ADVANCED

DIGIT A L
MARKETING
TRAINING PROGRAM

www.internetmarketingschool.co.in
FROM THE
DIRECTOR'S DESK
Digital Marketing is changing the course of completion. We have been preparing job-
advertisement all across the globe. Today, ready Digital Marketers for leading
businesses are utilizing the power of the organizations across the country, with an
internet to deliver their promotional emphasis on meeting the growing
messages to their target audiences. industrial demand.
Moreover, the Return on Investment (ROI) The Internet Marketing School is a one-
from digital marketing campaigns is stop solution for quality Digital Marketing
measurable down to every rupee spent. Training. Our focus is to deliver quality
Therefore, digital marketing has become education that is on par with the best
the most sought-after avenue for practices worldwide while keeping the
advertising and social engagement. cost affordable.
Innovative Media Services is an established Our courses are created with inputs from
and reputed advertising agency working the best digital marketing trainers in the
pan India. With a track record of helping industry. Our trainers are selected after a
brands grow to their potential by rigorous evaluation process and are all
accompanying them in their successful internationally certied and are capable of
journey, we have formed a long-term grooming aspiring candidates to become
alliance with our clients. Our expertise in qualied for the digital marketing industry.
creating dream brands for different Our aim as trainers is to make our fellow
organizations helped us ascend the ladder trainees well prepared to face the
of success. In continuation of our legacy in challenges and successfully land up into a
the advertising world, we have set up the promising career.
Internet Marketing School focusing on the Our placement cell looks after the students
development and training of the aspirants and co-ordinates their placements in
who can meet the growing digital needs of various organizations thereby creating
our country. winning careers for them. We ensure that
Founded in 2016, Internet Marketing we choose the right place for our trainees to
School is a world-class Digital Marketing work and grow as professionals.
Training Institute operating pan India. We The mission of IMS is to continue this
have an outstanding track record of expansion drive and reach all the corners of
training aspiring minds to become digital India to spread and enrich the knowledge
marketing champs. We also offer 100 of digital marketing.
percent placement assistance upon course

Shalini Singhania
Director

www.internetmarketingschool.co.in
 THE
EXPERT
IN ANYTHING
WAS ONCE A
BEGINNER
HELEN HAYES

www.internetmarketingschool.co.in
WHAT
WE
OFFER
• Online/Ofine Class
• Free Web Hosting*
• Free Digital Marketing Tools*
• Batch Flexibilities
• Backup Classes
• Doubt Clearing Sessions
• 24X7 Trainer's Support
• Paid Internship Program*
• Free Premium WordPress Themes & Plugins
• Live Projects
• 20+Industry Recognized Certications
• 100% Placement Assistance
• Live Instructor Led Sessions
*conditions apply

www.internetmarketingschool.co.in
PREMIUM
PROGRAM IN
DIGITAL 150
HRS

MARKETING

www.internetmarketingschool.co.in
50 MODULES
Introduction to Digital Marketing
Digital Marketing Strategy Planning
Website Planning & Development (WordPress)
Search Engine Optimization
Black Hat SEO
Ecommerce Website Development
Ecommerce SEO
Schema Markup and Implemention
Online Reputation Management
Search Engine Marketing (Google Ads)
Display Ads
Video Ads
Google Merchant Centre
Ecommerce Marketing
Web Analytics
Heatmap Implementation & Analysis
Facebook Marketing
Facebook Marketplace Listing
Twitter Marketing
Content Promotion Via LinkedIn
Youtube Marketing
Instagram Marketing
Whatsapp Marketing
Inbound Marketing
Conversion Rate Optimization

www.internetmarketingschool.co.in
Email Marketing
Lead Nurturing via Email Marketing
Email Automation
Content Marketing
Lead Generation
Remarketing Campaign
Blog Designing and Promotion
Google Adsense
Affiliate Marketing
Interview Preparation
App Development (Mobincube)
Mobile Marketing
Quora Marketing
Influencer Marketing
Sales Funnel Practice
Lead Sourcing
Google Data Studio
Freelancing
Drop Shipping
Media Planning and Buying
Programmatic Marketing
Graphic Designing
Logo Designing
Video Editing
Soft Skill Development

www.internetmarketingschool.co.in
 INTRODUCTION
01 TO DIGITAL
MARKETING

Introduction to Digital Marketing

Marketing Terms
What is Digital Marketing
Digital Marketing Process
Advantages of Digital Marketing
Over Traditional Marketing

