Su Bba Syllabus - 2019 - Sem III To Vi

Saurashtra University
RAJKOT
(Accredited Grade A by NAAC)
Faculty of Business Management

Syllabus
For
Semester III to VI
Bachelor of Business Administration

(B.B.A.)
Choice Based Credit System
Effective From
JUNE - 2020
1|Page
BBA Semester – III (Effective from June- 2020)
Sr. Course Code Course Course Title C IM EM Total

No. Category
1 19BBA301 Foundation Personality Development & 3 30 70 100
Corporate Skills
2 19 BBA302 Core Managerial Economics 3 30 70 100
3 19 BBA303 Core Business Statistics 3 30 70 100
4 19BBA304 Core Principles of Marketing 3 30 70 100
5 19BBA305 Core Human Resource Management 3 30 70 100
6 19BBA306 Core Financial Management 3 30 70 100
7 19BBA307 Core Corporate Accounting & 3 30 70 100
Practices
Total 21 210 490 700
BBA Semester – IV (Effective from October- 2020)
Sr. No. Course Code Course Course Title C IM EM Total

Category
1 19BBA401 Foundation Entrepreneurship 3 30 70 100
Development and Ethics
2 19BBA402 Core Economics for Decision 3 30 70 100
Making
3 19BBA403 Core Statistics for Business 3 30 70 100
Decisions
4 19BBA404 Core Marketing Management 3 30 70 100
5 19BBA405 Core Organization Behavior 3 30 70 100
6 19BBA406 Core Corporate Finance 3 30 70 100
7 19BBA407 Project Practical Studies 3 - 100 100
Total 21 210 490 700
2|Page
BBA Semester -V (Effective from June- 2021)

No. Category
1 19BBA501 Core Business Environment 3 30 70 100
2 19BBA502 Foundation Business Law 3 30 70 100
3 19BBA503 Core Production & Operation 3 30 70 100
Management
4 19BBA504 Allied Direct Taxes 3 30 70 100
5 19BBA505 Core Cost & Management 3 30 70 100
Accounting
Optional- Any Two of the
Following
6 19BBA506 Elective Marketing Group- 3 30 70 100
Advance Marketing
7 19BBA507 Elective Finance Group – 3 30 70 100
Investment Banking and
Financial Services
8 19BBA508 Elective Human Resource Group- 3 30 70 100
Management of Industrial
Relations
09 19BBA509 Elective Statistics Group- 3 30 70 100
Fundamentals of Operations
Research
Total 21 210 490 700
BBA Semester – VI (Effective from June- 2021)

No. Category
1 19BBA601 Foundation Legal Aspects of Business 3 30 70 100
2 19BBA602 Core Direct Taxes & GST 3 30 70 100
3 19BBA603 Allied Financial Institutions & Market 3 30 70 100
4 19BBA604 Core Accounting for Managerial 3 30 70 100
Decisions
5 19BBA605 Project Practical Studies 3 - 100 100
Optional- Any Two of the

Following
6 19BBA606 Elective Marketing Group- 3 30 70 100
Retail Management
7 19BBA607 Elective Finance Group- Contemporary 3 30 70 100
Issues in Investment
8 19BBA608 Elective Human Resource Group- 3 30 70 100

Performance and Compensation
Management
09 19BBA609 Elective Statistics Group 3 30 70 100
Advanced Operations Research
Techniques
Total 21 210 490 700
C = Credit, IM = Inter Exam Marks, EM = External Exam Marks
3|Page
BBA SEMESTER – III (Effective from June- 2020)
PERSONALITY DEVELOPMENT & CORPORATE SKILLS
Name of Semester Core/Electi Course/Paper Course/Pap Cred Intern Extern External

Course ve/Allied/P Code er Title it al al Exam
ractical/Pr Marks Marks Time
oject Duration
B.B.A. III Core 19BBA301 Personality 3 30 70 2½
Developme Hours
nt &
Corporate
Skills
Teaching Hours 45 Hours per semester
COURSE OBJECTIVES
• To develop students soft skills
• To hone students communication and corporate skills
• To equip the students with skills and competence which will assist them in their career
COURSE CONTENT
TEXT: ‘English and Soft Skills' – By S P Dhanavel, Publication: - Orient Marks
Unit - 1 Black Swan ISBN: - 978-81-250-3980-8
English& Soft Skills by SP Dhanavel – Following Chapters

• Teamwork Skills
• Emotional Intelligence Skills
• Problem-Solving Skills
40
• Interview Skills
• Adaptability Skills
• Written Communication Skills
Unit – 2 Share Market Report 10
Statement of Purpose (SOP)

Unit - 3 10
GRAMMAR: Verbal Analogy (Only from the given Appendix I)

Unit – 4 10
Appendix I
REFERENCES
• ‘English and Soft Skills' – By S P Dhanavel, Publication: - Orient Black Swan ISBN: - 978-81-
250-3980-8 (Unit 1 to 5 from the text)
• Business Communication – Pal and Suri, Sultan Chand & Sons, Delhi
SEMESTER END EXAMINATION PATTERN
4|Page
Question No. Details Options Marks
1 Textual Questions (40marks)
Q. 1 Answer the following in short. (5/7) 5/7 10
2 Q.2 A Answer the following questions in 4/6 20

brief.
Q.2 B Short Note 1/2 10
3 Q.3 Statement of Purpose (SOP) 10
4 Q.4 Share Market Report 10
5 Q.5 Verbal analogy 10
5|Page
MANAGERIAL ECONOMICS

