ENTREP Module 3

Download as pdf or txt
Download as pdf or txt
You are on page 1of 31

11/12

Entrepreneurship

Week 3 | Day 9 to Day 12


Module 3:
Developing a Business Plan:
Opportunity Spotting

SELF-LEARNING MODULE

DIVISION OF GENERAL SANTOS CITY


Entrepreneurship – Grade 11/12
Self-Learning Module (SLM)
Module 3: Developing a Business Plan: Opportunity Spotting
First Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall subsist in any work of
the Government of the Philippines. However, prior approval of the government agency or office
wherein the work is created shall be necessary for exploitation of such work for profit. Such
agency or office may, among other things, impose as a condition the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials from their
respective copyright owners. The publisher and authors do not represent nor claim ownership
over them.

Development Team of the Module

Writer: Hilda Emma D. Macaway


Editor: Junrey B. Villa
Reviewers: Luzviminda R. Loreno
Rowena R. Manansala
Illustrator:
Layout Artist:
Cover Art Designer: Reggie D. Galindez
Management Team: Romelito G. Flores, CESO V – Schools Division Superintendent
Mario M. Bermudez, CESO VI – Asst. Schools Division Superintendent
Juliet F. Lastimosa, CID Chief
Sally A. Palomo, EPS - LRMS
Gregorio O. Ruales, EPS – ADM Coordinator
Luzviminda R. Loreno,EPS –SHS Coordinator

Printed in the Philippines by Department of Education – General Santos City

Office Address: Tiongson St., Lagao, General Santos City


Telefax: (083) 552-8909
E-mail Address: depedgensan@deped.gov.ph
11/12

Week 3 | Day 9 to Day 12


Entrepreneurship
Module 3:
Developing a Business Plan:
Opportunity Spotting

SELF-LEARNING MODULE

DIVISION OF GENERAL SANTOS CITY


Introductory Message
For the facilitator:
Welcome to the Entrepreneurship -Grade 11/12 Self-Learning Module (SLM) on Developing a
Business Plan: Opportunity Spotting.
This module was collaboratively designed, developed and reviewed by educators both from public
and private institutions to assist you, the teacher or facilitator in helping the learners meet the
standards set by the K to 12 Curriculum while overcoming their personal, social, and economic
constraints in schooling.
This learning resource hopes to engage the learners into guided and independent learning activities
at their own pace and time. Furthermore, this also aims to help learners acquire the needed 21st
century skills while taking into consideration their needs and circumstances.
In addition to the material in the main text, you will also see this box in the body of the module:

Notes to the Teacher


This contains helpful tips or strategies that will help you
in guiding the learners.

As a facilitator you are expected to orient the learners on how to use this module. You also need to
keep track of the learners' progress while allowing them to manage their own learning. Furthermore,
you are expected to encourage and assist the learners as they do the tasks included in the module.
For the learner:
Welcome to the Entrepreneurship – Grade 11/12 Self-Learning Module (SLM) on Developing a
Business Plan: Opportunity Spotting.
The hand is one of the most symbolized part of the human body. It is often used to depict skill,
action and purpose. Through our hands we may learn, create and accomplish. Hence, the hand in
this learning resource signifies that you as a learner is capable and empowered to successfully
achieve the relevant competencies and skills at your own pace and time. Your academic success lies
in your own hands!
This module was designed to provide you with fun and meaningful opportunities for guided and
independent learning at your own pace and time. You will be enabled to process the contents of the
learning resource while being an active learner.
This module has the following parts and corresponding icons:

What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in the
module.

What I Know This part includes an activity that aims to


check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.

What’s In This is a brief drill or review to help you link


the current lesson with the previous one.

What’s New In this portion, the new lesson will be


introduced to you in various ways such as a
story, a song, a poem, a problem opener, an
activity or a situation.

What is It This section provides a brief discussion of the


lesson. This aims to help you discover and
understand new concepts and skills.

What’s More This comprises activities for independent


practice to solidify your understanding and
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.

What I Have Learned This includes questions or blank


sentence/paragraph to be filled in to process
what you learned from the lesson.

