Bombay Bungalow Concept Presentation
Bombay Bungalow Concept Presentation
Bombay Bungalow Concept Presentation
service and value for money in todays ever growing competitive landscape. Now serve a product that appeals to the
dominant market consumer base and we have ourselves a recipe for success.
The UAE has the largest number of Indian migrants in the world. In all the Gulf countries combined, Indians
totaled 8.9 million according to a recent UN report. It is with this knowledge that we sought out to create a disruptive Indian
restaurant concept that caters not only to the largest demographic in the region, but to everyone that has an affinity to this
inherently beautiful and prominent culture.
Bombay Bungalow pays homage to the melting pot of food and culture that is Bombay, tying all the different regions of India
and its cultural diversities into a single space and offering.
A concept that sets itself apart from the herd of fast casual Indian restaurants with a more focused approach on story telling,
sense of place and a value offering through a Southern Bombay Art Deco inspired design and an approachable menu that
showcases a variety of regional favourites as well as trendy dishes presented in new formats; catering to the Indian, local
and international palette.
About The Bungalow
We are a homegrown brand created to fulfill the craving for good
quality Modern Indian food. Our influence was taken from
traditional Indian recipes and developed into a unique and
contemporary menu; a twist on the classics. Our intention was to
upgrade recipes to make the cuisine more approachable and
inviting to the melting pot of residents and tourists of the UAE.
We have created an ambience that is unique and inviting – a place
that feels like home whilst simultaneously enhancing Indian
cuisine’s universal appeal.
quarter – 300
๏ Visual Kitchen
(Indoor)
Visual Kitchen
Positioning Matrix
DUBAI, UAE - INDIAN CUISINE
*
A comparative matrix placing Bombay Bungalow in relation
to other Indian restaurants in the same or of similar caliber
within Dubai PREMIUM
FUNCTIONAL EXPERIENTIAL
ACCESSIBLE
CASUAL
Positioning Matrix
DUBAI, UAE - INTERNATIONAL CUISINE
*
A comparative matrix placing Bombay Bungalow in relation
to other International restaurants in the same or of similar
caliber within Dubai PREMIUM
FUNCTIONAL EXPERIENTIAL
ACCESSIBLE
CASUAL
EXISTING SPACE
Rationale behind change
With all its success, and being our fist f&b venture in Dubai, our current
interior design is more in line with North Indian culture and architecture, and
is due for an uplift. The goal being, to create a model that can be replicated
melting pot that is Bombay - unmistakably defined by its art deco heritage.
Our Vision
To become a recognized, reputable, homegrown casual brand within the GCC, offering an authentic, new approach to the
traditional Indian experience - presented in a fresh, inviting and engaging way.
Our Mission
Bombay Bungalow aims to create an ambiance that is unique yet familiar - serving a product offering that is creative but
well-known to lovers of Indian food.
To develop a restaurant model that can be replicated without feeling impersonal or mechanic.
To bring to life the multifaceted characteristics of Indian cuisine and enhance its universal appeal.
PLAYFUL
APPROACHABLE
FRIENDLY
BUSTLING
CHARISMATIC
Bombay Bungalow takes a layered, diverse and vibrant culture, which can be overwhelming, and presents it in a palatable and engaging manner. Bombay Bungalow adds
charm and allure to the usually mundane traditional Indian dining experience. The menu, service style and space are full of character, bringing guests in to experience
something different. Through dynamic presentation, offerings, and design Bombay Bungalow crafts an experience that is inclusive, interesting and full of personality.
A charming, homely space, with a touch of romanticism and femininity; the curated, well thought-out, bungalow design adds an attractive appeal - both during the day and at
night.
Going forward…
Design inspiration
Mumbai has some of the finest examples of original Art Deco edifices anywhere in the
world…" Art Deco buildings comprising of residential, commercial and public
architecture created during the glamorous and optimistic era of the mid 1930s and
1940s.
