BusPart B2 ExClassPracWS
BusPart B2 ExClassPracWS
BusPart B2 ExClassPracWS
VIDEO A 1.1.1 Match the sentence halves. Then watch the video again and check
your answers.
1 Companies that need very important a while others go to specialist companies
information to help them plan for the future for the information they need.
and set strategies b when a company needs to keep costs down.
2 Market research can contribute to c information provided by governments,
3 In-house market research teams can be websites, brochures and other publications.
found in some companies, d find that market research is essential.
4 Companies use surveys to find out e how people feel about certain products.
5 Researchers may discover unexpected f the growth and development of a company.
information
g involves using data which has already been
6 Gathering detailed data collected.
7 Online surveys are helpful h when running a focus group.
8 The main difference between primary and i should be used to gather information that is
secondary research is that secondary research relevant.
9 Secondary research can be gathered from j can be quite expensive.
10 Both primary and secondary research
Vocabulary B Choose a word from each box to complete the sentences. Some are not used.
Listening A 1.01–1.03 Listen to all three parts of the focus group discussion again and
choose the correct answer.
1 A focus group helps a company to collect
a facts about a product.
b opinions about a product.
c options for a product.
2 The moderator
a encourages the participants to interact with each other.
b chooses the people for the group.
c does not record the session.
3 The session began with the participants
a saying which restaurants they like to go to.
b talking about their favourite food.
c introducing themselves.
4 Most of the participants feel that
a having enough time for lunch is important.
b they would like to have vegetarian food.
c a healthy lunch is important.
5 The app will make it easier to choose meals
a for those who have little time.
b for those who eat at company restaurants.
c for those who go to lunch every day.
6 The app gives the users information about
a the restaurants which offer the food.
b menus for a week.
c the size of the meals.
7 The list of ingredients is important for those
a who are vegetarian or vegan.
b who only like some foods.
c who have allergies.
8 The app is
a ready to use.
b still being developed.
c considered simple by all the participants.
Functional A Choose the best option to complete these questions from a recruitment agent.
language 1 the kind of candidate you’re looking for?
a Have you considered
b How would you consider
2 offering a relocation package to attract the right candidate?
a How would you feel about
b Would you feel about
3 interviewing all the shortlisted candidates or just the final two?
a How about being interested in
b Would you be interested in
4 offering a performance-related salary?
a What do you think about
b How would you think about
5 the applicant from Spain?
a How about your thoughts on
b What are your thoughts on
6 changing the job description to include the new tasks?
a How about
b When about
B Write questions using the correct form of the words and phrases.
1 you / think / offer / performance-related salary?
Functional A Match the answers (1–6) with the questions (a–f) asked to a project leader during
language a project update meeting.
1 To be perfectly frank, I’m not entirely sure. I have a a When are we going to get more
meeting with Learning and Development tomorrow people in the team because I am
to discuss personal development for the team. totally overloaded at the moment?
2 I’m sorry, what do you mean by ‘agile’ exactly? b I have a couple of questions. Firstly,
3 Sorry to interrupt, but I can answer that first question are we planning to finish the project
straightaway. We’ll complete the project as originally on time? Secondly, what about
scheduled. quality aspects of …
4 I understand your frustration, but I don’t have an c Could you talk me through some
answer at the moment. I’m meeting the sponsor next of the assumptions in the business
week to discuss getting extra resources. model in these sales numbers?
5 We need to be mindful that many people feel very d Don’t we need to be more agile as
strongly about this. The financial situation of the a project team?
company is challenging and it’s better discussed next e When are we going to have training
month, not now. on the new project planning tool? It
6 Just to stay on track today, can we discuss this one- isn’t straightforward.
to-one after the meeting? I will need time to talk you f When will we discuss a bonus for
through the model. the team?
B The design company from Exercise 5 is taking more questions from their customer.
Look at the questions, their context and the answers. Note down what you think are
the advantages and disadvantages of each answer and which is best. Write down any
different answers of your own which might be better.
1 ‘Can we discuss the project schedule?’
Context: The question is asked in the middle of the presentation, but the project
schedule was already presented in the opening ten minutes of the presentation.
a As I said in the introduction, we will come to technical issues towards the end of
my presentation.
b To be perfectly frank, I can’t give you a clear answer at the moment.
3 ‘Why can’t we have a community space on our website for staff to interact and say what
they think about the company?’
a This is a very delicate topic because giving people the opportunity to comment means
you open up the possibility of negative feedback which everyone can see.
b This is quite a complex question. Can we discuss this one-to-one over coffee later?
SUMMARY A recent customer survey 1indicated / reported / believed that most people liked the new product
FINDINGS and the 2most / quarter / majority of respondents were 3of / in / by agreement that it would sell
very well. However, 15 percent 4for / of / from the respondents 5discovered / demonstrated /
admitted that they really disliked the new product, while nearly a quarter 6lifted / raised / made
concerns that the recommended retail price was too high. Over a third of 7those / they / that
surveyed said they would like to see more products added to the range, but at a lower price.
The survey also 8felt / demonstrated / admitted that many customers still prefer to shop in-store
rather than online. 9No / Nobody / None of the participants felt that there was a problem with
the quality. In conclusion, the findings indicate that only 10insignificant / minimal / least changes
should be made.
VIDEO A 2.1.1 Choose the correct option to complete the extracts from the video. Can you
remember which word was used? Watch the video again and check your answers.
1 For a long time, the accepted wisdom has been that the CEO checked / controlled everything in
the company.
2 … long-term results, which may not be the type that suddenly go up but are gradually /
progressively going up …
3 It’s really important for all leaders / managers and peers to give back to each other …
4 Being a good mentor is not just about giving / passing on advice, …
5 … why are you not providing more leadership, why are you not providing more guidance / clarity
here?
