Meta Human Rights Report July 2022
Meta Human Rights Report July 2022
Meta Human Rights Report July 2022
Meta Human
In March of 2021, Meta adopted its Human Rights the company’s salient human rights risks,
Policy in which we commit to reporting annually defined by the scale, scope, irremediable
on how we are addressing our human rights character and likelihood of impact. Our salience
impacts, including relevant insights arising from assessments are complemented by an additional
human rights due diligence, and the actions we materiality assessment included in Meta’s 2021
are taking in response. This is our first annual Sustainability Report.
report, covering our learnings and progress from
January 1, 2020 through December 31, 2021. This report is inspired by Principle 15 of the UN
Guiding Principles on Business and Human Rights
The scope of this report is Meta Platforms, which makes it clear that companies must “know
Inc. (formerly known as Facebook, Inc.) and and show” that they respect human rights.
our assessment of what we consider to be
Note on Terminology
On October 28, 2021, Facebook, Inc. changed its the application of a policy or procedure to
name to Meta Platforms, Inc. For consistency, this other products or entities. If a policy is labeled
report uses “Meta” to refer to the company both a “Facebook” policy, it does not apply to other
Background
Born out of the despair of war, international Meta recognizes its potential to impact human
human rights laws and treaties represent rights and has taken steps to demonstrate our
humanity’s best hopes for itself. commitment to human rights principles. We
joined the Global Network Initiative, and made
Meta’s mission is to give people the power to build commitments in our Corporate Human Rights
community and bring the world closer together. Policy to respect human rights as set out in the
We seek to advance our mission in a manner United Nations Guiding Principles on Business
consistent with the promotion of humanity’s and Human Rights (UNGP) and other international
fundamental rights: freedom of expression, human rights standards. This report provides an
privacy, non-discrimination, and more. update on our progress.
Our human rights policy helps ensure that Meta human rights agenda. Our strategy leverages
incorporates consideration of human rights our mission and values. Simply put, we seek to
principles into our decisions and actions and translate human rights guidance into meaningful
supports the evolution of the business and action, every day.
During the reporting period, we updated our policies as part of our continuing effort
to balance these rights in an increasingly dynamic world: including, specifically
Right to Privacy
We protect users from unlawful or overbroad government data requests via our Meta
Data Policy, our WhatsApp Privacy Policy, our dedicated Law Enforcement Response
Team, and a UNGP-informed tool assessing our responsiveness to data requests from
law enforcement authorities (see, Government Requests for User Data Transparency
Reports). There are many legitimate and lawful reasons why governments request
We manage human trafficking and exploitation risks in our supply chain through our
Code of Conduct, our Responsible Supply Chain program, and our membership in the
Responsible Business Alliance and the Responsible Labor Initiative ( see, Anti-Slavery
and Human Trafficking Statement).
Our Community Standards and Community Guidlelines address hate speech, and
we have advertising policies on non-discrimination. We have dedicated Civil Rights
and Human Rights teams; and we have cross-company initiatives for responsible
innovation and accessibility.
V. Governance, Oversight
and Accountability
Our Human Rights Policy laid a strong basis for Human and civil rights must be at the center
action. In the coming years, we intend to build the of our development of the metaverse.
maturity of our program, function, and reporting.
Protecting rights in the digital space is one of
We continue to strive to better protect the existential challenges for the human rights
rights in countries in conflict and crisis, and movement and for all who care about human
for particularly disadvantaged groups. We rights. In the face of this, we approach our work
understand that our work must address today’s with humility and determination.
technologies and look towards the future.
Introduction 13
Background 17
The Global Network Initiative 18
United Nations Guiding Principles on Business and Human Rights 18
Our Human Rights Vision & Strategy: The Meta Human Rights Policy and Our 19
Theory of Change
From “Know and Show” to “Show, Not Tell” 20
Our Approach to Due Diligence 24
Philippines HRIA 56
Summary Disclosure - India Human Rights Impact Assessment 57
Product-Focused Human Rights Impact Assessments 61
End-to-End Encryption (“E2EE”) 61
Due Diligence Exercises 63
Ray-Ban Stories 64
Integrated Analytical Approaches 65
Countries At Risk 65
Our Program in Action: Case Studies 67
Myanmar 67
Ethiopia 68
Security Policies 69
Governance Model 77
Stakeholder Engagement 79
A Final Note 83
While technology has changed much about This report is inspired by Principle 15 of the UN
our world, the principles of human rights remain Guiding Principles on Business and Human Rights
timeless. As the Universal Declaration of Human which makes it clear that companies must “know
Rights makes clear: “All human beings are and show” that they respect human rights.
born free and equal in dignity and rights” and
“everyone has the right to freedom of opinion It sums up our progress over the past two years,
and expression.” and explains how we think about our human
rights responsibilities and what we do to uphold
When first drafted, these principles were meant them. We seek to embed our commitments in a
to guide the behavior of governments. Today, governance model which supports integration of
they reach far beyond, influencing the policies our human rights work with ongoing activities and
and behaviors of global companies like Meta, policies on civil rights and Environmental, Social
whose decisions can make a real difference in and Corporate Governance (ESG) efforts, as part
how people’s rights are exercised, protected of the company’s culture, governance, decision-
and respected. making processes and communication strategies.
2011
Adoption of the UN Guiding Principles
2013
on Business and Human Rights by the
UN Human Rights Council Meta joins the Global
Network Initiative
2016
WhatsApp completes
its rollout of end-to-
end encryption
2018
Public release of Myanmar
independent human rights
impact assessment
2020 May.
2020 May.
Announcement of
first 20 members of Public release of executive
the Oversight Board summaries and Meta responses
to human rights impact
assessments for Cambodia,
2020 July. Indonesia, and Sri Lanka
2020 Oct.
Oversight Board
begins operations
INSIGHTS AND AC TIONS 2020 - 2021 14 HUMAN RIGHTS AND POLICY TIMELINE
2021 Jan.
2021 June.
Launch of revised
2021 Sep. Meta Code of Conduct
2021 Oct.
Publication of the
Civil Rights Audit
progress report
2021 Nov.
2021 Dec.
Launch of Philippines
Human Rights Impact
2022 April. Assessment
Publication of End-to-End
Encryption HRIA
INSIGHTS AND AC TIONS 2020 - 2021 15 HUMAN RIGHTS AND POLICY TIMELINE
PA RT 1:
Meta’s
Human Rights
Commitments
16
I.
Background
In April of 2004 — two months after Meta’s initial a way to encourage rights-respecting practices by
founding — Shi Tao, a Chinese journalist, logged telecommunication and technology companies.
into his Yahoo! account and emailed a document
about the 15th anniversary of the 1989 Tiananmen In 2008, this effort became the Global Network
Square protests to Democracy Forum, a US- Initiative (“GNI”). Directly interpreting the
hosted website. Intense controversy erupted relevant provisions of the International Covenant
when it was revealed that Yahoo!, a US-based on Civil and Political Rights, its members
internet company, acceded to requests by the committed to implementing certain human
Chinese government for Shi Tao’s personal data. rights protections in their decision making and
Tao was convicted of sharing state secrets, and processes. It was — and is — an important
sentenced to 10 years in prison. innovation in the field of business and human
rights. Meta became a GNI member in 2013.
