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    Pitch of A Juice Company

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    Lokesh Bhati
    Juice Up is a leading cold pressed juice company in the New Delhi Capital Region (NCR) of India that is growing more than 20% month-over-month. It has a presence in over 80 points of sale across NCR, focusing on availability near points of consumption like cinemas, restaurants, and cafes. Juice Up also has distribution through modern retail outlets and home delivery. The company has been EBITDA positive within 6 months of operations and has the leading market position for cold pressed juices in NCR.

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    Pitch of A Juice Company

    Uploaded by

    Lokesh Bhati
    218 views25 pages
    Juice Up is a leading cold pressed juice company in the New Delhi Capital Region (NCR) of India that is growing more than 20% month-over-month. It has a presence in over 80 points of sale across NCR, focusing on availability near points of consumption like cinemas, restaurants, and cafes. Juice Up also has distribution through modern retail outlets and home delivery. The company has been EBITDA positive within 6 months of operations and has the leading market position for cold pressed juices in NCR.

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    Pitch of a juice company

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    Pitch of a juice company

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    Juice Up is a leading cold pressed juice company in the New Delhi Capital Region (NCR) of India that is growing more than 20% month-over-month. It has a presence in over 80 points of sale across NCR, focusing on availability near points of consumption like cinemas, restaurants, and cafes. Juice Up also has distribution through modern retail outlets and home delivery. The company has been EBITDA positive within 6 months of operations and has the leading market position for cold pressed juices in NCR.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    218 views25 pages

    Pitch of A Juice Company

    Uploaded by

    Lokesh Bhati
    Juice Up is a leading cold pressed juice company in the New Delhi Capital Region (NCR) of India that is growing more than 20% month-over-month. It has a presence in over 80 points of sale across NCR, focusing on availability near points of consumption like cinemas, restaurants, and cafes. Juice Up also has distribution through modern retail outlets and home delivery. The company has been EBITDA positive within 6 months of operations and has the leading market position for cold pressed juices in NCR.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 25

    90

    100% promoter funded till date… Invested ~Rs 8


    Million since inception in setting up the
    manufacturing facility and operations

    $1.0 Million

    $0.2 Million
    Up gradation of existing manufacturing facility

    $0.8 Million
    Global players entering cold pressed segment inorganically

     Global beverages players considers cold pressed juice as a growth driver and
    are entering this segment inorganically

    − Coke acquired Suja valuing the four year juice startup at $300mn in 2015
    New Growth
    avenues − Coke took full control of Innocent Juices in 2013

    − BluePrint, a cold pressed juice company was acquired by Hain Celestial in


    2012 for $26mn

    − Evolution Fresh was acquired by Starbucks in 2011 for $30mn

     Premium juice category riding on growth in Cold pressed juices in the U.S

    − Suja the largest cold-pressed juice company to increase four fold in 3


    High growth
    years… Revenue of $18mn in 2013 & forecasted $70-$80mn for 2015
    category
    − Suja named #2 in “Forbes Most Promising Companies” in 2015
    Cold press juices compete with on the go beverages

    F
    POSITIVE

    Cold pressed
    juice
    D
    Nectar drinks
    HEALTH IMPACT

    E F
    MEDIUM

    C
    NEGATIVE

    A
    B

    LOW MEDIUM HIGH

    PRODUCT PRICING
    Fruit Drink Nectar Fruit juice
    A Concentrates B Carbonates C (upto 24% D (24%-99% E (100% F Energy drinks
    juice) juice) juice)
    Industry in nascent stage with few major direct competitors

     Mumbai-based cold pressed juice company started in 2014 by Anuj Rakyan

     Primarily work on subscription based model… present in few retail stores like Godrej
    Nature’s Basket and Food Hall

     Price per bottle is Rs 150 for 250 Ml

     Partnered with Dabba-walas to distribute juices in Mumbai

     Secured private equity funding from Sequoia Capital

     Started in Delhi by two sisters Carol Singh (ex-fashion stylist) and Nadia Singh Behl in
    NCR region

     Works on subscription based model only… the business took off well initially with
    limited customers but failed to gain popularity due to poor taste of the product

     Started by Rahul Monga in NCR region offering products like cold pressed juices and
    museli

     Works on subscription based model with limited sales in modern retail


    Juice up leading in NCR growing more than 20% m-o-m

    Product positioning • Antioxidants and cleansers juices • Premium healthy and tasty on the
    go beverage

    • Modern retail and home delivery; • 80+ point of presence in NCR... Highly
    Presence limited to few premium focused on making products available at
    Distribution gourmet stores point of consumption i.e. cinemas,
    restaurant, café
    • Only beverage brand available in DT
    cinema along with Pepsi

    • Raw Pressury is the leader in • Market leader in NCR


    Market position
    Mumbai region

    Profitability • Making losses since the beginning of • EBITDA positive within 6 months of operations
    operations

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