Don Honorio Ventura State University

Bacolor Pampanga

College of Business Studies

MARKETING RESEARCH

Submitted by:

Angeles, Karylle Keanne R.

Alcaide, Angel Lou B.

Castro, Carl Joseph M.

De Vera, Micaella Marie G.

Lambid, Arona O.

Manansala, Brianie Fae F.

Submitted to:

Mrs. Florabel Tongol

 CHAPTER 1
PROJECT
BACKGROUND
Introduction

Filipino taste buds are one-of-a-kind. It is influenced by a variety of sources. Food from

the Philippines has distinct aromas, flavors, and colors. Each bite provides a rich sensory

experience thanks to its distinct fragrances, color, and flavors. Each ingredient is meticulously

prepared and mixed to provide a delicious balance that will satiate all palate preferences.

Furthermore, due to its geographic location, the Philippines have a wide variety of tropical fruits,

vegetables, and other foods.

According to Subido L. (2019), it’s no secret that Filipinos love to eat. Also shows that

the love for food is unmatched in the world. LookUpgrade Corp. (2018) asserts that Filipino love

to eat everywhere, anywhere, and anything. Filipino cuisine is distinct in the taste buds and eyes

of others, but it is nonetheless delectable. There is a wide variety of both healthy and bad foods

to choose from. It is up to those individuals to decide what they wish to eat. Many restaurants

provide healthful cuisine to their customer.

When Global influence come, like Middle Eastern became part of Filipino foods. One food we

adopt from them is their doughnuts. According to Florendo J. (2019) that Filipino cuisine reflects

the rich cultural heritage of the Filipinos. It is integral part of Filipino culture. However, due to

many influences, the taste for Filipino cuisine has begun to be replaced by the preference for

foreign food. When Spanish colonizers came to the Philippines, they introduced a diverse flavor

and ingredients. Pan Dulce are a delicious, doughly blend of colonial and indigenous baking

methods and ingredients that rise together to form today’s pan cultura. Pan dulce dates back to

the 18th-century colonial era. French, Spanish, and Italian bakers established themselves in
Mexico. They bought wheat, and they bought their recipes for breads like brioche and baguettes

(Salazar, 2021).

In addition, doughnuts are fried dough that has been leavened. It is widely consumed in

many countries and is available in a variety of forms as a sweet snack that may be cooked at

home or purchased from bakeries, supermarkets, and street vendors. A doughnut is a deep-fried

morning dish that is delectable. The majority of doughnuts are circular with a hole in the center.

Some have frosting and sprinkles. According to Functional Dietary Lipids, (2016) that doughnuts

are made from a stiff batter. The ingredients are mixed gently, and the batter transferred to

hopper. The doughnuts are then cooled and coated with powdered sugar, icing or other flavoring

agents.

From children to grow ups, everyone loves doughnuts. They’re fluffy, sweet and

inexpensive. What most people don’t realize that doughnuts are a calorie bomb loaded with

sugar (Picincu, 2018). It isn't the worst thing that could happen to you. Consider how the

doughnut is made: it's made of crabs that have been submerged and cooked in oil before being

topped in sugar. It's not the healthiest option. Unfortunately, sugar isn't the only component in

doughnuts that is dangerous. Synthetic flavors, chemicals, preservatives, and trans fats are also

present in these delights. It's also been linked to the activation of genes linked to cancer,

diabetes, and inflammation. According to The Faseb Journal (2017) that doughnuts are rich in

crabs. If your blood sugar levels are already high. This may lead to hyperglycemia. In the long

run, it may increase your risk factor of heart disease and obesity.

The proponent came up with the concept or idea of making doughnuts with veggies as

the major ingredient. Squash, broccoli, sweet potato, carrot, and moringa will be among the five
healthful veggies used in the product. In culinary terms, a vegetable is a plant that is edible and

can be cooked or eaten raw in the kitchen. Vegetables are considered essential for well balanced

diets since they supply vitamins, minerals, dietary fiber and phytochemicals, according to Dias J.

(2012).

History of the Product

According to Hunwick H. (2015) doughnuts, like hot dogs and apple pie, are widely seen

as a quintessentially American food. To Ancient Egypt and Rome, through medieval and

Renaissance Europe, and up to the new world. Here, doughnuts evolved from the open hearth to

the present, with its many old and familiar local favorites and new waves of mouthwatering

artisanal creation.

The doughnut from the United States resembled a well-known Norwegian cake with a

similar form (smultring) but was prepared with a new raising agent and given its shape using a

new technique. This study focuses on the period starting in the 1880s, when the dishes were

introduced, until 1940, when the dishes were well established and World War II changed the

circumstances both for food and cookbooks ( Notaker,2018).

According to Avey (2018), Doughnuts are deep-fried cakes with a long European

history and roots in still earlier Middle Eastern cuisine. They were introduced to America by the

Dutch in New Netherlands to America as oliekoecken (oil cakes or fried cakes). Made of yeast

dough rich in eggs and butter, spices, and dried fruits, their sweetness came from the fruit and the

final dusting of sugar. The dough was often somewhat sticky (additional flour toughened and

masked the spicy and buttery flavors), and was dropped as blobs off the end of a spoon into hot
rapeseed oil (canola). The resulting doughnuts took the form of irregular balls, at some point

called oliebollen, or oil (fried) balls. They were eaten during the dutch Christmas season, which

extended through New Year’s through Twelfth Night (January 6), and for special occasions

throughout the year.”The history of the doughnut goes back centuries, long before the discovery

of the New World. In ancient Rome and Greece, cooks would fry strips of pastry dough and coat

them with honey or fish sauce (eww!). In Medieval times, Arab cooks started frying up small

portions of unsweetened yeast dough, drenching the plain fried blobs in sugary syrup to sweeten

them. These Arab fritters spread into northern Europe in the 1400’s and became popular

throughout England, Germany and the Netherlands. In 15th century Germany, where sugar was

hard to come by, they were often cooked savory with fillings like meat or mushroom. The

Pilgrims and Dutch settlers brought doughnuts to America.