Following this incident, information and
communications technology companies and Building on GNI frameworks, Meta adopted its
their human rights stakeholders aligned on Corporate Human Rights Policy, and created a
Global Network Initiative members must commit member companies are required to undergo
to its Principles on Freedom of Expression and periodic independent assessments conducted by
Privacy (“GNI Principles”). These Principles accredited third-party assessors. GNI members
are based on internationally recognized laws are accountable for identifying, preventing, and
and standards and are intended to “provide mitigating risks of overbroad or legally deficient
direction and guidance to the ICT [Information government requests to restrict freedom of
and Communications Technology] industry and expression or violate users’ right to privacy.
its stakeholders in protecting and advancing the
enjoyment of these human rights globally.” Since joining the GNI, Meta has cooperated
fully with two assessments, an assessment in
Meta joined the GNI in 2013, recognizing how 2015—2016, and an assessment in 2018—2019,
“advancing human rights, including freedom of the latter of which found Meta is making “good-
expression and the right to communicate freely, is faith efforts to implement the GNI Principles
core to our mission” and that by joining, we hoped with improvement over time” and commended
to “shed a spotlight on government practices Meta for “strengthen[ing] its systematic review
that threaten the economic, social and political of both privacy and freedom of expression.”
benefits the internet provides.” Meta’s next GNI assessment is ongoing as of this
report’s publication.
To assess whether GNI member companies are
In 2011, the United Nations Human Rights Council unanimously adopted the United Nations
Guiding Principles on Business and Human Rights (“UNGP”).
Historically, governments were obliged to protect human rights. The UNGPs: changed this by
articulating a role for businesses in the rights framework. For example, under UNGP II(A)(13),
businesses have a responsibility to:
b. Seek to prevent or mitigate adverse human rights impacts that are directly
linked to their operations, products or services by their business relationships,
even if they have not contributed to those impacts.
Unlike treaty law, the UNGPs are voluntary and non-binding. Companies seeking to follow the
UNGPs signal that commitment in a clear and public policy statement.
Meta’s mission — to give people the power to build Declaration of Human Rights, as well as the many
community and bring the world closer together — is treaties, practices, and norms that succeeded it. We
strongly aligned with human rights principles. Our strive for a world where businesses respect rights,
mission guides how we work, what we prioritize, and governments protect rights, and people prosper.
which principles we use to make decisions. In this
sense, our mission is inherently, closely associated Simply put — we seek to translate human rights
with the values and rights of the Universal guidance into meaningful action, every day.
With this in mind, and in pursuit of meaningful transparency, we worked to build an ethos of
human rights action that is grounded in “show, not tell.” e.g.:
• Newsroom Posts from the Global Human Rights Policy Team on human rights issues, including
Our Commitment to Human Rights, Our Approach to Countries at Risk.
• Our Transparency Center provides a hub for Facebook’s and Instagram’s integrity and
transparency work, acting as a central destination for all updates on how we enforce
Facebook’s Community Standards and how we respond to decisions, recommendations, and
case updates from the Oversight Board.
• We published an end-of-year threat report on six adversarial networks we found and removed
for Coordinated Inauthentic Behavior, Brigading and Mass Reporting.
• We publish a quarterly Community Standards Enforcement Report covering Facebook
and Instagram.
• We semi-annually publish data on how we enforce our Intellectual Property policies.
• We regularly publish data on Government Requests for User Data.
Building on our mission, we adopted our Corporate standards.1 The Policy guides teams to build rights-
Human Rights Policy on March 16, 2021, respecting products, respond to emerging crises,
committing ourselves to respecting human rights and work with speed and agility to embed human
as set out in the UNGPs and other human rights rights at scale. Also noteworthy:
01. Meta joins other technology companies in making human rights responsibilities
more explicit. For example, Apple published its human rights commitment in
August 2020, the same year that Google amended the charter of their Audit and
Compliance Committee to include oversight of civil and human rights issues.
02. E.g. the United Nations Guiding Principles on Business and Human Rights,
which encompasses internationally recognized human rights as defined by
the International Bill of Human Rights, including of the Universal Declaration
of Human Rights; the International Covenant on Civil and Political Rights; and
the International Covenant on Economic, Social and Cultural Rights — as well
as the International Labour Organization Declaration on Fundamental
Principles and Rights at Work.
• The United Nations Guiding Principles on Business and Human Rights (UNGPs)
• The International Bill of Human Rights (the Universal Declaration of Human Rights;
the International Covenant on Civil and Political Rights; the International Covenant on Economic,
Social and Cultural Rights);
• The International Labour Organization Declaration on Fundamental Principles and Rights at Work;
• The International Convention on the Elimination of All Forms of Racial Discrimination;
• The Convention on the Elimination of All Forms of Discrimination Against Women;
• The Convention on the Rights of the Child;
• The Convention on the Rights of Persons with Disabilities;
• The Charter of Fundamental Rights of the European Union;
• The American Convention on Human Rights;
• The Global Network Initiative (GNI) Principles on Freedom of Expression and Privacy,
and their associated Implementation Guidelines;
• The OECD Principles on Artificial Intelligence; and
• The UN Declaration on Human Rights Defenders.
We strive to respect domestic laws. When faced with conflicts between such laws and our
human rights commitments, we seek to honor the principles of internationally recognized human
rights to the greatest extent possible. In these circumstances we seek to promote international
human rights standards by engaging with governments, and by collaborating with other
stakeholders and companies.
Meta is anchored in the value “Live in the Future,’’ Together, we create rights-respecting practices,
where we build the future of distributed work and decisions, approaches, and products.
where opportunity isn’t limited by geography; to
do this, we develop products using agile software To work at scale, we are guided by UNGP
external stakeholders, and our Human Rights teams utilizing the appropriate practices for their context.” For an overview
of agile and relevance across a broad range of industries, see Darrell Rigby,
Policy Team contribute to our knowledge. The Jeff Sutherland, and Hirotaka Takeuchi “Embracing Agile: How to Master
the Process that’s Transforming Management” Harvard Business Review,
Human Rights Policy Team shares that knowledge May 2016. See also, Nikola Jurisic, Michael Lurie, Philippine Risch, and Olli
by advising teams and decision-makers; Salo: Doing vs Being: Practical Lessons on Building an Agile Culture.
