SYBMS
SYBMS
SYBMS
Sem III
Subject- Business Planning And Entrepreneurship Management
teaching
Unit topic learning objective Time methodology
To create awareness of
Importance and significance the role of entrepreneurs
of growth of entrepreneurial in the growth PEER
activities of Indian economy. JULY INSTRUCTIONS
Theories of
Entrepreneurship:
• Innovation Theory by
Schumpeter & Imitating
• Theory of High
Achievement by
McClelland
• X-Efficiency Theory by
Leibenstein
• Theory of Profit by undertsanding the
Knight theories of
• Theory of Social change entrepreneurship and
by Everett Hagen applying them in real life. AUG
External Influences on
Entrepreneurship
Development: To understand the
Socio-Cultural, Political, influences on 22nd
Economical, Personal. entrepreneurship. June
Role of Entrepreneurial
culture in Entrepreneurship 24th
Development. June
Types & Classification Of Chalk and paper
2 Entrepreneurs
Intrapreneur – Concept and to understand the types
method
Innovation, Invention,
Creativity, Business Idea,
Opportunities
3 through change.
18th -
20th Presentations and
July discussions
Idea generation – Sources -
Development of product / 22nd
idea, July
Environmental scanning 23rd BRAIN DTORMING
and SWOT analysis July SESSIONS
Creating Entrepreneurial 27th,
Venture - Entrepreneurship 29th
Development Cycle July
1st, 3rd
Business Planning Process Aug
5th, 8th
Elements of Business Plan Aug
10th DEVLOP A NEW
Critical Risk Contengencies Aug PLAN
Steps involved in starting of
Venture
To develop analytical
skills for evaluating new
4 venture ideas
and understanding both
the opportunities and 12th , Idea generation
constraints faced 19th and lecture
by entrepreneurs Aug method.
22nd,
Institutional support to an 24th
Entrepreneur Aug
Venture funding,
requirements of Capital To critically view the role
(Fixed and working) of financial institutions,
Sources of finance, problem government 26th,
of Venture set-up and bodies in promoting 29th
prospects entrepreneurship in India Aug
Marketing: Methods,
Channel of Marketing,
Marketing Institutions and 7th, 9th
Assistance. Sept
12th,
New trends in 14th,
entrepreneurship - E- 16th PRESENTATIONS
Entrepreneur Sept BY LEARNERS
16 sep
creative business plan to 15
presentation oct PPT
Reading and
Reference Material
Suggested to
students for
reference
techmax,
rishabh
publication.
Material
available on
net
Reading and
Reference Material
Suggested to
students for
reference
techmax,
rishabh
publication.
Material
available on
net
3. Sustainability Learning Objective Contact Sessions 5-8-19 An
and role of Understand env Time frame and no. understandin
business legislation in of lectures- 6 g of env laws
India along with and use
conservation and Interactive modes sustainability
sustainability models Power point models.
Highlights presentation
Env s
conservation Debates
and Videos and
sustainability presentation
Env legislation
s
in India
Reading and
Reference Material
Suggested to
students for
reference
techmax,
rishabh
publication.
Material
available on
net
Reading and
Reference Material
Suggested to
students for
reference
manan rishabh
publication.
Material
available on
net
Reading and
Reference Material
Suggested to
students for
reference
manan rishabh
publication.
Material
available on
net
Subject: Recruitment & Selection
Topics Plan Teaching Time Learning
Unit Methodology Frame Outcome
No.
1. Recruitment, Learning Objective Contact 25-6-19 Students learned
Job Analysis & To familiarise the Sessions 10 the basic
Job Design students with the Time frame and lectures difference
concepts and principle, no. of lectures between
procedure, importance Recruitment and
of recruitment Interactive Selection
modes
Reading and Case
Reference Material: study, Group
Vipul Prakashan, Discussion
Deepak Kumar
Bhattacharya on HRM
Subject: AMD
Topics Plan Teaching Time Learning
Unit Methodology Frame Outcome
No.
1. Study of financial Chalk and duster 3rd week of
statement June
CHALK AND
1 TALK
Define personality.
· Describe the nature and
development of personality.
· Outline Freudian personality theory
and the corresponding
stages of development.
· Discuss neo-Freudian personality
theory and trait theory. BRAIN
Personality & its · Discuss the relationship of 5th, 7th STORMING
Significance personality and consumer July SESSIONS
10th
Self Concept July
12th -
Perception of 14th
consumer July
17th
Learning July
19th,
21st,
Nature of 24th
Consumer Attitude July
26th,
Consumer Attitude 28th,
Formation & 31st
Change July
Understand the family decision
Family influence 2nd ,
3 on buyer
making concept
· Apply the family decision making 4th
behaviour model Aug
9th,
Family life cycle 11th
stage Aug
14th,
Social class 16th
influences Aug
Define a group.
· Understand the power of reference
groups on consumer
behavior.
· Identify six consumer-relevant
groups.
· List and explain the factors that
determine reference group
influence.
· Describe the five types of reference 18th,
Group Dynamics groups. 21st,
& Consumer · Explain the major forms of 23rd
Reference Groups reference group appeals. Aug
Opinion Leaders - 28th,
Role in purchase 30th
process Aug
Cultural influences
on Consumer 1st
Behaviour Sept
Consumer
4 Decision Making
Models
Know the various steps in the
Consumer Decision Process
6th, 8th
Sept
Understand the concept of diffusion
and adoption of new
products/innovation. 11th,
Process of · Explain the process of diffusion. 13th,
Diffusion & · Apply the concepts of various 15th
Adoption adopter categories. Sept
18th,
E- buying 20th
behaviour Sept
1 to 5
vivas of unit 1 oct
5 to8
vivad of unit 2 Oct
8 to 12
vivas of unit 3 Oct
12 to 15
vivas o unit 4 Oct