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    Gen Alpha

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    Luciana Enriquez
    This document provides information about Generation Alpha, born after 2010. It notes that they are defined more by technology use than historical events. Key characteristics include a preference for fidget spinners, smart speakers, inspiring leadership, and virtual learning. They are hyperconnected, independent, visual, technological, and diverse. Problems they face include reduced attention, less socializing and creativity, and potential for less happiness. Their habits include extreme connectivity, entertainment focus online, passion for augmented reality and games. Their needs include fun brands with values and good customer experience. Shopping habits involve awareness from influencers, reviews, research, fast delivery, accessories, and advocacy through reviews and social media. Psychographically, they are most technically advanced and will be the

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    Gen Alpha

    Uploaded by

    Luciana Enriquez
    142 views10 pages
    This document provides information about Generation Alpha, born after 2010. It notes that they are defined more by technology use than historical events. Key characteristics include a preference for fidget spinners, smart speakers, inspiring leadership, and virtual learning. They are hyperconnected, independent, visual, technological, and diverse. Problems they face include reduced attention, less socializing and creativity, and potential for less happiness. Their habits include extreme connectivity, entertainment focus online, passion for augmented reality and games. Their needs include fun brands with values and good customer experience. Shopping habits involve awareness from influencers, reviews, research, fast delivery, accessories, and advocacy through reviews and social media. Psychographically, they are most technically advanced and will be the

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    This document provides information about Generation Alpha, born after 2010. It notes that they are defined more by technology use than historical events. Key characteristics include a preference for fidget spinners, smart speakers, inspiring leadership, and virtual learning. They are hyperconnected, independent, visual, technological, and diverse. Problems they face include reduced attention, less socializing and creativity, and potential for less happiness. Their habits include extreme connectivity, entertainment focus online, passion for augmented reality and games. Their needs include fun brands with values and good customer experience. Shopping habits involve awareness from influencers, reviews, research, fast delivery, accessories, and advocacy through reviews and social media. Psychographically, they are most technically advanced and will be the

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    142 views10 pages

    Gen Alpha

    Uploaded by

    Luciana Enriquez
    This document provides information about Generation Alpha, born after 2010. It notes that they are defined more by technology use than historical events. Key characteristics include a preference for fidget spinners, smart speakers, inspiring leadership, and virtual learning. They are hyperconnected, independent, visual, technological, and diverse. Problems they face include reduced attention, less socializing and creativity, and potential for less happiness. Their habits include extreme connectivity, entertainment focus online, passion for augmented reality and games. Their needs include fun brands with values and good customer experience. Shopping habits involve awareness from influencers, reviews, research, fast delivery, accessories, and advocacy through reviews and social media. Psychographically, they are most technically advanced and will be the

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    Download as pdf or txt
    of 10

    GEN ALPHA

    Digital Marketing
    Valeria Herbas - A01423315

    Samantha Keghida - A01760171

    Michaela Poláčková A01759916

    Richardo Mezher A01759230


    Buyer Persona
    General
    Characteristics
    Born after 2010
    Growing up in a digital surrounding

    Term given by Mark McCrindle

    This generation is increasingly defined by the use of a technology than by historical


    or social events.

    Some emblematic Characteritics


    Favorite toy: fidget spinner

    Musical devices: Smart speakers

    Leadership style: Inspiring

    Learning style: Virtual

    Marketing: In Situ (Live)


    Hyperconnected
    The attention they pay to new technologies became a lifestyle.

    Independent
    They make their own decisions and manage their digital identities, they also expect
    their individual needs and preferences to be taken into account.

    They are... Visual


    They prefer video format. Video games will boost their visual skills, improving eye-
    hand coordination and the ability to switch between tasks with ease.

    Technological
    They are experts in the use of new technologies, which facilitates their
    digital learning and opens up a very wide range of possibilities.

    Diverse
    diversity refers not only to demographics, such as ethnicity and gender, but
    also to tastes, lifestyles and points of view
    Problems they're
    facing
    Reduced attention span Less time for socializing Less development of Less ability to achieve
    and concentration By spending much of the day creativity and happiness
    Being used to using several screens connected, both inside and outside imagination As psychologist Jean M. Twenge
    at the same time and quickly the home, their time to learn, play points out in her book iGen, there is
    and socialize in more traditional Without questioning the skills that
    scanning information, their ability to a "junction between the rise of
    ways is reduced. In fact, much of the Alpha generation will acquire
    pay attention and concentrate is smartphones and social media, and
    the socialization moves to social thanks to new technologies, it
    diminished the rise of depression, anxiety, and
    networks should be emphasized that, by
    loneliness in today's youth."
    reducing the use of physical toys,
    the development of imagination and
    creativity will suffer.
    Habits and Uses
    Extremely connected
    Attracted to new technologies (intelligent devices

    such as smartphones and vocal assistants) and

    unique experiences.
    All about entertainment
    Searches mainly on the Internet and Google for

    information (online courses)


    Very active on social media, with a preference for

    video content (especially Tiktok and Youtube)


    Passionate about augmented reality and video

    games
    Needs Favors brands that develop fun and
    original products

    Focus on brands that have real values


    (animal protection, environmental causes…)

    Demanding on the quality of the customer


    experience
    Shopping Habits

    Awareness Consideration Purchase Service Loyalty Advocacy


    From friends or favorite Reviews and videos on Doing further research Delivery speed and Any other products Left a positive review
    stars on social media social media quality (toys) from the same and follow the brand on
    brand social media
    Shopping online is fast
    Wishlist on the E-shop and easy
    Accessories for the Share the new product
    product (toy) (toy) with friends on
    social media
    Fully integrated with the digital world

    Spends a lot of time with their digital tools


    Psychographic Is the most technically advanced generation

    Information They will be the most educated generation thanks to the wide
    amount of information that exist today

    Growing up with AI, social media, advanced healthcare,


    robotics.

    They will be digitally literate and very good at multitasking.

    Generation Alphas don’t like to share too much, unlike the


    previous Generations. Their anti-sharing stance is good for
    marketers, as ownership is back.
    THANK YOU!
    ANY QUESTIONS?

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