Buma 3a Ass 2022

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MODULE NAME: MODULE CODE:

BUSINESS MANAGEMENT 3A BMNG7311w
BUSINESS MANAGEMENT 3A BMNG7321w
ASSESSMENT TYPE: ASSIGNMENT 1 (PAPER ONLY)
TOTAL MARK ALLOCATION: 100 MARKS
TOTAL HOURS: 15 HOURS
By submitting this assignment, you acknowledge that you have read and understood all the rules
as per the terms in the registration contract, in particular the assignment and assessment rules in
The IIE Assessment Strategy and Policy (IIE009), the intellectual integrity and plagiarism rules in
the Intellectual Integrity Policy (IIE023), as well as any rules and regulations published in the
student portal.
INSTRUCTIONS:
1. No material may be copied from original sources, even if referenced correctly, unless it is a
direct quote indicated with quotation marks. No more than 10% of the assignment may
consist of direct quotes.
2. Make a copy of your assignment before handing it in.
3. Assignments must be typed unless otherwise specified.
4. All work must be adequately and correctly referenced.
5. Begin each section on a new page.
6. Follow all instructions on the assignment cover sheet.
7. This is an individual assignment.
8. Pay careful attention to word count. Do NOT exceed the word count stipulated on each task,
failure to adhere to word count limit/s will result in work being unmarked, as content
provided after the respective threshold will not be considered.
© The Independent Institute of Education (Pty) Ltd 2022

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Referencing Rubric
Providing evidence based on valid and referenced academic sources Markers are required to provide feedback to students by indicating
is a fundamental educational principle and the cornerstone of high- (circling/underlining) the information that best describes the
quality academic work. Hence, The IIE considers it essential to student’s work.
develop the referencing skills of our students in our commitment to
achieve high academic standards. Part of achieving these high Minor technical referencing errors: 5% deduction from the
standards is referencing in a way that is consistent, technically overall percentage – the student’s work contains five or more
correct and congruent. This is not plagiarism, which is handled errors listed in the minor errors column in the table below.
differently.
Poor quality formatting in your referencing will result in a penalty of Major technical referencing errors: 10% deduction from the
a maximum of ten percent being deducted from the percentage overall percentage – the student’s work contains five or more
awarded, according to the following guidelines. Please note, errors listed in the major errors column in the table below.
however, that evidence of plagiarism in the form of copied or
uncited work (not referenced), absent reference lists, or
exceptionally poor referencing, may result in action being taken in If both minor and major errors are indicated, then 10% only (and
accordance with The IIE’s Intellectual Integrity Policy (0023). not 5% or 15%) is deducted from the overall percentage. The
examples provided below are not exhaustive but are provided to
illustrate the error.
Required: Minor errors in technical correctness of Major errors in technical correctness of referencing
Technically correct referencing referencing style style
style Deduct 5% from percentage awarded Deduct 10% from percentage awarded
Consistency Minor inconsistencies. Major inconsistencies.
• The referencing style is generally • Poor and inconsistent referencing style used in-
• The same referencing format consistent, but there are one or two text and/or in the bibliography/ reference list.
has been used for all in-text changes in the format of in-text • Multiple formats for the same type of referencing
references and in the referencing and/or in the bibliography. have been used.
bibliography/reference list. • For example, page numbers for direct • For example, the format for direct quotes (in-text)
quotes (in-text) have been provided for and/or book chapters (bibliography/ reference
one source, but not in another instance. list) is different across multiple instances.
Two book chapters (bibliography) have
been referenced in the bibliography in
two different formats.
Technical correctness Generally, technically correct with some Technically incorrect.
minor errors. • The referencing format is incorrect.
• Referencing format is • The correct referencing format has been • Concepts and ideas are typically referenced, but a
technically correct throughout consistently used, but there are one or reference is missing from small sections of the
the submission. two errors. work.
• Concepts and ideas are typically • Position of the references: references are only
• Position of the reference: a referenced, but a reference is missing given at the beginning or end of large sections of
reference is directly associated from one small section of the work. work.
with every concept or idea. • Position of the references: references • For example, incorrect author information is
are only given at the beginning or end of provided, no year of publication is provided,
• For example, quotation marks, every paragraph. quotation marks and/or page numbers for direct
page numbers, years, etc. are • For example, the student has incorrectly quotes missing, page numbers are provided for
applied correctly, sources in presented direct quotes (in-text) and/or paraphrased material, the incorrect punctuation is
the bibliography/reference list book chapters (bibliography/reference used (in-text); the bibliography/reference list is
are correctly presented. list). not in alphabetical order, the incorrect format for
a book chapter/journal article is used, information
is missing e.g. no place of publication had been
provided (bibliography); repeated sources on the
reference list.
Congruence between in-text Generally, congruence between the in- A lack of congruence between the in-text
referencing and bibliography/ text referencing and the bibliography/ referencing and the bibliography.
reference list reference list with one or two errors. • No relationship/several incongruencies between
• There is largely a match between the the in-text referencing and the
• All sources are accurately sources presented in-text and the bibliography/reference list.
reflected and are all accurately bibliography. • For example, sources are included in-text, but not
included in the bibliography/ • For example, a source appears in the in the bibliography and vice versa, a link, rather
reference list. text, but not in the bibliography/ than the actual reference is provided in the
reference list or vice versa. bibliography.
In summary: the recording of In summary, at least 80% of the sources In summary, at least 60% of the sources are
references is accurate and are correctly reflected and included in a incorrectly reflected and/or not included in
complete. reference list. reference list.
Overall Feedback about the consistency, technical correctness and congruence between in-text referencing and bibliography:
....................................................................................................................................................................................................................................................................................................
....................................................................................................................................................................................................................................................................................................