What I Can Do This section provides an activity which will


help you transfer your new knowledge or skill
into real life situations or concerns.

Assessment This is a task which aims to evaluate your


level of mastery in achieving the learning
competency.

Additional Activities In this portion, another activity will be given


to you to enrich your knowledge or skill of the
lesson learned. This also tends retention of
learned concepts.
Answer Key This contains answers to all activities in the
module.

At the end of this module you will also find:

References This is a list of all sources used in developing


this module.

The following are some reminders in using this module:


1. Use the module with care. Do not put unnecessary mark/s on any part of the module. Use a
separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities included in the
module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not hesitate to consult
your teacher or facilitator. Always bear in mind that you are not alone.
We hope that through this material, you will experience meaningful learning and gain deep
understanding of the relevant competencies. You can do it!
What I Need to Know

This module was designed and written with you in mind. It is here to help you master the
Development of a Business Plan: Opportunity Spotting. The scope of this module permits it to be
used in many different learning situations. The language used recognizes the diverse vocabulary
level of students. The lessons are arranged to follow the standard sequence of the course. But the
order in which you read them can be changed to correspond with the textbook you are now using.

This module would assist you as senior high school learner to: Recognize a potential market and
analyse a market need (TLE_ICTAN11/12PC-Ia-1).

The module discusses the topic on:


 Lesson 1 – Developing a Business Plan: Opportunity Spotting

After going through this module, you are expected to:


1. identify the market problem to be solved;
2. give solution to the problem; and,
3. analyze the market need.

What I Know

Let’s begin with challenging our minds about business opportunity spotting. Are you ready now?
Instructions: Read the questions and encircle the letter of your answer.

1. What is that written document describing the nature of the business, the sales and marketing
strategy, financial background and its projected profit and loss statement?
a. blue print b. business plan c. lesson plan d. term paper

2. What is a business concept?


a. business data c. business resources
b. financial results d. A business idea that includes basic information
3. What do you do after developing the business concept?

a. start your business c. provide the market need


b. hire employees d. incorporate it into a business plan

4. What exist when there is a gap between what is currently on the market and the possibility for
new or significantly improved products that result from emerging trends?
a. business plan c. market source
b. product opportunity d. marketing plan

5. How do we start finding business opportunity?

a. identify market need c. create a business plan


b. propose solution d. know the market problem

6. Which of the statement is having a correct idea?


a. anybody can spot a business opportunity.
b. only those people with problems can spot opportunity.
c. spotting business opportunity are only for the wealthy people.
d. professional entrepreneurs only knows how to spot opportunities.

7. Which of the following target customer have not yet purchased your product but are considering
it?

a. prospects b. end users c. existing customers d. target market users

8. Which step should be taken in order to solve a market problem?

a. concentrate on competition
b. create solution to compete other industries.
c. make a solution to solve the problem of the target market.
d. build innovative solutions that does not directly connect to the problem.

9. Which of the needs in the market that are explicit?

a. silent needs b. stated needs c. wants d. opportunity needs

10. What refers to a cognitive process through which an individual conclude that they have identified
the potential business?

a. business need c. business opportunity


b. business development d. opportunity recognition

11. What space in the design thinking process that identifies the problem or opportunity that
motivates the search for solutions?

a. inspiration b. ideation c. implementation d. transformation


12. What space in the design thinking process that leads the project stage into people’s lives?

a. inspiration b. ideation c. implementation d. transformation

For items 13-15. Madam Ana uses water from a deep well for drinking and sanitation purposes. The
deep well is situated near a Cement Manufacturing with complete permit and
sanitation. However, she and some of the neighbours experienced stomach
problems from drinking of the water.