oject Duration
B.B.A. III Core 19BBA302 Managerial 3 30 70 2½
Economics Hours
COURSE OBJECTIVES
• To provide basic knowledge basic principles, concepts and tools of managerial economics.
• To make enable students for understanding application/working of managerial economic theories,
concepts and tools in real market conditions.
• To develop/enhance ability of student to take accurate decisions on basis of knowledge of
principles, concepts and tools of economics.
COURSE CONTENT
Unit - 1 Introduction to Managerial Economics & Demand Forecasting
Managerial Economics: Meaning, Definition, Nature & Scope of Managerial
Economics
Demand Forecasting: Meaning, Objectives, Factors affecting it, Methods-Survey and
Statistical Methods
Unit – 2 Production Analysis
Meaning of Production, Production function, Law of Variable Proportion, ISO-Quant
Curve, Iso-Cost Curve, Optimum Input Output Combination, Economies &
Diseconomies of Scale
Unit - 3 Cost Analysis
Concept of Cost of production, Concepts of Cost Accounting and Economic Cost,
Variable and Fixed Cost, Opportunity Cost, Incremental and Sunk Cost, Marginal Cost,
Relationship between Cost and Rate of Output in Short Run and Long Run.
Unit – 4 Equilibrium of Firm
Equilibrium of firm under Perfect Competition, Monopoly, Oligopoly (Kinked Demand
Curve) and monopolistic competition
REFERENCES
• Managerial Economics – P. L. Mehta, Sultan Chand & Sons
• Managerial Economics, Varshney and Maheshwari- Sultan Chand & Sons,
• Managerial Economics : DM Mithani- Himalaya Publishing House
• Managerial Economics – Joel Dean
• Managerial Economics – An analysis and Cases – Hynes Mate & Paul.
6|Page
BUSINESS STATISTICS

oject Duration
B.B.A. III Core 19BBA303 Business 3 30 70 2½
Statistics Hours
Note : Total Lectures 45 in Each semester.
COURSE OBJECTIVES
• To clear the Fundamental of Statistics

• Improve Logical Abilities
• To develop Research Aptitude
COURSE CONTENT
Unit - 1 Linear Correlation Marks No. of lectures

· Definition of variables
· Meaning and Definition of Correlation
· Types of Correlation
· Properties of Correlation coefficient
· Method of Correlation
1. Scatter Diagram
14 10
2. Karl Pearson’s Correlation method
3. Spearman’s Rank Correlation method
· Probable Error of Coefficient of Correlation
· Co-efficient of Correlation from bivariate frequency
distribution
• · Examples
Unit – 2 Linear Regression
• Meaning and Definition of Regression
• Definition of Regression coefficient
• Properties of Regression coefficients & Relation between
Correlation and Regression coefficient
14 10
• Two lines of Regression
• Regression Co-efficient from bivariate frequency
distribution
• Examples
Unit - 3 Probability
· Concept of Probability
· Definition of Different Terms ( Random Experiment , Sample
Space, Types of Events…etc)
· Mathematical and Statistical Definition of Probability 14 9
· Addition Theorem, Condition Law, Multiplication Theorem
For Two Events With Proof
· Examples
Unit – 4 Mathematical Expectation and Binomial Distribution
· Concept of Discrete Random Variable and its Probability
Distribution
· Mathematical Expectation of Discrete Random Variable.
· Mean and Variance of Discrete Random Variable.
14 8
· Probability Distribution Function of Binomial Distribution
· Properties and Application of Binomial Distribution
· Mean and Variance of Binomial Distribution without Proof
· Examples
7|Page
REFERENCES
• Fundamental of Mathematics and Statistics by V.K. Kapoor and S.C. Gupta – Sultan & Chand
• Fundamentals of Statistics by S. P. Gupta - Sultan & Chand
• Elements of Statistics by Elhance
8|Page
PRINCIPLES OF MARKETING

Course ve/Allied/Pr Code er Title it al al Exam
actical/Proj Marks Marks Time
ect Duration
B.B.A. III Core 19BBA304 Principles of 3 30 70 2½
Marketing Hours
COURSE OBJECTIVES
The objective of this course is to help the students understand the fundamental concepts and principles
of Marketing and Marketing Management. The course will be useful to real understand basic marketing
decisions, marketing practices and marketing environment. The topics in the course should be discussed
in relations to real marketing practices within and outside India.
COURSE CONTENT
Unit - 1 Introduction to Modern Marketing

Concept, meaning, nature and Importance of marketing management. Concepts of marketing-
Exchange, product, production, selling, marketing and societal marketing concepts.
Difference between marketing-selling- societal marketing concept. Marketing Mix –
meaning, elements and factors affecting marketing mix.
Unit – 2 STP – Segmentation, targeting and positioning.
Market segmentation – Concept, objectives, significance and bases for segmenting consumer
market (consumer characteristics and product characteristics approach) and Industrial market.
Marketing targeting – concept of market targeting and target marketing, strategies of
targeting. Positioning – concept, process.
Unit - 3 Consumer Behaviour
Concept, Importance, Factors affecting consumer behavior (Cultural, Social, personal and
psychological factors), Buying decision process – meaning, stages and managerial
Implications.
Unit – 4 Marketing Environment and study of competitors
Marketing Environment – Concept, factors and variables.