6 … not necessarily the more senior employee / person in the organisation mentoring the more
junior person …
7 You always want to return / give back and pass down the benefits that you had …
8 When you’re used to calling the shots, letting go and learning / discovering how to support
others does not always come easily.
compassion 3
cooperate 4 5
6 7
inclusive
isolate 8 9
10 11
leading
12
mentor 13 15
14
C Match the sentence halves and complete them with words from the table in Exercise B.
1 Learning from each other within an a has been called everyday by
organisation, one CEO.
2 Management and staff giving back to b when an organisation is and
each other cares about its staff.
3 Long-term results can be achieved c is mutually for both
management and staff.
Reading A Look at the first sentence in each pair. Complete the second sentence with the correct
phrase from the box so that the meaning does not change. Some are not used.
cautionary tale clashes complicated cut the mustard decency kill by kindness
make hard calls moderate rehire plunged specifications tougher triggered
1 In another company, it was necessary to become emotionally stronger and dismiss their CEO
in order to survive.
In another company, it was necessary to become and dismiss their CEO in order
to survive.
2 The business wants to compete globally but at the moment it just isn’t good enough.
The business wants to compete globally but at the moment it just doesn’t .
3 In another case, a top executive does not feel that it is a problem to take difficult decisions
and also remain empathetic towards employees.
In another case, a top executive does not feel that it is a problem to and also
remain empathetic towards employees.
4 In addition to the usual requirements for those who would like to work at the Financial
Times, kindness has been added to the list.
In addition to the usual for those who would like to work at the Financial
Times, kindness has been added to the list.
5 A positive work atmosphere was found to reduce health problems caused when employees
tried to achieve a work–life balance.
A positive work atmosphere was found to reduce health problems when
employees tried to achieve a work–life balance.
6 There are times when kindness competes with doing what is good for the business.
There are times when kindness with doing what is good for the business.
7 One problem arose when an executive did not understand what was happening globally
and caused all those involved to go out of business.
One problem arose when an executive did not understand what was happening globally
and everybody into bankruptcy.
8 Because of the problems caused by trying to improve the situation, this became
‘a story with a warning’.
Because of the problems caused by trying to improve the situation, this became
‘a ’.
9 Executives were advised that it could be risky to include ‘moral behavior and attitudes’
in their corporate values.
Executives were advised that it could be risky to include ‘ ’ in their
corporate values.
Grammar B Match the sentences (1–6) with the logical new beginnings (a–f). Then rewrite the
original sentences using the new beginnings to emphasise the words in bold.
1 He told us just before he left to finish off the reports. a The thing .
2 Her personal assistant will have to answer the phone b It .
and take messages. c What he .
3 The new staff members only want the chance to learn d The person .
the job.
e Something we .
4 The weekly staff meeting keeps us updated.
f All .
5 We are going to mention our idea about motivation
in the workplace in the meeting.
6 She visited a number of customers two months ago.
Functional A Choose the best option to complete these expressions for renegotiation.
language 1 In , we got carried away.
a all truth b all frank c all honesty
2 We like to be , especially when we make mistakes.
a fully clear b fully transparent c fully clean
3 Keeping your best interests , we’ve devised a more streamlined experience.
a in view b in mind c in thought
4 careful consideration, we decided to make some important changes.
a Before b Even c After
5 Having been for a number of years, we understand this market well.
a in the business b on the business c at the business
6 Having had to look more carefully at the logistics, we are sure this is the
best solution.
a a wish b a thought c a chance
7 you first, we think our idea will make life easier for everyone.
a Putting b Taking c Placing
8 I would rather this face to face.
a talk b state c discuss
B Now match the expressions from Exercise A with the correct category (A–E)
A Showing reflection / further analysis
B Explaining your business ethic
C Expressing honesty
D Emphasising experience
E Reassuring the client
Listening A Complete the sentences using these phrases and idioms from the recordings
in Exercise 3.
a no-brainer all our eggs in one basket ballpark figures fall behind
gamechanger in the same boat on the same page see eye to eye
1 We had a long discussion to try and reach an agreement, so I think we’re now
.
2 We’re all , so why not collaborate to solve this problem?
3 We simply need to do this. It’s .
4 I’m worried we have . Should we try to diversify a little?
5 He and I have different objectives. We don’t really on this at all.
6 We need to invest now or we’re going to even further.
7 I think artificial intelligence in our industry will be a complete .
8 I don’t need exact numbers, just will do.
Functional B Complete the meeting extracts (1–6) with the phrases (a–f).
language 1 OK, thanks for coming everyone. As you can see from the agenda, it´s all about improving sales
so and come up with some creative ideas as a team.
2 We have a real issue with team motivation, which is simply not where it should be.
So, ?
3 Thanks for that idea Pietro. Janos, to invest
more money in training?
4 Jean, can I stop you there? Let’s . Let’s talk it
through a little more.
5 Dana, . What’s your view on this?
6 Thanks for that, Peter. It was quite complex so .
You’re saying that we can’t rely on the previous business case because of some false assumptions.
VIDEO A 3.1.1 Complete the extracts from the video with the words in the box. Some
of them must be used more than once. Then watch the video again and check
your answers.
Sending money through a mobile phone is safe and easy. An agent, usually
a shopkeeper, can accept your 1 and 2 your 3 ,
which is saved to the SIM card in your phone.
Once a customer has made a(n) 4 , money can then be transferred to
another 5 through a text message for a small 6 . This system
doesn’t require an internet connection so people can use even a very basic phone. It
can be used to pay for anything from food to gas and electricity.
They are in control of their money and 7 without having to open a bank
8
.
Customers can also use the system to send money to friends and relatives and can
even have their 9 paid directly into their M-Sente 10 .
The success of M-Sente’s mobile money services in Uganda has encouraged
companies in other African countries and in other continents to set up similar models.
It is spreading quickly through Asia, where rural communities also face challenges
with traditional 11 .