McKinsey and Company, August 4 2020
participating in external fora; developing role- 04. Originally pioneered in public health research, “K” stands for knowledge
of a problem or disease, “A” for attitude towards a problem or disease, and
specific and enterprise-wide training; and “P” for practice or preventive behavior to protect against the problem or
by performing useful and durable human rights disease. A relevant bibliography is cited in T.H. Wan et al., A Systematic Review
of KAP-O Framework for Diabetes, ESMED Medical Research Archives Vol 3
due diligence. No 9 (2016): April, Vol.3 Issue 9
UNGP 17 states that companies should carry out during this reporting period. Our goal has been
human rights due diligence in order to “identify, to turn insights into actionable approaches that
prevent, mitigate and account for how they work for a company of Meta’s size, scale, and the
address their human rights impacts.” UNGP 24 culture of agile software development.
guides companies to prioritize their actions
to address actual and potential human rights In addition, we engaged in crisis support;
impacts according to severity. continuous due diligence processes, where we
focus on a key challenge for an ongoing period; as
We based our early approaches to human rights well as ongoing content policy feedback, and real
due diligence on our obligations as members of time decision-making support.
the GNI; specifically, we put into place strong
operational, policy, and legal measures designed We also sought to be an industry leader in
to scrutinize governmental takedown requests assessment and transparency. On an ongoing
and requests for personal data of users. basis, we shared insights and actions from our
human rights due diligence. Just prior to the
We expanded our approach with the November reporting period, Meta disclosed a detailed
2018 release of an independent human rights human rights report guiding the creation of the
impact assessment (“HRIA”) of Facebook’s impact Oversight Board. During the reporting period,
in Myanmar.5 Meta disclosed due diligence on Cambodia,
element of a good faith HRIA is that it involves viewpoints identified in those assessments, or the methodology that was
employed to reach such findings, conclusions, opinions or viewpoints. Likewise,
direct consultation with affected rights-holders, while Meta references steps it has taken, or plans to take, which may correlate
to points assessors raised or recommendations they made, these also
as made clear in UNGP 21 which requires cannot be deemed an admission, agreement with, or acceptance of any
companies to have in place policies and processes findings, conclusions, opinions or viewpoints.
06. See also, UNGP 18 (“In order to gauge human rights risks, business enterprises
by which they can “know and show” their human should identify and assess any actual or potential adverse human rights
impacts with which they may be involved either through their own activities
rights responsibilities, including transparent and or as a result of their business relationships. This process should: (a) Draw on
accountable communication to people or groups internal and/or independent external human rights expertise; (b) Involve
meaningful consultation with potentially affected groups and other relevant
whose rights may be impacted by a company’s stakeholders, as appropriate to the size of the business enterprise and the
nature and context of the operation.”); OHCHR, The Corporate Responsibility
operations.6 Since 2018, Meta has rapidly to Respect Human Rights: An Interpretive Guide (2012), at 33 (“Human rights
experimented with ways to “show, not tell” our due diligence is about people. It reflects the entitlement of every human
being to be treated with dignity. It therefore involves relationships — between
commitment to human rights risk management an enterprise and those on whom it may have an impact. Hence, the key to
human rights due diligence is the need to understand the perspective of
through our due diligence program. Building on potentially affected individuals and groups. Where possible and appropriate
country-based HRIAs from 2018 and 2019, Meta to the enterprise’s size or human rights risk profile, this should involve direct
consultation with those who may be affected or their legitimate
tested a variety of due diligence approaches representatives, as discussed further under Guiding Principle 18.”).
As the Key Concepts section of the Interpretive Meta uses a thorough human rights assessment
Guide to the UNGPs clarifies: process to identify salient risks in a given or
particular context. Drawing on these assessments
The most salient human rights for a business — as well as our ongoing day-to-day human rights
enterprise are those that stand out as being due diligence — we established an initial list of
most at risk. This will typically vary according salient human rights issues.
to its sector and operating context. The Guiding
Principles make clear that an enterprise should We commit to conducting a company-wide salient
not focus exclusively on the most salient human risk analysis in the near future and reporting on it
rights issues and ignore others that might arise. in a forthcoming annual report.
But the most salient rights will logically be the
ones on which it concentrates its primary efforts.
Based on due diligence efforts to date, the categories of salient risks for Meta can include, for example:
Meta’s Human
Rights Policy in
Practice
28
I.
The full set of Community Standards are Our work to infuse our Community Standards
available in 66 language options to-date, as are with human rights principles is ongoing and
our detection and enforcement policies. Details responsive to changing global salient risks,
on the effectiveness of our enforcement of consistent with Meta’s iterative approach to
these policies can be found in our quarterly policy development.
Community Standards Enforcement Reports.
For example, Meta drew on international human rights law in determining how to
address the complicated issue of bullying and harassment of public figures. For this
issue, the right to freedom of expression and legitimate public discourse around
Privacy is one of the core values of the Community Standards. As we note: it “gives
people the freedom to be themselves, choose how and when to share on Facebook
and connect more easily.” In addition to prohibiting personally identifiable information
such as social security numbers, or other personal information directly identifying an
individual, the Community Standards also prohibit the posting of personal contact
information about oneself or others, including phone numbers or financial information
about businesses or organizations, except when publicly available. In 2021, Meta
requested a policy advisory opinion from the Oversight Board on the sharing of private
residential addresses and images. In 2022, the Board recommended that we disallow
this kind of sharing, and Meta acceded.
One area that has drawn significant attention from as hate organizations because they engage in
human rights stakeholders has been our Dangerous coordinated violence against others based on
Individuals and Organizations Policy (“DOI” Policy), characteristics such as religion, race, ethnicity
which addresses networks of people who “proclaim or national origin and we routinely evaluate
a violent mission or are engaged in violence.” We groups and individuals to determine if they
do not want Meta to be a platform for hate. violate our policy.
• In addition, our policy covers Militarized Social
While terrorism and hate are global issues, there Movements, Violence-Inducing Conspiracy
is currently no globally recognized and accepted Networks, and individuals and groups banned
definition of terrorist or hate organizations. So for promoting hatred.
we developed the definitions in our DOI Policy to
assist our decision-making on enforcing against Our process for assessing organizations for
such organizations: possible designation includes structured review
of each case by a wide range of relevant teams,
• Our designations are divided into three tiers that including policy, legal, and security. As the
indicate the level of content enforcement, with DOI Policy demonstrates, our definitions and
Tier 1 resulting in the most extensive thresholds are agnostic to region or ideology.
enforcement, because we believe these entities Every designation goes through the process.
have the most direct ties to offline harm.
• We designate Dangerous Individuals and
Our privacy work is never finished, and we understand that our commitment means continuously
improving and focusing on this every day.
Two highlights of how Meta approaches its Meta’s approach to both challenges builds
salient privacy risks include: protecting users on our theory of change: developing systemic,
from unlawful or overbroad government demand scalable, integrated analytical approaches
for user data; and our responsibility to protect that provide guardrails informing product
user data and use it, share it, store it, and delete development enterprise-wide.
it pursuant to privacy and data protection
principles and applicable legal requirements.
