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    Topic 5

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    Khushboo Periwal
    This document provides tips for choosing the best font for email marketing. It recommends using cross-platform fonts that are widely compatible like Arial, Times New Roman, and Verdana. Fonts should maximize readability across devices. Maintaining consistency with branding fonts keeps familiarity. Different fonts communicate differently - serif fonts work best for readability in long emails, while sans serif can grab attention in headings. Monospace fonts give emails a minimal yet readable style. Picking the right font impacts how readers perceive the content.

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    Topic 5

    Uploaded by

    Khushboo Periwal
    48 views3 pages
    This document provides tips for choosing the best font for email marketing. It recommends using cross-platform fonts that are widely compatible like Arial, Times New Roman, and Verdana. Fonts should maximize readability across devices. Maintaining consistency with branding fonts keeps familiarity. Different fonts communicate differently - serif fonts work best for readability in long emails, while sans serif can grab attention in headings. Monospace fonts give emails a minimal yet readable style. Picking the right font impacts how readers perceive the content.

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    How to Pick the Best Font for Email Marketing

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    Topic5

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    This document provides tips for choosing the best font for email marketing. It recommends using cross-platform fonts that are widely compatible like Arial, Times New Roman, and Verdana. Fonts should maximize readability across devices. Maintaining consistency with branding fonts keeps familiarity. Different fonts communicate differently - serif fonts work best for readability in long emails, while sans serif can grab attention in headings. Monospace fonts give emails a minimal yet readable style. Picking the right font impacts how readers perceive the content.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    48 views3 pages

    Topic 5

    Uploaded by

    Khushboo Periwal
    This document provides tips for choosing the best font for email marketing. It recommends using cross-platform fonts that are widely compatible like Arial, Times New Roman, and Verdana. Fonts should maximize readability across devices. Maintaining consistency with branding fonts keeps familiarity. Different fonts communicate differently - serif fonts work best for readability in long emails, while sans serif can grab attention in headings. Monospace fonts give emails a minimal yet readable style. Picking the right font impacts how readers perceive the content.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    How to Pick the Best Font for Email Marketing

    One of the digital marketing strategies that gets questioned often for its capability is
    Email Marketing. Email marketing is an important tool to have in a digital marketing
    strategy. It is simple in the sense that it doesn’t require any special tools to be
    created. It has wide reach and helps to connect and engage with the customers and
    potential market in real time basis.
    It also allows for targeted marketing and the returns from an email marketing
    campaign are is fairly measurable. The data from an email marketing campaign can
    provide insights about what is working and which emails need to be dumped.
    Emails are also a great way to pack in a lot of options like subscribe, sign up, special
    offers, product updates, in one place. It always helps to have all information in front
    of the customer to enable them to make a decision/sale.
    Because of the numerous benefits email marketing has to offer, it is important to pay
    attention to the design, content and aesthetics of an email campaign. Words,
    images, colours, all help to put forth a point and make the design attractive.
    However, one important tool that generally doesn’t get the attention it deserves is the
    font to use or the typography. Fonts carry a visual psychological meaning and have a
    major impact on how readers perceive the content. Not all fonts are ideal for email
    use. Some are more readable and have more impact than others than the rest.
    Here are sone tips to help you choose the best font for an email marketing
    campaign:

    1. Use Cross Platform Fonts – These are universal fonts that are widely used
    and are compatible across all platforms. Some of the fonts that are widely
    acceptable across all platforms are Arial, Arial Black, Comic Sans, Courier
    New, Georgia, Impact, Charcoal, Lucida Console, Lucida Sans Unicode,
    Lucida Grande, Palatino Linotype, Helvetica, Book Antiqua, Palatino,
    Tahoma, Geneva, Times, Times New Roman, Trebuchet MS, Verdana,
    Monaco

    2. Use fonts that provide optimum readability and neutrality – There is a


    huge selection on fonts available but not all of them may be easy to read and
    that too across all platforms. The font used in the email should be easy to
    read. Some fonts that offer both readability and neutrality are

    a. Georgia
    b. Verdana
    c. Times New Roman
    d. Trebuchet MS
    e. Arial
    3. Keep Consistency across branding: The typefaces used in the marketing of
    a brand often also become part of the identity of a brand. To maintain
    familiarity and connection with the readers, it is important to keep the fonts
    consistent with all other marketing elements such company name, logo, offer
    promos etc.
    Here is an example of how Lenovo uses the same typeface across the
    logo and email letter

    4. Choose fonts based on the message to be communicated:

    a. Serif and Sans Serif fonts work best for formal emails which have
    mostly written content as they offer optimum readability to the user.

    Image Source: Wikipedia


    b. Cursive or Calligraphy fonts emulate handwriting and are not as easy
    to read. They are more appropriate for headings to grab attention of the
    reader and should not be used for the body of the email

    Image Source: Wikipedia

    c. Monospace font resembles typewriter fonts and are a great way to give
    the email a minimal look while also offering maximum readability

    Image Source: Wikipedia

    Use the above tips to make an effective and impactful marketing email

    Author: Khushboo Periwal


    An entrepreneur and business development professional with interests in travel,
    food, nature, conscious living and minimalist lifestyle. You can follow me on
    https://www.instagram.com/livingwiththechandras/

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