In Addition, Doughnut is a special fermented and fried snack. There are a few studies

about wheat flour fortification with soy protein isolate to produce doughnut. So it is possible to

produce a doughnut fortified with 1-5% soy protein isolate with higher protein content without

having significant negative effect on its acceptability ( Ghaitaranpour,Elahi, Najafi & Mohebbi

2015). According to Sheikholeslami and Sahraiyan (2021) states that Doughnut is a type of

bakery products made by frying fermented dough in oil. Fresh doughnut is soft and has a

pleasant taste and aroma. One of the main ways to enrich bakery products is to mix wheat flour

with other flours. Triticale has a higher percentage of protein compared to wheat, rice, corn, rye

and oats and is in good condition in terms of essential amino acids.

In Doughnut Economics, she sets out seven key ways to fundamentally reframe our

understanding of what economics is and does. Along the way, she points out how we can break

our addiction to growth; redesign money, finance, and business to be in service to people; and
create economies that are regenerative and distributive by design. Named after the now-iconic"

doughnut" image that Raworth first drew to depict a sweet spot of human prosperity (an image

that appealed to the Occupy Movement, the United Nations, eco-activists, and business leaders

alike), Doughnut Economics offers a radically new compass for guiding global development,

government policy, and corporate strategy, and sets new standards for what economic success

looks like (Raworth, 2017)

Benefits of raw material

The highlight raw material of this research is the vegetable. According to Slavin &

Lloyd (2012) stated that fruits and vegetables are universally promoted as healthy.Additionally,

fruits and vegetables supply dietary fiber, and fiber intake is linked to lower incidence of

cardiovascular disease and obesity.

According to Hwang and Lim (2015) stated that many studies on broccoli have

analyzed the functional components and their functionality in terms of antioxidant and anticancer

activities; however, these studies have focused on the florets of different varieties. Investigation

of the functionality of broccoli by-products such as leaves, stems, and leaf stems from different

cultivars and harvest dates might be valuable for utilizing waste materials as useful food

components. Total phenolics and sulforaphane contents, and antioxidant and anticancer activities

were measured in the leaves, leaf stems, and stems of early-maturing (Kyoyoshi), middle-

maturing (Myeongil 96), and late-maturing broccoli (SK3-085) at different harvest dates.

Some studies in Tufts University Health & Nutrition Letter (2019) have rated

winter squash as among the best sources of these compounds. Foods high in vitamin A may help

protect against certain cancers, and vitamin A is essential to maintaining eye health and supports
immune function. Vitamin A also supports cell growth and differentiation, playing an essential

role in the maintenance of the heart, lungs, kidneys and other organs

In addition, carrot is a root vegetable with carotenoids, flavonoids, polyacetylenes,

vitamins, and minerals, all of which possess numerous nutritional and health benefits.It is a root

vegetable that has worldwide distribution. Carrots were first used for medical purposes and

gradually used as food. Carrots are a particularly good source of beta carotene, fiber, vitamin K1,

potassium, and antioxidants .They also have a number of health benefits. They’re a weight-loss-

friendly food and have been linked to lower cholesterol levels and improved eye health.What’s

more, their carotene antioxidants have been linked to a reduced risk of cancer.Carrots are found

in many colors, including yellow, white, orange, red, and purple.Orange carrots get their bright

color from beta carotene, an antioxidant that your body converts into vitamin A (Bjarnadottir,

2019).

Moreover, Sweet potato is cultivated throughout the tropics and warm temperate

regions of the world for its starchy roots, which can provide nutrition, besides energy. Sweet

potatoes are considered as one of the most important food crops of man due to the health

contributing principles in the tubers and leaves (Padmaja,Sheriff & Sajeev 2012).

Additionally, According to Razis, Ibrahim & Kntayya (2014) stated that Moringa

oleifera is a multi-purpose herbal plant used as human food and an alternative for medicinal

purposes worldwide. It has been identified by researchers as a plant with numerous health

benefits including nutritional and medicinal advantages. Moringa oleifera contains essential

amino acids, carotenoids in leaves, and components with nutraceutical properties, supporting the

idea of using this plant as a nutritional supplement or constituent in food preparation.

 Doughnut is a sweet sparkling snack which is produced chemically or by fermented

or by combination of two methods. It is fried at high temperature.Doughnut production, it is

necessary to add suitable food additives to improve its nutritional value and enhance the

technological and sensory properties of such a product (Zomorrodi & Faramarzi 2020).

According to Haghayegh and Zavezad (2021), many people limit their consumption

of fried foods, including donuts. On the other hand, the consumers are looking for the functional

food that contains natural resources.Sufficient intake of fruits and vegetables has been associated

with a reduced risk of chronic diseases and body weight management.Fruits and vegetables

(F&V) are considered in dietary guidance because of their high concentrations of dietary fiber,

vitamins, minerals, especially electrolytes; and more recently phytochemicals, especially

antioxidants ( Pem & Jeewon, 2015)

Location

The Vegetable Doughnut will have their production and retail store in one of JAMCC

building rental stalls with 226.82 square meters ground floor area, which is a 4-minute walk from

the Supermarket. It is placed in Lazatin Boulevard, Barangay Dolores, City of San Fernando
City, Pampanga, located on a main road, increasing the company's accessibility to customers,

suppliers, and other stakeholders.

The proponent chose this location because it contains a mix of dine-in shops, including

Jollibee Lazatin,Jinny Boy Food House, BREGS Comfort Foods, Kusina Ni Aling Josefina Basi,

Party Piknikan, Krusty Inasal, Gryn Wasabi,Doming Mami House, Pinocchio's Bread And

Pastries, Toti Tofu House, Chareon Pokphand Food Philippines Corporation and Cerena's Food

Hauz. Pharmacy such as Area Drug Store. Hotels such as Otel Pampanga,Skye Plaza,Villa

Filipina Motel and Hotel and Bliss Hotel. Spa, such as Nature Me-saj Wellness Spa and Mosart

Massage Center. Cofee Shops,Kristina Cafe, Taxco and Cafe Bar and Naturegrab. Retail stores,

such as Ehg Auto Supply, Mr. Je Car Accessories, Emkei Auto Repair Shop, 4 A & B Motor

Works and Car Aircon, Fortune Car Accessories, Wellcome Construction Supply, Mill Dreams

Food Stuff and GNR Auto Parts and General Merchandise.Where there are a large number of

people dining, staying, or shopping in these businesses. Many people pass by these places

because they are close to the location, which attracts clients and may be a prospect. The area is

also convenient to a market and a variety of enterprises.