Digital Marketing Strategy Planning

Marketing Platforms
Idea creation and Execution
Audience Feature
Audience Targeting

www.internetmarketingschool.co.in
 WEBSITE
02 PLANNING AND
DEVELOPMENT
(WORDPRESS)

Domain, Hosting & WordPress Creating a WordPress Page

What is WordPress Applying a WordPress Page Template

WordPress.com vs. WordPress.org What are WordPress Plugins

WordPress Login Installing WordPress Plugins

WordPress Dashboard What is WordPress Theme

WordPress Admin Bar How to install a WordPress Theme

WordPress Settings Using WordPress Widgets

WordPress Posts vs Pages Creating a Custom Menu in WordPress

Creating WordPress post Managing Comments in WordPress

Adding link in WordPress Creating Users in WordPress

Adding Images to post and Pages Search Engine Optimization &

Formatting WordPress posts Wordpress

Scheduling WordPress posts WordPress Security

WordPress Categories & Tags

www.internetmarketingschool.co.in
 SEARCH
03 ENGINE
OPTIMIZATION
(SEO)

Search Engine Optimization Meta Tags Creation

Sitemap Creation
Introduction to Search Engine
Robots.txt file creation
and how it operates
Internal Linking and Anchor text
Introduction to SEO
Broken Links and its rectification
Introduction to SERP
Core Web Vitals
Keyword in SEO
Google Search console setup
Keyword Research Analysis
and its use
Keyword Analysis Tools
Google Analytics code generation
Orientation to Schema mark up and and its placement
Implemention
What is Schema Markup
Importance of Schema Markup
Impact of Schema in Search Results
Implemention of Schema
into your website

On page Optimization
Title Tag Optimization
Content Optimization
Alt Tags
URL Structure
Canonicalization of URL

www.internetmarketingschool.co.in
 SEARCH
03 ENGINE
OPTIMIZATION
(SEO)

Off Page Optimization Online Reputation Management

Back Links generation Understanding of ORM
What is Link Building What is ORM
Types of Link Building Importance & Objective of ORM
Directory Submission ORM strategy Planning
Press Release Submission Steps to recover from negative
Social Book Marking reputation
Social Sharing
Content Sharing Strategy Local SEO (GMB)
Google Map Optimization
SEO Proposal Creation
Classified Ads
Guest Posting SEO Audit
Google Algorithm Updates
How to Overcome from Google Penalties SEO Auditing tool

Common SEO Mistakes Black Hat SEO Techniques

Keyword Stuffing
Hidden Text
Duplicate Content
Link Spamming
Targeting Wrong Keywords

www.internetmarketingschool.co.in
 E-COMMERCE
04 WEBSITE
DEVELOPMENT
AND SEO

Ecommerce Website Development

Ecommerce Framework
Adding Products to Ecommerce
Adding Products for Upselling
Adding Products for Cross Selling
Payment Gatway Integration for Online Payment
Ecommerce Page Design

Ecommerce SEO
Choosing an Ecommerce CMS: which one is right for you?
Choosing and optimising internal site search for SEO
How to properly configure and optimise product categories
How to properly set up product filters for SEO
Menus and navigation
Inventory management
Product pages (PDP)
Product recommendations and UGC
Internal linking structures and merchandising
Analytics and measurability
Marketing and 'wowing' your customers

www.internetmarketingschool.co.in
 SEARCH ENGINE
05 MARKETING
(GOOGLE ADS)

