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Good afternoon, everyone, our today group presentation is about HEALTHY FAST FOOD
( bam) There are 5 people in our group ( bam) and the presentation includes three
main parts ( bam)
In the first part, we will focus on EXECUTIVE SUMMARY ( bam) and our concerns
Nowadays, customers tend to concern about what they have eaten and how nutritious the
meals are, as one quote states that: “We are what we eat.” ( bam) Therefore, you should
consider our Healthy Fast Food restaurant with full-qualified food for your requirement.
( bam)
Secondly, With the slogan “Your taste is Our happiness”, our restaurant commits to provide
healthy and the best nutrition “fast food”. so, our healthy fast-food business model has great
potential or even will be trendy in the future. ( bam)
Next, about our legal ownership
Our company is established with Limited liability company. It allows us to control the number
of members joining the company after operating for 2 years, we will change our forms into
joint stock company for more convenience. ( bam)
We will move onto our restaurant vision
Vietnamese people understand that imbalanced of the nutrients in their daily meals may
cause illness such as overweight, obesity. Therefore, using healthy food would make us
healthier, ensure our body to receive all the nutrients it requires, specifically during the
Covid-19 pandemic.
And then about our objectives
- firstly, providing healthy fast food with clear origins but maintain the food’s quality.
- secondly Spreading healthy lifestyle to everyone and developing the health’s issues.
- lastly Gaining profit as soon as possible and become the inspirational business.
Present part 2:
SOAR ANALYTICS
 Strengths: affordable, varied menus with healthy & clearly sourced ingredients.
Applications that help them calculate calories, track the origin of ingredients will make
an impression and keep customers satisfied.
 Opportunities: the popular of “healthy and balanced” lifestyle, give priority to nutrition
and convenient foods.
 Aspirations: take care of Vietnamese people’s health through high-quality food and
brings more convenience to customers in the future. We want to become the largest
and most trusted healthy food store in Food and Beverage industry in Vietnam.
 Results: Our store will increase in revenue and gain profit after 2 years of operating.
Increase the popularity of the product to provinces and cities in Vietnam. In 2023, get
healthy fast food to have influences on the healthy food, I mean food and beverage
industry.
(Next slide x2)
tui định nói câu dưới thôi_k nói tựa ORIENTATION OF MARKET AND CUSTOMERS
We want to show everyone that “Eating healthy” is not just limited to “Dieting” anymore
(Next slide)
CHALLENGES_COMPETITORS
(Next slide)
In recent years, furthermore, as coronavirus spreads around the world, taking care of our
health is more important than ever. People want to enjoy healthy meals but most people’s
difficulty is considering “what to eat today”. Vietnamese people keep up with busy lifestyles
so they also want to save time.
(Next slide)
Many healthy fast food businesses appear, choosing to do business in HCM city, today’s
businesses are extremely crowded. Direct competitors such as Fit food Vietnam, Flavor box
Sai Gon, … sell low calories meals.
(Next slide)
Besides, foreign fast-food brands such as Subway, KFC also provide green and vegetable
menus.
(Next slide)
In addition, we also face competition from traditional Vietnamese dishes (Pho, traditional
Vietnamese bread, sticky rice,...) themselves also include healthy vegetables.
Necessary understanding of our competitors helps us to regulate our business strategy to
attract more customers.
(Next, my friend will give a presentation on Marketing strategy)
Marketing strategy
1. Product strategy:
With the slogan of “Your taste is Our happiness”, our company commits to providing our
customers with the best quality dishes.
Firstly, raw ingredients of healthy fast food must come from reputable farms, have clear
labels and origins, strictly comply with VIETGAP or GLOBALGAP standards to ensure that
there is no chemical or physical contamination when harvested, and are safe for customers.
Those farmers will be dealt with to get sustainable suppliers as well as ensure the input
materials’ quality.
Secondly, we will design and develop our own application which is directly plugged on our
website, for customers who buy fast food in our restaurant to trace the origin of vegetables,
meats, or fish to ensure food safety for customers. By scanning QR codes, customers can
easily read the information about the origin of materials. In addition, the benefit of this
application not only stops at traceability, but it also helps customers and staff, restaurant
chefs easily calculate the calories in each serving and helps them control the nutritional
composition of each meal.
Finally, our restaurant engages that the healthy fast-food dishes are cooked daily without
preservatives to guarantee the food’s quality when delivering to the customers, even via
delivery apps. The other reason why our healthy fast-food business will have the potential to
invest is that our healthy fast-food meals are neither expensive nor cheap, healthy fast-food
menus are tailored to suit many kinds of customers at the cost, mainly from 45,000 to 55,000
VND per dish.
2. Pricing strategy:
A pricing strategy is a tactic a business uses to increase sales and maximize profits by
selling goods and services at the right price.
As a company in which restaurant management is a specialty, our pricing strategy is

considered a priority process to sustain our business. We will implement the price of our
products based on 2 main strategies, divided into 2 periods:
For the first 6 months after we establish the company, we will use a penetration pricing
strategy. Because we have some competitors in the Healthy food market, and still have not
gained the customer's loyalty, we will enter the market at extremely low prices in order to
attract customers' attention and take the market share away from our competitors effectively
and competitively.
After this period, we will collect data about customers through the surveys (directly and
indirectly method) such as satisfaction with the dishes’ taste, variety of dishes on the menu,
the satisfaction with the employee’s attitude, etc. to adjust the cost of the product by applying
a cost-plus pricing strategy and a value-based pricing strategy.
We expect that with the combination of these strategies, our businesses can promote
customer’s loyalty, help our businesses to prioritize our customers on other aspects

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Good afternoon, everyone, our today group presentation is about HEALTHY FAST FOOD

And then about our objectives

As a company in which restaurant management is a specialty, our pricing strategy is

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