Online Marketing – concept, process, benefits and limitations
Green Marketing – Concept, Green Marketing Mix, Efforts and Importance
Analyzing Competition – Concept and Importance. Process of analyzing competition,
detailed study of marketing strategies for Market Leader, market challengers, Market
followers and Market Nichers.
REFERENCES
• R. B. Rudani, Basics of Marketing Management, S. Chand & Company, New Delhi, 2015
• Philip Kotler, Kevin Lane Keller, Abraham Koshy, and MithileshwarJha, Marketing
Management, 14th edition, Person education, New Delhi, 2012
• S.A. Sherlekar, Marketing Management, Himalaya Publishing House, Mumbai, India, 2009
• V. S. Ramaswamy and S. Namakumari, Marketing Management, Global Perspective Indian
Context, 4th Edition, Macmillan Publishers India Ltd, New Delhi, 2010
• John Quelch, and Kasturi Rangan, Marketing Management: Text and Cases, Tata McGraw-Hill,
New Delhi, 2005
• Internet Sources
• R. Shrinivasan, Case studies in Marketing, The Indian Context, PHI Learning, Private Limited,
New Delhi, 2012
9|Page
HUMAN RESOURCE MANAGEMENT

ect Duration
B.B.A. III Core 19BBA305 Human 3 30 70 2½
Resource Hours
Managemen
t
COURSE OBJECTIVES
• To familiarize learners with basic concepts of Human Resource Management

• To introduce emerging issues in the field of HRM
COURSE CONTENT
Unit - 1 Human Resource Management

Concept and Functions, characteristics and significance of HRM, HR Policies, HR
Accounting, Changing environment of Human Resource Management- globalization,
workforce diversity, corporate downsizing, technological advances, cultural environment,
changing skill requirement, changing employee expectations
Unit – 2 Acquisition of Human Resource
Human Resource Planning- process and significance, job analysis – job description and job
specification; Recruitment – Concept and sources, e-recruitment, Selection – Concept and
process, placement and induction.
Unit - 3 Training and Development
Concept and Importance, Identifying Training and Development Needs, Designing Training
Programmes, methods of training, Evaluating Training Effectiveness; Introduction to
Management Development and Career Development.
Unit – 4 Performance appraisal and Compensation
Concept, nature and objectives; Traditional and Modern Techniques of performance
Compensation: concept- wage and salary, minimum, fair and living wage, factors influencing
compensation levels, job evaluation; methods of wage payments with their merits and
demerits.
REFERENCES
• K. Ashwathappa : HR &PM, Text and Cases: Tata MC Graw-Hill

• P. Subba Rao: Personnel and HRM: Text and Cases: Himalaya Publishing House
• Rao, V.S.P.: Human Resource Management- Text and Cases, Excel Books.
• Rudrabasavaraj M.N. Dynamics personnel Administration- Management of Human Resources,
Himalaya Publication House.
• Gary Dessler. A Framework for Human Resource Management. Pearson.
• DeCenzo, D.A. and S.P. Robbins, “Personnel/Human Resource Management”,
Prentice Hall of India, New Delhi.
• Chhabra, T.N. Essentials of Human Resource Management. Sun India Publication
New Delhi.
• Ivancevich, John M. Human Resource Management. Mc.Graw Hill.
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FINANCIAL MANAGEMENT
Name of Semester Core/Electi Course/Paper Course/Pap Cre Intern Extern External

Course ve/Allied/Pr Code er Title dit al al Exam
ect Duration
B.B.A. III Core 19BBA306 Financial 3 30 70 2½
Management Hours
COURSE OBJECTIVES
The objective of this course is to help the students understand the fundamental concepts and Finance &
Financial Management.
COURSE CONTENT
Unit - 1 Introduction to Financial Management
Meaning, Definitions and Nature, Functions/ Scope (Traditional Vs. Modern Approach),
Objectives of Financial Management- Profit Maximization and Wealth Maximization, Time
Value of Money: Concept; Compound Value and Present Value
Unit – 2 Sources of Finance
Sources of Finance: Equity Shares, Preference Shares, Debenture, Term Loans, Retained
earnings. Bridge finance, Venture Capital Financing – Lease Finance
Unit – 3 Capital Structure and Leverage
Concept of financial structure and capital structure, types/patterns, ideal capital structure,
determinants of capital structure
Under capitalization and over capitalization: Meaning, symptoms, causes, effects and
remedies
Leverage: Concept of leverage, Operating Leverage, Financial Leverage (Simples problems
should be asked)
Unit -4 Cost of Capital
Meaning and concepts, Measurement of cost of capital – cost of debt, cost of preference
shares, cost of equity shares, cost of retained earnings, overall cost of capital (WACC)
REFERENCES
• Financial Management: S N Maheshwari, Sultan Chand & Sons, New Delhi

• Financial Management: Khan & Jain, Tata McGraw Hill Publishing Co.
• Financial Management: I M Pandey, Vikas Publishing House, New Delhi.
• Financial Management: Ravi Kishor, Taxmann’s Allied Services Pvt. Ltd.Delhi
• Fundamentals of Financial Management: Prasanna Chandra, Tata Mc Graw Hills
• Financial Management: Pratapsinh Chauhan, Shanti Prakashan, Ahmedabad
• Financial Management: S. Bhatt, Excel Books
• Basic Financial Management: Saha, Tapas Rajan, World Press.
• Fundamentals of Financial Management: Bhabatosh Banerjee, Prentice Hall
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CORPORATE ACCOUNTING & PRACTICES

ect Duration
B.B.A. III Core 19BBA307 Corporate 3 30 70 2½
Accounting Hours
& Practices
COURSE OBJECTIVES
To develop conceptual understanding regarding corporate accounting system and to prepare financial
statements with reference to Laws applicable in this respect.
COURSE CONTENT
Marks: 80 % Examples and 20 % Theory.
Unit - 1 Amalgamation of Companies
• Introduction, Meaning and Concepts
• Accounting Treatment as per Indian Companies Act, 2013 and Indian Accounting Standard
14
• Journal Entries and Ledger accounts with Balance Sheet (Vertical Form) after Amalgamation.
• Practical Questions to be asked of basic level only. (Excluding Inter Company Transactions)
Unit –2 Absorption and External Reconstruction of companies