13. What is the problem in the community?


a. water system c. safe drinking water
b. water supply d. residue of the cement manufacturing

14. What is the solution to the problem?

a. put up a water system c. provide safe drinking water


b. find another water source d. close the cement manufacturing

15. What is the market need?

a. sell cement products c. water station for safe drinking water


b. sell water containers d. sell industrial materials for water system
Lesson
Developing a Business Plan:
1 Opportunity Spotting

Hello dear inspiring Entrepreneur! With the basic concepts you have learned from the previous
lesson, maybe something is already playing in your mind on what business you wanted to engage
in? Probably, at this moment you would be asking yourself, how should I start? Or, will my idea be
patronized by the customers? And a lot of questions comes into your mind and then you become
confused, right?
Preliminary preparations in the business plan writing will be experienced through the discussion of
business opportunities.

What’s In

In order to proceed with the next topic, let’s recall your understanding about the entrepreneurial
key concepts and competencies. Can you recall?

Forget Me Not

Instructions: Read the questions and identify the key concept or common competencies referred by
each statements. Encircle the letter of the correct answer.

1. Which of the statement best describes Entrepreneurship?

a. It is a business venture. c. It is a science of converting ideas into business.


b. It is selling products and services. d. It is the process of financing a business.

2. What is the desired end of the entrepreneur after processing the product and services into
business?

a. investment b. profit c. expenses d. capital

3. Which of the following core traits that an entrepreneur should possess in order to direct all
subordinates towards the achievement of objectives?

a. problem solver b. specialist c. good communicator d. leader


4. Which of the following common traits that an entrepreneur should possess in order to make
bigger ideas that can add value to their existing business?

a. balanced b. social c. innovative d. risk taker

5. Which of the following traits that entrepreneurs should possess in order to attend to the different
challenges in the business environment?

a. balanced b. problem solver c. networker d. social

Notes to the Teacher

Teacher facilitates an activity that enables learners to use previously


taught lesson.
What’s New

Now you have learned in the previous lesson about entrepreneurial competencies,
you would be experiencing more about entrepreneurial activities in seeking for
business opportunities.

Activity 1. Read and Get Rich!

Read a part of this article from Eight Successful Filipino Entrepreneurs Who
Started Small and answer the questions that follows.

Tony Tan Caktiong used to operate an ice


cream parlor, before converting it into a fast
food restaurant called Jollibee. With a starting
capital of P350,000.00 the young Caktiong
opened two branches in Cubao and Quiapo,
together with friends who supported his idea.

Caktiong decided to serve hamburgers, fried


chicken, and spaghetti to customers when
they started looking beyond the usual ice
cream. Eventually, the business grew, and he
had to hire more employees. By knowing the
Filipino market, Jollibee managed to excel as
a fast food powerhouse.

PHOTO BY DAVID PAUL MORRIS/BLOOMBERG


https://www.forbes.com/profile/tony-tan-caktiong/#4348b4231a25

Processing Questions:
Instruction: Write your answer on the space provided.

1. What is the business of Tony Tan Caktiong?


_____________________________________________________________________________
______________________________________________________________________________

2. What is his original business idea? Is the original business idea of Tony became
successful? Why?
_____________________________________________________________________________
______________________________________________________________________________
3. What are the steps that he do in order to come-up with a successful business?
______________________________________________________________________________
______________________________________________________________________________

4. What lesson in the story that could help us become successful entrepreneurs?
______________________________________________________________________________
______________________________________________________________________________

Activity 2. Find the Path!

Finding problems and giving solutions will help open our minds into different
business ideas. Here is an activity to help in practicing our mind to open into different
opportunities.

Instruction: Read the situation below and fill the matrix with answers.
The role of an entrepreneur is extraordinary specially in the providing the needs of
the community. Presently, the country/world is experiencing crisis in the health
sector specifically due to the COVID 19 pandemic which has a domino effect in all
other sectors of the community.
As an entrepreneur think of 3 probable problems and business solutions to attend
to the situation.

Problem Solution Need


1.

2.

3.
After doing so, arrange the need according to priority and give the reason for its order.
Giving priorities would mean the first is the most essential solution.

Order of Priority Need Reason


First Priority

Second Priority

Third Priority

What is It

Your activity is a test of becoming an entrepreneur. Seeing beyond the box is a need
to create and innovate resources. The problem is how to begin with putting up the
idea?

