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    Bajaj Fiance Social Media Analysis

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    Shaurya Singh
    Bajaj Auto Finance focuses on promoting its low processing fees and fast loan approvals to youth customers on social media. While it averages 23 likes and over 100 views per post, published about twice a week, it receives a low 1.2% engagement rate and has been unresponsive to customer grievances. The company emphasizes selling bikes over customer interaction and has the most followers on LinkedIn, but fewer on other platforms like Instagram, Facebook, and Twitter.

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    Bajaj Fiance Social Media Analysis

    Uploaded by

    Shaurya Singh
    28 views7 pages
    Bajaj Auto Finance focuses on promoting its low processing fees and fast loan approvals to youth customers on social media. While it averages 23 likes and over 100 views per post, published about twice a week, it receives a low 1.2% engagement rate and has been unresponsive to customer grievances. The company emphasizes selling bikes over customer interaction and has the most followers on LinkedIn, but fewer on other platforms like Instagram, Facebook, and Twitter.

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    Bajaj Social Media analysis

    Original Title

    BAJAJ FIANCE SOCIAL MEDIA ANALYSIS

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    Bajaj Auto Finance focuses on promoting its low processing fees and fast loan approvals to youth customers on social media. While it averages 23 likes and over 100 views per post, published about twice a week, it receives a low 1.2% engagement rate and has been unresponsive to customer grievances. The company emphasizes selling bikes over customer interaction and has the most followers on LinkedIn, but fewer on other platforms like Instagram, Facebook, and Twitter.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    28 views7 pages

    Bajaj Fiance Social Media Analysis

    Uploaded by

    Shaurya Singh
    Bajaj Auto Finance focuses on promoting its low processing fees and fast loan approvals to youth customers on social media. While it averages 23 likes and over 100 views per post, published about twice a week, it receives a low 1.2% engagement rate and has been unresponsive to customer grievances. The company emphasizes selling bikes over customer interaction and has the most followers on LinkedIn, but fewer on other platforms like Instagram, Facebook, and Twitter.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 7

    BAJAJ

    AUTO
    FINANCE

    SHAURYA SINGH
    TONALITY - PROMOTIONAL, INFORMATIONAL
    23 LIKES ON AVERAGE PER POST.
    117 AVERAGE VIEWS ON THEIR POSTS
    0.66 PUBLICATION IN 7 DAYS AVERAGE

    NOT RESPONSIVE TOWARDS CUSTOMER GRIEVANCES


    Focused on bikes and making customer interact with the company in different ways.
    Too much focused on
    LOW PROCESSING FEES
    &
    Fast APPROVALS

    1.2% Engagement rate


    Target Client
    YOUTH
    Focusing on selling the bike itself.
    Followers of Bajaj Finance LTD.

    INSTAGRAM FACEBOOK LINKED IN TWITTER

    2310 FOLLOWERS. 25,055 Followers 36,018 followers 7,607 Followers

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