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Instructions:
As a consultant in strategic analysis and development, you are approached by Livestock Wealth to
compile a report on three major aspects of their strategy, namely conceptual fit between Livestock
Wealth’s internal and external environment, Livestock Wealth’s strategic intent and the
sustainability of Livestock Wealth.
Read the case study provided and conduct additional research on Livestock Wealth before
compiling your report. Your report should contain in-text citations as well as a reference list
according to The IIE Harvard referencing method (available on the library website). Your report
should adhere to The IIE Intellectual Integrity policy.
Your report should be addressed to Livestock Wealth’s board of directors and assist them in making
changes to their current organisational strategy, if necessary. You are required to answer the three
questions posed in this document in the format indicated below. Your report should be 1 500 – 2
000 words (excluding cover page, reference list and appendices).
YOUR REPORT SHOULD CONTAIN THE FOLLOWING SECTIONS:

1. Cover page
2. Introduction
• Provide a general introduction toward the three questions answer in your report.
Your introduction should be 250 – 300 words.
3. Body
• Question 1 (30 marks)
4. Conclusion
• Provide a general conclusion for the questions answered in your report. Your
conclusion should be 250 – 300 words.
5. References
6. Appendices (optional)
Refrain from using any pictures and/or graphs in your report unless it will add value to your
arguments posed. Referencing and marking rubrics are provided as a guide.

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GENERAL
Poor Accomplished Excellent Total
Structure of report • Introduction and conclusion present • Clear introduction and conclusion • Focussed introduction and conclusion.
and clarity of writing but do not introduce or conclude present. • Introduction outlines the problem
effectively. • Logical flow of paragraphs. well.
• Ideas mixed between paragraphs with • Meaning of each sentence is clear. • Logical flow of paragraphs.
poor logical flow. • Sentences are coherent with good • Writing style is clear and to the point.
• Meaning of each sentence can be spelling, grammar and punctuation. • Sentences well-structured with good /5
ascertained. spelling, grammar and punctuation.
• Sentences often repetitive and long-
winded with several spelling, grammar
and punctuation errors.
0—1 mark 2—3 marks 4—5 marks
Tone and • Informal tone is used in the report. • Acceptable tone is used in the report. • Tone of report is professional and
presentation of • Not all assignment instructions are not • Assignment instructions are followed. appropriate for purpose.
/3
report followed. • Assignment instructions are followed.
1 2 3
Use of sources • Poor use of sources with little to no • Acceptable use of sources with some • Excellent use of academic sources
evidence of appropriate wider evidence of appropriate wider with clear evidence of wider reading.
/2
reading. reading.
0 1 2
TOTAL /10

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Livestock Wealth new valued at R100m, plans African expansion
Crowd farming platform Livestock Wealth is planning to establish presence in the Southern African
Development Community (SADC) region over the next year after growing its asset valuation to
become a R100 million business. The fintech platform says it has seen increased demand for its
investment products and services, particularly since the onset of COVID-19, as the pandemic
fundamentally re-shapes the world of investment portfolios, with more South Africans seeking
financial security.
Developed by KwaZulu-Natal-born electro-mechanical engineer Ntuthuko Shezi, in 2015, Livestock

