A G E N C Y

Brand
Guidelines
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Introduction
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A G E N C Y
 Table of Content Introduction Visual Identity Applications
A G E N C Y

Empowering
Tagline
Change
In Magika environment, it’s all about making the change
that matters. And Magika Agency is here to empower
people to make the change.

We are passionate to equip businesses and individuals

with the solution that help them evolve in the forever
changing and agile digital landscape.

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Creating impactful digital

Value solutions.
Proposition In Magika Agency, it’s more than just bringing a service with quality. We always aim to build digital
solutions with the right formula: it empowers your business, it’s valuable to your customers and it
helps you reach your goals.

Building product in your pace,

collaboratively.
The way we manage the project is up to you. Magika Agency offers 3 different types of management
with variations of speed, number of tasks and number of talents for your project. You are also able to
monitor the progress transparently and collaborate in it.

Enriching knowledge while

delivering results.
By working with us, you are entitled to free consultation. Because we love the idea of exchanging
learnings and information. We aspire not just to create, but also to make you dive deep into the
understanding of our digital solution.

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Tone of Empathetic Reassuring

Voice Through our words, we show that we
understand our customers and what
We give customers the sense of relief
and confidence to make actions. We
they need. We speak in coherence are motivating and we give customers
with customers’ feelings. reasons to trust our message.

Knowledgeable Relaxed
Our messages are spoken with Say it casually but respectful. Engage
factual basis, showing our the readers by making the
credibility. It is beyond sounding conversation refreshing and relevant
smart, it is inspirational. to the current trends.

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DO DON`T

Copy Style
" Make your business and " We help you build the
ideas alive with digital digital solution for your
Guide transformation. Thinking of business. Start designing
designing your digital your digital product with
product? Let Magika do the Magika Agency. "
magic! "

Why is this okay? Why is this not okay?

• Focuses on customer’s concern • Focuses mainly on Magika
and point of view. Agency.
• Pinpoints customer’s doubt and • Oversells
solves it by giving
• Unconvincing and characterless.
encouragement.
• The manner is lively and
positive.
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DO DON`T

Copy Style
" We help your business " We turn your business into
move forward with an a great success story with
Guide approach that suits your the right research, product
digital objectives, whether design and creative visual. "
it’s product research,
product design, or creative
visual. "

Why is this okay? Why is this not okay?

• Speaks the fact. • Overpromising without giving any
factual basis.
• Not overpromising
• Dishonest.

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DO DON`T

Copy Style
" It’s time to make the most " It’s time to make your
of every space in your visual visual content look waaay
Guide content. Don’t worry, we’ve better than ever. You know
got your back. Click here to what’s good? You can leave
know how. " it to us! "

Why is this okay? Why is this not okay?

• Friendly but not silly. • Sounds too casual.
• Relaxed enough without being • Unnecessary use of spelling error.
overly casual.
• Leaves an unprofessional
• Gives customer hint to the next impression.
information.

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DO DON`T

Copy Style
" Creating impactful digital " Creating impactful digital
solutions for all. " solutions for All. "
Guide In Magika Agency, it’s more than just
bringing a service with quality. We always
In Magika Agency, it’s more than just
bringing a service with quality. We always
aim to build digital solutions with the right aim to build digital solutions with the right
formula: it empowers your business, it’s formula: it empowers your business, it’s
valuable to your customers and it helps valuable to your customers and it helps
you reach your goals. you reach your goals.

Why is this okay? Why is this not okay?

• To increase readability, use • Title case makes long title harder
sentence case when the title is to read.
a complete sentence or long
phrase.

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Copy Style MORE DOS

• Be honest and transparent
MORE DON`TS
• Sound pretentious and too
Guide of what spoken. playful
• Be clear and straightforward. • Be ambiguous and make
readers think too much.
• Keep the communication
simple. • Sound intimidating by using
complicated words.
• Be encouraging but respect
customer’s choice. • Sound pushy and oversell.
• Sound confident but humble. • Sound arrogant and over
explain.
• Write for all readers.
• Write exclusively and don’t
let broad readers
understand the context.

