Brand Management MCQs [set-4]

76. Interactive media can be best described as________________

A. Customized Marketing Messages

B. Marketing Communications Mix

C. Marketing Mix

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D. Media that allow two-way messages between company and consumer

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Answer: D
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77. Product choice is greatly affected by economic circumstances. All of
the following would be among those circumstances EXCEPT
______________________ . c
A. spendable income
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B. savings and assets

C. debts

D. occupation

Answer: D

78. The mental act, condition or habit of placing trust or confidence in

another shows which of the following options?

A. Motive

B. Belief

C. Behavior

D. Attitude

Answer: D

79. The____________is practiced most aggressively with unsought goods,

goods that buyers normally do not think of buying, such as insurance,

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encyclopedias, and funeral plots.

A. marketing concept

B. selling concept

C. production concept

D. product concept

Answer: B

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80. The ___________concept holds that consumers will favor those
products that offer the most quality, performance, or innovative features.
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A. product
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B. marketing a
C. production q M
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D. selling

Answer: A
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81. One traditional depiction of marketing activities is in terms of the
marketing mix or four Ps. The four Ps are characterized as
being______________

A. product, positioning, place, and price

B. product, production, price, and place

C. promotion, place, positioning, and price

D. product, price, promotion, and place

Answer: D

82. The traditional view of marketing is that the firm makes something and
then _____________it.

A. sells

B. distributes

C. prices

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 D. services

Answer: A

83. …………………refers to a brands objective (functional) attributes in

relation to other brands.

A. Brand position

B. Product position

C. Brand relationship

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D. Brand position and Product position
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Answer: D
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84. …………defines what the brand thinks about the consumer, as per the
consumer. c
A. Brand attitude
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B. Brand positioning

C. Brand relationship

D. Brand image

Answer: A

85. …………………includes two aspects of a brand – its associations and

its personality.

A. Brand attitude

B. Brand positioning

C. Brand relationship

D. Brand image

Answer: D

86. …………………includes all that is linked up in memory about the brand.

It could be specific to attributes, features, benefits or looks of the brand.

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 A. Brand attitude

B. Brand Associations

C. Brand relationship

D. Brand image

Answer: B

87. …………………..includes two visual signals of a brand – its character

(e.g. Amul girl, Pillsbury doughboy) and its logo. Both are elements of
brand identity.
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A. Brand attitude
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B. Brand Image a
C. Brand Symbol
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D. Brand Positioning c
Answer: C
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88. ………………….can be thought of as a perceptual map of in which like
products of the same company (say, toothpaste) are positioned very close
to one another and compete more with one another than with brands of
other companies.

A. Brand Comparison

B. Cannibalization

C. Positioning

D. Brand Associations

Answer: B

89. A marketer needs to understand that some ‘general traits’ of a brand

name are:

A. Easy to recognize

B. Easy to pronounce

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 C. Easy to memorize or recall

D. East to recognise, pronounce, recalls

Answer: D

90. Close up, Doordarshan, Frooti, Babool, Fair and Lovely, Band-aid and
Ujala are the examples of………..

A. Descriptive Brand Name

B. Suggestive brand name

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C. Free Standing brand name
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D. Position
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Answer: A

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91. Kadak, Xerox, Exxon, Fidjicare examples of____________________
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A. Free Standing brand name

B. Descriptive Brand Name

C. Suggestive brand name

D. Suggestive and descriptive name

Answer: A

92. Whisper, Visa, Tropicana, Surf, Limca, Crush, Denim are examples
of__________

A. Descriptive Brand Name

B. Suggestive brand name

C. Free Standing brand name

D. None of the above

Answer: B

93. Watches sold as a Jewellery is related to_____________

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 A. Titan Raga

B. Tanishq

C. Swatch

D. GoldPlus

Answer: B

94. Vaseline- petroleum jelly sold as lip salve and moisturizer, is an

example of_____________

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A. Benefit related positioning
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B. Positioning by usage occasion and time of use
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C. Category related positioning

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D. Price Quality positioning
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Answer: C
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95. “Jod jo tootega nahin” tagline is related with brand……

A. M-Seal

B. Fevikwik

C. Fevicol

D. Ambuja cement

Answer: C

96. Lifebuoy – kills the germs you cannot see, is an example

of_____________________

A. Emotional benefit related to positioning

B. Functional benefit related positioning

C. Usage occasion related to positioning

D. Health-related positioning

Answer: B

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97. Match the correct
1. Close up i. Fresh
2. JK Tyres ii. Caring
3. J&J iii. In control
4. Liril iv. Confident
Options:

A. 1(ii), 2(iii), 3(i), 4(iv)

B. 1(ii), 2(iv), 3(i), 4(iii)

C. 1(iv), 2(iii), 3(ii), 4(i)

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D. 1(ii), 2(iii), 3(iv), 4(i) .c
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Answer: C
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98. Which is not an example of Positioning by usage occasion and time of
use?
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A. Listerine – night time rinse

B. Nescafe – Great start to the morning

C. NIIT (Inspired……life begins at NIIT)

D. Domino’s (When families are having fun)

Answer: C

99. marketing is a process which aims at _________________

A. production

B. profit making

C. satisfaction of customer needs

D. selling products

Answer: C

100. Marketers often use the term_________________to cover various

groupings of customers

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 A. buying power

B. demographic segment

C. people

D. market

Answer: D

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