Google Ads Overview Manual bidding

Automatic Bidding
Understanding Inorganic search Result
Advanced Bid Strategies
Introduction to Google Ads
Enhanced CPC
Signing up for Google Ads Account
Cost Per Acquisition Bidding
Ads Account Structure
What is Ad extensions
Campaigns, Adgroups, Ads, Keywords
Understanding Ad extensions
Classifications of Ads
Types of Ad extensions
Ad Groups
Ads Algorithm
Ad Groups ideas
Impressions Keywords Match type in Ads
Click-through Rate (CTR) Searching Keywords
What is Quality Score Adding Keywords
What is Ad Rank Understanding Keywords Match Types
What is Bid Negative Keywords
Ad Writing techniques
Search Campaign
Call to Actions
Types of Search Campaign – Standard Ad title
Shopping Ads Ad Description
Google Merchant Center Display URL
Creating Campaign Destination URL
Campaign Level Settings and Adjustments Conversion Tracking Code
Location Targeting What is conversion tracking code
Cost Per Click Bidding Strategy Importance of conversion tracking code

www.internetmarketingschool.co.in
 SEARCH ENGINE
05 MARKETING
(GOOGLE ADS)

How to generate conversion What is Video Campaign

tracking code Types of Video Campaign
How to upload conversion tracking code Creating Video Campaign
Checking the reports of Conversion Understanding cost per thousand
Tracking impressions bid and CPV Bid
Ad delivery
Display Ads Ad Scheduling
What is display Campaign Video Ads targeting
Types of Display Campaign
Google Merchant Centre
Creating Display Campaign
Understanding cost per thousand What is Google Merchant Center?
impressions bid (CPM) Google for Retail Overview
Ad delivery Google Shopping listings
Ad Scheduling Verification of website url on
Display Ads targeting merchant center
Banner Ads creation Merchant Centre Integration
Remarketing
What is remarketing Remarketing Campaign
Setting up remarketing campaign Introduction to Remarketing
Creating Remarketing lists Campaigns
Custom Audience Data Tracking
Audience Creations
Video Ads
Tracking Code Implementations
What is display Campaign

Tracking Code Implementations

www.internetmarketingschool.co.in
 E-COMMERCE
06 MARKETING

Introduction Marketplace Walkthrough

Introduction to E-commerce Marketing Marketplace Listing /Sign up Process
Overview of E-commerce Portals
Understanding Different Models - Solutions for Payment Gateway
Brand Store and Marketplaces /Shipping /Order Fulfillment
Product Research
Competitor Analysis
E-commerce Website Creation
E commerce cart
Merchant Account
Payment Gateways
Logistic partners
Search Box
Featured Product & Related Product
Filtering options
Newsletter subscription
Product Zoom Image
Product on check out page
Call to actions
Advertising
Landing pages

www.internetmarketingschool.co.in
 GOOGLE
07 ANALYTICS

Introduction Heatmap Implementation & Analysis

Introduction to web Analytics Understanding Goals
Introduction to Google Analytics How to set up Goals
Importance of Google Analytics Types of Goals
Important Metrics of Google Analytics How to set up Funne
Features of Google Analytics lImportance of Funnel
Cookie Tracking Integration of Webmaster Tools and
How to set up Google Analytics Google Analytics
How to add the code How to Create Filters
Report Analysis UTM parameter or URL Builder
Google Tag Manager
Google Analytics 4
Attribution
What Is Google Analytics 4? Segmentation and Filteration
How to create a new GA4 property Dynamic Remarketing Implementation
Google Analytics 4 v/s Universal Analytics Report Creation
Analytics
The Benefits of Google Analytics 4
Properties
How to Link Google Analytics 4 Properties
with Google Ads

