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    DreamSteps Guideline Samples 1

    Uploaded by

    Pedro Duca Martins
    The document provides brand guidelines for FOR.QA, including: 1) The FOR.QA logo consists of an icon and wordmark representing a hashtag for public relations and networking. 2) Construction guidelines specify proportion and exclusion zone measurements for logo usage. 3) Typography guidelines designate the Eastman Alternate typeface for presentations and slides, and its usage for taglines. 4) Color palette, full stationery templates, and patterns are provided for branding consistency.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    DreamSteps Guideline Samples 1

    Uploaded by

    Pedro Duca Martins
    25 views21 pages
    The document provides brand guidelines for FOR.QA, including: 1) The FOR.QA logo consists of an icon and wordmark representing a hashtag for public relations and networking. 2) Construction guidelines specify proportion and exclusion zone measurements for logo usage. 3) Typography guidelines designate the Eastman Alternate typeface for presentations and slides, and its usage for taglines. 4) Color palette, full stationery templates, and patterns are provided for branding consistency.

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    Vikas U

    Original Title

    DreamSteps Guideline Samples 1 (2)

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    The document provides brand guidelines for FOR.QA, including: 1) The FOR.QA logo consists of an icon and wordmark representing a hashtag for public relations and networking. 2) Construction guidelines specify proportion and exclusion zone measurements for logo usage. 3) Typography guidelines designate the Eastman Alternate typeface for presentations and slides, and its usage for taglines. 4) Color palette, full stationery templates, and patterns are provided for branding consistency.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    25 views21 pages

    DreamSteps Guideline Samples 1

    Uploaded by

    Pedro Duca Martins
    The document provides brand guidelines for FOR.QA, including: 1) The FOR.QA logo consists of an icon and wordmark representing a hashtag for public relations and networking. 2) Construction guidelines specify proportion and exclusion zone measurements for logo usage. 3) Typography guidelines designate the Eastman Alternate typeface for presentations and slides, and its usage for taglines. 4) Color palette, full stationery templates, and patterns are provided for branding consistency.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    You are on page 1of 21

    Brand

    Guidelines
    Identity Manual

    FOR.QA Brand Guidelines


    Why we have
    Brand guidelines
    All of for.qa brand features are proprietary If you opt to use

    any trademark logos designs and or other brand features

    you acknowledge your acceptance of the terms in the

    brand guidelines.

    FOR.QA Brand Guidelines

    Page 2
    Contents

    o1 Logo
    The For.qa logo Story
    Meaning of the logo
    ------ 05
    ------ 06
    o3 Typography
    Typeface
    Tagline
    ------ 15
    ------ 16

    o2 Construction
    Proportion Structure
    Exclusion zone proportion
    ------ 08
    ------ 09
    o4 Color
    Palette
    Full Stationary
    ------ 18
    ------ 19
    Reversed and Single color ------ 10 Full Stationary ------ 20
    Lockups ------ 11
    Secondary Logo ------ 12
    Patterns ------ 13

    FOR.QA Brand Guidelines

    Page 3
    Logo

    FOR.QA Brand Guidelines

    4 Page 4
    The FOR.QA logo
    The main logo consists of an icon and a wordmark
    Our wordmark is minimal and sharp. It stands for hashtag
    in public relations and networking

    FOR.QA Brand Guidelines

    Page 5
    Meaning of the logo
    The logo is well crafted and constructed proportionately
    The icon has individual meaning behind it.

    FOR.QA
    We studied basic shapes and used them in the logo to
    incorporate the meaning of an individual with an idea, an
    idea that can change how to make deal we used
    hashtags to symbolize diffusion in the perfect ways

    FOR.QA Brand Guidelines

    Page 6
    Construction

    FOR.QA Brand Guidelines

    Page 7
    Proportion

    The small on top right side of the logo should considered


    as the refrence for measurement.

    FOR.QA

    FOR.QA Brand Guidelines

    Page 8
    Exclusion Zone

    4X amount of space should the exclusion zone. it is po-


    hibited to use any sort of artworks, typography or any
    orther graphical artifacts between this 4X exclusion
    zone.
    FOR.QA

    FOR.QA Brand Guidelines

    Page 9
    Reversed FOR.QA
    and Single
    Color FOR.QA

    FOR.QA

    FOR.QA Brand Guidelines

    Page 10
    Lockups FOR.QA FOR.QA

    FOR.QA

    FOR.QA Brand Guidelines

    Page 11
    Secondary
    Logo

    FOR.QA Brand Guidelines

    Page 12
    Patterns

    FOR.QA Brand Guidelines

    Page 13
    Typography

    FOR.QA Brand Guidelines

    Page 14
    ABC ABC

    ABC ABC
    Typeface ABC ABC

    Our main typeface is Eastman Alternate Medium ABC ABC


    for both presentations and slides. ABC ABC

    Eastman
    ABC ABC

    ABC ABC
    Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
    ABC ABC
    Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

    ~!@#$%^&*(){}<>?:“|\ ABC ABC

    FOR.QA Brand Guidelines

    14 Page 15
    Tagline
    Our Tagline should always be in

    Eastman Alternate Regular while using it as a headline.

    “ Your Tagline Here ”


    Eastman Alternate
    Regular

    FOR.QA Brand Guidelines

    Page 16
    Color

    FOR.QA Brand Guidelines

    Page 17
    Palette
    Charcoal Camel Dark Liver White

    HEX HEX HEX HEX


    #303f52 #c6a36b #515151 #515151

    RGB RGB RGB RGB


    48 | 63 | 82 198 | 163 | 107 81 | 81 | 81 255 | 255 | 255

    CMYK CMYK CMYK CMYK


    83% 69% 46% 37% 23% 34% 66% 1% 65% 57% 56% 34% 0% 0% 0% 0%

    FOR.QA Brand Guidelines

    Page 18
    Full
    Stationary

    FOR.QA Brand Guidelines

    Page 19
    Full
    Stationary

    FOR.QA Brand Guidelines

    Page 20
    The right place
    FOR.QA your business

    FOR.QA Brand Guidelines

    Page 21

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