Vision

Vegetable doughnut aims to become the preferred provider of unique, quality and healthy snacks

in Philippines in the year 2026.

Mission

To provide a unique vegetable doughnut that will have a significant impact on the entire market

industry, to ensure the highest level of quality product, to provide nutritious snacks while

enjoying a variety of tastes, and to deliver great service at a reasonable price.

CHAPTER 2

COMPETITOR

ANALYSIS
Introduction

This chapter distinguishes the competitor analysis such as: Direct and Indirect competitors, Size

and prize of each competitors and Strength and Weaknesses (SWOT).

Lists your Direct and Indirect Competitors

Direct Competitors Indirect Competitors

Dunkin' Donuts Bakery (bread)

Mister Dounut Goldilocks (Cakes)

Krispy Kreme Cupcake Royale Bake shop Ph (cupcakes)

Happy- Haus Donut Ben's Cookies (Cookies)

J.CO Donuts Burger King (Burgers)

Size and price of each competitor

Direct Competitors size price

Dunkin' Donuts Medium Business 20

Mister Donut Medium Business 26.4

Krispy Kreme Medium Business 49

Happy-Haus Donut Small Business 17

J.CO Donut Medium Business 45

STRENGTHS

1. RAW MATERIALS

Chemically-raised doughnuts are made with ingredients such as flour, baking powder, salt,

liquid, and varying amounts of eggs, milk, sugar, shortening and other flavorings that everyone

likes in the philippines.

2. INVENTORY

It is easy to supply ingredients because the donut does not choose the day when it will be

enjoyed so it is easy to earn profit.

3. WORK SKILLS

People working in the company are responsible for preparing all products to a level that meets

the satisfaction of the customer.

4. CLEAR ASSIGNMENT

Following the rules and regulation in the said company is a good model to have a successful

business.

5. FINANCIAL STATEMENT

When company knows how to handle its profits it's advantage to achieve the goal of company.
6. SUPPLIER ASSOCIATION

Having a good relationship between a buyer and supplier put major emphasis on the inflow

innovation from supplier partner and having a mutual trust to solve problems and achieving

goals.

WEAKNESSES

1. COMPETITION

Due to the proliferation of large and well known restaurants, it is ideal to always be on the

lookout and focused on competitors to be updated on what they are doing and not be left behind.

ACTION PLAN:

The proponent will provide a great customer service. Providing excellent and memorable

customer service is a wonderful approach to earn customer loyalty and set yourself apart from

the competition.

2. WEAK FINANCIAL

In order to compete with other companies, you will need large financial resources. Because the

business is just starting out, it can be a hindrance to the company or operations.

ACTION PLAN:

The proponent will review, revamped, researched, and rewritten to solve financial concerns

inside a small business.

3. DEFICIT OF PRODUCT

Their menu is based solely on donuts, unlike other competitors who offer a variety of foods.

That's why other customers looking for other varieties of foods are moving to other stores.

ACTION PLAN:

The proponent must develop methods and continue to analyze sales in order to make adjustments

if something unpleasant occurs.

4. SATISFACTION

With the volume of the donuts store, perhaps the customers have high expectations and,

consequently, can compare each other. So it may be difficult for newly opened stores to satisfy

their customers.

ACTION PLAN:

To avoid this, before releasing the product, it is necessary to first think about whether the

customer will like it or whether it will exceed their expectations. And everyone must be prepared

for the future of their company.

5. COMPANY IMAGE

One of the factors that will affect the company is the creation of a strong public image.

ACTION PLAN:
Proponent used to build a high-quality product with appealing promotional materials.

OPPORTUNITIES

1. OFFER HEALTHY OPTION

Since the ingredients are vegetables this product is good for our health vegetables will give you

nutrients, potassium, fiber, vitamin A and C.

2. INCREASE THE NUMBER OF BRANCHES

Continuously increase the branches of our company because of the good quality of our products.

3. OFFER MORE VARIETY

We offer varieties of flavor depends on the fit to taste buds of consumers. We invented more

flavors to attract consumers.

4. PRODUCT UNIQUENESS

The opportunity will be used to develop something distinctive that we can give to the market.

5. INNOVATIVE

Customers' taste preferences will determine the new product, and it will become a competitive

advantage over competitors

THREATS
1. NEW COMPETITORS

There is no possible that it will have an competition between your own business and the other

businesses.

ACTION PLAN:

Think some strategy that you can use while there is a competition between the other businesses

2. SHORTAGE OF SUPPLY

We have no certainty that our supplier can give us enough supplies that we need.

ACTION PLAN:

Try to have some more contacts with the other suppliers so that you have back up supplier when

the other was not available

3. COMPETITOR SAME PRODUCT

We cannot avoid that other business have the same product that we sell.

ACTION PLAN:

Although you have the same product you must think a much better version of it.

4. PRICE INCREASE OF RAW MATERIALS

A common situation on the market that some of the consumer was force to buy a small amount

of materials they needed.

ACTION PLAN:

Have some other choice if the material that you need has a high price make a substitution of

material that has the same use but different in price.

5. BETTER PRODUCT IDEA

It is not possible that there will be shown a better product that will be making step to be better

than your product you sell.

ACTION PLAN:

Make some innovative idea that will be enough to be better than the other businesses product.

6. CUSTOMER PREFERENCES

There are some people who don't like vegetable doughnut to eat.

ACTION PLAN:

We will promote and make more flavors about vegetable doughnuts and let’s insist the most of

our customer will like it.

 CHAPTER 3

ORGANIZATION

AND

MANAGEMENT

STRUCTURE
Introduction

This chapter distinguishes the Management Organizational Structure such as: Company Name,

Company Logo, Management Theory, Types of Business Organization, Rights and

Responsibilities of Partners, Advantages and Disadvantages of Partnership, Article of Co-

Partnership, Organizational Structure/Chart, Employee Job Description and Specification,

Personnel/Administrative Management, Wages, Payment of Wages, Product Logo, Product

Name, as well as the capitalization of the proponents.

Company Name

The name Prosperus was chosen by the proponents because prosperous derives from

the Latin word" prosperus", meaning “doing well.” Great pronouns of this happy word include

golden, well-heeled, flourishing, and thriving. The proponents believe that coming up with these

new business ventures has motivated them. It also represents hope for them, as they feel that

success and prosperity will come their way.