The salient risk of government overreach and comply, we produce only the information that is
abuse in demanding user data from private narrowly tailored to that request. If we determine
technology companies was the starting point of that a government request is not consistent with
Meta’s human rights journey. The salience of this applicable law or our policies, or unlawful (for
risk has not diminished over time. In compliance example, overly broad, or legally deficient in any
with the GNI Principles, and our commitment way), we will push back.
to the UNGPs, we conducted human rights
due diligence to develop an approach for our We do not provide governments with “back doors”
responses to government demands for user data. to people’s information and we would challenge
any order that sought to have us redesign our
As set out in Facebook’s Data Policy, and systems to undermine the encryption we provide
guidelines for Law Enforcement, we scrutinize to protect people’s data, or any attempt to gag
every government request we receive, no us from disclosing the existence of such an order
matter which government makes the request. and our efforts to fight it. For example, Facebook
There are many legitimate and lawful reasons and WhatsApp paused — on human rights
why governments request information from grounds — all data disclosure to the Hong Kong
social media companies: international criminal government after the passage of the National
investigations, anti-terrorism work, prevention of Security Law in 2020.
child sexual abuse and other efforts intended to
protect the lives, security and rights of people in We “show, not tell,” by regularly publishing
their countries. We respond to such requests for transparency reports that set out, by country, the
information that are consistent with internationally number of government requests we have received
recognized standards on human rights, including and the proportion of requests for which some
due process, and the rule of law. When we do data was produced.
Along with other major tech companies, Meta is a member of the Reform Government
Surveillance Coalition, which urges the world’s governments to adopt surveillance laws and
practices consistent with established norms of privacy and free expression and the rule of law.
We made progress on our work to give people how their information is used and how to secure
more control over their data, and our broader their account.
mission to honor people’s privacy in everything • See “Why Am I Seeing This Ad?” This tool lets
we do by building processes, products, and people tap on posts from the friends, Pages,
technical mechanisms that laid the foundation for and Groups they follow as well as some of the
privacy and accountability across the company. posts Meta suggests to get more context on
The program includes internal education, due why they are appearing in News Feed.
diligence, safeguards and controls, and third- • Review Off-Facebook Activity. We created a
party oversight. For example, we provide people tool so people can control — or disconnect —
with ways to: the information businesses send to Meta about
their activity on other apps and websites.
• Manage their information. We make it easy for • Review Ads Interests & Preferences. This tool
people to access, manage, download or delete gives people more visibility into the actions
the personal data they have provided. they’ve taken to control the topics of the ads
• Transfer their data. We make it simple to move you see.
information, such as posts, photos and videos, • Access Cookie Controls. In the European
to another service. Region, we give people a more granular level
• Access the Accounts Center. People can control of control over their cookie choices and more
the experiences they connect across our apps information on how we use different kinds
by using our Accounts Center. of cookies.
• Access the Instagram Activity Center. People • Set up Two-Factor Authentication. We give
can access and manage content they’ve people this option in addition to their password to
commented on, shared or sent on Instagram. help protect their account from improper access.
• Perform a Privacy Checkup. This tool helps
people control who can see what they share,
Civil rights are human rights, but they are also understood to be personal rights protected by
the Constitution of the United States and Federal and State laws. The Meta Civil Rights team
focuses on issues of discrimination and exclusion based upon race, ethnicity, religion, national
origin, gender, gender identity, sexual orientation and disability.
Meta’s commitment to human rights and civil This audit laid the groundwork for the Civil Rights
rights are closely interrelated. Our Human Rights Team that was created in November 2020 and
Policy lays a strong basis for continuing civil rights provided the company with an initial roadmap.
and racial justice work and standards.
In November of 2021, Meta published a
The initial framework for our Civil Rights work report that detailed Meta’s Progress on Civil
was the civil rights audit we commissioned at the Rights Audit Commitments, demonstrating
behest of the civil rights community to identify success in implementing 65 of the Auditors’
Law Enforcement & Hate: Addressing harm and creating accountability are critical to
enhancing protections for marginalized communities and victims of hate speech, hate
incidents and hate crimes are safe on our platforms. It also means working to prevent
law enforcement misconduct and surveillance of marginalized communities on our
platforms as these activities can violate our policies and chill free expression rights.
Voting & Civic Engagement: Grounding the work in efforts to inform and connect
people, communities, and civic institutions to come together and drive real
outcomes to improve lives, because when all people have an opportunity to
participate and are considered political equals, societies make decisions optimized
for the many, not the few.
Product: Meta aims to advance our priority of doing good and causing no harm by
creating product review approaches and guidance tools aimed at prioritizing protected
classes and protecting systemically and historically marginalized communities.
Policy & Enforcement: Meta works to surface civil rights concerns on the front end
of policy development and enforcement decisions and ensure a more diverse and
inclusive engagement process.
To help ensure that we build the future of the COVID-19 pandemic. Meta also developed a
internet responsibly, Meta developed human dedicated, cross-disciplinary Responsible AI (RAI)
rights-based integrated analytical approaches to team within its AI organization to help ensure
support our innovation and product development. that AI governance is based on foundational
values of respect for human rights, democracy,
Our Responsible Innovation Dimensions support and the rule of law.
product development. This framework is evolving
over time, but currently includes 10 dimensions: Those foundational values are at the root of
autonomy, civic engagement, constructive the wide range of principles statements that
discourse, economic security, environmental have been released around responsible AI
sustainability, fairness and inclusion, privacy and development, most especially the European
data protection, safety, voice, and well-being. These Commission’s High-Level Expert Group’s
dimensions in turn guide our analysis and practice. Ethics Guidelines for Trustworthy AI and the
Organization for Economic Cooperation and
Artificial Intelligence (AI) is a core component Development’s Principles on Artificial Intelligence,
of the technologies Meta uses to provide value which Meta helped develop.
to people and keep our communities safe, from
helping rank posts in News Feed to tackling Meta, in turn, organized its Responsible AI efforts
hate speech and misinformation related to the around five key pillars:
We are also improving transparency by piloting Finally, we are funding a global effort to solicit
simple, standardized documentation of our diverse academic research on AI ethics and
models and using interpretability software such governance topics, supporting the publication
as Captum. Although work in this area is still in its of academic papers in Asia, Africa, and Latin
infancy, our hope is that ultimately we will be able America and providing foundational support for
to build an integrated transparency solution that an independent Institute for Ethics in Artificial
can automatically feed information from internal Intelligence at the Technical University of Munich.
documentation efforts — like model cards8 — into
new transparency features and controls for the
people using our products.
In addition to our technical research and product- 08. Model Cards are short documents accompanying trained machine learning
models that provide benchmarked evaluation in a variety of conditions, such as
focused work, we are actively participating in across different cultural, demographic, or phenotypic groups ( e.g., race,
geographic location, sex, Fitzpatrick skin type) and intersectional groups ( e.g.,
efforts to establish clear AI principles and best age and race, or sex and Fitzpatrick skin type) that are relevant to the intended
practices, including collaborating with the OECD application domains. Model cards also disclose the context in which models are
intended to be used, details of the performance evaluation procedures, and
on the AI Observatory project to study and other relevant information.
