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    Komunikasi Pemasaran E-Commerce

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    Angga Ranggana Putra
    This document provides an overview of digital marketing trends and strategies for e-commerce businesses. It discusses key topics like digital marketing trends in 2022 which include advanced chatbots, shoppable social posts, and the rise of micro-influencer marketing. The document also covers why businesses need digital marketing strategies and examples of common strategies like SEO, PPC, content marketing, and social media marketing. Additionally, it discusses the importance of a digital mindset for digital transformation and the differences between omnichannel and multichannel approaches. Students are assigned to interview a digital marketing manager from an e-commerce company to discuss these topics and gain practical insights into implementing digital strategies.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Komunikasi Pemasaran E-Commerce

    Uploaded by

    Angga Ranggana Putra
    35 views25 pages
    This document provides an overview of digital marketing trends and strategies for e-commerce businesses. It discusses key topics like digital marketing trends in 2022 which include advanced chatbots, shoppable social posts, and the rise of micro-influencer marketing. The document also covers why businesses need digital marketing strategies and examples of common strategies like SEO, PPC, content marketing, and social media marketing. Additionally, it discusses the importance of a digital mindset for digital transformation and the differences between omnichannel and multichannel approaches. Students are assigned to interview a digital marketing manager from an e-commerce company to discuss these topics and gain practical insights into implementing digital strategies.

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    Komunikasi Pemasaran E-Commerce.pptx

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    This document provides an overview of digital marketing trends and strategies for e-commerce businesses. It discusses key topics like digital marketing trends in 2022 which include advanced chatbots, shoppable social posts, and the rise of micro-influencer marketing. The document also covers why businesses need digital marketing strategies and examples of common strategies like SEO, PPC, content marketing, and social media marketing. Additionally, it discusses the importance of a digital mindset for digital transformation and the differences between omnichannel and multichannel approaches. Students are assigned to interview a digital marketing manager from an e-commerce company to discuss these topics and gain practical insights into implementing digital strategies.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    35 views25 pages

    Komunikasi Pemasaran E-Commerce

    Uploaded by

    Angga Ranggana Putra
    This document provides an overview of digital marketing trends and strategies for e-commerce businesses. It discusses key topics like digital marketing trends in 2022 which include advanced chatbots, shoppable social posts, and the rise of micro-influencer marketing. The document also covers why businesses need digital marketing strategies and examples of common strategies like SEO, PPC, content marketing, and social media marketing. Additionally, it discusses the importance of a digital mindset for digital transformation and the differences between omnichannel and multichannel approaches. Students are assigned to interview a digital marketing manager from an e-commerce company to discuss these topics and gain practical insights into implementing digital strategies.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 25

    Marketing Communication

    in E-Commerce

    Angga Ranggana Putra, S.A.B., MBA


    Fakultas Ekonomi dan Bisnis – Universitas Pertamina
    Learning Objectives

    1. Digital marketing trend


    2. Digital marketing basic strategy
    3. Digital transformation mindset
    4. The difference of online and offline
    business
    5. Omnichannel vs multi-channel
    Digital marketing trend
    Tiga Tren Besar Pemasaran Daring

    Content AI-Generate
    Marketing d Content

    Employee
    Activation
    Tren Pemasaran Digital | >2021
    1. Advanced Chatbots

    2. Featured Snippets

    3. Shoppable Social Posts

    4. Optimize For Voice Search

    5. SEO And Earned Media Are Better Than PPC

    6. Inclusive And Equitable Marketing

    7. The Rise of Micro-influencer Marketing

    8. Augmented Reality Becomes Commonplace


    As a communication student,
    what is your role/contribution in
    the digital marketing trends?

    Any comments?
    Digital marketing basic
    strategy
    What is digital
    marketing strategy?
    • A digital marketing
    strategy is a plan that
    outlines how your
    business will achieve
    its marketing goals via
    online channels like
    search and social
    media. This Photo by Unknown Author is licensed under CC BY
    Why should business have
    digital marketing strategies?

    Any comments?
    Examples of Digital Marketing Strategies

    Content marketing
    Partnerships with strategy that uses
    influencers online guides to
    drive leads

    Social media and


    email to build
    customer loyalty.
    How to Create a Digital Marketing Strategy
    (Part 1)

    3. Create 4. Choose
    2. Build
    1. Define your your digital
    your buyer
    your brand S.M.A.R.T. marketing
    personas
    goals strategies
    How to Create a Digital Marketing Strategy
    (Part 2)

    5. Set your 6.
    7. Launch 8. Track
    digital Brainstorm
    your your
    marketing your
    campaigns results
    budget strategy
    Digital Marketing Strategies

    3. 5. Social
    7. Video
    1. SEO Content Media
    Marketing
    Marketing Marketing

    4. Email 6. Voice
    2. PPC
    Marketing SEO
    Digital transformation
    mindset
    Digital Transformation Comes
    Down to Talent in 4 Key Areas

    1. Technology 2. Data

    4.
    Organizational
    3. Process
    Change
    Capability
    Why a Digital Mindset Is
    Key to Digital
    Transformation?
    Any comments?
    The difference of
    online and offline
    business
    What do you think?

    Comment please..
    Omnichannel vs
    multi-channel
    Brief Definition of Omni-Channel
    Kata omni berasal dari bahasa Latin yang
    artinya adalah semua. Sedangkan channel,
    berasal dari kata Latin Canalis atau bahasa
    Prancis kuno chanel, yang berarti jalur aliran
    air, pipa, atau tabung saluran air. Bila
    disimpulkan berdasarkan etomologi,
    omni-channel artinya semua saluran
    What are the differences?
    • My Book Chapter
    Marketing Communication in E-Commerce
    Any Questions?
    Tugas 1-ARP
    • Wawancara langsung Digital Marketing Manager di perusahaan e-commerce
    • Dapatkan jawaban tentang semua materi yang disampaikan hari ini, kepada
    Manajer Digital Marketing tersebut! (lihat Kembali learning objective hari ini)
    • Syarat:
    • Harus ada bukti wawancara (ss virtual meeting, ss chat linkedin, ss e-mail,
    foto langsung)
    • Wawancara hanya Manajer Digital Marketing di perusahaan e-commerce,
    Asisten Manajer boleh, tapi tidak dianjurkan
    • Submit tugas file PPT di Google Classroom, tugas dikerjakan per-individu,
    waktu pengerjaan adalah satu minggu dari sekarang
    Thank you
    See you!

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