Company Logo
 The proponents constructed a futuristic company logo. Orange is a color of adventure

which inspires and creates enthusiasm. It’s optimistic and sociable, and it conveys a sense of

affordability. This mix of friendliness and stress relief is ideal for getting customers to respond in

visualizing the logo, there's building that might and wealth of the emperor, their ownership and

mastery of the land. Also, Building symbolism is alive and well in emerging nations looking to

make their mark. A spiritual or mental "raising" or improvement is typically indicated by looking

at a building or other height. On the other hand, the circle provides the appearance of an orbit, a

stronghold that permits the organization to keep going in the face of challenges. The year the

company was founded, 2021, is also included in the logo.

Management Theory

So the proponents wanted to impose a punishment and reward system, they had to come up with

a way to implement it agreed to use theory Z in their firm in order to get a positive outcome for

their project personnel within their company. The advantage of Theory Z offers a better

opportunity for managers to put their faith in their employees' abilities, devotedly and without

hesitation to their appointed tasks. This will help boost their employee's productivity. It also

promotes loyalty to their employee towards the company, their jobs and to their managers. The

disadvantage of Theory Z is possible that one of their employees will resign, especially if the

company is experiencing financial difficulties. There is a company that will provide them with a

great chance. It just provides job stability and may not result in employee satisfaction or loyalty.

Furthermore, perfect job stability may lead to lassitude among many individuals.
Type of Business Organization

Company is the partnership type of organization which is owned by six people specifically by

Mr. Angel Lou Alcaide, Ms. Karylle Keanne Angeles, Mr. Carl Joseph Casto,Ms. Micaella

Marie De Vera,Ms. Arona Lambid, and Ms. Brianie Fae Manansala.

The proponents chose to form a General Partnership as their vehicle. In this case, to achieve the

business structure, the partners' skills and knowledge will be combined. The company's

objectives. The partners are also legally liable for partnership debts up to a certain amount. The

worth of their personal belongings profits from the firm will be divided among the partners. In

accordance with the co-partnership agreement described in the article. A participant cannot act

without the permission of the other members; they must have complete authority over one

another. As a result, they are able to communicate effectively about the company's difficulties

and concerns.

Rights and Responsibilities of Partners

The mutual relations between the partners of a firm come into existence through an agreement

between the said partners. This gives rise to mutual right and duties to every partner involved in

the firm’s business. Section 9 to 17 of the Indian Partnership Act of 1932 lays down the

provisions governing the mutual relations of all the partners. These relations are governed by an

existing contract among them which may be implied or expressed by the course of dealing. The

agreement may vary depending on the consent of all the partners. In this article, we look at the

various rights and duties of partners in a partnership firm in detail.

The following are the rights of a partner in a partnership firm.

 Right to take part in the conduct of the Business

 Right to be consulted

 Right of access to books

 Right to remuneration

 Right to share profits

 Right of outgoing partner to carry on a competing business

 Right to dissolve the firm

 Right of outgoing partner to share subsequent profits

 Right to retire

 Right not to be expelled

The following are the duties or responsibilities of a partner in a partnership firm.

 General duties of a partner

1. A partner is required to carry on the business to the highest common advantage.

2 .A partners is required to be just and faithful to each other

3. A partner has to render to any other partner or his legal representative about the true

account and all the information of all the things affecting the partnership firm.

 To indemnify for fraud

 To indemnify for willful neglect

 To attend duties diligently without remuneration

 To share losses
  To account for any profit

 To account and pay for profits of competing for business

Advantages

A general partnership is as simple to establish as a single proprietorship. For the formation of a

partnership business, only a few formalities and paperwork are required, such as a detailed

partnership agreement that explains the responsibilities of each partner in the business. The

operation is straightforward. The talents, judgments, and skills of multiple people are integrated,

including all of the associates. The rights and obligations of partners are discussed.

Disadvantages

Since a general partnership does not function as a separate legal organization, it lacks the

financial protection of personal assets that a corporation or other commercial forms provide. The

company has a finite lifespan. There's a chance that authority may be divided. For the company's

debts and responsibilities, all partners are individually liable.

Article of Co-Partnership

An article of partnership is a code of behavior that establishes a contract between company

partners. Labor and capital are pooled, and profit, loss, and obligation are shared. A paper like

this serves as a legal document. By detailing all of the conditions under which participants form

limited partnerships, a rule book for limited partnerships is created into a joint venture.

Article of Partnership
That proponent, Angel Lou B. Alcaide, Karylle Keanne R. Angeles, Carl Joseph Castro,

Micaella Marie G. De Vera, Arona O. Lambid, Brianie Fae F. Manansala the undersigned

partners, all of legal age, residents and citizens of the Philippines, have voluntarily associated

themselves together on this day with the goal of forming a general partnership under the

following conditions and subject to the Republic of the Philippines' existing and applicable laws:

Article I: Partnership Name: That the name of the partnership shall be “PARTNERSHIP”.

Article II: Business Purpose: That the goal is to provide consumers with unusual yet delicious

doughnuts and fascinating flavors while providing outstanding service at an affordable price.

Article III: Principal Place of Business: That the principal place of business of this partnership

shall be located at Oceana Commercial Complex along MacArthur Highway, Balibago, Angeles,

Pampanga.

Article IV: Term of Existence: This partnership shall have a five-year period beginning on the

day of its formation and ending five years after the original recording of its articles of partnership

with the Securities Exchange and Commission.

Article V: Partner’ Circumstances: The following are the names, citizenships, addresses, and

designations of the partners in stated partnership.

NAME CITIZEN RESIDENCE

Alcaide, Angel Lou B. Filipino #278 purok 3 San Nicolas 2nd

Betis Guagua, Pampanga

Angeles, Karylle Keanne R. Filipino #64 purok 2b Benedicto

Floridablanca, Pampanga
Castro, Carl Joseph Filipino 43 Camia Steet, Del Carmen

FloridaBlanca Pampanga

De Vera, Micaella Marie G. Filipino 0838 Purok 7 Pulung Santol

Porac Pampanga

Lambid, Arona O. Filipino 445 Prk 3 Sta. Ursula, Betis,

Guagua, Pampanga

Manansala, Brianie Fae F. Filipino 07 Sta. Lucia Anac Masantol

Pampanga

Article VI: Capital Contribution: That the capital of this partnership is one million seven

hundred fifty thousand pesos (2,000,000.00). With each partner contributing to the capital of the

partnership the sum of two hundred fifty thousand pesos (250,000.00).