Some would say start with a business plan, but what is a business plan?

Business Plan is written document describing the nature of the business, the sales
and marketing strategy, and the financial background, and containing a projected
profit and loss statement.

Some people think you don't need a business plan unless you're trying to borrow
money. But a business plan is more than a pitch for financing; it's a guide to help
you define and meet your business goals.

A business plan won't automatically make you a success, but it will help you avoid
some common causes of business failure, such as under-capitalization or lack of an
adequate market.

One could not write a business plan without going into the first process which is
looking into the business concept.

Business concept is an idea for a business that includes basic information such as
the service or product, the target demographic, and a unique selling proposition that
gives a company an advantage over competitors. A business concept may involve a
new product or simply a novel approach to marketing or delivering an existing
product. Once a concept is developed, it is incorporated into a business plan.

To bring about the business concept, the entrepreneur should be able to recognize
an opportunity in terms of product or services.
Product Opportunity exist when there is a gap between what is currently on the
market and the possibility for new or significantly improved products that result to
emerging trends.

Opportunity recognition is relevant to an entrepreneur, it is the active, cognitive


process (or processes) through which individuals conclude that they have identified
the potential to create something new that has the potential to generate economic
value and that is not currently being exploited or developed, and is viewed as
desirable in the society in which it occurs (i.e. its development is consistent with
existing legal and moral conditions

People might be wondering how entrepreneurs come up with potential products.


Systematic innovation involves “monitoring seven sources for innovative
opportunity” (Drucker, 1985, p. 35). The first four are internally focused within the
business or industry, in that they may be visible to those involved in that
organization or sector. The last three involve changes outside the business or
industry.

 Internally Focused
o The unexpected (unexpected success, failure, or outside events). An
entrepreneur may be able to discover opportunity such as in failures like
overproduction of fresh tomatoes thus the entrepreneur was able to preserve
tomatoes through drying or boiling.
o The incongruity between reality as it actually is and reality as it is assumed to
be or as it ought to be. Children doesn’t choose vegetables over meat but now
in reality entrepreneurs are making ways that children will love vegie foods like
shawarma, vegie dumplings and the like.
o Innovation based on process need. In the pandemic times, medical face mask
become scarce to cope with the need, entrepreneurs provided reusable facemask for
nonmedical practitioners.
o Changes in industry structure or market structure that catch everyone
unawares. The market competition becomes an opportunity like the popping up
of convenience stores which grew like mushrooms around the city blocks.
 Externally Focused
o Demographics (population changes). Like age, status, race, sex is an
entrepreneurial bases for opportunity for each factor needs to be considered in
providing goods and services.
o Changes in perception, mood, and meaning. The uniqueness of every individual
creates differentiation of the offered goods and services like the choice of perfume
scents.
o New knowledge, both scientific and non-scientific. Acquired information both
from scientific or in non-scientific way can easily get into the ideas of an
entrepreneur. ,

Entrepreneurs discover opportunities when they search for them in existing markets.
This means they observe technological, economic or social trends. Recognizing
opportunities is a cognitive process. It relies on the ability of people to recognize
patterns and connect the dots.

Entrepreneurs create opportunities when they engage with others in bouncing ideas
back and forth, and each time it becomes more specific what the user needs are and
how they are going to be solved. Creating opportunities is a social process. It relies
on the ability of entrepreneurs to interact.

There are two ways to recognize opportunities: discovering or creating. It is up


to you as an entrepreneur which way is most suitable for you and which actions to
take to enable opportunity recognition.

Design thinking is a human-centered approach to innovation that draws from the


designer’s toolkit to integrate the needs of people, the possibilities of technology, and
the requirements for business success – Tim Brown, president and CEO.

The design thinking process is best thought of as a system of overlapping spaces


rather than a sequence of orderly steps. There are three spaces to keep in
mind: inspiration, ideation, and implementation. Inspiration is the problem or
opportunity that motivates the search for solutions. Ideation is the process of
generating, developing, and testing ideas. Implementation is the path that leads from
the project stage into people’s lives.
To deliver products that solve your target customers’ problems, you must first
identify market problems. These problems may be stated directly as customer
needs or implied indirectly.