www.internetmarketingschool.co.in
 SOCIAL MEDIA
08 MARKETING

Overview Facebook Marketplace Categories

Things To Consider When Selling on
What is Social Media
Facebook Marketplace
How it is different from other channels
The Benefits of Selling on Facebook
Popular Social Media Platforms
Marketplace
Social Media in India
How to Sell on Marketplace
Facebook Marketing How Merchants Grew with Facebook
Marketplace
Importance of facebook Marketing
Facebook Marketplace Rules
Understanding Facebook marketing
Facebook Catalog Sales
Facebook fan Page
Add items to a catalogue manually
Edge rank
about Facebook & Instagram Shop
How to market Facebook fanpage
Facebook Advertising Twitter Marketing
Types of Facebook Advertising
Introduction to Twitter
Best practice of Facebook Advertising
Importance of Twitter
Conversion Tracking of Facebook Ads
How to market on Twitter
Facebook Insights
Twitter Advertising
Pixel Implementation
Types of Twitter
Facebook Remarketing
AdsTwitter Cards
Facebook Marketplace Listing Twitter Conversion Tracking Code
Twitter Analytics and other tools
Why Facebook Marketplace?
What is Facebook Marketplace?

www.internetmarketingschool.co.in
 SOCIAL MEDIA
08 MARKETING

Content Promotion Via LinkedIn Instagram Marketing

Introduction to Linked How to Create an Instagram Business
InLinkedIn features Account
Benefits of LinkedIn (B2B, B2C scenario) Setting Up Your Instagram Account
Marketing Strategy in LinkedIn Optimizing Your Instagram Account
LinkedIn Profile and its utilities Managing Your Instagram Settings
LinkedIn Business page Types of Instagram Posts
How to create LinkedIn business page Instagram Marketing Strategy
LinkedIn advertising Instagram Analytics
How to create LinkedIn Ads Instagram Hacks and Best Practices

Youtube Marketing Whatsapp Marketing

Introduction to Video Campaign Importance of WhatsApp Marketing

How to create Video Campaign Benefits of WhatsApp Marketing for
Video Ad types Your Business
Uploading Videos WhatsApp Marketing Strategy
Youtube for Business WhatsApp Broadcasting
Youtube Marketing
Youtube Analysis
Monetizing Youtube Video
SMO Report Creation
SMO Budget Report Creation
Estimation Report Creation

www.internetmarketingschool.co.in
 INBOUND
09 MARKETING

Inbound Marketing Features

Introduction to Inbound Marketing
Inbound Marketing Actions
Needs of Inbound Marketing
Types of Inbound Marketing
Initiating Inbound Marketing
What is Marketing Automation
Features of Marketing Automation

Lead Nurturing
How to Score Leads for Nurturing
Nurturing Leads with Content Marketing
How Marketing Automation Helps
Nurture Leads

www.internetmarketingschool.co.in
 CONVERSION
10 RATE
OPTIMIZATION

Conversion Rate Optimization

What is it?
Why Is It So Valuable
Why You Should Begin by Gathering Data
Data Gathering
A/B Testing
Case Study of A/B testing
Interpret Your AB Test Results
Conversion Rate Optimization Tools for Research,
Feedback, Analytics & More
How to Optimize Conversion Rates for PPC
What is Conversion Rate?
How to Create High-Converting Landing Pages
CRO for Ecommerce Sites
Call to Action Examples To Get More Conversions
Conversion Rate Optimization (CRO) Best Practices

www.internetmarketingschool.co.in
 EMAIL
11 MARKETING
& AUTOMATION

Introduction Email Designing

Introduction Creative
Email Marketing Overview Types of Email Design
Email Marketing Software Formats of Email Marketing Creative’s
Facts of Email Marketing Things to remember while designing a
Goals of Email Marketing email template
A/B tested examples of email creative’s
Deliverability of Email
Call to Actions
What is deliverability?
What are ISP’s
Functions of ISP
SPF, Sender ID and DKIM
Factors of Reputation
Process of Deliverability
Understanding the Role of ESP

Email Content
How to improve your email marketing
Content Spam Checking
Cross Check Authentication
IP’s Credit Score
Reputation
Feed Back Loop

www.internetmarketingschool.co.in
www.internetmarketingschool.co.in
 LEAD
12 NURTURING
VIA EMAIL
MARKETING

Lead Sourcing
Art of Lead Sourcing
Source of Lead Sourcing
Email ID Creation
Domain Verification
Mail DesignTypes of Mail Campaign
Set up Automatic Campaign
Email Broadcasting
Email Newsletter Creation
Mail Chimp Dashboard
Live Campaign