Listening A 3.01–3.02 Listen again and decide if these sentences are true (T) or false (F). Correct the
incorrect sentences.
1 Aaron says even if you are away from your home, your parents can send you an allowance of twenty
dollars to go out in the evening.
2 Aaron is annoyed with his flatmates for putting the heating on too high in his student
accommodation.
3 Aaron didn’t tell his parents about his financial troubles until the end of his first year at university.
4 Aaron’s flatmate is encouraging him to cut back on costs and save money this year.
5 There were various reasons why Bethan wanted her own place before she started her degree.
6 Most of Bethan’s friends are first year students and she enjoys going out with them.
7 According to Bethan, being away from home for the first time is fun and exciting.
8 Bethan says it will be useful to know how to talk to a bank manager because she will need a loan to
set up her own company in the future.
C How many sentences are possible in each group? One, two or three? Tick the sentences
which are grammatically correct.
1 a He worked out the cost of the project.
b He worked the cost of the project out.
c He worked out it.
2 a My brother took out a bank loan to set up his own company.
b My brother took it out to set up his own company.
c My brother took a bank loan out to set up his own company.
3 a I’ll pay it back next month.
b I’ll pay back it next month.
c I’ll pay the money back next month.
4 a The company has to cut back travel expenses on.
b The company has to cut back on travel expenses.
c The company has to cut back on them.
5 a The student ran it up but his parents helped him out.
b The student ran up a huge phone bill but his parents helped him out.
c The student ran up it but his parents helped him out.
6 a While I was travelling in Indonesia, I ran money out of and had to borrow some.
b While I was travelling in Indonesia, I ran out of money and had to borrow some.
c While I was travelling in Indonesia, I ran out of it and had to borrow some.
7 a We have been saving up some money to go on holiday.
b We have been saving some money up to go on holiday.
c We have been saving it up to go on holiday.
8 a I’ve been putting by it every month for a new computer.
b I’ve been putting money by every month for a new computer.
c I’ve been putting by money every month for a new computer.
I don’t have much experience with finance in a work I have some experience with finance in a work situation.
situation. 1 How might companies try to cut down on expenses? Are
1 What do you or your family/friends do in order to put these always a change for the better?
money by every month? 2 Have you or your company ever taken a loan out for
2 Are you looking forward to making a special purchase or something? What was it for? What were the conditions for
investment in the near future? paying it back?
3 Do you think young people should carry on living with 3 If you could set up a special fund for your organisation,
their parents after leaving school/university? what would it be for?
Functional A Decide whether these sentences are used to defend ideas (D) or talk about consequences (C).
language 1 If we fail to act, then we’ll lose an opportunity to increase our performance. D / C
2 These are the reasons which warrant starting again from the beginning. D / C
3 We should rethink our current strategy as otherwise we’ll go over budget. D / C
4 When you consider the big picture, you’ll see that I’m not wrong. D / C
5 Please note that this idea also has the backing of our leading customers D / C
6 Committing to this action will mean more orders to process with less staff involved. D / C
B Sometimes you can defend your ideas spontaneously. Other times it’s better to be prepared.
Match the tips (1–8) with the categories (a–b).
1 Have a range of options ready for when your ideas are challenged.
2 Ask questions to learn more about any objections others may have.
3 Pre-empt objections with prepared statements.
a Prepare in advance 4 Get support in advance from key stakeholders.
b React spontaneously 5 Build on objections with new proposals.
6 Make sure you have all the facts before you present opinions/suggestions to others.
7 Take a deep breath. Don’t react too quickly.
8 Simply acknowledge the objection. Don’t feel pushed to respond.
1 2 3 4 5 6 7 8 9
UNIT 4 Challenges
Lesson 4.1 Environmental challenges
VIDEO A 4.1.1 Watch the video again and choose the correct option to complete
the sentences.
1 There is growing demand for coffee in
a Italy and the UK.
b Vietnam and Colombia.
c new global markets.
2 It is difficult to increase coffee production because of climate change, which is
a affecting coffee harvests negatively.
b doubling the number of droughts.
c committed to sustainability.
3 Andrea Illy says that a major challenge is managing water as in some regions there are
a many diseases because of severe drought.
b floods that cause unpredictable diseases.
c droughts, while in others there is too much water.
4 As a result of the El Niño weather system, in Vietnam the coffee beans
a could still be dried in sunlight and open air.
b couldn’t be dried naturally after the flood.
c were dried artificially to maintain a high quality.
5 The founder of Pact Coffee, who works closely with coffee producers, says
a they grow the best coffee on the planet.
b climate change is bad for the environment.
c coffee production needs stable temperatures.
6 One family of Colombian growers have had to
a grow more and more coffee.
b move all of their farm higher up.
c stay in the same area.
7 Andrea IIly says that by 2050 they might need to
a increase productivity significantly, depending on the maths.
b halve the amount of suitable land for plantations.
c improve their calculations, which will be very challenging.
8 The presenter concludes that
a Illy’s ambitious targets of increasing productivity are unachievable.
b an effective supply chain makes Illy’s targets more achievable.
c the relationship between Illy and growers can prevent climate change.
UNIT 4 Challenges
Lesson 4.2 Cyber challenges
Reading A Read the article on page 40 of the coursebook again and answer the questions.
1 Following the cyberattack, how badly were the water and sewer services in Kawasaki hit?
2 What happened with one of Hitachi’s companies?
3 Why are public organisations and production centres especially easy to blackmail?
4 What is Hiroki Takakura’s main concern about the internet of things?
5 What exactly did the Wannacry ransomware do to computers?
6 What have many of the victims of the ransomware done? Why?
7 Why has ransomware become more common in recent years?
8 Why was Friday the worst day for the cyberattack, according to Toshio Nawa?
Grammar B Complete the text using the verbs in brackets in the correct perfect tense: Past Perfect
Simple, Present Perfect Simple, or Future Perfect Simple.