• Introduction, Meaning and Concepts
• Accounting Treatment as per Indian Companies Act, 2013 and Indian Accounting Standard
14
• Journal Entries and Ledger accounts with Balance Sheet (Vertical Form) after Absorption and
External Reconstruction.
• Practical Questions to be asked of basic level only. (Excluding Inter Company Transactions)
Unit –3 Final Accounts of Company

Horizontal and Vertical presentation of Final accounts - Provisions, Reserves and Capital
Reserves - Divisible profits and dividend - Legal requirements for appropriation of profits -
General Reserve. Preparation of final account in vertical form only (Simple terms).
Unit - 4 Analysis and Interpretation of Financial Statements
• Financial Statements: Meaning, objectives and limitations of financial statement,
Classification of financial statements, Tools of analysis: Comparative Statements,
Common size statements, Trend analyses,
• Ratio analysis. Meaning and limitations of ratios, Analysis of financial statements on
the base of the following ratios: Profitability Ratios, Liquidity Ratios, Turnover
Ratios, Capital Structure Ratios, Liquidity Ratios and Capital Gearing.
REFERENCES
• Financial Accounting - P.C.Tulsian, Tata McGraw Hill, Delhi
• Advanced Accounts - M.C.Shukla& - T.S. Grewal, S.Chand& Co., Delhi
• Advanced Accounting - S.N.Maheshwari, Sultan Chand & Sons, Delhi
• Advanced Accounting - R.L.Gupta & - M.Radhaswamy, Sultan Chand & Sons, Delhi
• Advanced Accounting - Ashok Sehgal & - Deepak Sehgal, Tata McGraw Hill, Delhi
• Modern Accounting – Hanif Mukherjee, Tata McGraw Hill, Delhi
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BBA SEMESTER - IV(Effective from October- 2020)
ENTREPRENEURSHIP DEVELOPMENT AND ETHICS

ect Duration
B.B.A. III Core 19BBA401 Entrepreneu 3 30 70 2½
rship Hours
developmen
t and Ethics
COURSE OBJECTIVES
This course provides students with a solid introduction to the entrepreneurial process of creating new
businesses, role of Creativity and innovation in Entrepreneurial start-ups ,manage family-owned
companies ,context of social innovation and social Entrepreneurship and issues and practices of financing
entrepreneurial businesses.
COURSE CONTENT
Unit - 1 Introduction to Entrepreneurship

• Concept, Meaning and Definitions
• Evolution
• Features & Functions
• John Kao’s Model of Entrepreneurship
• Franchising – Concept, Features and Types
Unit – 2 Entrepreneurship Development Programme (EDPs)

• Meaning and Objectives and Fundamental Facts
• Evaluation of EDPs
• Phases of EDPs
• Role, relevance and achievements of EDP.
• Funding support by Government
Unit -3 Startup India Policy

Concept of Startup, Startup policy of Government, Specialized Institutions at National and
State level and District centers for Entrepreneurship Development
Women Entrepreneurship
Unit - 4 Introduction to Ethics
• Concept and Meaning
• Why ethical problems occur in business?
• Ethical Principles
• Moral Issues in Business:
• Utilitarianism: weighing social cost and benefits, Rights and duties, Justice and
fairness, ethics of care, Integrating utility, rights, justice and caring, An alternative
to moral principles: virtue ethics
REFERENCES
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• Fundamentals of Entrepreneurship and Small Business Management, by Vasant Desai,
Himalaya Publishing House.
• Entrepreneurship Development, Tata McGraw Hill Publishing Company Ltd.
• Entrepreneurial Development by Dr. S.S. Khanka, S. Chand, New Delhi
• Entrepreneurship and small business: Burns P. . New Jersey: Palgrave.
• Entrepreneurship: Hisrich R and Peters M. New Delhi: Tata McGraw Hill.
• Entrepreneurship new venture creation: Hilt D H,. New Delhi: Prentice Hall of India.
• Manuel G Velasquez : Business ethics- concepts and cases Pearson.
• A.C. Fernando: Business Ethics Pearson Education.
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ECONOMICS FOR BUSINESS DECISION

ect Duration
B.B.A. IV Core 19BBA402 Economics 3 30 70 2½
for Business Hours
Decision
COURSE OBJECTIVES
• To provide basic knowledge basic principles, concepts and tools of managerial economics.
• To make enable students for understanding application/working of managerial economic
theories, concepts and tools in real market conditions.
• To develop/enhance ability of student to take accurate decisions on basis of knowledge of
principles, concepts and tools of economics.
COURSE CONTENT
Unit - 1 Introduction to Competition and Breakeven Analysis
Competition Analysis: Price Competition & Non Price Competition, Predatory and
Discriminatory Competition, Fair and Unfair Competition, Effective Competition
Breakeven Analysis: Introduction to Breakeven Analysis, Breakeven Point, Breakeven
Chart, Assumption and Uses
Unit – 2 Pricing Policies
Importance, Objectives, Factors affecting it, Methods and Strategies of Pricing-Cost plus
pricing, Going rate pricing, Skimming and Penetration pricing, Rate of return pricing,
Multi Stage pricing and Peak load pricing
Unit - 3 Price Differentiation
Meaning of Price Differentiation, When it becomes beneficial? Types of Differentiation-
Distributor’s Discounts, Quantitative discounts-Postage stamp pricing, Dual Pricing
Unit – 4 Capital Budgeting
Meaning of Capital Budgeting, Nature of Capital Budgeting (demand for capital, supply of
capital and capital rationing), methods of capital budgeting-
• Payback method
• Net present value method
• Average rate of return method
• Internal rate of return method
REFERENCES
• Managerial Economics : P. L. Mehta, Sultan Chand & Sons
• Managerial Economics: Varshney and Maheshwari, Sultan Chand & Sons,
• Managerial Economics : DM Mithani-Himalaya Publishing House
• Managerial Economics – Joel Dean
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STATISTICS FOR BUSINESS DECISION MAKING