Wealth offers people with no access to land, time or skills the opportunity to own livestock within
a professionally managed farming operation. Through the Web and mobile application, investors
are able to invest their money in cows and agricultural food products, rather than in unit trusts,
shares or exchange-traded funds. In a telephonic interview with ITWeb, Shezi, who calls himself
‘cow executive officer’ of Livestock Wealth, explained the company, which started with 26 cattle as
investment assets in 2016, has since added around 400 cattle on the platform, with a single investor
owning as much as R3 million worth of assets.
“COVID-19, for us, has been a blessing. In March 2021, we saw our best month ever, due to an
acceleration brought about by the pandemic where we doubled our monthly targets,” notes Shezi.
“This speaks to people being more conscious of the need to put investments aside for the future.
Before COVID-19, most people thought they would live forever. Now we’re even seeing a growth in
the younger age groups who are interested in investing.”
The cattle farming technique provides a reliable source of income to farmers, who are responsible
for the cattle’s care, while allowing those who don’t have access to land to own their own cattle
and produce healthy, organic, hormone-free beef. Shezi points out that as the company grows, the

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ultimate mission is to be present wherever there are farmers in Africa, with an initial focus on the
SADC.
The SADC is rich with livestock resources, encompassing around 74.9 million cattle, according to
the Food and Agriculture Organisation of the United Nations. “Our short-term goal is that in 12
months’ time, we should be in three or four other countries across the SADC region. We see huge
potential, especially in countries such as Lesotho, Swaziland and Namibia, which have small-scale
farmers who could benefit from our innovation and maximise the overall value of their farm,
increase their profit margins, while providing investors in those countries with an alternative and
viable investment option,” adds Shezi.
The Organisation for Economic Development Agricultural Outlook 2019-2028 forecasts that beef
production is expected to continue to grow by 17% in developing countries by 2028, with countries
such as SA, Brazil, Mexico and Pakistan accounting for 72% of additional beef produced worldwide.
“In SA alone, there are about seven million cows owned by small-scale farmers, but those cows are
under-valued until an investor is willing to invest in them. This will require the cow to be well taken
care of, well-fed, and when the hidden value of each cow is unlocked, this changes the farmer’s
mind-set about their overall business and its potential,” notes Shezi.
The crowd farming platform also owns land and in 2019 expanded its offerings to include
agricultural assets that can be owned by potential investors, including sugarcane plants, macadamia
trees and maize plants. Last year, Livestock Wealth introduced Farmers Club Meat Box, an e-
commerce service that allows customers to purchase and pay for grass-fed beef via its online
platforms. The company is in the process of introducing a new mobile app, Livestock Wealth
MyFarmbook, aimed at helping cattle farmers anywhere in SA to create a visual profile of their
farms, and manage and monitor their cattle online.
“On the app, farmers will be able to keep a digital record of their stock, their crops and the overall
management of the farm. We’re saying throw away your notebook and pen, and we’re giving them
a better way to manage their farm. We have also added a layer which is the cattle tracking device,
allowing farmers to digitally track and monitor their cows using a digital collar which is placed on
the neck.”

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Source:
Malinga, S. 2021. Livestock Wealth now valued at R100m, plans African expansion. ITWeb, 25 May
2021. [Online]. Available at: https://www.itweb.co.za/content/VgZeyvJo6GX7djX9 [Accessed 27
January 2022].
Recommended reading:
Visit the https://livestockwealth.com/ website and peruse the various media released and
videos available.
Sekudu, B. Businessman Ntuthuko Shezi helps people get wealthy through livestock. Drum, 25
May 2020. [Online]. Available at: https://www.news24.com/drum/Stokvel/businessman-
ntuthuko-shezi-helps-people-get-wealthy-through-livestock-
20200525#:~:text=Livestock%20Wealth%20is%20such%20a,opportunity%20to%20invest%20in%2
0cattle.&text=%E2%80%9CLivestock%20Wealth's%20vision%20is%20to,as%20a%20store%20of%
20value. [Accessed 27 January 2022].

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Question 1 (Marks: 30)
Conceptual fit between the organisation’s internal and external environments are explained
through the “inside-out” or “outside-in” perspectives. After conducting research on Livestock
Wealth, argue whether Livestock Wealth has utilised an “inside-out” or “outside-in”
perspective.
Your answer should be 500 – 600 words.
Your answer should contain the following points:

• A brief introduction around the inside-out and outside-in perspectives.
• Distinguish between the “inside-out” and “outside-in” perspectives.
• Determine whether Livestock Wealth is using an “inside-out” or “outside-in” perspective
and provide arguments/examples to support your determination.
• Provide recommendations to Livestock Wealth’s current approach, which may strengthen
their strategic link to market.
You are required to use a minimum of two additional academic sources, excluding the prescribed
textbook, to support your argument/discussion/analysis/evaluation. Wikipedia/Investopedia/
Social Media are not regarded as academic sources.

