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    E Commerce Vs M Commerce

    Uploaded by

    Harshith
    Mobile commerce is growing at an estimated 300% higher rate than ecommerce and is set to supplant it as the future of online retail. Ecommerce involves commercial transactions conducted online through desktops and laptops, while mobile commerce refers to buying and selling through smartphones, tablets, and other wireless devices. Mobile commerce is expected to grow at a 42% compound annual growth rate compared to 13% for ecommerce due to factors like increasing smartphone penetration, accessibility, shopping apps, digital wallets, and location-targeted advertising. With nearly half of customers ready to switch to mobile apps for deals and the ability to instantly check prices across stores, mobile commerce will likely overtake ecommerce as the dominant form of online retail.

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    © All Rights Reserved
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    E Commerce Vs M Commerce

    Uploaded by

    Harshith
    76 views10 pages
    Mobile commerce is growing at an estimated 300% higher rate than ecommerce and is set to supplant it as the future of online retail. Ecommerce involves commercial transactions conducted online through desktops and laptops, while mobile commerce refers to buying and selling through smartphones, tablets, and other wireless devices. Mobile commerce is expected to grow at a 42% compound annual growth rate compared to 13% for ecommerce due to factors like increasing smartphone penetration, accessibility, shopping apps, digital wallets, and location-targeted advertising. With nearly half of customers ready to switch to mobile apps for deals and the ability to instantly check prices across stores, mobile commerce will likely overtake ecommerce as the dominant form of online retail.

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    5. E Commerce vs M Commerce

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    Mobile commerce is growing at an estimated 300% higher rate than ecommerce and is set to supplant it as the future of online retail. Ecommerce involves commercial transactions conducted online through desktops and laptops, while mobile commerce refers to buying and selling through smartphones, tablets, and other wireless devices. Mobile commerce is expected to grow at a 42% compound annual growth rate compared to 13% for ecommerce due to factors like increasing smartphone penetration, accessibility, shopping apps, digital wallets, and location-targeted advertising. With nearly half of customers ready to switch to mobile apps for deals and the ability to instantly check prices across stores, mobile commerce will likely overtake ecommerce as the dominant form of online retail.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    76 views10 pages

    E Commerce Vs M Commerce

    Uploaded by

    Harshith
    Mobile commerce is growing at an estimated 300% higher rate than ecommerce and is set to supplant it as the future of online retail. Ecommerce involves commercial transactions conducted online through desktops and laptops, while mobile commerce refers to buying and selling through smartphones, tablets, and other wireless devices. Mobile commerce is expected to grow at a 42% compound annual growth rate compared to 13% for ecommerce due to factors like increasing smartphone penetration, accessibility, shopping apps, digital wallets, and location-targeted advertising. With nearly half of customers ready to switch to mobile apps for deals and the ability to instantly check prices across stores, mobile commerce will likely overtake ecommerce as the dominant form of online retail.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    Overview

    Smartphones, tablets, desktops & hybrid devices have rewritten retail


    spending habits. At the crux of the reforms are eCommerce & Mobile
    commerce.

    With an estimated 300% more growth rate, mobile commerce is all set
    to supplant eCommerce.

    Does the future belong to eCommerce or mobile commerce?

    Let’s Find Out


    What is eCommerce?
    eCommerce comprises of all commercial transactions conducted electronically on
    the Internet.
    Buying &
    selling of
    What is Mobile Commerce?
    goods
    and
    services
    through
    wireless
    handheld
    devices
    such as
    smartpho
    nes,
    tablets, &
    hybrid
    devices.
    Key Differences Between eCommerce &
    mCommerce
    Particulars eCommerce mCommerce

    Business Environment Superset business environment Subset business environment

    Devices Used Primarily desktops & laptops Smartphones, Personal Digital


    Assistants (PDAs), tablets and hybrid
    devices.

    Payment Modes Credit/Debit cards, net banking, gift Same as eCommerce. Also includes
    coupons, promo codes, etc. digital wallets. Mobile wallets and in-
    app payments.

    Technology Web technologies like PHP, HTML, Mobile applications developed on


    mobile responsive websites. Android, iOS, Windows, PhoneGap,
    cross-platforms, etc.
    State of Affairs 42%

    ➔ eCommerce is expected to grow at 13%


    CAGR in between 2013 to 2016.
    13%
    • The e-commerce retail logistics market in India is
    estimated at US$ 1.35 billion in 2018 and is
    expected to grow at a 36 per cent CAGR over the
    next five years.

    ➔ Mobile commerce is expected to grow at 42%


    CAGR in between 2013 to 2016.
    • Global Mobile Commerce industry with CAGR eComm m-Comm
    status 24.41% 2019-2023
    ★ Smartphone penetration

    ★ Increased accessibility

    Mobile ★ Shopping apps

    Commerce ★ Digital wallets

    ★ Increase in mobile ad spending


    Reasons fuelling its rapid growth
    ★ Mobile app offers

    ★ Geo-location targeted selling

    ★ Instant price check


    Will mCommerce Overtake eCommerce
    ➢ 43% of mobile shoppers have downloaded at least one shopping app

    ➢ Customers who have enabled their devices with QR reading capabilities has
    increased by 938% since 2010

    ➢ At least one-half of customers are ready to switch to mobile app shopping for
    discount coupons & offers

    ➢ Instant price check across multiple online stores encourages mobile shopping

    Yes. Mobile commerce will possibly supplant eCommerce


    The Influence of Mobile Commerce on Customer
    Retail Behaviour
    ❖ Store.Customers connect to the web from ❖ Product alternatives & ‘complete-the-look’
    their mobile devices while shopping at an products are searched online.
    offline store.

    ❖ Store locators in mobile apps are used to ❖ Retail mobile apps are used to scan for
    find physical stores for seeing and user reviews & ratings online. Products
    experiencing the actual product. with readily available mobile reviews are
    sold more.

    ❖ Fashion industry claims the highest share ❖ Shoppers use mobile devices to research
    of mobile customers. on products & prices at least 3 times in a
    week.
    Mobile Commerce is Not
    Coming;IT HAS ARRIVED
    It is here to stay and is the future of eCommerce.

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