Stated needs are explicit statements from your market that declare, “I want a
product to do X.” While stated needs are important, they are not as powerful as silent
needs, which are problems with as yet undefined solutions.

Your market consists of: Existing customers: People who have already purchased
your product; Prospects: People who have not yet purchased your product but are
considering it and, Target market users: People in your target market who are not
currently looking for a solution.

The key is to balance your focus to ensure that you are really listening to your entire
market at the same time. Key factors in order to make solutions to the problems:
Don’t focusing only on innovation and the competition, focus in solving the
problem. Don’t focus only on customers. Customers understand problems, but
they cannot help you to move your product forward. They know what you provide,
and tend to stay inside that mindset. Don’t Focus only on revenue. It is critical to
find a balance between prospects and customers to ensure that your future revenue
is protected, while still keeping existing customers happy.

Spotting Business Opportunities. Anyone can spot the opportunities either


by watching others having a problem or find a solution to their own problem which
many others may also be facing.

Observation skills and keeping an ear to the ground are traits of successful
entrepreneurs. Spotting an opportunity is the only first step but to convert the idea
to a business requires good execution skills.

The opportunity should also have sufficient market. If the market already has similar
products / services, how can one differentiate their product from others will
determine whether opportunity becomes a reality. Business opportunities are like
buses. If you miss one, there is always another one.
What’s More

Now, let’s try to transmit what you have read on the discussion by answering the
questions below.

Activity 3. Screening time!

Instruction: Read the questions and write your answers on the space provided.
1. What is business/product opportunity?

__________________________________________________________________________________

__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

2. Why is business/product opportunity spotting important in the making of the


business plan?

__________________________________________________________________________________
__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

3. How do we start finding business opportunity?

__________________________________________________________________________________
__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

4. How can we find a market need?

__________________________________________________________________________________
__________________________________________________________________________________

__________________________________________________________________________________
__________________________________________________________________________________
5. What are the sources of opportunity?
__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________
__________________________________________________________________________________

6. What is the significance of knowing the sources of opportunities?


__________________________________________________________________________________

__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

What I Have Learned

It’s time to connect the learnings into one. Fill the space with word(s) to complete
our learning for this module.

1. To spot an opportunity is to find the ______________________.

2. To identify the market need is to make the ____________________ to the problem.

3. To identify business opportunity is to know the ____________________.

4. To make sure that the spotted opportunity will be delivered, the entrepreneur

should identify the __________________.


What I Can Do

As an Entrepreneur, you will be challenged to find business opportunities in your


community and this activity would lead you to improve your skills in opportunity
spotting.

Activity 4: Dig the Gold

Identify a market problem in the community where your residence is located and give
solution to the problem which would lead to discovering your opportunity in
business.

Fill in the form for this will serve as basis for business proposal.

Problem Solution Market Need Business Target Market


Opportunity
Assessment

Congratulations! You have acquired now the learning in this module. Below is a test
to be given for you to recognize what you have learned in this module.

Instructions: Read the questions and encircle the letter of your answer.
1. What is that written document describing the nature of the business, the sales
and marketing strategy, financial background and its projected profit and loss
statement?
a. blue print b. business plan c. lesson plan d. term paper

2. What is a business concept?


a. business data c. business resources
b. financial results d. a business idea that includes basic information

3. What do you do after developing the business concept?


a. start your business c. provide the market need
b. hire employees d. incorporate it into a business plan

4. What exist when there is a gap between what is currently on the market and
the possibility for new or significantly improved products that result from
emerging trends?
a. business plan c. market source
b. product opportunity d. marketing plan

5. How do we start finding business opportunity?

a. identify market need c. create a business plan


b. propose solution d. know the market problem

6. Which of the statement is having a correct idea?


a. Anybody can spot a business opportunity
b. Only those people with problems can spot opportunity.
c. Spotting business opportunity are only for the wealthy people.
d. Professional entrepreneurs only knows how to spot opportunities.