NAME AMOUNT CONTRIBUTED

Alcaide, Angel Lou B. 250,000.00

Angeles, Karylle Keanne R. 250,000.00

Castro, Carl Joseph 250,000.00

De Vera, Micaella Marie G. 250,000.00

Lambid, Arona O. 250,000.00

Manansala, Brianie Fae F. 250,000.00

No transfer of interest shall be allowed or permitted to be recorded in the proper books of the

partnership if it reduces the ownership of Filipino citizens to less than the required proportion of

capital as provided by existing legislation.

Article VII: Sharing Ratios: That this partnership's profits and losses shall be appropriately split

and distributed based on the capital ratio of each partner's contribution.

Article VIII: Management: That this partnership shall be under as General Manager, who shall

be in charge of the management of the affairs of the company. He shall have the authority to use

the partnership name and in otherwise performing such acts as are necessary and expedient in the

management of the firm and to carry out its lawful purposes.

Article IX: Undertaking to Change Name: That the partners undertake to change the name of

this partnership, as herein provided or as amended thereafter, immediately upon receipt of notice

or directive from the Securities and Exchange Commission that another corporation, partnership

or person has acquired a prior right to the use of that name or that the name has been declared as

misleading, deceptive, confusingly similar to a registered name, or contrary to public morals,

good customs or public policy.

IN WITNESS WHEREOF we have here unto affixed our signatures this ____ day of

____________ 2021 at Don Honorio Ventura State University, Bacolor, Pampanga.

 Alcaide, Angel Lou B. Angeles, Karylle Keanne R.

Castro, Carl Joseph. De Vera, Micaella Marie G.

Lambid, Arona O.

Manansala, Brianie

Fae F.

Organizational
Structure/Chart
 The proponent chose the line type organizational structure. The chain of command led by

the General Manager. The company finds that line organization is economical and effective it

allows quick decisions and efficient coordination. This will also help company to be more focus

on its core works like productions, sales and other works that the company do. A line

organization, the responsibility for the performance of task is fixed upon definite individuals.

Therefore, there is accountability of delegated tasks. At last, company can perform properly and

make the company continue to its growth.

Employee Job Description and Specification

General Manager

Job Description:

• It is also his/her responsibility of the preparation and inventory of sales or deposits,

as well as the cleaning and inventory of the store.

• Responsible for the recording of cash sales from the store.

• Responsible for the coordination to the supplier and ordering the raw materials.

Job Specification:

• Graduate of any 4 years business related course

• Must have leadership skills, ability to manage and supervise staff

• Proven skills in business and financial management with conflict, stress and crisis situations.

• Above-average communication, collaboration, and delegation skills.

• With 2 years of experience as a general manager.

Accountant

Job Description:

• To maintain financial reports, records, and general ledgers; prepare and analyze

budgets; and perform general bookkeeping.

• Analyzing trends, cost, revenues, financial comments, and obligations incurred to

predict future revenues and expenses.

• Direct internal and external audits to ensure compliance.

• Responsible for the payroll

Job Specification:

• Should have a degree in Bachelor of Science in Accountancy

• Bookkeeping NC2 holder

Admin

Job Description:

• Answering calls and taking messages

• Dealing with email inquiries

• Arranging appointments including meetings

• Organizing internal and external events

• Managing the business social media accounts

• Carries out administrative duties such as typing about the information of the

product and announcing on the social media, etc.

• Preparing for the promo advertisement

Job Specification:

• Effective in verbal and non-verbal communication skills

• Good customer service

• Have a bachelor’s degree in Administration

• Ability to manage business correspondence such as filing, sorting, and general

organization skills

• Having both professionalism and a pleasant demeanor

Store team leader

Job Description:

• A person in a managerial role who directs the store whole store operation

• It is his/her responsibility to assist in the implementation of a company's operation

and to guarantee that the rest of the store force follows these standards.

• Serves as the cashier in the store.

• Serves also as a kitchen staff.

Job Specification:

• College graduate, preferably business course

• Ability to mentor employees on a one-on-one basis as well as a group

• Knowledge on raw materials, machines and tools

• Must have the ability to control workers in time of pressure

• Solid record of attention to detail and strict adherence to procedures

Store staff

Job Description:

• Greeting and serving customers as they enter the store

• Advising and assisting customers

• Collecting consumer transactions

• Replenishing the supply of stock on the container

• Responsible for the cleanliness of the store

• Help the team leader in billing and payment process at the counter

• Maintain the outlook of the store

• Generate the operation of the product

Job Specification:

• At least Senior High School graduate

• Good analytical skills

• Should be good in verbal and written communication skills

• Must be trustworthy and hardworking

• Ability to work quickly and flexibility

• Must be responsible

Personnel Administrative Management

Hours of Works

The establishment opens from Monday to Saturday at 9:00 am to 6:00 pm. Both

office workers and production workers are required to work eight (8) hours per day with a

one (1) hour lunch break and a 30 minutes break in the afternoon.

Working Schedule

Days Mon Tue Wed Thurs Fri Sat Sun

General Flexible DAY

Manager Working OFF
Hours

Accountant ONCALL DAY

OFF
Admin 9:00 9:00 9:00 9:00 9:00 9:00 DAY
AM TO AM TO AM TO AM TO AM TO AM TO OFF
6:00 6:00 6:00 6:00 6:00 6:00
PM PM PM PM PM PM

Store 9:00 9:00 9:00 9:00 9:00 9:00 DAY

Team AM TO AM TO AM TO AM TO AM TO AM TO OFF
Leader 6:00 6:00 6:00 6:00 6:00 6:00
PM PM PM PM PM PM

Store 9:00 9:00 9:00 9:00 9:00 9:00 DAY

Staff 1 AM TO AM TO AM TO AM TO AM TO AM TO OFF
6:00 6:00 6:00 6:00 6:00 6:00
PM PM PM PM PM PM

Store 9:00 9:00 9:00 9:00 9:00 9:00 DAY

Staff 2 AM TO AM TO AM TO AM TO AM TO AM TO OFF
6:00 6:00 6:00 6:00 6:00 6:00
PM PM PM PM PM PM

Night Shift Differentials

The company decided not to give night shift differential because the preferred working
hours in only between 9 am to 6 pm.