Lead Nurturing
How to Score Leads for Nurturing
Nurturing Leads with Content Marketing
How Marketing Automation Helps Nurture Leads

Lead Generation
Lead Generation Framework
Landing Page Designing
Lead Sourcing
Lead Sourcing Platforms
Creating Funnel

www.internetmarketingschool.co.in
 CONTENT
13 MARKETING

Content Marketing
Introduction to Content Marketing
Definition of Content Marketing
Goals of Content Marketing
Content Marketing Strategy
Need of Content Marketing
Content Marketing Management
Social Content Marketing

Blogging Guide
What is Blog
Business Blogging Guide
Business Blogging Success
Needs of Business Blogging
Lead Generation

www.internetmarketingschool.co.in
 MAKE
14 MONEY
SEARCHONLINE
03 ENGINE
MARKETING
(GOOGLE Ads)
Blog Designing and Promotion
Blog Customization
Content Posting
¨ Google Ads Overview • Cost Per Acquisition Bidding
SEO Friendly
• Understanding URL Structuring
Inorganic Search Result ¨ What is Ad Extensions
Schema Mark
• Introduction Up Implementation
to Google Ads Signing up ¨ Understanding Ad Extensions
for Google Ads Account ¨ Ad Groups
Google Adsense
• Ads Account Structure ¨ Ad Groups ideas
• Campaigns, Adgroups, Ads, Keywords ¨ Keywords Match Type in Google Ads
Affiliate Marketing
• Classifications of Ads • Searching Keywords
¨ Ads Algorithm • Adding Keywords
Parties Involved in Affiliate Marketing • Understanding Keywords
• Impressions
Promotional Strategy
• Click-Through-Rate (CTR) • Negative Keywords
Commission
• What Structure
is Quality Score ¨ Ad Writing Techniques
• What
Deepis Linking
Ad Rank • Call to Actions
• What is BidNetwork • Ad Title
Affiliate
¨ How to Create Search Campaign • Ad Description
Click Bank Affiliate • Display URL
¨ Types of Search Campaign
Offer Vault
• Shopping Ads Offer grabbing • Destination URL
Visitors
• Google Generation
Merchant Center ¨ Conversion Tracking Code
• Shopping Ads Creation • What is Conversion Tracking Code
• Inventory Creation • Importance of Conversion
Tracking Code
• Campaign Level Settings and Adjustments
• Location Targeting • How to Generate Conversion
Tracking Code
• Cost Per Click Bidding Strategy • How to Upload Conversion
• Manual Bidding Tracking Code
• Automatic Bidding • Checking the Reports of
• Advanced Bid Strategies Enhanced CPC Conversion Tracking

www.internetmarketingschool.co.in
www.internetmarketingschool.co.in
 INTERVIEW
15 PREPARATION

Interview Preparation
Planning
Dress code
On the day drill
Body Language & Building Rapport
Research
Resume Review
Finding and communicating your USP
Difficult Interview Questions
Developing interview skills
Expected Interview Questions
Behavioral Interview Questions
Psychometric tests in interview
Anxiety & Self Confidence

www.internetmarketingschool.co.in
 APP
16 DEVELOPMENT
& MOBILE
MARKETING

App Development Describe mobile engagement

Designing the App opportunities for QR codes,

App customization mobile commerce, and mobile giving

App Registration on IOS and Play Store including creation, placement and

App Monetization marketing imperatives.

Evaluate the criteria to assess
Mobile Marketing mobile applications by category
for a defined mobile app audience.
Define the importance, history and future
Define mobile and traditional
of the mobile marketing ecosystem,
marketing campaign integration,
platforms, and best practices.
goals, and activation.
Identify and leverage the when, where,
Evaluate and explain mobile analytics
and how of the mobile consumer context
including metrics, key performance
based on needs.
indicators and benchmarks.
Identify mobile web design and
Create and present a mobile
information priorities.
marketing campaign plan that
Evaluate mobile advertising formats,
declares the appropriate strategy,
media buys, analytics and campaign
tactics, and metrics.
integration.
Identify text message basics, wireless
carrier requirements, campaign types,
integration, activation, and measurement.

www.internetmarketingschool.co.in
 INFLUENCER
17 MARKETING
& QUORA
MARKETING

Quora Marketing Tracking influence vs. custom campaigns;

Introduction to Quora Influencer discovery vs. identification

Creating Profile Vetting influencers vs. letting go of

Concept of Upvotes contro, Can influencer marketing

Creating Discussion be automated?