ect Duration
B.B.A. IV Core 19BBA403 Statistics for 3 30 70 2½
Business Hours
Decision
Making
Note : Total Lectures 45 in Each semester.
COURSE OBJECTIVES
• To clear the Fundamental of Statistics
• Improve Logical Abilities
• To develop Research Aptitude
COURSE CONTENT
Unit - 1 Business Forecasting Marks No. of lecture
· Introduction 20 12
· Methods for forecasting
1. Moving Average Method
2. Least Square method
- Linear Equation
- Second degree parabola
3. Exponential Smoothing Method
· Examples
UNIT 2 Statistical Quality Control 20 12
· Introduction
· Advantages of SQC
· Causes of Variations in Quality Control
· Types of Variations
· Control Charts
- Variable Charts ( Mean and Range )
- Attribute Charts (p, np and C)
· Examples
UNIT 3 Statistical Decision Theory 15 11
· Introduction, meaning and scope
· Essential steps for Decision making
· Components of decision theory
· Decision Making without probabilities
- Maximax , Minimax, Hurwicz, Laplace, Maximin Regret
Criterions
· Decision Making with probability
- EMV, EOL, EVPI
· Examples
UNIT 4 Sampling and Estimation (Only Theory) 15 10
· Introduction
· Basic statistical law
· Methods of Sampling
· Advantages of Sampling
· Sampling distribution
· Central Limit Theorem
· Theory of Estimation
1. Types of Estimates
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2. Properties of Good Estimator
· Standard Error of Mean
· Estimation of the Population Mean
· Standard Error of Population Proportion
· Sample Size
REFERENCES
• Fundamental of Mathematics and Statistics by V.K. Kapoor and S.C. Gupta – Sultan & Chand
• Fundamentals of Statistics by S. P. Gupta - Sultan & Chand
• Elements of Statistics by Elhance
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MARKETING MANAGEMENT

ect Duration
B.B.A. IV Core 19BBA404 Marketing 3 30 70 2½
Management Hours
COURSE OBJECTIVES
The course contains some important areas of modern marketing management theory and practices. The
objective of this course is to help the students understand and assimilate actual marketing practices and
marketing environment. The topics in the course should be discussed in relations to real marketing
practices within and outside India
COURSE CONTENT
Unit - 1 Product Decision
Product – concept, importance and types of Products.
Product Mix – concept of product line, product width, product depth, product item and
consistency. New Product development – Concept, Process, Need, reasons for failure.
Product Life cycle – concept, stages with strategies, factors affecting, Importance.
Consumer Adoption Process – concept, stages and managerial Implications.
Unit – 2 Pricing Decision

Concept, importance and objectives, factors affecting pricing, methods of price setting –
Cost oriented pricing, Auction pricing, psychological, price/quality pricing, skimming and
penetration pricing, price discrimination, discounts and allowances.
Unit - 3 Place ( Distribution ) Decision

Physical distribution – concept, importance and key decision areas.
Channel of distribution – concept, types
Middlemen – concept, types and services provided by middlemen.
Online Portals and Payment gateways- concept and functioning of online portals (snap deal,
amazon, flip cart, etc). Functioning and role of payment gateways with examples.
Unit – 4 Promotion Decision

Promotion – concept, objectives, factors affecting promotion decision
Tools of Promotion: - Advertising – Concept and features. Personal selling – concept,
features, difference between advertising and personal selling. Sales Promotion – concept,
types, merits and demerits. Publicity and Public Relation – concept, features, parties.
REFERENCES
• Philip Kotler, Kevin Lane Keller, Abraham Koshy, and Mithileshwar Jha, Marketing
Management, 14th edition, Person education, New Delhi, 2012
• John Quelch, and Kasturi Rangan, Marketing Management: Text and Cases, Tata McGraw-Hill,
New Delhi, 2005
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ORGANISATIONAL BEHAVIOUR

ect Duration
B.B.A. IV Core 19BBA405 Organisation 3 30 70 2½
al Behaviour Hours
COURSE OBJECTIVES
Organisational Behaviour (OB) is an integration and application of Behaviour sciences to work situations.
Management students are expected to have basic knowledge of Organisational Behaviour (OB). The
syllabus of this subject is designed to provide valuable inputs for understanding, reasoning, predicting,
molding, and controlling human Behaviour. Various topics and theories have been incorporated to
relate the subject to real-world problems and issues.
COURSE CONTENT
Unit - 1 Introduction To Organisational Behaviour
Concept and definitions; salient Features, brief idea of contributing disciplines; Significance
of OB; Limitations of OB, Relation between OB and Management, Concept and Components
of International OB, Positive Organisational Behaviour – concept, characteristics and
significance
Unit – 2 Understanding Individual Behaviour
Concept of individual behaviour; Dynamics (Forces/Components) of Individual Behaviour;
Perception: Concept and Characteristics, Perceptual Process, Concept and Factors of
Perceptual Selectivity; Learning: Concept and Characteristics, Principles, Brief Idea of
Components of Learning Process; Personality: Concept and Characteristics, Factors, Types
of Personality
Unit - 3 Dynamics of Groups and Teams
Concept of Group Dynamics and Factors; Concept and Characteristics of Group; Needs for
Group Formation; Group Formation Process in Brief; Difference between Formal Group and
Informal Group; Concept and Characteristics of Team; Popular Forms of Team; Making
Teams Effective
Unit – 4 Basic Leadership and Motivation Theories
Motivation Theories: Theory X and Theory Y, Adam’s Equity Theory; Leadership
Theories: Life cycle theory of leadership, Fielders’ Contingency Theory; Managerial Grid;
Concept of and Characteristics of Transformational Leadership and Charismatic Leadership
REFERENCES
• Ramesh B. Rudani, Management and Organizational Behaviour, Tata McGraw-Hill Education
Private Limited, New Delhi, India.
• Stephen P. Robbins, Timothy A. Judge, and Neharika Vohra, Organizational Behaviour, Pearson,
New Delhi, India.
• John W Newstrom Organisational Behaviour, Tata McGraw-Hill Education Private Limited,
New Delhi, India.
• Fred E. Luthans, Organisational Behaviour, McGraw-Hill, New York, International Edition,
2005.
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CORPORATE FINANCE