Weekly Rest Period

Each employee shall be entitled to have a one-day off per week which will be every
Sunday. The proponents decided to have one day off because they want the employees
to have their time for their family and do the things they want to do.

Holiday with Pay

If the employee did not work in these dates, he/she still be paid one hundred percent

(100%) of his/her salary for that day. If the employees worked on that days, he/she shall

be paid two hundred percent (200%) or what they call double pay of his/her salary for the

first eight (8) hours.

The Regularly Holiday Pay = (Hourly rate x 200% x 8 hours) Production Worker Pay =

(52.5 x 2.00 x 8) = 840

Regular Holidays Date

Chinese New Year February 12, 2021

EDSA Revolution February 25, 2021

Maundy Thursday April 1, 2021

Good Friday April 2, 2021

Day of Valour April 9, 2021

Eidul Fitr May 13, 2021

Eidul Adha July 20, 2021

National Heroes Day August 30, 2021

All Saint’s Day November 1, 2021

All Soul’s Day November 2, 2021

Bonifacio Day November 30, 2021

Christmas Eve December 24, 2021

Rizal Day December 30, 2021

New Year’s Eve December 31, 2021

Special Non-Working Holiday

Local Holiday

If the employee did not work on these dates, he/she will not be paid. If the employees
worked on these dates, he/she shall be paid thirty percent (30%) of his/her salary for the
first eight (8) hours of work.

Local Holiday Pay = (Hourly rate x 130% x 8 hours)

Production Worker pay= (52.5 x 1 .30 x 8) = 546
Local Holiday Date

Jose Abad Santos Day February 7, 2021

Pinatubo Day June 15, 2021

Feast of the Guardian October 2, 2021

Angels

Tigtigan-Terakan Keng October 29, 2021

Dalan

Fiestang Kuliat-Twin Fiesta October 29, 2021

Service Incentive Leave

• All the employees who have rendered at least one year of service
will receive a benefit to the different incentives provided by the company.

Vacation Leave

• Every employee must be given a 10 days’ vacation leave per year. Remaining
vacation leave can be monetized.

Sick Leave

• After 6 months of being regular, all employees will be given a 7 days sick leave per
year and can be monetized if it’s not used. But the unused sick leave of every
employee under production cannot be monetized if not used.

• And in case of emergency the worker must present a medical certificate to justify
their absence.

Maternity Leave

• The eligible female employee who gives birth via caesarean section or natural
delivery will be given a maternity leave of 105 days with full pay.

• Maternity leave of 60 days with full pay in cases of miscarriages or emergency

termination of pregnancy.

• Allocation of 7 days of maternity leave credits to the child’s father or an alternate

caregiver.

• Additional maternity leave of 30 days without pay in case of live childbirth provided
a written notice to the employer is given at least 45 days before the end of her
maternity leave.

• Another 15 days with full pay in case the eligible female employee is also a solo
parent as defined under Republic Act No. 8972

• Non-diminution of existing benefits including alternative working arrangements

validly agreed upon and non-discrimination of female workers.

• Security of tenure except in instances of transfer or reassignment within the same

enterprise provided there is no reduction in rank, status, salary or otherwise
amount to constructive dismissal.

Paternity Leave

• 15 days of leave if they are married

13th months’ pay

• All employees who have rendered service for at least 6 months of the current year
are qualified to receive 13th month pay.

Other Incentives

• Employee of the month – P500 per month, a total of P6, 000 per year.

Service Charges

Service charge is not applicable in the company

Wages

Employees Rate per day Number of days in Rate per month

a month

General Manager -- 26 25,000

Accountant 680 26 17,680

Admin 610 26 15,860

Store Team 550 26 14,300
Leader

Store Staff 1 480 26 12,480

Store Staff 2 480 26 12,480

Overtime

• Overtime pay is based on the regular pay per day multiply by 15%. (400x.15 = P60)

Salary Deduction

• There is a deduction of Php 1 every 1 minute late and 30 minutes of late is

equivalent to 1 hour of salary deduction and other contributions.

• Medical expenses will be subtracted as well. Also, if they want to add another set
of uniform the payment will be deducted every cut off.

Payment of Wages

Forms of payment

• All payments must be by check through ATM card to secure the concern for the

employees.

• The bank will give them a form to fill up and will pass their requirements to
the employer then the employer process their requirements for the payroll ATM
card.

Place of payment

• All employees shall get their own pay slip from the finance department to acquire
their wages in the chosen ATM outlet.
Time of payment

• The cut off is every 15th and 30th day of the month, every overtime must be logged
before the cut off.

• The actual time of payment is every 5th and 20th day of the month.

Proponents Capitalization

Proponents Address Position Share Capital

Alcaide, Angel 278 Purok 3 San Owner 16.666% 250,000

Lou B. Nicolas 2nd,
Betis, Guagua,
Pampanga

Angeles, Karylle #64 Purok2b Owner 16.666% 250,000

Keanne R. Benedicto
Floridablanca,
Pampanga

Castro, Carl 43 Camia Steet, Owner 16.666% 250,000

Joseph M. Del Carmen
FloridaBlanca,
Pampanga

De Vera, 0838 Purok 7 Owner 16.666% 250,000

Micaella G. Pulung Santol,
Porac, Pampanga

Lambid, Arona 445 Prk 3 Sta. Owner 16.666% 250,000

O. Ursula, Betis,
Guagua,
Pampanga

Manansala, 07 Sta. Lucia Owner 16.666% 250,000

Brianie Fae F. Anac, Masantol,
Pampanga

Total: 100% 1,500,000

Product Name
VEGGIE DONUT
 The product name that was decided to be used is VEGGIE DONUT. Referencing the

product ‘Doughnut”, the proponents named it VEGGIE DONUT as the product’s flavor

is made from vegetables. The doughnut, also known as a donut, is a fried dough confection and

dessert food.