Answering the Questions

Becoming Personal Brand
Quora Ads

Influencer Marketing
Creating remarkable content is critical
Interest in influencer marketing is spiking
Definition of influencer marketing
What is the value of influencer marketing?;
How do you improve the odds of success?
Challenges when engaging influencers
Fewer journalists are the right influencers;
Identifying the right influencers is hard
Some engagement tactics may not work;
Some engagement tactics only work once
Measurement is key to bigger budgets;
Measure key performance indicators (KPIs)
Can influencer marketing be automated?

www.internetmarketingschool.co.in
 SALES FUNNEL
18 PRACTICE &
LEAD SOURCING

Sales Funnel Practice

What is Sales Funnel
Customer Journey
Why do you need a sales funnel?
Best practices for your sales funnel

Lead Sourcing
Google To Source Information
Validate Email Ids
Source Segmented Database
Learn To Source Email Ids Of Anyone
who represents a corporation
Sourcing Softwares/apps/plugins

www.internetmarketingschool.co.in
 GOOGLE
19 DATA STUDIO

Intorduction Styling And Controlling Menu

Sharing with Other Users
What is Google Data Studio?
Why Google Data Studio? Advanced Data Studio Tips
Benefits of Data Studio
Add New Dimensions And Metrics
Google Data Studio vs Sheets
With Calculated Fields Setting A
The Data Studio Home Screen
Default Date Range
Build Your First Report in Data Studio Group Multiple Reports
Aligning Reports Inline
Create A Data Source / Connect Google
How To Create A Widget In Data Studio
Analytics
Scorecards Introduction Export Data Studio Reports
Creating ScoreCards for your Dashboard
Export a Single Chart/Table as CSV
The Components of Reports Export Whole Dashboard as PDF
Creating Area
Toolbar
Add a page
Selection mode/undo/redo
Types of data visualization
Add a text/image/rectangle/circle
Controllers
The Editor
Select Layout & Theme

www.internetmarketingschool.co.in
 FREELANCING
20

Freelancing Gigs
Uses Of Freelancing Tools
Freelancer
Fiverr
Upwork
How To Create, Bid & Manage Account

Drop Shipping
Objectives Drop Shipping
Product Research Methods
How to Find the Right Product to Pick
for Your Store
Shopify Store Set ups, Adding Products
to Store
Driving Traffic to Your Store
Retargeting
Product Orders
Supply
Importing AliExpress/Wooplr products
Oberlo Utilization
Shopify Integration Process
Drop shipping Hacks

Tracking Code Implementations

www.internetmarketingschool.co.in
 MEDIA
21 PLANNING AND
BUYING

Media Planning and Buying

Various functions of Media Planning in
Advertising?
Role of Media Planner
Challenges in Media Planning
Sources of Media Research
The Media Planning Steps
Media Scheduling
Selecting Media Mix
Factors considered while selecting a
media mix
Setting up the objectives
Key tasks to draft an digital media plan
Segmentation & targeting of the audience
Best practice to execute the campaigns
Multiple formats & appropriate for our
targeted digital platforms

www.internetmarketingschool.co.in
 PROGRAMMATIC
22 MARKETING

Programmatic Marketing
What are We Selling
How Are We Selling It?
To Whom Are We Selling?
At What Price?
With Which Media?
Case Study: Programmatic Marketing at
Suzanne Dellal Center (Tel Aviv, Israel)
Programmatic Marketing at Ciudad
Cultural Konex (Buenos Aires,
Argentina)2m
Real-time bidding
How Programmatic Advertising Works
Types of Programmatic Advertising
Advantages and Challenges