ect Duration
B.B.A. IV Core 19BBA406 Corporate 3 30 70 2½
Finance Hours
COURSE OBJECTIVES
To provide insight to understand the concepts and theories and to develop skills for practical
application of financial data to make better financial decision.
COURSE CONTENT
Unit - 1 Long Term Investment Decisions
Meaning, significance and process of Capital Budgeting

Evaluation Techniques – Average Rate of Return Method, Pay Back Method, Net Present
Value Method, Internal Rate of Return Method, Terminal Value Method, Profitability Index
Method (including merits, demerits and practical problems)
Unit - 2 Working Capital Management
Meaning and concepts of working capital, Need for working capital (including operating
cycle concept), Factors determining working capital, A brief idea on Inventory
Management, Cash Management and Inventory Management (only concept and objectives/
significance)
Unit – 3 Inventory, Cash and Receivables Management
Inventory Management: Concept, significance and techniques of inventory management,
Receivables Management: Concept, significance and elements of receivables management.
Cash management: Concept, significance, Cash budget (Simple problems should be asked
excluding Cash Budget)
Unit – 4 Dividend Decision
Meaning and Types of Dividend; Determinants of Dividend Policy; Dividend Policies:

Constant Dividend Payout, Constant Dividend Rate, Optimum Dividend Policy
REFERENCES
• Financial Management: I Am Pandey, Vikas Publishing House, New Delhi
• Essentials of Financial Management: George E Picha, Haper & Row
• Financial Management and Policy: James Van Horne, Prentice Hall of India
• Financial Management: S N Maheshwari, Sultan Chand & Sons, New Delhi
• Financial Management: Khan & Jain, Tata McGraw Hill Publishing Co.
• Financial Management: Ravi Kishor, Taxmann’s Allied Services Pvt. Ltd.
• Fundamentals of Financial Management: Prasanna Chandra, Tata McGraw Hills
• Financial Management: Pratapsinh Chauhan, Shanti Prakashan, Ahmedabad
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PRACTICAL STUDIES

ect Duration
B.B.A. IV Practical 19BBA407 Practical 3 - 100 -
Studies
A. Preparation of Product Project Report (50)

B. Viva – Voce (50)
Note: -Previous year’s list of products should not be considered in the current year to avoid copy. It is
advisable to present a rough copy of PPR duly verified and signed by a concerned teacher.
It is advisable to refer a concerned DIC and a concerned financial institute etc. to collect the relevant up
to date information by a student.
A. PREPARATION OF PRODUCT PROJECT REPORT

A discussion of the following points should be made before the commencement of the preparation
starting the Unit: Factors to be considered in relation to location of a project:
✓ DECLARATION
✓ ACKNOWLEDGEMENT
✓ PREFACE
1. INTRODUCTION: - PROJECT AT A GLANCE

• PRODUCT SELECTION : i) Self Contribution ii) Experience: Technical and Managerial or
Business (Non-technical) iii) Knowledge: Product related and Business related iv)Product’s
Market Position: Market Competition v) Raw Materials, Labour, Skill requirements
vi)Government Policy and attitude in terms of subsidy, loan etc. G.S.F.C., I.D.B.I or Government
Banned item list.
• NAME OF THE UNIT – Relevant to product and services, Should be concise and easy to
remember and pronounce.
• PROFILE OF THE UNIT –
i) Name of the Unit :
ii) Address for communication:
iii) Type of the Unit ( form ) :
iv) Name of the Product :
v) S.S.I .Registration No. : An application is made with ……….DIC for registration vi)
Subsidy Registration No.: An application is made with ……..DIC for registration vii)
Other Registration No. if any:
viii) Details of the location of the Unit:
A) Whether Rented B) G.I.D.C. Estate C) Purchase of Land
ix) Owner’s Names and Addresses:
x) Bankers
• OWNER’S / PROMOTER’S BIO-DATA

• PRODUCT INTRODUCTION AND MARKET ANALYSIS
• PROPOSED LOCATION’S JUSTIFICATION
Site Selection: Raw Materials, Government Policy, Infrastructure facility, Market and Land
allocation.
• LAND ACQUISITION – Self owned , Rented, Newly purchased
Government Land.
• GOVERNMENT INSTITUTIONS HELPFUL IN
21 | P a g e
1) Product Selection - Industrial Extension Beauro, A’bad.Small Industry Service Institute (
SISI ) A’bad, Rajkot. Gujarat Industrial and Technical Consultancy Organisation
Ltd.(GITCO), DIC, CED, Poly Techno. Transfer Centre (PTC), A’bad
2) Acquiring Land - G.I.D.C., Government Wasteful Land, Private Estates Loan