Doughnuts also make vegetable flavors like potato doughnuts, squash donuts, and many

more upcoming flavors. Doughnuts are well known around the world in various forms as sweet

snacks. This is the product name that is easy to remember and easy to find in the world. to make

people happy and enjoy eating

the vegetable doughnut

flavors. And to make people

satisfied, they want an affordable

product. Eating vegetables and

doughnuts is a good way

to help people and provide them

with health benefits. They also give the best flavors to make the sweetest and newest flavors of

doughnuts.

Product Logo
 The proponents determined the product logo after ruminating among the elements of

which makes the product distinctive, enticing, and absolute. Being the main raw material,

illustration of vegetables can be seen at the back of the name of the product. Our company

chooses the yellow and white color because it symbolizes how veggie donut will shine and be

popular on the market industry. As you can see, it has different vegetable that serves as our

flavors that will give different taste to our Donuts.The proponents also decided upon making the

form of the logo through a yellow-filled background. Not only does yellow embodies positivity,

excitement and happiness, it also stimulates the appetite of an individual. Lastly, vegetable donut

can assure that it have good benefits to you when you eaten it.

CHAPTER 4
 MARKET

SEGMENTATION

AND

MARKETING

STRATEGIES

Target Market Description

The primary target of the product is the Population who are residing within the vicinity of

Dolores, City of San Fernando Pampanga located main road. It is good for primary target

because many consumer opportunities.

Market Segmentation

Geographic Segmentation

The proponents decided to target in Dolores, City of San Fernando Pampanga. The proponents

decided to target the Population in City of San Fernando which many of them eating doughnuts.

· Nation: Philippines

· Region: III

· Province: Pampanga

· City: San Fernando

· Town: Dolores

Demographic Segmentation

Age: 15-75 Years Old

Age:

__ 15 years old. __ 21-25 years old

__ 16-20 years old. __ 26 years old and above

These people are the ones who have a buying power and usually they are the
consumers of the product.

Gender: Male, Female, and LGBTQ+

Any gender able to eat and purchase the product that is sold.

Marital Status: Single/Married/-Widowed

Any status can eat and purchase the product that is sold.

Social status: Lower class, Middle class, and Upper class

Since it is affordable, any social status can purchase it.

Psychographic Segmentation

• People who like to eat doughnut

• People want to explore something new flavor

• People who find other alternative of sweets flavor

• People prefer to eat a vegetables

Behavioral Segmentation

• Consumer that habits is to eat.

• Consumer that frequently eating doughnut

• Consumer wants to eat nutritious and healthy food.

Survey Questionnaire

1. Do you eat Doughnuts?

Yes No

2. How often do you eat doughnut?

once a month

twice a month

once a week

thrice a week

3. Are you willing to buy a doughnut made from vegetables such as Broccoli, Sweet potato,

Squash, Moringa, and Carrots?

Yes No

4. How much do you prefer in buying doughnut per piece?

 20-30 php 40-50 php

30-40 php 50 up

5. Where do you usually buy doughnut?

Malls

Food stall

Bakery

Online delivery

6. What brand do you usually purchase?

Mister Donut

Jco

Krispy Kreme

Dunkin' Donut

7. Which do you prefer dine in or take out?

Dine in Take out

8. If there will be doughnut product in the market which made from vegetables would you

patronize it?

Yes No
9. If yes, are you willing to buy vegetable doughnut from us?

Yes No

Survey Form Result

1. Do you eat Doughnuts? (50 Responses)

Sales

No
100% Yes

100% or 50 of the respondents answered “Yes” and 0% or 0 respondent of “No” this means that

the proponents product is feasible because the potential customers eat Doughnuts.

2. How often do you eat Doughnuts? (50 Responses)

 Sales

4%

14%
Once a month
Twice a month
Once a week
Thrice a week

22% 60%

60% or 30 of the respondents answered once a month, 22% or 11 of them answered twice a

month 14% or 7 of them answered once a week and 4% or 2 respondents answered thrice a

week. This indicates that the respondents eat doughnuts at least once a month.

3. Are you willing to buy a doughnut made from vegetables such as broccoli, sweet

potato, squash, moringa, and carrots? (50 Responses)

 Sales

0.16

Yes
No

0.84

84% or 42 of the respondents answered “Yes” and the remaining 16% or 8 respondents answered

“No”. This means that they are willing to buy doughnut made from vegetables such as broccoli,

sweet potato, squash, moringa, and carrots.

4. How much do you prefer in buying doughnut per piece? (50 Responses)
 Sales

6%
4%

20-30 php
20%
30-40 php
40-50 php
50 or more

70%

70% or 35 respondents answered 20-30 php, 20% or 10 answered 30-40 php, 4% or 2 of them

answered 40-50 php and another 6% or 3 respondents answered 50or more. This shows that the

respondents prefer to buy doughnut per piece to 20-30 php.

5. Where do you usually buy doughnut? (50 Responses)

 Sales
6%

26% Malls
Food Stall
Bakery
Online Delivery

68%

68% or 34 respondents answered malls, 26% or 13 respondents answered food stall, 6% or 3 of

them answered bakery and 0% or 0 respondent of online delivery. This means that the

respondents usually buy doughnuts in the mall.

6. What brand do you usually purchase? (50 Responses)

 Sales

14%

Mister Donut
J.CO
Krispy Kreme
22% Dunkin Donut
52%

12%

52% or 26 respondents answered Dunkin Donut, 22% or 11 respondents answered J.CO, 12% or

6 of them answered Krispy Kreme and 14% or 7 respondents of answered Mister Donut. This

means that the brand they usually purchase is Dunkin Donut.

7. Which do you prefer dine in or take out? (50 Responses)

 Sales
10%

Dine In
Take Out

90%

90% or 45 of the respondents answered take out and the remaining 10% or 5 of them answered

dine in. This shows that people prefer to get take out.
 8. If there will be doughnut product in the market which made from vegetables would

you patronize it? (50 Responses)

Sales

0.12

Yes
No

0.88

88% or 44 respondents answered “Yes” and 12% or 6 of the respondents answered “No”. This

indicates that the respondents will patronize vegetable donut in the market.

9. If yes, are you willing to buy vegetable doughnut from us? (50 Responses)
 Sales

14%

Yes
No

86%

86% or 43 of the respondents answered “Yes” and the remaining 14% or 7 of them answered

“No”. This means that they are interested in purchasing vegetables donuts from us.