The UN Convention on the Rights of People with • We introduced new accessibility-specific features
Disabilities sets out eight fundamental principles in Quest 2, including color filters to assist people
that underpin the protection of the rights of people with color-sensitivity and “adjust height” to
with disabilities. These include non-discrimination, enable better VR experiences for people who are
For the United States Presidential Election in 2020, each of these takedowns publicly, and shared
we started preparations two years in advance. information with independent researchers so that
These enabled us to identify emerging threats and they could review and draw independent findings.
put systems in place to mitigate anticipated risks. • We removed more than 265,000 pieces of
content on Facebook and Instagram in the US
Among the threats we expected to see in between March 1 and Election Day for violating
the lead-up to the November election were: our voter interference policies.
perception hacking, the shift from larger-scale • We attached informational labels to content
operations to narrower campaigns that try to that discussed the legitimacy of the election or
slip under the radar and leverage unwitting claimed that lawful methods of voting like mail-
authentic people, and also blurring lines between in ballots would lead to fraud.
authentic public discourse and manipulation by • We ran the largest voting information campaign
co-opting domestic groups to amplify and join in American history, connecting people with
influence operations. Actions taken included: reliable information about voting from state and
local election authorities as well as nonpartisan
• We removed almost a dozen foreign operations civic partners.
backed by Russia, China and Iran that used fake • We worked with law enforcement in the days and
accounts to deceive users and undermine trust weeks after January 6, 2021 and continue to do so
in the United States under our policy against with the goal of ensuring that information linking
coordinated inauthentic behavior, announced the people responsible for their crimes is available.
In line with our approach to other major program, Digital Tayo to reach over 6.5 million
global elections, Meta made it a high priority people in the Philippines. Digital Tayo covers
to invest in risk mitigation and preparation topics such as online safety, privacy, digital
efforts for the 2022 presidential election in the citizenship, news and media literacy, and
Philippines. These efforts were informed and launching civic campaigns.
guided by recommendations of the Philippines • We supported Internews Philippines to launch
Human Rights Impact Assessment, and were a the Philippine Fact Checker Incubator, to
demonstration of our commitment to follow up on increase the capacity of local organizations for
that work. We built new products and developed fact checking.
stronger policies in collaboration with the • To help people better understand who is
Commission on Elections, election watchdogs, behind the news they see on Facebook and
independent fact checkers and civil society Instagram, we applied labels to media outlets
organizations. In addition: that are determined to be wholly or partially
under the editorial control of their government,
• In partnership with the Philippine Commission including those in the Philippines.
on Elections and various civic organizations • As part of tackling other emerging harms, we
including the Legal Network for Truthful also removed a network of over 400 accounts,
Elections (LENTE), we launched a civic education Pages, and Groups in the Philippines that
campaign, conducted training on Meta’s policies, worked together to systematically violate our
and held roundtables with civil society. Community Standards and evade enforcement.
09. Further details of Meta’s COVID response are available at our Responding to
COVID 19 site, and on the newsroom
As the pandemic broke out, the Human Rights expression; as well as rapid review of
Policy Team worked on an emergency footing emergency product measures, adjustments to
with other internal teams to align emergency automated systems, adjustments to the
response actions with UNGP guidance and at-risk countries workstream, and frameworks
prioritization frameworks. Their actions included: for prioritizing content for human review by a
real time decision support and advice related to temporarily reduced pool of content moderators.
the rights to health, information, and freedom of
As the pandemic spread, Meta’s content policy Based on input from experts in health
teams worked to respect and incorporate communication and related fields, we took
authoritative guidance related to the right to additional steps to reduce the distribution of
health, the right to information, and permissible content that does not violate Meta policies
limits on freedom of expression. but may present misleading or sensationalized
information about vaccines in a way that would
Informed by this and other work, Meta be likely to discourage vaccinations.
took aggressive steps to limit the spread of
Our Data for Good Program has been sharing large scale COVID-19 Trends and Impact Survey,
privacy-protective tools and data with its 600+ to which over 100 million people in 130 countries
partners in more than 75 countries, many of and territories responded. We also hosted
whom are working to track the spread of the public visualizations of this publicly available
virus; measure the effectiveness of prevention information to help communicate to a wide range
measures; and better understand attitudes of audiences.
towards vaccines.
INSIGHTS AND AC TIONS 2020 - 2021 54 II. CONDUC TING HUMAN RIGHTS DUE DILIGENCE AND DISCLOSURE
META HUMAN RIGHTS REPORT
A. Human Rights Impact Assessments
A human rights impact assessment (HRIA) is Rights-holders, in this context, included not only
a detailed, direct form of human rights due users of our platforms and services, but the many
diligence that allows companies like Meta to others whose rights were potentially impacted by
identify potential human rights risks and impacts, online activity and conduct.
to promote human rights and seek to prevent and
mitigate risks. This work is in line with both our Countries targeted for human rights
commitments as members of the GNI, and our due diligence exercises have stemmed
responsibility under UNGP 18.10 from Oversight Board recommendations,
recommendations from prior diligence exercises,
In 2018, Meta commissioned and published the and other ad-hoc determinations based on
full text of an independent HRIA for Myanmar: stakeholder feedback. We are moving to a more
An Independent Assessment of the Human Rights systematic approach informed by decision
Impact of Facebook in Myanmar. frameworks and stakeholder engagement.
of Cambodia where COVID-19 and the security a result of their business relationships” while drawing on “internal or external
expertise and “meaningful consultation with potentially affected groups and
environment prevented us from doing so. other stakeholders.”
INSIGHTS AND AC TIONS 2020 - 2021 55 II. CONDUC TING HUMAN RIGHTS DUE DILIGENCE AND DISCLOSURE
01. Philippines HRIA
The Philippines HRIA was conducted by an economic opportunities, giving voice to people
independent third party from February to July and being essential tools for monitoring and
2020 and published in December 2021. The defending human rights during the COVID-19
assessment found that Meta technologies are pandemic. It also highlighted salient human
widely used and have positive human rights rights risks, including concerns about the misuse
impacts in the Philippines, as well as salient of our technologies for misinformation and
human rights risks. For example, the assessment disinformation, online harassment, incitement of
found that Meta technologies play an important violence, surveillance, online sexual exploitation,
and positive role in providing access to human organs trafficking, and extremist activities.