Lending Institutes like G.S.F.C., Banks etc.
3) Marketing - GITCO, National Small Industry Corporation (NSIC), Gujarat Small Industries
Corporation ( GSIC ) A’bad, Rajkot. Small Industry Service Institute ( SISI ) Gujarat
Export Corporation.
4 ) Training -C.E.D., Dimond Jubilee Institute, Baroda, S.I.S.I. , P.T.C. for engineering
products. D .I.C. for small and cottage industry, Hosiery Training Centre, A’bad
and Khadi Gramodyog Board.
5) Raw Materials – Gujarat Small Industries Corporation and Small Industry Service
Insti.(SISI).
• GOVERNMENT PROCEDURE - S.S.I. registration with District Industry Centre at District

level. - Subsidy Registration. Other licenses from Central or State Govt., Local bodies like
Municipal Authorities
2. PRODUCTION DEPARTMENT
• INTRODUCTION.
• MACHINERIES
Quotations for machineries and construction purposes (At least from 3 parties)
• RAW MATERIALS.
Types of raw materials required in production, Sources with name of suppliers.
• PRODUCTION PROCESS
Details of every step, material consumption, electricity consumption.
• PLANT LAYOUT.
• PRODUCTION CAPACITY
Installed -100% , Utilized----
3. MARKETING DEPARTMENT
• INTRODUCTION.
• MARKTING PLANNING.
• PRODUCT STRATEGIES.
Product mix and market testing
• PRICING STRATEGIES.
Specific Pricing method, specific factors consideration, price calculation.
• DISTRIBUTION STRATEGIES.
Channel of distribution, (Role and profit margin of middlemen)
• PROMOTION STRAGEGIES.
With respect to Advertising / personal selling /sales promotion and publicity.
4. FINANCE DEPARTMENT
• INTRODUCTION.
• FIXED CAPITAL COST OF A PROJECT.
• TOTAL COST OF A PROJECT
• WORKING CAPITAL REQUIREMENTS.
• FINANCIAL ARRANGEMENT.-
22 | P a g e
Sources of Finance / Financial Arrangement, Means of Finance
• PROFITABILITY OF A PROJECT.
• RENT – TAXES – INSURANCE.
• INTEREST, DEPRECIATION AND ADMINISTRATIVE EXPENSES
• TRADING ACCOUNT, PROFIT AND LOSS ANALYSIS AND BALANCE SHEET.
• B.E.P. STATEMENT.
5. HUMAN RESOURCE DEPARTMENT

• INTRODUCTION.
• HUMAN RESOURCE REQUIREMENTS.
Total manpower planning- skilled, semi skilled and unskilled.
• RECRUITMENT AND SELECTION.
Sources and process in short.
• TRAINING.
Specific Method/methods of training
• WAGES AND COMPENSATION.
Specific method for skilled and unskilled staff.
• EMPLOYEE WELFARE
6. PROJECT SUMMARY
7. PROJECT ADVANCEMENT AND FUTURE PROSPECTS
B. VIVA – VOCE ……………………………………………………… (50) A viva

should cover the questions pertaining to the above points duly discussed with the students before the
commencement of the preparation of the report.
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BBA SEMESTER - V(Effective from June- 2021)
BUSINESS ENVIRONMENT

ect Duration
B.B.A. V Core 19BBA501 Business 3 30 70 2½
Environment Hours
COURSE OBJECTIVES
• To provide basic knowledge basic components of business Environment.
• To develop/enhance ability of student to know impacts of components of business Environment on
operations of companies.
• To make enable students to know/measure possible impacts of changes in components of business
Environment on functions of business organization.
• To develop ability of students to forecast/indicate possible impacts of change in economic policies and
laws on operations of companies,
COURSE CONTENT
Unit - 1 Introduction to Business Environment
Definition of business environment, Internal and External Environment (Micro & Macro
Environment, Economic & Non Economic Environment)
Unit – 2 LPG
Concepts of Liberalization, Privatization and Globalization, Meanings of Globalization &
Privatization, their impacts on Indian Economy
Unit - 3 Public Finance
Fiscal Policy-Objectives and tools, Public Debt, Public Revenue and Public Expenditure,
Central Budget
Unit – 4 International Institutions
History, Objectives, Structure, Functions, Achievement and failures of World Bank,
International Monetary Fund, World Trade organization and European Union
REFERENCES
• Business Environment: Francis Cheru nilam - Himalaya Publishing house
• Essentials of Business Environment: K. Aswathapa- Himalaya Publishing house
• Indian economy: VK Puri& SK Misra - Himalaya publication house
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BUSINESS LAW

ect Duration
B.B.A. V Core 19BBA502 Business 3 30 70 2½
Law Hours
COURSE OBJECTIVES
To impart preliminary knowledge in respect of Laws to be followed while carrying the business.
COURSE CONTENT
Unit - 1 Introduction to law and legal system.
• Introduction to law, Object of law, Need for the knowledge of law, sources Mercantile law.
• Preamble to the constitution of India (with explanation of all the terms used in the preamble)
• Fundamental Rights, Fundamental Duties (Briefly).
• Hierarchy of the judiciary and the courts in India.
Unit – 2 Contract Law - I
• Object, definition and features of Contract law.