Marketing Strategies
Market Objectives

Bad Objectives Good Objectives

Sales Objectives To sell better the vegetable To sell 50 boxes of vegetable

doughnut than last yea doughnut per day

Market Share Objectives To be the best among other To increase the market sale at

company’s the end of the year

Profit Objectives Target return on investment Many customers will purchase

to return the cost

Marketing Strategies

Product

The purposed of the product is to provide unique flavored doughnut to the market. The potential

consumer of this product is those who mostly love eating healthy foods. The proponents decided

to set the product name as Vegetable Donut to conduct an intelligible but easy to position in the

mind of the consumer. "Vegetable" means the main raw material that was used in the product

which is the Vegetable and Donut means referencing the product doughnut.
Classification of Products

The proponents classify the product which is Doughnut with the main ingredient of vegetables as

an alternative flavor and as consumer goods that is purposeful for the final consumption. This is

also a tangible product that produced and subsequently acquired to satisfy the needs and wants of

the consumer.

Rate of Consumption and Tangibility

The proponents decided to classify the product doughnut using the vegetables with it as an

alternative flavor as a non-durable goods for the reason of it can be purchase immediately and it

can only be consumed for once since it is a food product.

Consumer Shopping Habits

The proponents selected the convenience goods under the consumers shopping habits where in it

can be purchased in a minimal effort and quickly manner.

Packaging

The packing has the main source of information about the Vegetable Donut and the main tool for

attracting potential customer.

Descriptive

The proponents use the primary packaging with the use of semi carton paper that holds the

product.

Price

The Vegetable Donut will be sold at 30 per piece.

Pricing Strategy

Being a new market entrant, the proponents chose penetration pricing. By providing products at a

low price from the competitor, penetration pricing activates market growth and captures market
share. This helps to improve profits by attaining optimal purchases with a low profit margin. It is

used to gain a competitive advantage in the market.

Place

The shop is in Barangay Dolores City of San Fernando, Pampanga. It is located on a main road,

making it more available and convenient to customers. The site is close to the dine in shops,

hotels, retail stores and various business establishments. Thus, the proponents believe that this

would result in a larger market share as well as higher sales and earnings.
Marketing Channel

Channel B
MANUFACTURER RETAILER CONSUMER

MANUFACTURE PRODUCER
CONSUMER
R

To promote their goods across the entire area, the proponents chose channel B, or indirect

channel distribution. In order to reach more people and expand the name of their product, the

company would distribute it directly through many donut shops and other retailers in the City of

San Fernando.

List of retailers Address

Mister Donut Jose Abad Santos Ave, San Fernando,

Pampanga

Simply Donuts 450 Manila N Rd, San Fernando, Pampanga

Simply Donuts Coffee & Tea Dolores Intersection, San Fernando, Pampanga

Dunkin Donuts 2MRJ+6P4, San Fernando, Pampanga at

Jumbo Jenra Dolores

Gee Cee Cakes and Donut Haus Mac Arthur Highway, Dolores, San Fernando,

Pampanga

Bienvenido Tinape Fernandino MacArthur Hwy, San Fernando, Pampanga

Krispy Kreme Jose Abad Santos Ave, Mexico, Pampanga at

 Sm City Pampanga

J.C.O Donut

Starbucks

Lil' Orbits Mini Donut Jose Abad Santos Ave, San Fernando, 2000

Pampanga

Mr. Park's Bread & Cake MacArthur Hwy, San Fernando, 2000

Pampanga

Distribution strategy

Selective distribution is the distribution strategy chosen by the proponents. It has a limited

number of outlets in a specific geographical location. This allows them to improve market

coverage while also lowering distribution costs.

PROMOTION STRATEGY

Social networking is becoming one of the fastest and easiest methods to connect. The company

website and page are the most significant communication and promotional tools since they can

easily reach a large number of people. It benefits the firm, the product, and the customer since it

makes it possible for customers to understand and know more about product. Proponents also

spend a lot of money on additional promotional materials including banners, and stickers.

Promotional Tools

Social Media (FB page)

The Fb page of Vegetable Donut will be operated by the Admin. It will post updates about the

Vegetable Donut Store its opening time, closing time and promotions.To increase its followers,

the Vegetable Donut Fb Page will post a picture which will be shared by the Business Partners to

promote their business as well as the FB Page.The store will also ask fans to tag them in their fb

posts so more people will be aware of the FB Page.The Store will also make sure that the Admin

will give a good customer service to people sending queries to the Fb Page.The store will also

ask the eating customers to have their picture taken and ask for their approval to post them in the

Fb Page.
This will be the picture that will

be posted frequently on the

Vegetable Donut FB Page.

Instead of giving out flyers,

the proponents decided

to post it on Social Media since

giving out flyers in the amidst

of a global pandemic is not desirable and it has lower cost that to giving out flyers which requires

manpower.

BANNER

The banners will be posted in the following establishments: Emkei auto repair shop, 4 A & B

Motor works and car aircon, EHG auto supply, Toti tofu house, and Chareon Pokphand Food

Philippines Corporation, Fortune car accessories, Kristina Cafe Barangay Restaurant. The

proponents chose these because these places are where people always pass by and the banners

can be seen by many in these places.

The green squares on the vicinity map represent the selected establishments where the banner

will be posted.

STICKER

The stickers will be put in Public transportation areas and also in some vehicles. By using this

method the public will be more aware of the product since commuting is a part of everyday life

of Filipinos.
Promotional Tools

Promotional Tools Purpose

Banner Posted on the front of our store ( Lazatin

Boulevard, Barangay Dolores,CSFP)Emkei

auto repair shop, 4 A & B Motor works and car

aircon, EHG auto supply, Toti tofu house, and

Chareon Pokphand Food Philippines

Corporation, Fortune car accessories, Kristina

Cafe Barangay Restaurant.This banner used to

promote and gain Brand Awareness. And to

encourage people to try the product.

Sticker Providing an opportunity for people to notice

our logo. This method was also used to

promote the product's brand image and to

advertise the product.

Social Media It is used to spread the word about a product

offer and to provide information to a huge

number of potential customers over the

internet, because the majority of people use

social media, particularly Facebook. It is used

to entice clients and obtain information.

Gantt Chart

Promotional Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Fb Page

Banner

Sticker