The Effectiveness of Mobile Banking Usage On People

A.
The Effectiveness of Mobile Banking Usage on People’s Readiness to Digital World

Adoption
The Effectiveness of Mobile Banking Usage and Consumer Readiness to Benefit from Faster
Payments
Introduction
Mobile banking is the act of making financial transactions on a mobile device

(cell phone, tablet, etc.). This activity can be as simple as a bank sending
fraud or usage activity to a client’s cell phone or as complex as a client
paying bills or sending money abroad. Advantages to mobile banking include
the ability to bank anywhere and at any time. Disadvantages include security
concerns and a limited range of capabilities when compared to banking in
person or on a computer.
Mobile banking is very convenient in today’s digital age with many banks
offering impressive apps. The ability to deposit a check, to pay for
merchandise, to transfer money to a friend or to find an ATM instantly are
reasons why people choose to use mobile banking. However, establishing a
secure connection before logging into a mobile banking app is important or
else a client might risk personal information being compromised.
Mobile banking refers to the use of a mobile device to carry out financial
transactions. The service is provided by some financial institutions, especially
banks. Mobile banking enables clients and users to carry out various
transactions, which may vary depending on the institution. Currently, mobile
banking’s become easier with the development of cellular mobile applications.
Clients are now able to check their balances, view their bank
statements online, make transfers, and even carry out prepaid service
purchases.
Mobile banking allows consumers to be able to access banking services from

anywhere. Businesses and business owners are now able to save time by
making use of mobile applications to process their payments or even receive
funds from clients directly to their phone numbers. It is particularly popular
among small to medium-sized enterprises (SMEs).
With mobile technology, banks are able to cut down on operational costs
while still maintaining client satisfaction. The fact that any client of a bank can
make use of their app to request a service, such as opening an account or
even the ability to schedule debit orders or other payments from an
application, allows for larger transactional volumes, eventually driving business
growth.
A Framework of Mobile Banking Adoption in India

Mobile banking is now an important and evolving medium for executing banking transactions. It has a
huge potential in a developing country such as India. Our study explores the important antecedents of the
mobile banking adoption intention of Indian customers and proposes a comprehensive framework by
extending the traditional technology acceptance model (TAM). Along with the two constructs provided by
TAM, four customer-oriented constructs have also been measured for this purpose. The conceptual
model has been verified empirically, with the data mobilized with the help of a survey from 203 future
mobile banking service users. The structural equation modeling (SEM) technique has been undertaken to
establish the effect of the antecedents on mobile banking adoption intention. The results demonstrate
that, together with the constructs of TAM, viz. perceived usefulness and perceived ease of use, as well as
all other relevant behavioral factors, namely subjective norms, personal innovativeness, trust, and self-
efficacy have exerted a statistically significant positive effect on the mobile banking adoption intention of
customers. The study provides an empirical foundation, which can be useful to banking and mobile
services by helping companies to formulate their marketing strategies.
Adoption of Mobile Banking by Microentrepreneurs at

the Bottom of the Pyramid
The use of mobile phones has increased globally, offering developing countries the opportunity to
improve financial inclusion through mobile banking. However, mobile banking has been little adopted by
microentrepreneurs at the bottom of the pyramid, and studies that explain this phenomenon is incipient.
Therefore, this study aims to establish factors that influence mobile banking adoption by
microentrepreneurs, from the Theory of Planned Behavior (TPB), extended to the relative advantage and
perceived risk. Using a sample of 101 microentrepreneurs at the bottom of the pyramid, our findings
confirmed that attitude, subjective norms, behavior control, and relative advantages positively affect the
appropriation of mobile banking. Thus, banks and mobile services providers can focus on these critical
factors to increase the mobile banking adoption rate.
https://corporatefinanceinstitute.com/resources/knowledge/finance/mobile-
banking/
https://www.investopedia.com/terms/m/mobile-banking.asp
https://www.mdpi.com/2199-8531/6/2/40/htm
https://link.springer.com/chapter/10.1007/978-3-319-25013-7_2#Abs1
https://www.redalyc.org/journal/2250/225068662007/html/

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A.

The Effectiveness of Mobile Banking Usage on People’s Readiness to Digital World

Mobile banking is the act of making financial transactions on a mobile device

Mobile banking allows consumers to be able to access banking services from

A Framework of Mobile Banking Adoption in India

Adoption of Mobile Banking by Microentrepreneurs at

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