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    Best RGDS, Tjandra S Right The First Time..Yes, We Can !

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    Dany Fendika
    The document discusses promoting Maritsa to act as the Marketing Manager for Indo Porcelain from May to July. It proposes an additional monthly allowance of Rp1,800,000 to be added to her current salary package. Key performance indicators are outlined to evaluate Maritsa during her acting period, including sales revenue, brand awareness campaigns, engagement and conversion rates, and marketing return on investment. Approval is requested for the acting promotion and additional allowance to take effect from May 1st.

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    Best RGDS, Tjandra S Right The First Time..Yes, We Can !

    Uploaded by

    Dany Fendika
    38 views4 pages
    The document discusses promoting Maritsa to act as the Marketing Manager for Indo Porcelain from May to July. It proposes an additional monthly allowance of Rp1,800,000 to be added to her current salary package. Key performance indicators are outlined to evaluate Maritsa during her acting period, including sales revenue, brand awareness campaigns, engagement and conversion rates, and marketing return on investment. Approval is requested for the acting promotion and additional allowance to take effect from May 1st.

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    The document discusses promoting Maritsa to act as the Marketing Manager for Indo Porcelain from May to July. It proposes an additional monthly allowance of Rp1,800,000 to be added to her current salary package. Key performance indicators are outlined to evaluate Maritsa during her acting period, including sales revenue, brand awareness campaigns, engagement and conversion rates, and marketing return on investment. Approval is requested for the acting promotion and additional allowance to take effect from May 1st.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    38 views4 pages

    Best RGDS, Tjandra S Right The First Time..Yes, We Can !

    Uploaded by

    Dany Fendika
    The document discusses promoting Maritsa to act as the Marketing Manager for Indo Porcelain from May to July. It proposes an additional monthly allowance of Rp1,800,000 to be added to her current salary package. Key performance indicators are outlined to evaluate Maritsa during her acting period, including sales revenue, brand awareness campaigns, engagement and conversion rates, and marketing return on investment. Approval is requested for the acting promotion and additional allowance to take effect from May 1st.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    From: 

    "Lina Darmali" <[email protected]>


    To: "Dwi L Perkasa" <[email protected]>, "dwi lestyawan"
    <[email protected]>
    Cc: "Widjaya Goenawan" <[email protected]>
    Sent: Thursday, April 28, 2022 10:42:26 AM
    Subject: Re: Plan Promotion untuk Maritsa sebagai Marketing Manager

    Dear Pak Dwi, mohon difollow up prosedur selanjutnya utk Maritsa Sebagai acting MM
    per mei-July 

    Kompensasi tunjangan jabatan sebesar RP. 1.800.000,- per bulan ditambahkan dari
    package salary dia saat ini. Mohon dibuatkan perhitungan nya untuk approval BOD.

    Terlampir KPI yang menjadi parameter performance dari Maritsa dalam masa acting.

    Terima kasih
    Regards
    Lina

    From: "Tjandra Suwarto" <[email protected]>


    To: "lina darmali" <[email protected]>, "Widjaya IP"
    <[email protected]>
    Sent: Wednesday, April 27, 2022 6:20:51 PM
    Subject: RE: Plan Promotion untuk Maritsa sebagai Marketing Manager

    Malam Pak Wi and Lina,


    Sesuai WA and email before ..approved. Hrs jelas ke Icha juga..agar ngak ada salah
    paham kyk kasus Handi Export. Thanks.

    Best Rgds,
    Tjandra S

    Right The First Time..Yes,We Can !

    -------- Original message --------


    From: Lina Darmali <[email protected]>
    Date: 4/27/22 15:00 (GMT+07:00)
    To: Tjandra Suwarto <[email protected]>, Widjaya IP
    <[email protected]>
    Subject: Re: Plan Promotion untuk Maritsa sebagai Marketing Manager

    Dear Pak Tjandra dan Pak Widjaya,

    Sebagai KPI dari Icha yang akan acting sebagai Marketing Manager dengan masa
    probation 3-6 bulan kedepan adalah sbb:
    1. Sales Revenue/Achievement
    As a marketing manager, you want to track how much impact your marketing efforts
    have on the sales revenue. Don’t lose sight of what’s important.