7. Which of the following target customer have not yet purchased your product but
are considering it?
a. prospects c. existing customers
b. end users d. target market users
8. Which step should be taken in order to solve a market problem?

a. Concentrate on competition.
b. Create solution to compete other industries.
c. Make a solution to solve the problem of the target market.
d. Build innovative solutions that does not directly connect to the problem.

9. Which of the needs in the market that are explicit?


a. silent needs b. stated needs c. wants d. opportunity needs

10. What refers to a cognitive process through which an individual conclude that
they have identified the potential business?
a. business need c. business opportunity
b. business development d. opportunity recognition

11. What space in the design thinking process that identifies the problem or
opportunity that motivates the search for solutions?
a. inspiration b. ideation c. implementation d. transformation

12. What space in the design thinking process that leads the project stage into
people’s lives?
a. inspiration b. ideation c. implementation d. transformation

For items 13-15. Mang Tomi is a farmer who plants vegetables and spices. He planted
more tomatoes due to the demand of the market. Tomatoes are highly perishable
and other neighboring regions also grow their own tomatoes. Unexpectedly, a down
shift on the demand due to competition of different tomato growers came before the
harvest. Market price of the tomatoes decreases due to overproduction of the farmers
and consumers in their community only uses tomatoes for food consumption.

13. What is the problem of the community?


a. many competition c. low demand
b. overproduction d. bad quality of tomatoes

14. What is the solution to the problem?


a. throw the excess tomatoes c. give the tomatoes for free
b. sell at breakeven price d. make other products out of tomatoes

15. What is the market need?

a. retailing of tomatoes c. exportation


b. tomatoes for consumption d. wholesale for tomatoes
Additional Activities

Congratulations again! You made it up to the end of this module then you are
ready for the next step. But for you to be prepared for the next module, think of a
product or service that you can propose for the business based on your spotted
business opportunity.

Instruction: Write your proposed idea based on the matrix below and post a sample
picture of a similar product or service you wanted to offer.

What business am I What is the purpose of Who are my target


interested to engage? my business? customers?

Sample Picture

Suggested Rubrics for checking:

CRITERIA 10-9 8-7 6-5 4-3 2-1 Total


Excellent Very Good Good Fair Poor
Points
Completeness of the task
required
Relevance of the Content
Image Quality
TOTAL POINTS
WHAT’S NEW…
Activity 1
1. Jollibee
2. His original business idea is an Ice cream parlor. No, because he converted the idea
into a restaurant which would mean there is a need to improve his business.
3. The steps that he do to come-up with a successful business are:
 He asked his friends support about his business idea.
 He came to know the Filipino market.
 Management of resources.

