-held implement for
mowing cereals (including wheat) and other herbaceous
plants. It has a curved and sharp blade.
Bolo A Bolo is a knife-like instrument mainly used as a cutting
tool. It is usually used for clearing vegetation, cutting tall
weeds and grasses, and for chopping branches of trees.
Hand Fork Hand forks are used for loosening hard soil, and lifting,
turning and mixing compost with the soil. They are used
for removing weeds and lifting and transplanting plants
and seedlings.
Shovel A shovel is a tool with a broad flat blade and typically
upturned sides, used for moving coal, earth, snow or other
material.
 Pruning Shears Pruning shears are also called pruning scissors. They are
sharp, heavy-duty scissors that are used for cutting
branches of trees and plant stems.
Crowbar A crowbar is mainly used for digging holes. It is also
used for digging out stones and stumps. It can also be
used as a lever handgrip.
Grab-hoe A grab-hoe helps to brake hard topsoil. It is also used to
crush hard soil smoothly.
Pick-mattock Pick-mattock is a common gardening and landscaping
instrument. It is a handy tool that is used for digging and
breaking stones.
Hand Cultivator A Hand Cultivator is a simple garden instrument used for
cultivating garden plots and removing weeds.
Hand Trowel Hand trowels are used for loosening the soil around
plants.
Light Hoe A light-hoe is used for levelling and loosening soil. It is
also used for digging furrows for planting.
Weighing Scale A weighing scale is a device for measuring weight.

c. Materials Needed
The materials needed in the business
 Sugar (for making Fermented Plant Juice)
 Plastic Bags (water soluble plastic bags to be exact but it is still hard to
find)
 Tote Bags (to be more environmental friendly)