Prakhar Gupta-MBA-A - Prof. Prema Basargekar
Prakhar Gupta-MBA-A - Prof. Prema Basargekar
Prakhar Gupta-MBA-A - Prof. Prema Basargekar
SUBMITTED BY
Prakhar Gupta
17030120040
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K.J. SOMAIYA INSTITUTE OF MANAGEMENT
BY
Prakhar Gupta
MBA A, Roll No. = 17030120040
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K.J. SOMAIYA INSTITUTE OF MANAGEMENT
I hereby declare, to the best of my knowledge and ability that my work on the Summer
Internship Project title “Content creation for finance and investment related topics for guiding
new investor” is a genuine research work undertaken by me. It has not been published
anywhere earlier and is prepared after completion of the Summer Internship Program with
RC Diamonds.
Prakhar Gupta
Roll No.: 17030120040
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This is to certify that Prakhar Gupta, a student of the MBA A (2020-22) at K.J.
SOMAIYA INSTITUTE OF MANAGEMENT has worked under our guidance and
supervision. This summer project report title “Content creation for finance and investment
related topics for guiding new investor” has the requisite standard and to the best of our
knowledge has no partof it been reproduced from any other summer project, monograph,
report or book
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ACKNOWLEDGEMENT
To list the people who all have helped me is difficult because they are so numerous and the
depth is also enormous.
I would like to acknowledge the following as being idealistic channels and fresh dimensions
in the completion of this project.
First of all, I take this opportunity to thank the K J Somaiya Institute of Management for
giving me chance to do this Summer Internship with RC Diamonds.
I would also like express my sincere gratitude towards my company mentor
Mr. Ramchandra Kumble whose knowledge, guidance and experience made the project
successful.
I would like to thank my faculty mentor, Prof. Prema Basargekar for providing the
necessary guidance required during the internship.
Lastly, I would like to thank each and every person who directly or indirectly helped me in
the completion of the project especially my Parents and colleagues who supported me
throughout my internship.
Wherever I have used references to previous works of others, it has been clearly indicated as
such and included in the references section.
I, here by further declare that all information of this document has been obtained and
presented in accordance with academic rules and ethical conduct.
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Table of Contents
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EXECUTIVE SUMMARY
Objective:
Primary objective ----
Study different concepts related to finance and prepare case studies on them
Other Objectives ----
1. We will prepare strategies related to investment.
2. We will focus on valuation concepts and analysis of financial statements.
Scope:
The total duration of internships will be divided into multiple tasks. Rather than focusing on a
major case study and expecting us to design the whole financial model, we will be assigned
specific time spans with deadlines to complete a set of smart tasks and research reports and
simulations. By understanding each component of the Financial Investment Strategies and
discussing with the mentor, we will be able to work on various aspects of start-ups and
enhance our knowledge on the entrepreneurial skills thereby working on project
requirements.
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Industry Introduction
The history of Diamond industry dates back to times of De Beers company which controlled
the mining extraction and selling of diamond 1900s. The intrinsic value of diamonds results
only from their physical characteristics, which make them perfect for industrial applications.
The diamond market can be classified into three segments --
1. Industrial Diamonds - Natural and synthetic diamonds commonly used for
manufacturing process
2. Jewellery Diamond
3. Investment Diamonds – Supreme quality large gemstones purchased for investment.
.
Focussing on the Indian Diamond industry, India has a gigantic history of some of the world
renowned mesmerizing diamonds. Today Indian Diamond Industry can be considered as the
pioneer in the gem industry and a world leader in the production of cut and refined diamonds.
Taking the current data, nine out of every ten diamonds come from India which is used in
jewellery worldwide. Indian Diamond industry is primarily involved with cutting, polishing
and exporting diamonds. The zenith body Gem and Jewellery Export Promotion Council
(GJEPC) is dazzling and growing industry. GJEPC council was set up under the jurisdiction
of the Ministry of Commerce in 1966 and has helped to form a better understanding between
the diamond industry and the government. The aim and responsibility of the council is to
develop and promote the export of gems and jewellery from India, to contribute towards
establishing a code of ethics to ensure that fair trade practices are followed in the jewellery
arena.
Indian Diamond industry is mainly involved with cutting, shaping, polishing and exporting
diamonds.
According to recent data, Indian Diamond Industry constitutes around 15% of Rs. 900 crores
approximately of the market and is growing at a rate of Forty percent.
The diamond industry in India today is worth about Rs. 6000 crores and is deemed to be one
of the fastest growing diamond markets in the world. India ranks 3rd in the world in domestic
diamond consumption behind only to USA and Japan
Today India exports around 90% of Diamonds to the US. In the year 2008-2009, during
April-January, the exports of cut and polished diamond reduced 2.85 % to $11.34 billion, in
contrast to a 6.63 % growth to Rs 11,020 crore during the corresponding year.