    2. Brand Awareness Campaign


           Customer Count
           Customer Lifetime Value
           Customer Acquisition Cost (CAC)
           Churn (Customer Attrition Rate)
    How good are you at keeping your customers?
           Customer satisfaction
    How satisfied and contented are your customers?
           Campaign Reach
     
    3. Engagement Rate
    When you initiate a conversation with potential customers, how many of them do
    actually respond?
    For most businesses today, marketing is about more than eyeballs. Blogs and social
    media allow businesses to have conversations with their customers and understand
    more about their needs. Again, the form that engagement KPIs take will be specific to
    your business and the channel.
     
    KPI In Action: Monitor engagement rate in real time, especially when you’re running a
    campaign. Look at net sentiment, as well, when analyzing social engagement. A high
    engagement rate with strongly negative sentiments is generally not good for the
    business.
    Each social media platform has its own algorithm that impacts engagement rate. You
    can set a target engagement rate or a benchmark based on industry standards or based
    on your own goals.
     
     4. Conversion rates
    How do you turn reach and engagement into customers?
    Some businesses focus only on website traffic or the number of followers on social
    media. But the point of those reach and engagement numbers is to generate leads that
    your sales team can turn into customers.
    Understanding the ratio of hits/clicks/opens to leads and customers helps you to weed
    out the least useful tactics.

    5. Marketing Return on Investment (MROI) dan Marketing Return on Advertisement


    (MROA)
    Marketing return on investment (MROI) is also called return on marketing investment
    (ROMI). However you call it in your organization, both refer to the amount that a
    company gets for spending their marketing dollars.
    Mohon approvalnya untuk bisa diproceed akan berlaku per tanggal 1 May -July akhir
    (utk dievaluasi)
    Dengan tambahan Tunjangan sebesar Rp. 1.800.000,- perbulan 

    Take home Pay Maritsa saat ini Rp. 11.200.000,-  + Tunjangan Acting Mkt Mgr Rp.
    1.800.000,- = Rp. 13.000.000,-

    Thanks in advance.

    Regards
    Lina D.

    From: "Widjaya IP" <[email protected]>


    To: "Tjandra Suwarto" <[email protected]>
    Cc: "lina darmali" <[email protected]>
    Sent: Wednesday, April 20, 2022 6:19:21 PM
    Subject: Re: Plan Promotion untuk Maritsa sebagai Marketing Manager

    Malam P Tjandra

    Tks approval nya.

    Usulan dibawah sudah di diskusikan dengan B Lina  (saya hanya pesan untuk
    dibuatkan secara tertulis KPI nya dan di TTD ;
    kuantitatif/kualitatif dan tenggat waktunya jadi jelas komitment/parameter nya).
    Kita coba sebagai 'acting MM' terlebih dahulu.

    Rgds
    Widjaya

    From: "Tjandra Suwarto" <[email protected]>


    To: "Lina Darmali" <[email protected]>
    Cc: "Widjaya Goenawan" <[email protected]>
    Sent: Wednesday, April 20, 2022 6:05:44 PM
    Subject: RE: Plan Promotion untuk Maritsa sebagai Marketing Manager

    Malam Lina,
    Good Ideas....saran sy test sbg Acting Mrktg Mgr...dan tunjangan Rp 2 juta per
    bulan...dan KPI jelas. Jd kalau dia lulus...kita officially announce. Recruit staff Mrktg
    setuju. Thanks.

    Malam Pak Wi 


    Any input. Thanks

    Best Rgds,
    Tjandra S
    Right The First Time..Yes,We Can !

    -------- Original message --------


    From: Lina Darmali <[email protected]>
    Date: 4/20/22 16:41 (GMT+07:00)
    To: Tjandra Suwarto <[email protected]>
    Cc: Widjaya IP <[email protected]>
    Subject: Plan Promotion untuk Maritsa sebagai Marketing Manager

    Dear Pak Tjandra dan Pak Widjaya,

    Bersama ini saya ingin menyampaikan bahwa Maritsa ini saya challenge / dipromote
    sebagai Marketing Manager 

    Maritsa dirasakan cukup baik mengenal dunia digital, KOL, Branding dan cara kerjanya
    juga cepat dan responsif

    Sebagai percobaan, saat event Launching Nefertiti kemaren, saya sengaja assigned
    Icha sebagai PIMPRO (pimpinan project)
    dan tek tok antara saya, Icha dan EO cukup baik dan planning nya rapih.

    nanti dibawah Icha , saya perlu nyari 1 candidate social media expert (staff/executive)
    saja

    mohon saran dan arahan nya atas sugestion ini.


    TErima kasih.

    Right the First Time...Yes,We Can !

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