Bombay Bungalow pays homage to the almost forgotten visual design trend of the
early 20th century in Mumbai. Before its abrupt end, Art Deco came to define Mumbai’s
modern urban landscape where the remnants of the architecture are still imprinted into
concrete blocks exhibiting geometry, tropical vocabulary, and love of romance.
Our aim is to create an interior that is cozy and welcoming by with a residential feel.
Design Inspiration
Design Inspiration
Space Distribution
BOH 40%
JUICE BAR
15%
FOH 45%
Interior Mood
Dining Room Mood
Feature Lassi Bar
A signature design
feature; with each
Bombay Bungalow
location, The Lassi Bar is
equally essential to the
space as the dining area
where guests can even
opt to dine counter side.
Fixtures & Accessories
Signature Vintage Jukebox
We didn’t want to reinvent this distinctive cuisine, but rather, re-imagine it.
We have created an Indian menu that is more approachable by simplifying
and modernizing popular classic dishes. We have re-visited our dishes
whether through their presentation style or with uplifted recipes; always
staying true to their unique Indian flavors and provenance. With an equal
focus on poultry, meats, fish and vegetarian dishes in a variety of spice
levels, we have ensured that our menu caters to Indians, Locals and
Expats alike. Our menu has something for everyone.
Playing on the senses with nostalgic dishes that will transport you on a
sensory journey through the streets of Mumbai, opening your eyes and
taste buds to a new yet familiar world of flavors.
Menu Mix
Top selling
average 2018
9% 6%
9% 19%
BUTTER CHICKEN 18,773
34%
CHICKEN TIKKA MASALA 13,360
41%
28%
GUAC PANI PURI 6,523
28%
13% 0 2000040000
12%
Vegetarian
vs
Non vegetarian
COLD APPETIZERS (19%) DESSERTS (9%) VEGETARIAN (34% FISH (12%)
60% 40%
RED MEAT (13%) POULTRY (41%)
HOT APPETIZERS (28%) MOCKTAILS (9%)
BOTI KEBAB served with mint chutney 80 Chicken 65 / Lamb 75 / Lemongrass Prawn (SF) 85 /
KEBAB & TIKKA PLATTER 160 Mix Veg 50 / Biryani Rice 40
non≠ veg kebabs and tikkas severed with a variety of dipping
sauces (16 pcs per portion) NAAN ≠ Plain 8 / Butter 10 / Garlic 10 / Zaatar & Olives 10 / Cheese 12
ROTI ≠ Whole Grain 6 / Mint 8 / Roomali 8 / Herb Butter 10
PLAIN RICE (V) steamed basmati (Half OR Full Portion) SUMMER BERRIES
15 / 25 vanilla bean ice cream 40
All Prices are in AED ≠ (V) Vegetarian (SF) Shell Fish (N) Contains Nuts (Some dishes may contain traces of nuts as we are not a Nut≠ Free Kitchen)
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Social Media
ASIAN (5%)
30%
40%
0 25 50 75 100
5% Durning KSA
45% 23%
18% public holidays
INDIAN (25%)
55%
35 TO 60 YEARS OLD (40%)
Meet The Team
PALLAV PATEL
(SHAREHOLDER / DIRECTOR)
But it is Pallavs’ life long passion for the F&B industry that set the
foundation for his more recent endeavors. Being of Indian descent, he
always dreamt of a concept that would elevate the perception of Indian
cuisine to be on par with French, Italian and Japanese; a dream that is
now a reality with the success of Masti and Bombay Bungalow.
Pursuing his passion for food, he founded MP creative, a hospitality
management company that owns and operates a portfolio of
successful home grown concepts across the city with a vision to
continue expanding through the Middle East, as well as to open in
other major international cities such as New York, Hong Kong and
London.
Meet The Team
Hari has written 6 books and has been recognized as one of the top
Indian chefs and cook book authors in North America.