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    04 Review 1 - ARG

    Uploaded by

    Franklin Enguerra
    The eCitizen portal provided a one-stop shop for Singapore citizens to access government services online, revolutionizing government interactions. This represents a product or service innovation. PepsiCo grew through efficient distribution and logistics management, using various standard distribution methods. This represents a process innovation, as PepsiCo improved its marketing and distribution processes.

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    04 Review 1 - ARG

    Uploaded by

    Franklin Enguerra
    461 views1 page
    The eCitizen portal provided a one-stop shop for Singapore citizens to access government services online, revolutionizing government interactions. This represents a product or service innovation. PepsiCo grew through efficient distribution and logistics management, using various standard distribution methods. This represents a process innovation, as PepsiCo improved its marketing and distribution processes.

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    The eCitizen portal provided a one-stop shop for Singapore citizens to access government services online, revolutionizing government interactions. This represents a product or service innovation. PepsiCo grew through efficient distribution and logistics management, using various standard distribution methods. This represents a process innovation, as PepsiCo improved its marketing and distribution processes.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    461 views1 page

    04 Review 1 - ARG

    Uploaded by

    Franklin Enguerra
    The eCitizen portal provided a one-stop shop for Singapore citizens to access government services online, revolutionizing government interactions. This represents a product or service innovation. PepsiCo grew through efficient distribution and logistics management, using various standard distribution methods. This represents a process innovation, as PepsiCo improved its marketing and distribution processes.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    Case Analysis: (2 items x 10 points)

    In no more than three (3) sentences, determine the type of innovation represented in each case.
    1. eCitizen portal is an e-government initiative implemented by the Government of
    Singapore. The portal won the acclaimed Stockholm Challenge Award in the year 2002.
    The portal provided a one-stop shop for Singapore's citizens, enabling them to access the
    information and services of various government departments quickly and easily. It
    revolutionized how government-to-citizen (G2C) and government-to-business (G2B)
    interaction took place.

    Answer: Product/Service Innovation


    The eCitizen portal is a product or service innovation because it provides services to assist
    Singaporeans. This makes it easier for Singaporeans to access the government's services.

    2. The US-based PepsiCo is one of the world’s leading beverage and snacks food companies
    in New York. In its 2002 annual report, the company claimed to have the largest share in
    the US beverage markets. Analysts felt that PepsiCo's efficient distribution and logistics
    management operations were one of the main reasons for its massive growth over the
    decades and its leadership status in almost all its business segments. Depending on the
    product involved, PepsiCo chose between various standard distribution methods, such as
    the Direct Store Delivery System, the broker warehouse system, the vending and foods
    service system, and the pre-sell method.

    Answer: Process Innovation


    PepsiCo, Inc. is a multinational food, snack, and beverage corporation based in the United
    States. It is in charge of product manufacturing, distribution, and marketing. They became
    well-known as a result of their marketing strategy. As a result, we can conclude that
    PepsiCo has accomplished a process innovation.

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