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02. Summary Disclosure - India Human Rights Impact Assessment11
11. This summary was developed after consulting The Danish Institute for Human employed to reach such findings, conclusions, opinions or viewpoints. Likewise,
Rights Guidance on HRIA of Digital Activities Reporting and Evaluation while Meta in its response references steps it has taken, or plans to take, which
12. Foley Hoag LLP is a US law firm with a human rights practice. may correlate to points Foley Hoag raised or recommendations it made, these
13. Meta’s publication of this summary, and its response thereto, cannot be construed also cannot be deemed an admission, agreement with, or acceptance of any
as admission, agreement with, or acceptance of any of the findings, conclusions, findings, conclusions, opinions or viewpoints.
opinions or viewpoints identified by Foley Hoag, or the methodology that was
INSIGHTS AND AC TIONS 2020 - 2021 57 II. CONDUC TING HUMAN RIGHTS DUE DILIGENCE AND DISCLOSURE
Methodology
The HRIA involved interviews with 40 civil society stakeholders, academics, and
journalists. Stakeholder identities were kept anonymous and not shared with
Facebook/Meta. The due diligence also involved the review of content policies, certain
relevant content, as well as a survey, designed across multiple dimensions of diversity,
of over 2000 individual rights holders.
The report refers extensively to international standards. These include the United
Nations Guiding Principles on Business and Human Rights; the U.N. International
Bill of Human Rights (including the Universal Declaration of Human Rights
(“UDHR”), the International Covenant on Civil & Political Rights (“ICCPR”), and the
International Covenant on Economic, Social and Cultural Rights (“ICESCR”); the U.N.
Rabat Plan of Action, including freedom of expression, information, and opinion; the
right to non-discrimination; and standards relating to advocacy of national, racial, or
religious hatred.
Limitations
Based on the guidance of human rights experts, we have produced this synthesis in
order to mitigate security risks as per UNGP 21(c).
Context
In 2019, civil society groups published several reports criticizing Facebook content
policy rules and content moderation processes in India. Using the guidance of the
UNGPs, Meta initiated a human rights due diligence project to identify and mitigate
potential human rights risks.
INSIGHTS AND AC TIONS 2020 - 2021 58 II. CONDUC TING HUMAN RIGHTS DUE DILIGENCE AND DISCLOSURE
Insights
It found Meta platforms had provided an invaluable space for civil society to
organize and gain momentum, provided users with essential information and facts
on voting, and also enabled important public health updates. It also noted that
Meta had committed to platform safety and integrity in India, and had devoted
considerable energy in recent years to promoting respect for its users, and to
protecting user safety.
Risks
The Assessment also noted a difference between company and external stakeholder
understandings of content policies. It noted persistent challenges relating to user
education; difficulties of reporting and reviewing content; and challenges of enforcing
content policies across different languages. In addition, the assessors noted that civil
society stakeholders raised several allegations of bias in content moderation. The
assessors did not assess or reach conclusions about whether such bias existed.
Actions
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On implementation and oversight, Meta has taken steps to expand its human rights
team; aims to ensure there is appropriate regional expertise; and will seek to build
awareness of its diverse slate recruitment approach globally. We’ll deepen our
stakeholder engagement in a comprehensive manner.
On content moderation, Meta already actively seeks to align our content moderation
and enforcement policies with international human rights law.
With regard to transparency on content trends, Meta began publishing detailed India
transparency reporting in June 2021. The India monthly report is available at our
In 2021—2022, Meta designed and deployed multiple product features to try to prevent or mitigate acts
of abuse on WhatsApp. Meta also disclosed a detailed independent human rights impact assessment of
its expansion of End-to-End Encryption in April 2022. The recommendations will help guide our approach
to safer private messaging: helping to prevent abuse and to safeguard people’s privacy, and giving people
controls to help them stay safe.
We are developing consultation processes around our annual human rights disclosures at the time of
writing. We are implementing mergers and acquisitions human rights due diligence, to be incorporated
into our standardized due diligence processes. We are launching our human rights website in July 2022.
As per our corporate Human Rights Policy, we are sharing insights and actions from this due diligence in
our annual human rights report.
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B. Product-Focused Human Rights Impact Assessments
Meta commissions detailed human rights impact current platforms. Product-focused HRIAs seek
assessments in instances of ground-breaking to provide guidance and identify considerations
new products, or systemic product changes to for product development.
E2EE keeps people and their personal In October 2019, Meta commissioned Business
communications safe from hackers, criminals and for Social Responsibility (BSR) to undertake an
authoritarian regimes. In 2016, we implemented HRIA of the expansion of E2EE. The subsequent
E2EE by default on WhatsApp and as an option on two years of work took place during the reporting
Messenger. In March 2019, we announced plans period. The HRIA was published in full in April
to extend this protection by default across our 2022, accompanied by a Meta response.
messaging apps.
INSIGHTS AND AC TIONS 2020 - 2021 61 II. CONDUC TING HUMAN RIGHTS DUE DILIGENCE AND DISCLOSURE
Salient Risks:
BSR noted a number of positive opportunities and espionage. BSR also explained how human
that E2EE would enable, including further rights risks — such as child sexual abuse
protecting a diverse range of human rights such and exploitation, mis/disinformation, violent
as: privacy, freedom of expression, protection extremism, human trafficking — all operate
against cybercrime threats, physical safety, independently of E2EE, and should be addressed
freedom of belief and religious practices, and separately, without undermining E2EE and focus
freedom from state-sponsored surveillance on key marginalized communities.
Meta’s response details our commitment to Meta is committed to implementing the vast
implementing 34 of the recommendations, partly majority of the recommendations and is working
implementing four, assessing the feasibility of diligently toward our plans for expanding E2EE as
another six and taking no further action on one — a means to help protect people and support their
the pursuit of client-side scanning technologies. human rights.
INSIGHTS AND AC TIONS 2020 - 2021 62 II. CONDUC TING HUMAN RIGHTS DUE DILIGENCE AND DISCLOSURE
C. Due Diligence Exercises
Meta uses rapid, decision-useful due diligence run simultaneously to the crisis or product
exercises to provide salient risk assessments development to provide immediate, real-time
for moments of crisis, immediate product feedback to inform decision-making. These
development needs, and ongoing content assessments can be conducted in-house, or
policy decisions. with a third-party. They are designed to run
for shorter periods of time than our formal
This work can build on the diligence exercise HRIAs ( i.e. , weeks/months compared to years,
designating a country high priority, or be on average). While their form can differ, their
responsive to emerging needs. It can look function is uniform: actionable, decision-
back at moments of crisis to provide insights useful, and immediate insights to guide the
on improved processes going forward; or management of salient risks.