1 I (not / see) a smart building like the headquarters for Deloitte
ever before – it was out of this world!
2 Architects complain the way we work is very different from 20 years ago and that we
(base) our office designs on the old days and
(just / add) in lots of technology. The challenge is that many
offices are incompatible with the latest smart technology.
3 We started to make huge savings on energy and costs a few months after we
(introduce) smart technology in the office,
4 By the end of next month the system (monitor) all workers during
their working hours via sensors and webcams, although it
(not / record) their lunch-time activities out of respect for their privacy.
5 (you / not install) any webcams for office surveillance yet?
6 The sensors that (make) the office environment smarter in recent
years also mean that workers are under constant surveillance and this
(cause) them more stress. Just another additional challenge for the smart workplace!
7 Our university (embed) sensors in walls and ceilings by the time
I graduate, which means the whole building will be connected to the internet!
C Correct the errors with the verbs in these sentences. Remember the perfect aspect
is not always necessary.
1 According to a recent study that Dutch scientists had published, women have felt comfortable
in heat that is several degrees higher than the room temperature preferred
by their male colleagues. (2 errors)
2 A British newspaper had fitted desk sensors to measure occupancy in order to make the office
more energy-efficient but staff will have reacted angrily so management cancelled
the trial the day after they had been announcing it. (2 errors)
3 Operations in many public services are coming to a complete standstill this weekend because
of a cyberattack. The attack was happening on Friday which means that companies won’t be
having much time to recover their data. (3 errors)
4 Your computer files have been encrypted! If you have wanted to recover your files, you will
need to pay. You hadn’t had much time to do this. If you won’t have paid in three days, the
payment will double. If we don’t receive payment in seven days, you are not able to recover
your data. (4 errors)
UNIT 4 Challenges
Lesson 4.3 Communication skills: Saying ‘no’ firmly and politely
UNIT 4 Challenges
Lesson 4.4 Business skills: Challenging conversations
Functional A Choose the best response to these statements from challenging conversations.
language Then match them with the categories below.
1 I’m sorry, I just can’t increase the budget at this stage in the project.
a But why not? That’s not fair.
b Can you elaborate on that? Do you mean just for now? Can you increase it at a later date?
2 We’re under a lot of pressure as it’s near the end of the calendar year.
a I get your point but to put it differently, are you saying that we could increase it in January?
b Can we not squeeze it in before the end of the year?
3 We need to manage with the current budget as it is, at least for a few months.
a A few months? That’s a long time.
b Only a few months? That doesn’t sound unreasonable.
4 I don’t think we’re saving enough. We need to save more.
a Can we look at this objectively for a moment? What is the current total spending?
b I think we’ve saved a lot. We’ve made enough cuts.
5 You’ll just have to manage with the budget I’ve given you. My hands are tied.
a Fine. I’ll take care of it myself and find budget from some other project.
b What would need to happen for us to move past this situation?
B Complete the dialogue with the phrases in the box. Compare your answers with
a partner.
Helena: Matt, I’m just not sure about your idea to bring us all together on the third floor.
Matt: If I 1 , you mean that it’s OK that we’re currently spread
over different floors of the building?
Helena: I just think it’s not going to work.
Matt: Well, could you 2 ?
Helena: The team members on the ground floor are all involved in the logistics side of the
supply chain. They need to be near the factory and the warehouse. While those on the
third floor are involved in the production planning side of the supply chain. It’s useful
for them to be near the purchasing department and order management.
Matt: I can 3 of what you’re saying, but we both already agree
that both parts of our department would gain from being together and not spread
over different floors.
Helena: So to 4 , you’re not saying that both teams have to actually
be on the third floor. How about trying to move the people on the third floor down
to the ground floor?
Matt: That doesn’t 5 . They can then still easily communicate
with the purchasing department by phone.
Helena: Great!
Matt: However, perhaps we’re 6 that the ground floor is completely
full at the moment. Where would we fit twelve people from the third floor?
UNIT 4 Challenges
Lesson 4.5 Writing: Proposals – Recommendations
Functional A Complete the text using the words in the box. Some are not used.
language
account advisable approach causes considered courses
from in options recommend should taken want would
Having taken all the factors mentioned into account, it appears that there are several
1
of action we can take to improve our order processing system.
2
my opinion, it 3 be a good idea to invest in the most
up-to-date technology available to us. In addition, the company 4
provide more training for staff. A lot of the problems we have had are a result of staff
not understanding the whole process. I would also like to 5 that all
staff spend some time working at each stage of the process so that they know how
everything functions. Having 6 all the 7 , I feel that it
would be 8
to implement these recommendations as soon as possible.
A reasonable 9 would be to explain to staff what is happening and
involve them more in choosing the best system for the company.
VIDEO A 5.1.1 Complete the sentences using the words in the box to make collocations
from the video. Two are not used. Then watch the video again and check your answers.
1 Rather than sending people on frequent business trips, companies find that
conferences can save time and money.
2 If you work for a(n) corporation, you may have the chance to work for your
company in another country.
3 Going abroad is a great opportunity for employees.
4 If you decide that the option is right for you, you will get a lot of support to
make it easier to plan your move.
5 The company takes on a great deal of the work that employees going on
secondment need to have done.
6 Major companies usually know agents who can help employees on secondment
find suitable accommodation.
7 People who take advantage of the chance to work abroad often feel that they come back
with a(n) perspective of different issues.
8 Those returning to their home office feel that the of experience they had
working abroad will help their careers.
Reading A Read the text on page 50 of the coursebook again and answer the questions.
1 According to the text, which of these is not a reason for relocation?
a looking after a family member
b getting married
c being promoted
d moving to be with a wife or husband
2 According to the text, which of these is not a benefit of the scheme for employees?
a getting specific information about opportunities in the relocation destination
b having all relocation costs covered by the company
c previous work experience being valued
d existing qualifications remaining valid
3 According to the text, which of these is not a goal of the programme?
a encouraging loyalty among experienced employees
b keeping employees from branching out into different fields
c using measures to keep women in the company
d making young people feel valued
Grammar B Rewrite the sentences to emphasise the information in bold. You may have to omit
words from the original sentence.