www.internetmarketingschool.co.in
 GRAPHIC
23 DESIGNING

Introduction Word Association

Mind Mapping
Overview to Photoshop Interface
Appropriate Style Selection
Photoshop tools
Solid Creative Foundation
Working with Panels and workspace
Exploring Layer styles, effects and Resolution and Resizing
adjustment layers, Making Selections
Image Resolutions and Resizing
Working knowledge with operating
Reprography and Retouching
system
Photo Retouching and Repairing
Prior knowledge of Photography is a
Image Distortion and Colour Correction
must
Working with colour and balancing
This is recommended for any passionate
Image Cropping
photographer or Website Designer
Applying settings to multiple photos
(through WordPress) looking to
improve the quality of their images Digital Noise in Photoshop
and efficiency of their workflow
What is Digital Noise?
Logo Designing Noise Reduction through filters and
channels
Introduction to Vector Graphics
Image Sharpness Improvement
What is Illustrative Design
Working with Smart Sharpen
Explore Analog Tools
Removal of Distortion and Altering
Explore Illustrator Tools
Perspective
Creative Brief

www.internetmarketingschool.co.in
 GRAPHIC
23 DESIGNING

Effects Techniques
Blur Effects in Photoshop Masking Techniques
Working with Field and Iris Blur Resolving Colour Issues
Applying Bokeh Effect Adding a Border
Tilt and Shift Creating Custom Borders
Light, Shadow and Lens Flair Saving Custom Formats
Lighting and Shadow Effects Aging an Image
Converting Day into Night
Adding Movable Lens Flair Projects in Photoshop
Album Designing, Collage Making,
Tools
Pencil Sketch Effect, Photo
Image Enhancement Enhancement, Text Effects,
Clone and Clone Pattern Stamp Tool Retouching: Beauty Retouching/
Spot Healing Brush Tool Glamour Retouching, Restoration,
Patch Tool Object Removal
How to remove wrinkles?
Removing Background from an Image
Enhancement of Lips, Eyes and
Hair Colour
Working with Level Adjustment Layer
Managing Contrast Level

www.internetmarketingschool.co.in
 VIDEO EDITING
24

Video Editing
Video Editing With filmora 10
Importing Footage, Including Video,
Audio, And Still Images
Creating Special Effects Using The
Effects Menu
Creating theme videos with Shapes,
Objects, And Layers
Adding And Animating Text / video
texting
Drawing Shapes
Animating Shapes
Creating And Using Masks And Track
Mattes
Using The Puppet Tools To Create
Animated Characters And Effects
Extracting And Removing Objects
From Layer
Exporting To Video

www.internetmarketingschool.co.in
 Become a
GOOGLE & FACEBOOK
Certified Professional

One Training Program

20 Certifications

Google Ads Fundamental

Display Advertising
Video Advertising
Search Advertising
Mobile Advertising
Shopping Advertising
Google Analytics Individual Qualication(GAIQ)
Google My Business
Facebook Blueprint Certication*
Hubspot Content Marketing Certication
Hubspot Inbound Marketing Certication
Hubspot Email Marketing Certication
Hubspot Social Media Certication
Youtube Creator Academy Certication
Twitter Flight School
*conditions apply

Internet Marketing School Certication

Hubspot Contextual Marketing
Hubspot Digital Advertising Certication
Google Data Studio
Google AdMob

To become Google Ads certied you need to clear Google Ads fundamental exams along with any one of the
following Google Ads exams. IMS will help you to prepare and clear all these exams.
Search Advertising | Display Advertising | Video Advertising | Shopping Advertising | Mobile Advertising
Along with this IMS will prepare and help you to clear Google Analytics Certication, HubSpot Certication.
You will also receive an industry-recognized IMS Certicate.

www.internetmarketingschool.co.in
 TESTIMONIALS

Kandarp Bajaj
I just had a glimpse of what the digital world actually is,
but here at Internet Marketing School, I got to know it's
way more than just what we see. I had the pleasure of
learning digital marketing from very experienced faculties
over here and its an overall rewarding experience.

