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    Kamala Nehru Women 4TH Mid Semester

    Uploaded by

    Biplab Swain
    Internal question 3

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    © All Rights Reserved
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    Kamala Nehru Women 4TH Mid Semester

    Uploaded by

    Biplab Swain
    6 views1 page
    Internal question 3

    Original Title

    KAMALA NEHRU WOMEN 4TH MID SEMESTER (1)

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    Internal question 3

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    6 views1 page

    Kamala Nehru Women 4TH Mid Semester

    Uploaded by

    Biplab Swain
    Internal question 3

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    KAMALA NEHRU WOMEN’S COLLEGE

    4th Mid semester Examination 2020

    Subject – Principle of Marketing management

    Paper – GE – 4

    Time – 1 hrs FM – 20

    Fill in the blanks (1 × 6)

    1. Marketing is _____________ as well Ant

    2. Marketing is creation of place, time and _______________ utilities.

    3. Marketing is communication between society and _______________

    4. Selling can be done through physical stores and _____________ stores.

    5. A marketer seeks attention from a _____________

    6. Marketing is a ______________ process by which transfer ownership takes place.

    Long answer type questions (7 × 2 = 14)

    1. Write the factors affecting marketing mix.

    2. Write the importance of marketing.

    3. Discuss the nature and scope of marketing.

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