Some of the leading diamond selling companies are Adora, Tanishq, Nirvana Diamonds.
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Company Introduction
RC Diamonds deals in Loose Diamonds and all types of Diamond Jewellery. Certified as
well as non-certified diamonds, gemstones, Kundan jewellery are also available.
RC Diamonds established in 2011 by Mr. Ramchandra Kumble in Rajkot, Gujarat soon
became one of the significant online and offline diamond dealers in India. It is a buyer meet
seller platform specific for diamond.
RC diamonds believe that diamonds emphasize much more than the tagline of Diamonds are
woman’s best friend. It signifies a sense of security, a commitment or promise to someone or
something. No longer are diamonds used to flaunt but it gives the current generation woman a
feeling of belonging
RC Diamonds offers handpicked quality diamonds that are a trademark of genuine artfulness,
quality and brilliance. Special care is taken to unearth the item fabulousness to fulfil
individuals with the ultimate creation. RC Diamonds believe in authenticity, reliability and
accuracy. Their designs include collections from royalty and patterns that are trendy, modern
and customized to suit any given person’s personality. They aim at providing 100%
satisfaction to customers on each of their products in terms of colour, cut, weight, quality and
pricing.
Other services provided RC Diamonds (under the wing Youthmonk) include Search engine
optimization, Search Mobile optimization, Ad management service, Graphic designing, Web
development and Application development
Features of RC Diamonds
- Unique customized designs for every customer as per styling and budget
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The aim of the internship is to take a step forward in the direction of increasing the financial
literacy of people.
It is quite horrifying when we take a look at the data and figures of percentage of people who
are financially educated or financially aware; this triggered RC diamonds to venture on a
mission of providing proper financial education.
Tracking the overall financial literacy of world which stands at 33% as surveyed by
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Standard and Poor’ Global Financial Survey report; where slow but steady growth has been
observed.
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Shifting our focus to India, we can observe that the financial literacy rate in India
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FINANCIAL LITERACY IN %
22.5
22
21
21
YEAR
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Even if we compare India’s financial literacy rate with other countries around the world,
70
Financial Literacy in %
60
50
40
30
20
10
COUNTRY
European countries have pretty high financial literacy rate; though India can be considered at
are with African countries but even in Asia, India is positioned lower than China (28%) and
Russia (38%)
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Topics covered
A. About Stock Market
Here we have covered the various Basics of Stock Market, Stock Market types.
Here we have covered what factors affect Stock Market (Current Events, Political,
etc.)
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Topics covered
A. Importance of Technical Analysis
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B. NSEL scam
We've begun with fundamental financial terms and worked our way up to analyzing
one of the most massive financial scams in recent memory. The lessons learned, the
scam's long-term consequences, recommendations for our readers, and the likelihood
of a similar scam being repeated have all been thoroughly examined.
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Companies primarily have two types of financing options for raising funds for
commercial needs: equity financing and debt financing. Most businesses utilize a
combination of debt and equity financing, but each has its own set of benefits. One of
the most important is that equity financing has no payback obligations and gives
additional working capital that may be used to expand a company. Debt financing, on
the other hand, does not necessitate the transfer of ownership.
We've started with fundamental financial terms and worked our way up to analyzing
one of the most prominent financial frauds of 1997. This crisis has had a tremendous
impact on the course of financial evolution. The lessons learned, the crises' long-term
consequences, recommendations for our readers, and the likelihood of such
occurrences occurring again have all been thoroughly examined.
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Topics covered –
A. Cryptocurrency
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Here, we covered the difference between Savings and Investment. The level of risk
taken is the most significant distinction between saving and investing. You will
normally receive a lower return by saving, but you will be virtually risk-free.
Investing, on the other hand, allows you to earn a bigger return while also exposing
you to the danger of losing money.
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Topics covered –
A. Trading Procedure on the Stock Market
Here we have covered the various steps involved in trading on the stock
market.
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B. Fundamental Analysis
Topics covered-
A. Stock Exchange
The stock exchange in India is a place for trading financial products such as stocks,
bonds, and commodities. It's a marketplace where buyers and sellers meet to
exchange financial instruments at certain times during the business day, all while
conforming to SEBI's well-defined criteria. Only corporations that are listed on a
stock market, however, are permitted to trade on it.
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B. Behavioral Finance
The Youthmonk website provide various services like application development, web
development, search engine optimization, search mobile optimization apart from online
financial education.
The website is designed using Wireframe framework. This framework is best suited for
arranging elements. The steps involved are doing a user research and creating the UX design
accordingly; creating the mapped user flow to have a flowchart of the entire procedure; using
Information architecture to feed in data at desired places; taking decisions as per user’s
demand like posting one case study per month while five to six blogs per month; performing
tests like user acceptance testing; and finally turning the wireframe into prototype.
