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    Consumer Behavior On Shampoo

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    KHUSHI VERMA
    This project report summarizes research conducted on consumer purchasing behaviors and preferences related to shampoo brands. The researchers surveyed individuals about which shampoo brands they prefer and why, how often they use shampoo, and other factors. Key findings include that L'Oreal and Dove are most preferred brands, most people use shampoo twice a week and conditioner after, and prefer to purchase shampoos offline. The report also outlines the consumer decision-making process for purchasing shampoo and the factors like income, brand identification, product type, and promotions that influence shampoo choices.

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    Consumer Behavior On Shampoo

    Uploaded by

    KHUSHI VERMA
    152 views13 pages
    This project report summarizes research conducted on consumer purchasing behaviors and preferences related to shampoo brands. The researchers surveyed individuals about which shampoo brands they prefer and why, how often they use shampoo, and other factors. Key findings include that L'Oreal and Dove are most preferred brands, most people use shampoo twice a week and conditioner after, and prefer to purchase shampoos offline. The report also outlines the consumer decision-making process for purchasing shampoo and the factors like income, brand identification, product type, and promotions that influence shampoo choices.

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    CONSUMER BEHAVIOR ON SHAMPOO

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    This project report summarizes research conducted on consumer purchasing behaviors and preferences related to shampoo brands. The researchers surveyed individuals about which shampoo brands they prefer and why, how often they use shampoo, and other factors. Key findings include that L'Oreal and Dove are most preferred brands, most people use shampoo twice a week and conditioner after, and prefer to purchase shampoos offline. The report also outlines the consumer decision-making process for purchasing shampoo and the factors like income, brand identification, product type, and promotions that influence shampoo choices.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    152 views13 pages

    Consumer Behavior On Shampoo

    Uploaded by

    KHUSHI VERMA
    This project report summarizes research conducted on consumer purchasing behaviors and preferences related to shampoo brands. The researchers surveyed individuals about which shampoo brands they prefer and why, how often they use shampoo, and other factors. Key findings include that L'Oreal and Dove are most preferred brands, most people use shampoo twice a week and conditioner after, and prefer to purchase shampoos offline. The report also outlines the consumer decision-making process for purchasing shampoo and the factors like income, brand identification, product type, and promotions that influence shampoo choices.

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    You are on page 1of 13

    A Project Report

    On
    Shampoo

    Under the guidance of: Dr.Nimit Gupta


    Submitted by : Gunjan (19bcom15)
    Himani Batra (19bcom16)
    Khushi Verma (19bcom20)
    Muskan Pahuja (19bcom27)
    Khushi Papreja (19bcom74)
    INTRODUCTION
    In this study, we looked at the product performance and purchasing behaviour of most common
    Shampoo brands that are popular among individuals of all ages. Price, quality, advertisement,
    satisfaction, packaging, brand loyalty, and other factors all impact people’s purchasing decisions. We
    asked people which brand they prefer and for what they purchase a particular brand shampoo and how
    many times they use shampoo once a week. We completed research and data in terms of products.
    This project includes details on the rivals, their market share, and product offering, as well as success
    factors. The project also includes information on shampoo varieties, different brands and categories,
    as well as the short questionnaire on shampoo.
    OBJECTIVE OF THE PROJECT
     To study the factors that influence customer preference for various Shampoo
    brands.
     To know the consumer choice of brand while purchasing.
     To study the various elements like (price, quantity, quality, packaging etc.)
     To study the need of shampoo once a week or prefer buying bottle or pouch).
     To study the mode of purchasing (offline, online or both).
    THE FACTORS INFLUENCING THE CONSUMERS BUYING
    SHAMPOO

    1) STATUS AND MONTHLY INCOME OF A CONSUMER


    The most important factor is income of the consumer because it will decide the brand of
    the shampoo which consumer will purchase. He or She will act accordingly life if income is
    less they will buy small amount of quantity and amount of quantity and most popular brands
    of shampoo.

    2) IDENTIFYING BRAND
    The second factor is identifying or choosing the particular brand and this factor is dependent
    on social factor, psychological factor or promotion that influences the purchasing of the
    shampoo.
    If a person chooses friends and relatives recommendation then it will be social factor and on
    the other side if person chooses gentle to hair and sulphate free, then the consumer is
    influenced by psychological factor.

    3) TYPE OF SHAMPOO
    The type of shampoo used by the person enables the researcher to study whether the product
    itself and the brand influences the buying behaviour.
    Sometimes, the product itself also influences the buying behaviour when the packing and
    designing of the product is attractive and the sophisticated features of the product such as the
    shampoo is thick and long or anti-dandruff, with ginseng extract which will reduce hair fall.

    4) TYPE OF PROMOTION
    The type promotion made on the shampoo is to ensure that the consumers are aware of the
    existence of this particular brand of shampoo. By asking various question to the respondents,
    the researcher can conclude that promotion also influence the buying behaviour in the
    shampoo market. In addition to that respondents, the researcher also can conclude the types
    of promotion that are effective in the shampoo market.
    HIGHLIGHTS OF THE PROJECT
     According to our analysis most people use shampoo twice a week.
     More than 70 present use conditioner after shampooing their hair.
     L'Oreal and dove are most preferred brands.
     Most people prefer to buy shampoos offline.
    CONSUMER DECISION - MAKING PROCESS
    Human decision making process can seem moist areas but all consumers go through basic steps when
    making a purchase to determine what products and services will best fit their needs.

    NEED RECOGNIZATION
    The first step in the consumer decision making process recognising the need for a service or product.
    The most common buying situation industry is that routine problem solving that remove dust and oil
    from the surface of the hair fibres and scalp. Shampoo is generally a product that consumers will buy
    on a regular basis without giving much thought.

    SEARCH OF INFORMATION
    The second step in the consumer decision making process is search for information humour again
    really on internal and external factors as well as past interaction with a product or brand .we browse
    our product through online options at a physical location or concert online resources such as Google
    or consumer reviews. We asks from our friends relatives what they think about that shampoo.

    EVALUATION OF ALTERNATIVES
    Step is to evaluate the various alternative available in the market. At this pont prospective buyers have
    been developed criteria for what they want in a product. A individual after gathering level relevant
    information they find alternatives of shampoo that they give more better shampoo on the same price
    and they find good costumer reviews.

    PURCHASE DECISION
    Alright it’s money time. The moment the consumer has been waiting for the actual purchase .once
    they have gathered all the information and then consumer will recognise that your product is the best
    option and decide to purchase they want to buy online or offline in which they get more offers .

    POST PURCHASE EVALUATION


    In the final stage of the consumer decision making process the customer evaluates or analysis the
    purchased product the usefulness of the product satisfaction delivered from the product value of the
    product with respect to the need fulfillment of the customer . You will get the product you need are
    you happy with that product or not?

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