4. (Different ideas/opinions from students based from the article.
What I Know What's In
1. b 9. b 1. c
2. d 10. d 2. b
3. d 11. a 3. d
4. b 12. c 4. c
5. d 13. c 5. b
6. a 14. c
7. a 15. c
8. c
Answer Key
WHAT’S NEW…
Activity 2
Sample answers:
Problem Solution Need
1. Health problems Prevent illnesses Medicine
Vaccine
2. Limited income Augmentation of Acceptable business side
Family income line
3. Slow business Transportation of Mobilization of goods at
movement goods different modalities
Arrange the need according to priority and give the reason for its order.
Order of Priority Need Reason
First Priority Medicine To be safe and have a normal life
Vaccine movement
Second Priority Mobilization of goods People need goods and services
at different modalities for their daily life consumption
Third Priority Acceptable business Placed on the last for most have
side line their fix income and some
received subsidy from the
government.
WHAT’S MORE…
What is business/product opportunity?
Product Opportunity exist when there is a gap between what is currently
on the market and the possibility for new or significantly improved products that
result to emerging trends.
Why is business/product opportunity spotting important in the making of
the business plan?
A business concept may involve a new product or simply a novel approach
to marketing or delivering an existing product. Once a concept is developed, it is
incorporated into a business plan.
How do we start finding business opportunity?
Entrepreneurs discover opportunities when they search for them in existing
markets. This means they observe technological, economic or social trends.
Recognizing opportunities is a cognitive process. It relies on the ability of people
to recognize patterns and connect the dots.
Entrepreneurs create opportunities when they engage with others in
bouncing ideas back and forth, and each time it becomes more specific what the
user needs are and how they are going to be solved. Creating opportunities is a
social process. It relies on the ability of entrepreneurs to interact.
How can we find a market need?
To deliver products that solve your target customers’ problems, you must
first identify market problems. These problems may be stated directly as
customer needs or implied indirectly
WHAT’S MORE…
How can we find a market need?
To deliver products that solve your target customers’ problems, you must
first identify market problems. These problems may be stated directly as
customer needs or implied indirectly
What are the sources of opportunity?
Internally Focused
o The unexpected (unexpected success, failure, or outside events)
o The incongruity between reality as it actually is and reality as it is assumed to
be or as it ought to be
o Innovation based on process need
o Changes in industry structure or market structure that catch everyone
unawares
Externally Focused
o Demographics (population changes)
o Changes in perception, mood, and meaning
o New knowledge, both scientific and non-scientific
What is the significance of knowing the sources of opportunities?
Entrepreneurs discover opportunities when they search for them in existing
markets. This means they observe technological, economic or social trends.
Recognizing opportunities is a cognitive process. It relies on the ability of people
to recognize patterns and connect the dots.
ASSESSMENT…
1. b 9. b
2. d 10. d
3. d 11. a
4. b 12. c
5. d 13. b
6. a 14. d
7. a 15. b
8. c
WHAT I CAN DO…
Sample answers
Problem Solution Market Need Business Target market
Opportunit
y
No fresh Supply fresh Provide outlet Make a stall Adults
vegetables in vegetables that sells fresh or shop for
the market vegetables fresh Vegetarian
vegetables
Health
conscious
customers
WHAT I HAVE LEARNED…
1. Problem
2. Solution
3. Market Need
4. Target market
References

Business Plan. Retrieved from


http://www.entrepreneur.com/encyclopedia/business-plan

Spotting Business Opportunities. Retrieved from


https://www.10minutebiztools.com/Spotting-Business-Opportunities.html

Stull, C., Myers, P.& Scott D.M. (2008). Identifying Market Problems: building
Products to Meet Customer Needs. https://learn.marsdd.com/article/identifying-
market-problems/

Swanson, Lee A. (2017) Entrepreneurship and Innovation Toolkit. Retrieved from


https://openpress.usask.ca/entrepreneurshipandinnovationtoolkit/chapter/chapt
er-1-introduction-to-entrepreneurship/

Chehtman, Andres (2017, July 27). 8 Ways to Identify Market Opportunities for
Business Growth. Retrieved from https://blog.euromonitor.com/8-ways-identify-
market-opportunities-business-growth/ar

Cagan, Jonathan; Vogel’ Craig M. (2012, September 13). What Drives New Product
Development. Retrieved from
https://www.informit.com/articles/article.aspx?p=1945330&seqNum=2

Eight Successful Filipino Entrepreneurs Who Started Small. (2019, July 5)


Retrieved from https://business.inquirer.net/273445/eight-successful-filipino-
entrepreneurs-who-started-small

Morris/Bloomberg, David Paul. Retrieved from


https://www.forbes.com/profile/tony-tan-caktiong/#4348b4231a25
DISCLAIMER
This Self-learning Module (SLM) was developed by DepEd – Division of General
Santos City with the primary objective of preparing for and addressing the
new normal. Contents of this module were based on DepEd’s Most Essential
Learning Competencies (MELC). This is a supplementary material to be used
by all learners in General Santos City in all public schools beginning SY 2020-
2021. The process of LR development was observed in the production of this
module. This is version 1.0. We highly encourage feedback, comments, and
recommendations.

For inquiries or feedback, please write or call:

Department of Education – Division of General Santos City


Learning Resource Management System (LRMS)

Tiongson St., Lagao, General Santos City

Telefax No.: (083) 552-8909

Email Address: depedgensan@deped.gov.ph

You might also like