1 The language here is difficult to learn and we also don’t know the alphabet.
Not only
2 I have never taken as many business trips as I am taking now.
Never in my life
3 By working hard you will have a chance to be noticed in the company.
Only
4 I would not work in a dangerous country.
On no account
5 It took some time for us to understand how the overseas office worked.
Only after some time
6 Before he had worked in Asia, he didn’t really understand how the business functioned there.
Not until
7 They did not mean to set a bad example for their employees.
In no way
8 There was not one time that anyone greeted me on the street when I lived there.
Not once
Functional A Choose the best option in italics to complete these phrases for performance reviews.
language 1 Identify one or two areas you feel you have demonstrated / excelled at / performed most in
your work.
2 What skills would you like to improve / lack / provide on during the coming year?
3 Give an example of a problem you achieved / handled / lacked successfully at work.
4 How would you describe your on-the-job evidence / improvement / performance?
5 Where do you see room for evidence / improvement / performance in your work?
6 Are there any tools or resources you demonstrate / lack / perform in order to perform your job?
7 What would you like to achieve / lack / respond by the end of this performance review?
8 What type of people do you find / keep / respond it difficult to work with?
B Work in pairs. Choose five questions from Exercise A. Discuss how you could answer
the questions.
Functional A Work in pairs. Read the case study and brainstorm convincing arguments which
language Digitex can use in its recruitment campaign to attract new employees from the
millennial generation. When you have finished, rank your five most convincing
arguments (1 = most convincing).
Digitex is a small digital marketing company based near London. With a workforce
of just 25, it plans to expand to over 100 in the next two years, as the demand for
digital marketing solutions grows. Digitex wants to attract younger employees from
the millennial generation who relate strongly to a digital and social media lifestyle,
who will bring fresh and innovative ideas, and who like to work from home (Digitex
plans to offer a full home-working solution with video conference meetings).
B Compare your ideas with the rest of the class and decide who has the best arguments.
Functional A Complete the blog post with one word in each gap.
language
I am excited about visiting all the other branches around the country over
the next two years and am certain that this secondment will be beneficial
7
my career as well as an opportunity to improve my skills.
I8 recommend secondment to everyone
UNIT 6 Alliances
Lesson 6.1 Strategic alliances
VIDEO A 6.1.1 Watch the video again and answer the questions in your own words.
1 Why are the more than 5,000 airlines around the globe considered to be companies which
normally compete with each other?
2 What is the global aim for companies when they decide to work together and share
knowledge and services?
3 In a strategic alliance, does each company remain independent, or does one company buy
or take over the other company?
4 What reason does the CEO of China Southern give for wanting to work in an alliance with
American Airlines?
5 What specific advantages did American Airlines get from the alliance when it started?
6 What benefit did China Southern have in the second step of the agreement?
7 What does the CEO of China Southern think will happen in the future?
8 Why do companies feel that the advantages of strategic alliances such as this one make up
for the expenses they incur?
UNIT 6 Alliances
Lesson 6.2 Business partnerships
B Complete the text using the words in the box. Two are not used.
Strategic alliances are agreements which allow companies to share specific parts of their
business 1 such as technology, trademarks or brands. When they find mutual
2
and make use of the synergy of working together, this can be a win-win
situation. In a strategic alliance each of the companies remains an independent 3 .
Acquisitions are carried out differently as this involves a larger company taking over a smaller
company, 8 it completely. These take place when a company is trying to grow
quickly and ownership of another company in a related 9 causes an immediate
10
in size.
UNIT 6 Alliances
Lesson 6.3 Communication skills: Diffusing conflict
1 Ensure psychological safety Madison, the fourth U.S. president, explained very well
Name-calling and bullying sends ideas underground. 20 in the Federalist Papers in 1787 that when there are those
5 Research shows that psychological safety builds trust who have nothing to gain by following the rules, they also
and improves effectiveness in debate and decision- have nothing to lose in attacking the majority.
making. Everyone should be able to contribute without 3 Do not get addicted to moral outrage
fear of negative consequences of self-image, status or When people feel something is unfair, they understandably
career. This is not the same as not being challenged 25 get emotional. The problem is that it is easy to get addicted
10 – all ideas ought to be challenged. But attacks on a to moral outrage. For example, ‘flaming’ others on social
person’s character, intelligence and livelihood should media feels good, especially when we are protected from
be off the table. their anger by being on the other side of a computer. But
2 Majority rule and minority rights it also makes it less likely we will hear their point of view,
What is right for the many ought to prevail, but not 30 or that they will really hear ours.
15 at the expense of rights for the minority. I have found Effective disagreement is best done in person, and in
consistently in my research that majority rule voting fails the cold light of day rather than in the heat of battle. When
when the will of the majority is to silence the minority, to disagreement spirals out of control and name-calling starts,
‘win’ and ensure that the ‘other side’ loses. Indeed James catch yourself and ensure you stick to these simple rules.
UNIT 6 Alliances
Lesson 6.4 Business skills: Learning from mistakes
Functional A Complete the conversation between the CEO of a U.S. company and a Project
language Manager about problems during a construction project. Complete it with the
phrases in the box.
all in all going forward I think the main problem was it wasn’t foreseen that
the key takeaway for me is the this created the problem that with hindsight
CEO: I just read the project report. Not great reading. Just briefly, tell me, what went wrong?
PM: 1
a lack of a good quality process.
CEO: So, what happened?
PM: 2
we ordered materials without doing a proper check
on the fire specifications.
CEO: How did we miss this? It’s basic management.
PM: 3
EU regulations would be tougher than those in the USA.
4
, we should have researched more thoroughly.