INSIGHTS AND AC TIONS 2020 - 2021 63 II. CONDUC TING HUMAN RIGHTS DUE DILIGENCE AND DISCLOSURE
01. Ray-Ban Stories
Salient Risks:
INSIGHTS AND AC TIONS 2020 - 2021 64 II. CONDUC TING HUMAN RIGHTS DUE DILIGENCE AND DISCLOSURE
D. Integrated Analytical Approaches
In identified countries (and priority elections), prioritizing countries with the highest risk of
we take a more customized comprehensive offline harm and violence, every six months.
due diligence, risk mitigation and response To assess long-term conditions on the ground,
approach — acting quickly to initiate the process a cross-functional team of data scientists,
to remove content that violates our policies and political scientists and regional experts review
taking protective measures, including deploying quantitative and qualitative data twice a year
country-specific support. Since 2018, this work drawn from over 60 sources including Varieties
has been led by teams with expertise in human of Democracy (V-Dem), Uppsala Conflict Data
rights, hate speech, women and child protection, Program, the United States Holocaust Memorial
misinformation, and polarization. Many have Museum’s Early Warning Project, the Armed
lived or worked in high-risk countries and speak Conflict Location & Event Data Project, and the
relevant languages. World Bank. This data can include information
regarding civic participation and human rights,
Beginning in 2019, we developed a human societal tensions and violence, and the quality of
rights due diligence process for reviewing and relevant information ecosystems.
INSIGHTS AND AC TIONS 2020 - 2021 65 II. CONDUC TING HUMAN RIGHTS DUE DILIGENCE AND DISCLOSURE
UNGP-Informed Factors to Determining Countries at Risk:
• Long-term conditions and historical context: We rely on regional experts, platform data and data
from more than 60 sources to assess the long-term conditions on the ground.
• How much the use of our products could potentially impact a context: We prioritize countries
based on a number of factors, including: where our apps have become most central to society,
such as in countries where a larger share of people use our products; where there is potential for an
increase in offline harms; and where social media adoption has grown.
• Current events on the ground: We give special consideration to discrete events that might magnify
current societal problems, such as local risk or occurrence of atrocity crimes, polarizing elections,
episodes of violence, and COVID-19 vaccination and transmission rates.
Guided by the above, we provide specialized evaluating and refining our policies to address
support and focus teams on countries most at evolving nuances of hate speech, identify
risk by working to drive human rights to the front groups at heightened risk of violence and human
of our product, policy, operations, and corporate rights abusers, or the potential for rumors and
decision-making. Our focus is threefold: remove misinformation to contribute to physical harm,
content that violates our policies, respect particularly in countries where ethnic and
people’s right to free expression, and help to keep religious tensions are present.
INSIGHTS AND AC TIONS 2020 - 2021 66 II. CONDUC TING HUMAN RIGHTS DUE DILIGENCE AND DISCLOSURE
i. Our Program In Action: Case Studies
Recent examples of our work in this area experienced a military coup in early 2021; and
include our efforts in Ethiopia, Mexico, Myanmar, (2) Ethiopia which, since November 2020,
Afghanistan, and Haiti. We highlight two case has experienced a brutal civil war characterized
studies which exemplify this work in action: by severe human rights violations and massive
(1) Myanmar which held elections in 2020 and humanitarian needs.
a. Myanmar
INSIGHTS AND AC TIONS 2020 - 2021 67 II. CONDUC TING HUMAN RIGHTS DUE DILIGENCE AND DISCLOSURE
b. Ethiopia
Evolving Challenge:
As of this report’s publication, Ethiopia is
undergoing a conflict that began in November
2020 between the government of Ethiopia and
forces in the northern Tigray region. As the
turmoil spreads, the situation remains volatile.
Ethiopia is an especially challenging environment
to address these issues, in part because there
are multiple languages spoken in the country.
Meta and its platforms are key avenues for
communication in Ethiopia.
Diligence:
Since early 2020, human rights due diligence for
Ethiopia has included field-based information
gathering and research; focused stakeholder
engagement; and formal due diligence. In 2021,
Meta commissioned forward-looking human
rights due diligence to help identify existing and
INSIGHTS AND AC TIONS 2020 - 2021 68 II. CONDUC TING HUMAN RIGHTS DUE DILIGENCE AND DISCLOSURE
02. Security Policies
Meta strives to combat coordinated inauthentic accounts, we remove both the inauthentic and
behavior, defined as coordinated efforts to authentic accounts, Pages, and Groups directly
manipulate public debate for a strategic goal involved. Using both automated and manual
where fake accounts are central to the operation. detection, Meta continues to remove accounts
Such content on Meta’s platforms could lead and Pages connected to networks that we took
to salient human rights risks advanced through down in the past.
coordinated posts that:
Under our UNGP and GNI commitments, this
• attack people on the basis of their opinion, work is informed by stakeholders and performed
beliefs, or protected characteristics; with transparency. Since 2017, Meta has
• are connected to harm; reported on over 150 influence operations and
• depict violence; published information on threats we see from
• bully or harass users; nation states, commercial firms or unattributed
• encourage self-injury, misinformation or groups. We share information across the world
disinformation; or with investigative journalists, government
• exacerbate conflict, corruption, and instability officials, independent researchers, and industry
in conflict affected and high risk areas. peers to better understand and expose internet-
wide security risks, including ahead of critical
Meta performs ongoing diligence to review, elections. In 2021 alone, we removed 52
assess, and ultimately help remove deceptive networks that originated in over 30 countries
INSIGHTS AND AC TIONS 2020 - 2021 69 II. CONDUC TING HUMAN RIGHTS DUE DILIGENCE AND DISCLOSURE
i. Combating Emerging Threat Actors
The global threats we tackle have significantly reporting by coordinating false reports against
evolved since we started sharing our findings activists and others who publicly criticized the
about Coordinated Inauthentic Behavior in 2017. Vietnamese government in an attempt to have
Adversarial networks are always looking for new these users removed from Facebook.
ways to evade our policies. To account for this
constantly shifting environment, we build our
defenses to adapt and incorporate new layers
of defense. Our goal over time is to make these
behaviors more costly and difficult to hide, and
less effective.
Brigading:
We remove any adversarial
networks we find where
people work together to mass
comment, mass post or engage
in other types of repetitive mass
behaviors to harass others
or silence them.
INSIGHTS AND AC TIONS 2020 - 2021 70 II. CONDUC TING HUMAN RIGHTS DUE DILIGENCE AND DISCLOSURE
ii. Protecting Users Against Espionage
Cyber espionage actors typically target people we disrupt these operations, we take down their
across the internet to collect intelligence, accounts, block their domains from being shared
manipulate them into revealing information, and on our platform, and notify people who we believe
compromise their devices and accounts. When were targeted by these malicious groups.
While cyber mercenaries claim that their services and surveillanceware are meant to
focus only on criminals and terrorists, our own investigation, independent researchers,
our industry peers and governments have demonstrated that targeting includes
journalists, dissidents, critics of authoritarian regimes, families of opposition and
human rights activists. In fact, for platforms like ours, there is no scalable way to
discern the purpose or legitimacy of such targeting. This is why we focus on enforcing
against this behavior, regardless of who is behind it or who the target might be.
To support the work of law enforcement, we already have authorized channels where
government agencies can submit lawful requests for information, rather than resorting
to the surveillance-for-hire industry. These channels are designed to safeguard due
process and we report the number and the origin of these requests publicly.