Aashna Bhandari
IMS is the best institute for learning digital marketing.
Faculties of IMS are very understanding and they are the
best. They will solve your queries every time. The class
environment is very positive. Thank you, IMS.

Pranjal Kumar
My experience with IMS was great, I got insight knowledge
about Digital Marketing. The best part that I got hands on
experience on live project which helped me a lot. The
faculty are very helpful.

Karim Haider
After joining IMS, I understood the power of digital marketing.
Ambience of the institute is so nice and teaching techniques
are amazing, I am really thankful to the faculties.

Mayukh Kumar Saha

It was a nice place to learn about digital marketing. My
mentor was really very supportive and nice to me.

www.internetmarketingschool.co.in
FAQs
Who should opt for this course?
The Premium & Certication Program is ideally suited for those who are passionate and
dedicated towards making a long-term difference within the sector, thereby impacting
potential careers and transforming lives. It is also highly recommended for professionals and
aspiring/existing entrepreneurs who are involved in the measurement, analysis, forecasting as
well as implementation of digital strategies.
Our Program in Digital Marketing module represents a general, holistic introduction to all the
digital marketing disciplines, thereby empowering students to gain invaluable expertise,
knowledge and insights within the parlance of marketing.

Expectations from this course

Through interactive and lively mediums like case studies, live projects, talks and petite group
conversations/debates, digital marketing students would get exposed to cutting-edge
processes, modus operandi and procedures as well as tools for the purpose of elevating the
organization’s Digital Marketing and image-building attempts.

Learning acquired via this course

The board of experts of Internet Marketing School have prepared this program after a lot of
detailed calibration. They have placed plenty of emphasis on the latest trends as well as the
performance-related facets of Digital Marketing. Furthermore, by devising revolutionary yet
modern digital market tactics, students would be trained on how best to utilize this business
acumen to surmount erce competition and chalk out a workable, reliable and long term
success strategy.

Fee Policy
• Easy EMI available: We offer you the convenience of easy EMI (Easy Monthly Instalments).
Using this option, you can avail our digital marketing courses and pay back in easy
monthly instalments.
• Flexible payment options: New technology changes everything including payment options.
The payment can be made via credit or debit card, cheque, cash, and online payments such as
Paytm, PhonePe, Google Pay etc.
• 18% GST is applicable on all our courses.
• Fees will be non-refundable under any circumstances.

www.internetmarketingschool.co.in
How Internet Marketing School can help Startup Entrepreneurs
• Obtain invaluable skill and competence in operating digital businesses
• Reach a wider audience base using minimal resources and the right strategy
• Augmenting income by means of online digital marketing
• Create and improve your brand presence using social media
• Generating business leads by means of inbound marketing
• Lowering your advertising expenses signicantly
• Catapulting the presence of your business

How Internet Marketing School can help Working Professionals

• Mismatch in demand and supply of Digital Marketers resulting in better pay packages
• Grow multiple income streams apart from the regular 9-5 job
• Contribute in saving zeroes from the employing company’s expense sheet
• Perform better at the job market with enhanced revenue generating skills
• Prepare for the 3 lacs + high paying job opportunities coming up in Digital Marketing

How Internet Marketing School can help Students

• Practical classroom training leading to better grasp of subjects taught
• Industry case study after every module for real life problem tackling skills
• Improve your CV to get qualied for 3 lac job opportunities in coming years
• Earn decent incomes part time as a freelancer along with studies
• MBA days are gone!! Get ready for the new age Digital Marketing job scenario

Compelling advantages
1) Greater visibility within the industry
2) Through practice and revision sessions that make you a real expert
3) Supervised and guided by industry-leading experts who are results driven
4) Have the exibility of studying at your own pace even while juggling other activities
5) Organizations approaching you for a job instead of the other way round
6) Students can work into freelance as well

www.internetmarketingschool.co.in
 Head Ofce & Delhi Centre:
C-64, 1st Floor Shivalik Main Road, Malviya Nagar New Delhi - 110017
M: 9773713006 | 9643003724

Best Trainers Best Training

9899-15-9696 [email protected] www.internetmarketingschool.co.in