In the frontend, HTML and CSS language is used which are popularly used to link web pages
while AngularJS and jQuery are the frameworks used in youth monk’s website.
In the backend, JAVA and JavaScript language is used which is scalable and user friendly
while Rails and Spring are the frameworks used in youth monk’s website.
The following items will be implemented in the upcoming phase of implementation, which
is anticipated to begin in early 2022:
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COMPARISON
If we compare the overall material and methodology prepared during this internship for
guiding new investors, then there are numerous points that will come up.
Taking the example of TD Ameritrade, which is a very prominent website and is famous for
providing guidance to budding investors. Owing to its easy to use website and education
investment plans, it is often considered as beginner’s favourite by many rating agencies. But
on the other hand, the brownie point of this project is the content posted by us has a greater
number of day to day examples (which audience can relate to while understanding critical
concepts and terms) and detailed information with charts and data supporting it so that
anyone can grasp. Also, our content has more easy to learn videos which are explained via
story telling.
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provides free calculators to calculate the return and risk involved in any investment. There is
guidance material provided along to give special tips to the new investors who are learning
along. But on the other hand, the brownie point of this project is the content posted by us has
a greater number of day to day examples (which audience can relate to while understanding
critical concepts and terms) and detailed information with charts and data supporting it so that
anyone can grasp.
Other examples can be www.yahoofinance.com and Zach research investments which play a
significant role in educating new investors in a fashion similar to our project. But the content
provided via our project is more organized and sequential. Also, our content has more easy to
learn videos which are explained via story telling. Moreover Zach research and yahoo finance
focussed more on stock market investing but our project is broader covering investment as a
whole.
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CHALLENGES FACED
1. It was required to take a step back and think like an amateur with no financial
literacy, and to create the information using phrases that were less technical and more
common in everyday life.
2. Creating information that can be understood by readers of all ages, from all
industries, and with varying levels of financial literacy, so that no one feels
disinterested.
3. It's often tough to come up with meaningful instances that every reader can
connect to. Explaining the Bond market with a corporate joke, for example, will
be useless to someone who has never worked in a corporation.
5. RC Diamonds, a diamond broker, is for the first time branching out into financial
education. We lacked the solid framework when we started generating material for
our readers because we were brand new.
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Since the internship entailed developing a lot of video material for the readers, I did
a lot of video creation and editing.
New financial analysis tools, such as ratio analysis and candlestick patterns, are
being applied. Finance concepts that are new and cutting-edge
Collaboration to complete sub-projects
Adapting to a variety of scenarios
We held open sessions in the clubhouse forum to invite professionals and analysts to
offer their perspectives on problem resolution and communication abilities.
The technique for dealing with content production depending on feedback; because
our material is based on reader comments, we rely largely on them. To read our
content and offer feedback and suggestions so that we can improve it.
Complicated financial concepts are simplified and explained in layman's terms.
Taking constructive criticism in stride
Workplace etiquette and time management
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There is no dedicated method via which readers may get answers to their questions
while reading the content on the youth monk's social media pages.
Our readers do not have access to a demo account or virtual platform where they can
make their own investments in order to learn faster.
The text lacked animations and graphical architecture to keep readers engaged; more
frequently than not, readers abandoned the content midway because they were bored.
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RECOMMENDATIONS
1. To the existing information, audio and video clips of expert interviews or one-on-
one discussions with market analysts can be added.
2. Providing our readers with a demo account and virtual platform where they may
make their own investments in order to learn faster and more effectively by putting
the topics they've just read into practice.
3. Including links in the text in case a reader wants to learn more about a particular
issue. Because they are less popular in the market, certain issues such as "Option
forward" and "Derivatives market" have been covered with minimal detail.
However, certain readers may require additional information on that subject, and
they should be sent to a different source.
5. To help the audience absorb the topic faster, several entertaining and cartoon-based
video examples in storey form can be incorporated to clarify the financial principles.
6. To help the audience absorb the topic faster, some interactive movies with the
audience might be incorporated to clarify financial concepts.
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REFERENCES
www.youthmonk.com
https://www.instagram.com/p/CQaaU0fpRTV/?utm_medium=copy_link
https://www.linkedin.com/company/youthmonk-investing/posts/
https://rcdiamonds.com/about-rcdiamonds
https://rcdiamonds.com/sales/guest/form/
https://www.diamondworld.net/contentview.aspx?item=25496
https://www.ibef.org/industry/information-technology-india.aspx
OECD/INFE 2020 International Survey of Adult Financial Literacy
www.corporatefinanceinstitue.com
www.investopedia.com
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https://www.ibef.org/industry/india-automobiles.aspx
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