To protect people against cyber mercenaries operating across many platforms and
national boundaries, we engage in a collective effort with other platforms, policymakers
and civil society to counter the underlying market and its incentive structure.
INSIGHTS AND AC TIONS 2020 - 2021 71 II. CONDUC TING HUMAN RIGHTS DUE DILIGENCE AND DISCLOSURE
III.
The third pillar of Meta’s Human Rights Policy Help Center on platforms and apps, including an
concerns the provision of remedies for human appeals process to the first-of-its-kind Oversight
rights impacts. Board. Anonymous reporting for Meta personnel
is available through the Whistleblower and
Access to Remedy is a key component of the Complaint Policy.
UNGPs, with regard to both State and non-State-
based grievance mechanisms. Affected rights- We seek to provide meaningful transparency, with
holders should be able to claim remedy without routine publication of policies with human rights
fear of victimization. implications, information related to how content
determinations can be appealed, and decisions
At Meta, we strive to provide pathways for of, and responses to, the Oversight Board. When
stakeholders to report concerns, for Meta to content is removed, we notify users and clearly
review them, and for Meta to provide remedy identify pathways for content removal decisions
and remediation consistent with UNGP 31. to be appealed. Data regarding removal decisions
Meta maintains multiple grievance pathways, and other aspects of policy enforcement are
The independence of the Oversight Board is Following Oversight Board decisions, Meta
strongly protected by its Charter, its Bylaws, its started the process of reinstating identical
members, and its funding. content with parallel context in the following
cases: Uyghur Muslims, Hydroxychloroquine,
Prior to its launch, Business for Social Azithromycin and COVID-19, and a Nazi Quote.
Responsibility completed a Human Rights Review These actions affect not only content previously
of the Oversight Board. This review made a series posted on Facebook and Instagram but also future
of recommendations, including prioritizing cases content. For cases where the board upholds our
that present the most severe human rights harms, judgment, we continue to ensure identical content
using the UNGP’s scope, scale and remediability with parallel context remains either up or down, in
criteria. The review also recommended that the line with the board’s decision.
human rights impacts of each case be reviewed,
and that the human rights principles of legitimacy, The Oversight Board has directly called for
necessity, and proportionality be used. One transparency when circumstances require it,
year later, a follow up human rights review by and brought in for discussion people critical of
Business for Social Responsibility found that the company.
“the Oversight Board’s governing documents
provide an increasingly valuable framework for
[taking a] human rights-based approach to
content decisions.”
B. Code of Conduct
Meta’s Code of Conduct sets out guidelines as a core part of our expectations for all
for business conduct required of all Meta Meta personnel.
personnel, and is accompanied by multiple
channels to report concerns or violations, The ability to make anonymous reports is covered
and potential remedies. It helps embed by Meta’s Whistleblower and Complaint Policy.
human rights into our overall governance Retaliation or intimidation against individuals
by including respect for human rights reporting issues in good faith is strictly forbidden.
INSIGHTS AND AC TIONS 2020 - 2021 75 IV. PROTEC TING HUMAN RIGHTS DEFENDERS
A good example of innovative work in the
Africa region has been the creation of the Sub-
Saharan Africa (SSA) Women’s Working Group,
which was convened in 2021 for women activists
across SSA working on issues that intersect
with gender equality and digital spaces.
Participants represented grassroots, regional
and international organisations covering issues
ranging from online gender-based-violence,
INSIGHTS AND AC TIONS 2020 - 2021 76 IV. PROTEC TING HUMAN RIGHTS DEFENDERS
V.
Our Human Rights Policy is founded on deep well as develop appropriate mitigation strategies,
Recommendation Guidelines
In developing our Recommendations
Guidance on “Public Figures” Guidelines for the Facebook app
We adopted a definition of “public figure” and Instagram, we consulted with
for our bullying and harassment policies 50 leading experts who specialize in
based on engagement with academics, recommender systems, expression,
civil society organizations, free expression safety and digital rights.
experts, human rights defenders,
journalists and creators/influencers.
Meta’s Trusted Partner (TP) program is an In the past, TPs have alerted us to developments
escalation channel made up of over 400 key non- and risks that our internal monitoring efforts had
governmental, not-for-profit, humanitarian, and missed. In Myanmar, for example, TPs provided
international organizations in 113 countries who us with additional context about the recent coup
report content, accounts, and behavior that we and online risks that emerged in its aftermath.
review in context. In Ethiopia, our TPs helped us combat harmful
misinformation and hate speech stoking inter-
Trusted Partners are critical allies in our efforts ethnic violence. In Afghanistan, our civil society
to understand the local impact of our services, partners helped us to mitigate the targeting of
stay abreast of emerging trends, correct mistakes international aid workers and other vulnerable
made in scaled review, and improve policies and persons in our platforms.
enforcement in specific policy areas such as
misinformation and harm. Their reports provide The Trusted Partner program also provides a
valuable insights, data points, and edge cases, vehicle for amplifying the voices of marginalized
which help inform policy development processes communities, incorporating relevant information
and help keep our users safe both on and offline. about the risks they face on our platforms,
and providing support to under-represented
and disproportionately-impacted groups.
Part of our accountability process under our development processes; and have briefed and
governance pillar is transparent, collaborative, shared insights from our at risk countries with
and reciprocal engagement with the UN. Our multiple relevant groups.
International Institutions and Relations team • Meta briefed the UN Security Council’s October
supports engagement across the UN and 28, 2021 Arria Formula Meeting on hate speech
intergovernmental organization system, including and social media.
dialogue with UN human rights actors, which • A key part of our engagement with the UN
continues to broaden and deepen both at global system and other multilateral actors has been
and country level. to encourage a strong defense of an open
and unified internet, with an emphasis on the
As long-running human rights issues continue many negative human rights impacts of internet
to manifest online, we see this collaborative fragmentation. Meta is also part of the
discourse with the UN human rights system as Internet Fragmentation group.
particularly valuable — this includes thematically • Meta has been represented in several human
focused actors such as UN Human Rights rights and hate speech related panels, including
Council-mandated Special Rapporteurs, but by senior executives, to further discourse
also broader dialogue on tech and human rights and thinking around tackling hate speech and
across the UN Secretariat and with specialized misinformation.
agencies such as UNESCO. • As part of UNESCO’s Social Media 4 Peace
Isaac Asimov once wrote, “The saddest aspect of This conflict, along with other crises in countries
life right now is that science gathers knowledge across the world, underscores how important it is
faster than society gathers wisdom.” for Meta and other companies to live up to their
human rights commitments — for wisdom to
While this report was being written, a war in always accompany knowledge.
Ukraine was fiercely waged, precipitated by a
Russian invasion. As with the Arab Spring of 2011, We hope this report gives detailed insight into the
content on social media is seen to have a profound work Meta has done to identify, mitigate, and prevent
role in shaping how this conflict is perceived, and human rights risks from 2020 — 2021. We look
potentially, its dynamics. forward to more work, and more reporting, to come.