A Complete Guide To Effective Written Communication

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A Complete Guide to Effective Written

Communication

Written communication is a crucial skill to have in the modern


information age.

Most jobs require you to communicate in writing through email,


formal letters, notes, text messages or online messaging.

Written communication skills allow you to give direction


effectively.
What is written communication?

• Written communication is any written


message that two or more people exchange.

• Written communication is typically more


formal but less efficient than oral
communication.
Examples of written communication
include:

Emails Text messages


Blog posts Business letters
Reports Proposals
Contracts
Job descriptions Employee manuals
Memos Bulletins
Instant messages Postcards
Faxes Advertisements
Brochures News releases
Qualities of effective written communication

All effective forms of written communication have these qualities:

• Comprehensive: Includes all the relevant details

• Accurate: All details are correct

• Appropriate: Has the right tone and level of formality

• Composition: Has correct spelling and grammar

• Clear: Is understandable
Ways to communicate clearly with written communication

• Effective writing allows the reader to


understand everything you are saying.
Here are a few ways you can communicate
clearly and efficiently:
1. Identify and clearly state your goal
• Effective written communication has an obvious goal that
you convey to the reader. Describe in clear words what
you want the reader to do or know.

2. Use the right tone


• Tone can help your writing be more effective. Some forms
of communication, such as memorandums, require a
formal tone. Writing to a friend, however, requires an
informal tone. The tone you use depends on the purpose
of the writing and the audience.
3. Keep it simple
• Avoid jargon, expressions or big or complex words. You want to
make it easy for the reader to understand what you are saying,
regardless of their familiarity with your company or industry.

4. Stay on topic
• Avoid irrelevant information. Clarity is essential. Keep paragraphs
and sentences short, as complicated and lengthy statements
slow the reader down. Only include words that add value to the
reader and focus on your main goal.

5. Use active voice


• Active voice strengthens your writing and makes your statements
easier to understand. Active voice also engages the reader and
keeps their attention. An example of passive voice is, "The letter
was sent." You can communicate this statement more clearly and
concisely if you rewrite it in active voice: "I sent the letter."
6. Have someone proofread your writing
• Correct punctuation, spelling and grammar are crucial. Have someone
read your writing before you send or share it. If no one is available, then
read it out loud to yourself.

7. Make it easy to read and scan


• Emails, memos, letters and webpages with brief text and plenty of white
space are easier to read than text-heavy communications. Break your
content into easy-to-read and understandable paragraphs or sections.
This is particularly important when viewers read on a screen, such as web
content and emails. Use bullet points, headers and short paragraphs to
make your text easier to understand.

8. Be professional
• When writing for work, keep the content professional. Avoid making
jokes or discussing sensitive topics that the reader might interpret
differently than you intended. A professional tone, particularly in formal
communications, makes it easier for the reader to trust and respect you.
9. Practice
• The more you write, the stronger your written communication skills
get. Practice writing a variety of communication types frequently,
including:
• Emails
• Letters
• Press releases
• Blog posts
• Memos
• Reports
• Website content

Consider writing hypothetical press releases and advertisement copy, for


example, rather than documents your organization plans to send or
publish. Have a friend or colleague read your writing and give you
feedback so you know what to improve when your manager does ask you
to write professional communication.

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