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RUBRIC QUESTION 1
Theory and • Limited theoretical aspects included • Student exhibits insight into theory (50%). • Thorough knowledge of “inside-out” or
synthesis (30%). Argument needs more support. “outside-in” perspective through research
• Limited substantiation with • Half the statements are substantiated and analysis.
approximately 30% of statements (examples/references). • Majority of statements are substantiated
substantiated (examples/references). • Some evidence of deep argument. (examples/references).
• Limited depth and breadth of argument. • Some of the main aspects suitably • Comprehensive answer with evidence of /15
• Limited evidence of synthesis. highlighted. an argument that bears substance,
breadth and depth.
• Excellent extraction of and support for
the main theoretical aspects.
0—5 marks 6—10 marks 11—15 marks
Application • The student fails to substantiate • The student substantiated certain • The student made well-established points
arguments made in relation to the arguments made in relation to the on arguments made in relation to the
“inside-out” or “outside-in” perspective “inside-out” or “outside-in” perspective “inside-out” or “outside-in” perspective
and Livestock Wealth use thereof. and Livestock Wealth use thereof. and Livestock Wealth use thereof.
• Little or no additional research is evident, • The points raised are adequately • Careful consideration is given to the
or the research that is included misses substantiated with theoretical content. context of the case based on the sources
the point of the assignment instruction. • Although it is evident that the student used and the utilising of these sources /15
used additional readings, it was not done within the context of Livestock Wealth.
extensively enough to substantiate points • The points raised are clearly
and could be improved upon. substantiated with theoretical content
and showcases significant effort on the
part of the student.
TOTAL /30

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Assume the following to be Livestock Wealth’s mission statement and answer the question that
follows.
“Our platform helps our clients to invest in tangible, growing assets at the click of a button.
Innovation is at the heart of what we do, and we aim to expand our product range and to become
the foremost Crowdfarming™ platform in the world.”
Adapted from:
Livestock Wealth. 2022. About us. [Online]. Available at: https://livestockwealth.com/about-us/
[Accessed 27 January 2022].
According to Louw and Venter (2019:86), “a good mission statement should describe the
fundamental objectives of the business and should include what people variously refer to as
guiding principles”. Analyse Livestock Wealth’s mission statement.

• Provide a brief introduction around the purpose of a mission statement.
• Analyse Livestock Wealth’s mission statement by applying the questions that should be
answered by a typical mission statement.
• Recommend valid changes Livestock Wealth can make to their mission statement to make
it more comprehensive.
• Develop a mission which in your opinion, would be suitable for the Livestock Wealth
organisation.

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RUBRIC QUESTION 2
Theory and • Limited theoretical aspects included • Student exhibits insight into purpose and • Thorough knowledge of the purpose and
synthesis regarding the purpose and use of a use of a mission statement (50%). use a mission statement.
mission statement (30%). • Half the statements are substantiated • Majority of statements are substantiated
• Limited substantiation with (examples/references). (examples/references).
approximately 30% of statements • Some evidence of deep analysis. • Comprehensive answer with evidence of
/15
substantiated (examples/references). • Some of the main aspects suitably an analysis that bears substance, breadth
• Limited depth and breadth of analysis. highlighted. and depth.
• Limited evidence of synthesis. • Excellent extraction of and support for
Application • Limited/superficial analysis of Livestock • Appropriate analysis of Livestock • In-dept analysis of Livestock Wealth’s
Wealth’s mission statement provided. Wealth’s mission statement provided. mission statement provided.
• Recommendation provided to improve • Relevant recommendation provided to • Comprehensive and relevant
mission statement lacks detail and improve mission statement. recommendation provided to improve
purpose. • Acceptable mission statement developed mission statement.
• Mission statement developed needs which includes some of the • Rounded mission statement developed
/15
refinement and includes little to none of recommendation made earlier. which includes recommendation made
the recommendation made earlier. • Although it is evident that the student earlier.
• Little or no additional research is evident, used additional readings, it was not done • Content showcases significant effort on
or the research that is included misses extensively enough to develop the part of the student.
the point of the assignment instruction. appropriate mission statement.
TOTAL /30

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The concepts of “shared value” and “inclusive business” provide several opportunities to
organisations and their stakeholders. Evaluate the extent to which Livestock Wealth is
implementing the concepts of “shared value” and “inclusive business”.