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M adalah huruf pertama dalam

nama perusahaan yang
merupakan identitas dari

Concept perusahaan

Bentuk garis lurus yang Garis Zigzag yang berarti

mengartikan profesionalitas, yaitu semangat untuk terus
prinsip utama Magika sebagai berkembang dan upgrade
Agency yang memberikan service knowledge
dan membantu untuk mencari

A G E N C Y solusi dari setiap permasalahan

secara cepat dan tepat

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30° 30°

30° 30°

Logo
Gram

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Logo
Light Icon Dark Icon

Icon

200px 200px

100px 100px

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Logo
with Tagline A G E N C Y
Empowering Change Your Tagline Here

You can save the tagline at the bottom

of the logo with a width according to the logo
and a distance of 2 pixels

A G E N C Y
Empowering Change Your Tagline Here

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Logo Orange Dark

Variation
Use for white and other Use for orange and other
light colored background light colored background

A G E N C Y A G E N C Y

Orange Black White

Use for black and other Use for white and other Use for black and other
dark colored background light colored background dark colored background

A G E N C Y A G E N C Y A G E N C Y

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Give it space ! Let the

Logo breathe and be
Cleared noticed

Space
A G E N C Y

A G E N C Y

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Logo
Don'ts
A G E N C Y
AA GG EE NN CC YY A G E N C Y

Do not drop shadow Do not rotate or slan Do not use non-approved

colour

A G E N C Y
A G E N C Y A G E N C Y A G E N C Y

Do not skew or stretch Do not change typeface Do not adjust tracking

A G E N C Y A G E N C Y A G E N C Y

Do not use variation on a low Do not outline Do not put over object or
contrast color background shapes

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Logo
Background
Variation A G E N C Y A G E N C Y A G E N C Y

A G E N C Y A G E N C Y A G E N C Y A G E N C Y

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Co- A G E N C Y

Branding
A G E N C Y

A G E N C Y

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Bariol
Primary Font Family
Typeface Bariol abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Typeface Bold 1234567890!@#$%&*()_+

abcdefghijklmnopqrstuvwxyz
Bariol ABCDEFGHIJKLMNOPQRSTUVWXYZ
Typeface Medium 1234567890!@#$%&*()_+

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
the industry's standard dummy text ever since the when an unknown printer took a galley of type and
scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap
into electronic typesetting, remaining essentially unchanged. .

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Poppins
Secondary Font Family
Typeface Poppins abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Typeface Bold 1234567890!@#$%&*()_+

abcdefghijklmnopqrstuvwxyz
Poppins ABCDEFGHIJKLMNOPQRSTUVWXYZ
Typeface Medium 1234567890!@#$%&*()_+

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has

been the industry's standard dummy text ever since the when an unknown printer took a galley

of type and scrambled it to make a type specimen book. It has survived not only five centuries,

but also the leap into electronic typesetting, remaining essentially unchanged. .

Brand Guidelines
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Inter
Alternate Font Family
Typeface Inter abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Typeface Bold 1234567890!�#$%&*()_+

abcdefghijklmnopqrstuvwxyz
Inter ABCDEFGHIJKLMNOPQRSTUVWXYZ
Typeface Medium 1234567890!�#$%&*()_+

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the

industry's standard dummy text ever since the when an unknown printer took a galley of type and

scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap

into electronic typesetting, remaining essentially unchanged. .

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RGB 248 117 48

Colour HSL 0.06 0.93 0.58
Palette
#F87530
(248,117,48) HSV 21° 81° 97°
CMYK 0.00 0.53 0.81 0.03

Monochromatic Colors

#d44e07 #ed5708 #f76517 #f87530 #f98549 #fa9661 #fba67a

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Letter
Head

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Envelope

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Name
Card

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ID
Card

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Mug &
Pen

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Presentation
Template

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Website

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