CEO: 5
, it didn’t seem to have much of an impact in the end.
The project was still a success overall.
PM: That’s true. But 6 , we can improve things.
7
need to involve the Legal department much earlier
in the project. I’m discussing with our Head of Legal tomorrow.
CEO: Great. Keep me in the loop.
B Imagine you are the leader of the HRW project in Germany. Read the report the
Project Manager wrote and look at the conversation in Exercise A again. Write an
email to your Head of Legal which explains the problems on the project. Request
a meeting to discuss how to avoid this happening again on future projects. Write
about 150 words.
Project report
UNIT 6 Alliances
Lesson 6.5 Writing: Report extract
UNIT 7 Risk
Lesson 7.1 A resilient building
VIDEO A 7.1.1 Complete the extracts from the video with the words in the box. Then watch the
video again and check your answers.
In September 2017, an earthquake measuring 7.1 on the Richter scale hit Mexico, near Mexico City.
44 buildings in the capital 1 . Hundreds of others were very badly-2 and
many had to be 3
. Insured 4
were expected to total two billion dollars.
Incredibly, one 225-metre tall, 55-storey building stayed standing. How? It was 5 to.
As buildings in Mexico City are at risk of being 6 to longer earthquakes, they need to
be more 7 than those in other 8 regions.
So, what preventive 9 were taken to ensure that Torre Mayor would stay standing in
the event of a disaster?
10
engineer Alan Burden explains that a building is less dangerous if it is lighter.
In comparisons with traditional brick, steel offers twice the 11 , for only a quarter of
the 12 . Steel was therefore chosen as Torre Mayor’s 13 material, as a
lighter building suffers less 14 in the event of a disaster.
UNIT 7 Risk
Lesson 7.2 Risk in investment
Reading A Read the article on page 70 of the coursebook again and complete the summary
sentences with one word in each gap.
1 Harry Markowitz was inspired by the philosopher when he was growing up
in .
2 He became interested in the idea of the of uncertainty as a young man.
3 A meeting with a in 1950 led to Markowitz
ecoming interested in the investment industry.
4 Before Markowitz’ research, people thought that as a general rule
should have higher on investment to compensate for potential losses.
5 If stocks are more than other types of investments, can expect
better returns to the increased risk.
6 Markowitz was not the first person to use the term as a substitute for risk,
but he was the first to define it using a .
Grammar B Complete the sentences to make second, third or mixed conditionals. There may
be more than one possible answer.
1 If you (study) finance next year, you’d probably get work with
a bank or financial institution when you graduate.
2 It would be more difficult to find work now if I (do) philosophy
instead of economics at university.
3 If my maths teacher (not inspire) me while I was at school,
I wouldn’t have become a risk manager.
4 You (have) higher returns on your investments today if you had
invested in riskier investments.
5 I (not start) my own business if I weren’t so passionate about
my ideas.
6 She wouldn’t have got that job if everyone (not consider) her
to be a genius in her field.
7 If I specialised in investment banking, (it / be) easy to find work
here in Frankfurt when I qualify?
8 If you had chosen a different profession, which profession
(you / chose)?
UNIT 7 Risk
Lesson 7.3 Communication skills: Dealing with risk
UNIT 7 Risk
Lesson 7.4 Business skills: Analysing risk
Functional A Complete the dialogue with the phrases in the box. Compare your answers with
language a partner.
it’s important to look into let’s research the risks further to please make sure that
the biggest risk that I can see is that we probably need to be prepared
we’ve found risks ranging from which process are you going to use to
Frank: I’m not sure about this Selina. I think there are too may risks associated with the
project. I wonder if we should continue at all. Did you see the points in my email?
Selina: I did, but come on, Frank. Yes, there are risks, but let’s think about what we’re
actually facing. 1 understand them better
before we panic.
Frank: OK. I can live with that. 2 medium to critical.
Selina: Critical? That sounds a bit extreme. 3 we’ll
run over budget. I wouldn’t exactly call that critical.
Frank: Well, we might. And 4 for this happening.
5
the budget is reviewed and that we allow
some flexibility.
Selina: OK. That’s a fair point. I agree that 6 all
possible risks. I’ll do an analysis of all the points you listed in your email.
Frank: 7
do your analysis?
Selina: Well, I was thinking of starting with a simple Probability-Impact matrix and then
we can discuss where to go from there. How does that sound?
Frank: OK, fine. Good idea.
B Complete the sentences from a team meeting with the words and phrases in the box.
UNIT 7 Risk
Lesson 7.5 Writing: Accident report
Functional A Complete the accident report using the words and phrases in the box.
language
analysis bandaged her leg checked dropped her knife
facts firstly hit her head need cut herself was working
1
Accident
report
There seem to have been two main reasons: 9 , the failure of staff
members to remember safety instructions for picking things up from the floor and, secondly, the
incorrect handling of sharp objects.
RECOMMENDATIONS
Staff 10 more regular health and safety training, in particular training
on how to handle sharp objects safely. In addition, we could bring the worktop edges in line with
the cupboard fronts so that they do not stick out so much.
UNIT 8 Decisions
Lesson 8.1 The Idle Man
VIDEO A 8.1.1 Watch the complete video again and decide if these sentences are true (T)
or false (F). Correct the incorrect sentences.
1 Bad decisions can lead to loss of sales, staff redundancies or a business closing.
2 The Idle Man’s decision to open a bricks and mortar shop was a disruptive one considering
the online competition.
3 As CEO, Alex Outlaw led the team involved in decision-making.
4 The benefit of having a store is that customers can try on and feel the clothes.
5 Oliver says they won a prize for being the best men’s shop in east London.
6 They decided to open a store in the second location because it wasn’t so expensive and it
had a market.
7 According to Alex, counting the number of potential customers was a job that was
unnecessary.
