What is SMMA ?

"SMMA" can refer to several things depending on the context, but one common meaning is "Social
Media Marketing Agency." An SMMA is a business or agency that offers social media marketing
services to clients, such as managing their social media accounts, creating content, running advertising
campaigns, and analyzing performance metrics. These agencies help businesses leverage social media
platforms like Facebook, Instagram, Twitter, and LinkedIn to reach their target audience, increase
brand awareness, and drive engagement and sales.

✦ The revenue generated by a Social Media Marketing Agency (SMMA)

1. **Startup Phase**: In the early stages, when the agency is just starting and acquiring its first clients,
revenue might be modest. It's common for new SMMA owners to earn anywhere from a few hundred to
a few thousand dollars per month, depending on the number and size of clients they can secure.

2. **Growth Phase**: As the agency grows and gains more clients, revenue can increase significantly.
SMMA owners who have built a solid reputation and client base can earn anywhere from $5,000 to
$20,000 per month in revenue. This could translate to annual revenues ranging from $60,000 to
$240,000.

3. **Established Agency**: Established SMMA owners with a strong portfolio of clients and a team of
employees or contractors can generate even higher revenue. Some successful agencies earn upwards of
$100,000 per month or more, leading to annual revenues in the millions of dollars.
 How does SMMA work ?

✦Consider there is a business or an company which is having very less sales so what we do is, we go and
have a call with them and ask what are the problems they are facing..

✦They might tell that they are facing problem in few sectors, When this comes to India they need
services like : Video editing, short form content, giving thumbnails, email marketing

✦when this comes to foreign country the services we need to deliver are :

In a Social Media Marketing Agency (SMMA), you can offer a variety of services to clients to help them
achieve their marketing goals and improve their online presence. Here are some common types of
services you can provide:

1. **Social Media Management**: This involves managing and maintaining a client's social media
accounts, including creating and scheduling posts, responding to comments and messages, and engaging
with the audience. Social media management helps businesses stay active and engaged on platforms
like Facebook, Instagram, Twitter, LinkedIn, and others.

2. **Content Creation**: Creating high-quality and engaging content is essential for attracting and
retaining followers on social media. Services in this category may include creating posts, graphics,
videos, blogs, articles, and other types of content tailored to the client's target audience and brand
identity.

3. **Paid Advertising Campaigns**: Running paid advertising campaigns on social media platforms can
help businesses reach a larger audience and drive targeted traffic to their website or landing pages.
Services may include campaign setup, ad creation, targeting, monitoring, and optimization to maximize
return on investment (ROI).

4. **Community Management**: Building and nurturing an engaged community around a brand is

crucial for long-term success on social media. Community management services involve fostering
interactions, encouraging user-generated content, moderating discussions, and managing online
reputation.
5. **Social Media Strategy Development**: Developing a comprehensive social media strategy is
essential for achieving business objectives and maximizing results. Services may include conducting
audience research, competitor analysis, content planning, and setting measurable goals and KPIs.

6. **Analytics and Reporting**: Monitoring and analyzing key performance metrics is vital for assessing
the effectiveness of social media efforts and making data-driven decisions. Services in this category may
include tracking engagement metrics, audience demographics, website traffic, and conversion rates, as
well as providing regular reports and insights to clients.

7. **Training and Consultation**: Providing training sessions, workshops, or one-on-one consultations

can help clients better understand social media best practices, tools, and strategies. Training services
may cover topics such as platform usage, content creation, advertising, and analytics.

8. **Brand Reputation Management**: Managing and enhancing a client's online reputation is crucial
for maintaining a positive brand image. Services may include monitoring mentions and reviews,
responding to feedback, addressing customer concerns, and implementing reputation management
strategies.

These are just a few examples of the types of services you can offer as part of your Social Media
Marketing Agency. Depending on your expertise, resources, and client needs, you may choose to
specialize in specific areas or offer a combination of services to provide comprehensive solutions to your
clients.

So from this we can understand that there are many services can deliver to the clients by our agency..
 Starting an SMMA
✦ Create a name for the agency

✦ Make a logo for the agency

✦ Create a website for the agency

✦ Pick a niche (Niche is an area or industry in which you wanna work) : ✶ Education

✶ e- commerce

✶ Real-estate

✶ Gardening

✦ ( so basically promoting a e-commerce online store or a social media profiles ) eg:- Facebook profile,

Instagram profile, Twitter profile etc ...

✦ Finding Clients : ✶ UPwork

✶ Instagram

✶ Google

✦ Convincing clients and having a conversation with them :

✶ Rapport :- make a small talk and make them comfortable

✶ Digging :- The client cares about your business not yours so let them explain their history, their
objectives and problem they are facing why they did not come up with promoting their business by
smma

✶ Logic :- Use what you've learnt in the digging phase and explain how your service and overcome their
problem and benefit
✶ Close :- Come to an agreement and confirm a price

✦ How to get Paid :- A client is not a client until they have paid you until a client pays you he is not
considered as a client it is very important get paid while you're still in call with the client

As we have come this far to start this agency we all need to get divided into groups each person
managing 1 or maybe 2 services I don’t think you have a problem if I be owner of this agency..
Because there is no other way to do this..

One method is we all be the partners and we all gets single client and we all work for same client isn’t
a good idea afterall and when it comes to get paid i don’t think we get equal payments and no one
would be satisfied with that thing and we even need to pay to the staff with who you gonna work
for…

Second method is I’ll be the owner and we get divided into group as I mentioned earlier each person
managing 1 or maybe 2 services each person with different services get different clients.. Now each
person will be having their own clients.. When It comes to payment you get your payment from your
client on the behalf of the agency.. You take the responsibility of how much you give to your worker
and I’ll be needing more than 25% of your payment from this client sounds fairenough ? You will be
taking the 75% and from that you’ll pay your worker…

That’s it Thank you for spending your time reading this