• Provide a brief around the purpose of “shared value” and “inclusive business”.
• Outline the concept of “shared value” and “inclusive business”.
• Evaluate the extent to which Livestock Wealth is implementing the concepts of “shared
value” and “inclusive business” to Livestock Wealth. Provide examples to support your
answer.
• Propose ways in which Livestock Wealth may improve upon their approach to “shared
value” and “inclusive business”.
Recommended readings for this question:

British Assessment Bureau. 2016. Creating Shared Value – A new way of doing business? British
Assessment Bureau, 13 January 2016. [Online]. Available at: https://www.british-
assessment.co.uk/insights/spotlight-introducing-concept-creating-shared-value/
Kramer, M. R. and Pfitzer, M. W. 2016. The Ecosystem of Shared Value. Harvard Business Review,
October 2016. [Online]. Available at: https://hbr.org/2016/10/the-ecosystem-of-shared-value
Shared Value Project. 2020. What is shared value? [Online]. Available at:
https://sharedvalue.org.au/about/shared-
value/#:~:text=Shared%20value%20is%20a%20business,of%20society's%20most%20pressing%20i
ssues. [Accessed 24 January 2022].

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RUBRIC QUESTION 3
Theory and • Limited theoretical aspects included • Student exhibits insight into “shared • Thorough knowledge showed of “shared
synthesis regarding the purpose and use of a value” and “inclusive business” (50%). value” and “inclusive business”.
mission statement (30%). • Half the statements are substantiated • Majority of statements are substantiated
• Limited substantiation with (examples/references). (examples/references).
approximately 30% of statements • Some evidence of deep analysis. • Comprehensive answer with evidence of
/15
substantiated (examples/references). • Some of the main aspects suitably further research that bears substance,
• Limited depth and breadth of analysis. highlighted. breadth and depth.
• Limited evidence of synthesis. • Excellent extraction of and support for
Application • Limited evaluation of Livestock Wealth’s • Appropriate evaluation of Livestock • In-dept evaluation of Livestock Wealth’s
approach to “shared value” and “inclusive Wealth’s approach to “shared value” and approach to “shared value” and “inclusive
business”. “inclusive business”. business”.
• Superficial propositions made to improve • Relevant propositions made to improve • Comprehensive and relevant propositions
upon approach to “shared value” and upon approach to “shared value” and made to improve upon approach to
“inclusive business”. “inclusive business”. “shared value” and “inclusive business”. /15
• Little or no additional research is evident, • Although it is evident that the student • Content showcases significant effort on
or the research that is included misses used additional readings, it was not done the part of the student.
the point of the assignment instruction. extensively enough.

TOTAL /30

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20; 21; 22; 23 2022

MODULE NAME: MODULE CODE:

ASSESSMENT TYPE: ASSIGNMENT 1 (PAPER ONLY)

TOTAL MARK ALLOCATION: 100 MARKS

TOTAL HOURS: 15 HOURS

© The Independent Institute of Education (Pty) Ltd 2022

© The Independent Institute of Education (Pty) Ltd 2022

YOUR REPORT SHOULD CONTAIN THE FOLLOWING SECTIONS:

© The Independent Institute of Education (Pty) Ltd 2022

© The Independent Institute of Education (Pty) Ltd 2022

Livestock Wealth new valued at R100m, plans African expansion

Developed by KwaZulu-Natal-born electro-mechanical engineer Ntuthuko Shezi, in 2015, Livestock

© The Independent Institute of Education (Pty) Ltd 2022

© The Independent Institute of Education (Pty) Ltd 2022

© The Independent Institute of Education (Pty) Ltd 2022

Question 1 (Marks: 30)

Your answer should be 500 – 600 words.

Your answer should contain the following points:

© The Independent Institute of Education (Pty) Ltd 2022

© The Independent Institute of Education (Pty) Ltd 2022

Question 2 (Marks: 30)

Your answer should be 500 – 600 words.

Your answer should contain the following points:

© The Independent Institute of Education (Pty) Ltd 2022

© The Independent Institute of Education (Pty) Ltd 2022

Question 3 (Marks: 30)

Your answer should be 500 – 600 words.

Your answer should contain the following points:

Recommended readings for this question:

© The Independent Institute of Education (Pty) Ltd 2022

© The Independent Institute of Education (Pty) Ltd 2022

0—5 marks 6—10 marks 11—15 marks

© The Independent Institute of Education (Pty) Ltd 2022

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