8 Oliver says they had to calculate how much it would cost to purchase the store space.
9 The USA is 25 percent of their business, so they now need to decide whether to open a store
in the USA or another in the UK.
UNIT 8 Decisions
Lesson 8.2 Better decision-making
Listening A 8.01–8.03 Listen again and decide if these sentences are true (T) or false (F).
Correct the false statements.
1 The professor jokes that the audience probably haven’t taken many successful decisions
in their lives.
2 The professor jokes saying that he took a bad decision recently.
3 The professor describes himself as a rich, over-confident psychologist.
4 Initially, everybody – including Kahneman – said it would take them about a year and
a half to two and a half years to write the textbook.
5 One of the co-authors said that he had never finished writing a book.
6 The point of the story is to consider how long a similar project usually takes before
guessing how long a specific project will take.
7 The professor explains that most start-ups don’t survive after the first year.
8 He recommends moving away from an ‘inside view’ where the details of a decision
prevent us from analysing it objectively.
9 He tells us that watching more videos will help us with the other two rules.
10 He says that combining the three ideas is much more effective than applying any one
of them on its own.
Grammar B Complete the second part of the blog in Exercise 8 with the correct form of the
verbs in brackets.
In psychology, our gut feeling is known as ‘system 1 thinking’, although our intuition is
always going to be biased and reinforced by past choices and experiences. One way to
learn 3 (overcome) this is if you consider 4 (weigh up) all
the pros and cons, for example using the Magic Number 8. The Magic Number 8 refers
to eight pieces of evidence, so I suggest 5 (think) of four arguments for
and four against next time you need to take a decision.
Finally, try 6 (not get) too emotional; this idea stems from a large body
of research carried out on the negative impact of emotion when an important decision
needs 7 (take) [e.g. Kahneman and Frederick, 2002].
I could continue 8 (give) you more tips for critical thinking but, for now,
I recommend 9 (put) into practice these four: make key decisions in the
morning; focus on important decisions, which means 10 (make) decisions
only about things you care about; don’t go with your gut feeling and avoid
11
(get) emotional – there are some decisions that aren’t worth
12
(get) upset about.
UNIT 8 Decisions
Lesson 8.3 Communication skills: Influencing a decision
UNIT 8 Decisions
Lesson 8.4 Business skills: Maintaining relationships
Functional A Match each exchange (1–8) with one of the stages in the four-step process. Use
language each stage twice.
2 Julio: How will it affect you if we go next week instead of this week?
Naomi: Oh, I’m not sure I can go next week. I’ve already got a number of other meetings
planned.
3 Yoshi: I think we both want a quick solution. How about if we simply choose option C?
Sam: It’s not as ideal as A or B, but OK, yes. Let’s do it.
4 Carina: I’m sorry, Berta. I don’t want to cause any difficulties between us.
Berta: That’s OK, Carina. I know you’re trying to find a solution.
5 Richard: I think we should wait before informing the rest of the team. We shouldn’t tell
them too soon.
Stefano: I see your point Richard and we both have the same perspective about avoiding
panic. However, if we wait too long, the news will get out anyway.
6 Carla: Clearly, we have a difference of opinion here, Linda. I’d like to get a feeling for your
priorities. How do you think we can get beyond this?
Linda: Thanks for asking, Carla. I’m happy you’re taking a collaborative approach to this issue.
8 Roberto: I’m a little worried about the new structure of our team. To be honest, I think we’re
making a mistake and we should reconsider.
Xin: I’m glad you’ve brought this up. Yes, initially it looked like a good idea, but now
things are a little different.
UNIT 8 Decisions
Lesson 8.4 Business skills: Maintaining relationships
B Two colleagues are talking about a new customer. Complete the dialogue using
the expressions in the box.
cause hostility between how do you think we can I’d like to get a feeling for
initially it looked like it’s in their interests put it on hold for
they’ll have an issue with we’d all like to find a solution
C Work in pairs and use the expressions in Exercise B to write your own dialogue around
a difficult situation. Then roleplay your conversation.
UNIT 8 Decisions
Lesson 8.5 Writing: Describing a decision
From the graph we can see which particular 1 group was responsible for an
increase or 2 in sales. When looking at the line which 3 the
16–24-year-olds, we see a slight drop at the beginning of the year, but there is a consistent
fall from the second 4 through the rest of the year. This is in 5 to the
25–34-year-old customers where we see a 6 in sales over the same period. As
we are looking here at quarterly figures, the 7 that is in the month-by-month
graph is not as apparent. However, breaking it down in this way shows that sales in the 55+
group fell 8 at the beginning of the year, but 9 during the fourth
quarter and 10
the second highest sales volume.
Management B Match the market research terms (1–8) with the definitions (a–h).
response 1 ranking question a an answer which is influenced by personal opinions and
2 demographic provides information on attitudes or behaviour
3 open question b a question giving someone or something a position in a list
or on a scale (often with numbers)
4 subjective answer
c a question which cannot be answered with yes or no
5 facial reactions
d expressions on people’s faces
6 survey
e an answer based on facts rather than on feelings or beliefs
7 objective answer
f a window that opens on a computer screen
8 pop-up option online
g a set of questions which you give to a large number of people
to find out about their opinions or behaviour
h relating to the population and groups of people in it
C Read the text on page 89 of the coursebook again and decide if these sentences
are true (T) or false (F).
1 Clients always have to pay for secondary research data.
2 Companies use primary research when they want to know why a customer has bought
a particular product.
3 Primary and secondary research provide data which allows companies to sort customers
into specific demographic groups.
4 Surveys are limited to open and closed questions.
5 Companies who would like answers from a larger number of people use focus groups
instead of surveys.
6 Focus groups can be used if the company feels the need to observe how people react
to particular questions or topics.
Survey results B Look at the table in Exercise 8 on page 91 of the coursebook again and match
the sentences halves.
1 The areas where they agreed the most were a although line managers felt it was more than
2 The largest difference of opinion was sufficient.
3 The agents felt they personally did best b regarding their communication skills training.
4 The second highest difference of opinion was c in motivation and performance.
5 Agents felt that feedback was not very good d with the integration into the team and their
performance.
6 Both groups were largely satisfied
e regarding their English skills and their
7 Both agents and management seemed to
attitude towards work.
think that improvement was needed
f with the training on products.
g regarding support from line managers.
ConnectBank B BW 3.01 Complete the extracts from the discussion with the words in the box.
reacts Some of them must be used more than once. Then listen again and check your answers.
Deidre: So, the aim of this meeting today is to identify ways to target millennial
customers and create innovative 1 banking products for them.
They may be students looking for a(n) 2 , first-time house buyers,
or professionals in search of 3 products …
Robert: Although we know southern Europe has suffered from high youth
4
in recent years, that doesn’t mean to say that no millennials
there have 5 . We do know that in the USA, 86 percent manage
to 6 a small amount every month.
Deidre: Many millennials are in work. And others may 7 a substantial
8
when their parents pass away …
Robert: What we’re saying is that despite the fact that Generation Y – millennials – have
a lower disposable 9 than the previous generation, and find it
difficult to buy 10 , at Connectbank we can offer banking products
that help them save and 11 their debts.
Sheena: Well, we already offer them some benefits like student 12 cards
and a thirty-dollar 13 when they finish studying.
Fernando: What about the fact that they are digital natives? They are not walking into
their High Street 14 to chat to the bank manager. They want to
access banking products or 15 gifts online.
Sheena: Yes, I agree. And another point is that millennials often travel abroad for work
or pleasure. Given the importance of mobile 16 , and the difficulty
of finding 17 in some regions, I’d suggest we improve our mobile
money 18 in order to meet the needs of young people who are
working or studying abroad. They may be experiencing 19
difficulties.
Preparing for the B BW 4.01 Choose the correct option to complete the sentences. Listen again
presentation if necessary.
1 Jack thinks the first slide should describe the target audience, which will be
.
a millennials
b people of all ages
c business people over 65
d baby boomers
2 Aina says the slides should be in the format of a proposal.
a informal
b semi-formal
c formal
d concrete
3 In the second slide, Aina and Jack decide to reduce the number of topics
.
a to seven
b by combining 2 and 3
c by cutting ‘entrepreneurship’
d by cutting some of the examples
4 Jack thinks that slides look more professional if the colour scheme is
blue or grey.
a light
b dark
c pale
d a professional
5 The image in Aina’s slide is a taken from a website.
a logo
b jpeg
c header
d screenshot
Down to details B BW 5.03 Match the sentences halves based on the discussion between Piet
and Paul. Then listen again and check your answers.
1 Because there is a lot of training of local a he and his family were flown home for visits in
staff to be done, business class.
2 The work that Brigitte can do will b would be continued while he is gone.
3 Paul feels it is important to c travel in advance to Argentina to get everything
4 A colleague mentioned to Paul that settled first.
5 It would be a good idea for Paul to d depend on the type of work visas available.
6 The company car is necessary e so that Paul can visit his customers.
7 The money that Paul pays towards his f the assignment is planned for two years.
pension g be able to speak Spanish with different people.
8 Paul thinks it is a good idea for his h make trips home with the family as often as
children to possible.
The SWOT analysis B Decide if these sentences about SWOT analysis are true (T) or false (F).
1 SWOT analyses only look at the internal aspects of a company.
2 When doing a SWOT analysis, it is possible to discover both positive and negative aspects
about your company that you had not thought of.
3 A SWOT analysis can help you to determine what is going on in the market.
4 Threats only come from the competition.
5 A SWOT analysis can help a company to find what makes them different from their competitors.
6 Weaknesses show what a company is lacking.
7 In a SWOT analysis you are encouraged to find as many positive points about your company
as possible.
8 Strengths show what a company does well and threats show what it needs to improve.
9 When determining opportunities, a company may find what gives it a competitive advantage
over others.
Risk assessment B BW 7.01 Complete the extracts from the podcast with the words in the box.
Then listen again and check your answers.
Welcome to my podcast, Avoid risk with Renata! Firstly, I’d like to say, I am here to help
you 1 your business. But if you’re gonna manage health and 2 in
your business, you need to know how to 3 risk in your 4 . Now,
the type of 5 risks to your business will depend on your 6 , but
they will also depend on you and your staff, and the 7 you take.
If you are the owner of a small local business, doing a risk 8 or analysis is
something you are legally required to 9 in most countries.
So, first we need to 10 the risks. Next, you gotta think about what might
11
harm to your customers and staff and then decide whether you are taking
the right steps to 12 risk.
In certain sectors, industry 13 require very specific 14 measures.
As I mentioned before, risk 15
is about taking 16
steps to protect
people from harm.
If people don’t take 17 , those risks are going to lead to 18 and
accidents, accidents that could have been avoided.
Location, location B BW 8.01 Listen again and complete the missing words.
Interview 1: Los Angeles
1 Personal hygiene is incredibly important for handling r i when making
Japanese food like sushi and sashimi.
2 In cities like L.A., s t is very high in the restaurant business.
3 Our clientele tend to be from the h of the market and they are very d .
Interview 2: Washington D.C.
4 Other d like sushi and sashimi are prepared using raw fish so they might
have p .
5 It isn’t always the restaurant’s fault, because parasites in sushi and sashimi are due to
i t , either when catching fish or freezing fish.
6 I make sure that our kitchen staff comply with our h s .
7 Many of the Brazilian r are new to them, so they don’t know what to order
from the m .
Interview 3: New York City
8 We’re offering h -q dishes served in a beautiful setting with
s v of Manhattan.
9 I make sure we hire waiting staff who are m , super friendly and a .
10 Another thing that I think has worked well here is that we like to employ some Japanese
and Brazilian staff to give it that f of a .