• Essential elements of contracts.
• Classification of contracts
• Offer and legal rules as to an offer, Acceptance and legal rules as to acceptance.
• Consideration and legal rules as to consideration. Exceptions to the rule ‘no consideration no
contract’.
• Capacity to contract: contracts with a minor, contracts with people of unsound mind, contracts
with people disqualified by law.
• Quasi Contracts.
Unit - 3 Contract Law - II
• Free consent: consent and free consent, (brief description of Coercion, Undue influence,
Misrepresentation, Frauds and Mistake)
• Legality of Object: When consideration or object is unlawful. Unlawful and illegal
agreements.
• Void agreements: List of void agreements, uncertain agreements, wagering agreements.
• Contingent contracts: meaning and rules of contingent contracts.
• Performance of contracts: Meaning and requisites of a valid tender, who must perform a
contract.
• Discharge of contracts: Discharge by performance, Discharge by agreement or consent,
Discharge by impossibility, Discharge by lapse of time, Discharge by operation of law,
Discharge by breach of contract.
• Remedies for breach of contracts: Rescission of the contract, Suit for damages (very brief
description of different types of damages), Suit upon quantum meruit, Suit for specific
performance, Suit for injunction.
Unit – 4 Special Contracts – I & II
Indemnity and Guarantee

• Definitions: Contracts of Indemnity and Contracts of Guarantee.
• Distinction between contracts Indemnity and Guarantee.
Bailment and Pledge
• Definition of contracts of Bailment
• Requisites of Bailment.
• Definition of Contracts of Pledge.
• Difference between Bailment and Pledge.
Law of agency
25 | P a g e
• Definition of Agent and Principal, Essentials of relationship of Agency, Rules of Agency.
• Creation of Agency: by Express Agreement, by Implied Agreement, by Ratification (Excluding
Requisites of Ratification) and by Operation of Law.
• Classification of Agents.
• Rights and Duties of Agents.
• Rights and Duties of Principal.
• Termination of Agency
REFERENCES
• Elements of Mercantile Law, N. D. Kapoor, Sultan Chand & Sons, New Deli
• Indian Contract Act, Sale of Goods Act and Partnership Act; Desai TR : SC Sarkar & Sons
• Mercantile Law, S.S. Gulshan :,Excel Books
• Legal Aspect of Business, Pathak:,TMH
• The Negotiable Instruments Act; Khergamwala JS : NM Tripathi
• The Principles of Merchantile Law, Singh Avtar , Eastern Book Company
• Business Regulatory Framework, Maheshwari & Maheshwari:, Himalaya Publishing
• Business Law , Kapoor ND : Sultan Chand & Sons
• The Constitution of India: Bare Act with short notes for students
A. R. Khan, Publisher: Access Publishing.
• Indian Judicial System
Mathew, P.D. & P.M. Bakshi, Publisher: New Delhi: ISI, 2002
26 | P a g e
PRODUCTION AND OPERATION MANAGEMENT

ect Duration
B.B.A. V Core 19BBA503 Production & 3 30 70 2½
Operations Hours
Management
COURSE OBJECTIVES
To understand the production and operation function and familiarize students with the technique for planning and
control.
COURSE CONTENT
Unit - 1 Introduction to Production and Operations Management
Concept and Definition of Production Management and Operations Management, Objectives of
Operations management, decision areas in operations management, recent trends in operations
management, difference between manufacturing and service operations.
Unit – 2 Process Selection
An overview of major process decisions, A detailed study of the, advantages and limitations of job
shop process, batch process, assembly process, continuous process characteristics and project process.
Unit - 3 Aggregate Planning and Maintenance Management
Concept of aggregate plan, Importance of Aggregate plan, Approach to aggregate planning, Concept
of Capacity Planning and CRP (Capacity Requirement Planning), Maintenance Management –
Concept, Importance, Types of Plant Maintenance.
Unit – 4 Facility Location and Facility Layout
Introduction to Facility Location, steps in location selection and factors affecting- selection
of region, community and site selection.
Introduction to Facility Layout, factors affecting facility layout, objectives of a good layout, types of
layout ( product, process, combined , cellular , static layout)
REFERENCES
• Production and Operation Management, S.A.Chunawalla and D.R. Patel, Himalaya Publishing House,
Mumbai
• Production and operation Management K. Aswathappa and K. Shridhara Bhatt ,Himalaya Publishing
House, Mumbai
• Operations Management, Mahadevan B, Pearson Education, New Delhi,2008
• Operations Management, Russel & Taylor, Pearson Education, New Delhi,2008
• Operations Management, Chase, Jabocs and Acquiliano, Tata McGraw Hill,
• Operations Management, Krajawski & Ritzman, , Pearson Education, New Delhi, 2003
• Production and Operations Management, Bedi Kanishka, OXFORD University Press
• Production and Operation Management, Bhatt K.S, Himalaya Publishing House,
27 | P a g e
DIRECT TAXES

ect Duration
B.B.A. V Core 19BBA504 Direct Taxes 3 30 70 2½
Hours
COURSE OBJECTIVES
To develop conceptual understanding regarding Direct Tax Laws and to Prepare Returns and make them
introduced with assessment procedure.
COURSE CONTENT
Marks: 80 % Marks for Practical Problems and 20 % Marks for theory questions.
Unit – 1 Introduction, Definition and Residential Status of an Assessee
• Introduction: Introduction of Direct Taxes and Methods of Taxes
• Definitions: Person, Income, Assessee, Previous Year, Assessment Year, Gross Total Income,
Total Income, Agricultural Income. Heads of Income
• Residential status and Incidence of Tax
Unit – 2 • Income from Salary (Section : 80C)
Unit - 3 • Income from House Property (Sec. 22 to 25 only)
Unit – 4 • Income from Business/Profession
NOTE:
• The Syllabus is restricted to study of specified section only.
• The Law In force on 1st April immediately preceding the commencement of Academic year will be
applicable for ensuing Examinations.
• Study of rules is not implied for unless and until specifically mentioned.
REFERENCES
• Students guide to income tax- Vinod Singhania, Taxman Publication
• Systematic approach to income tax- Girish Ahuja & Gupta, Bharat Law Publication
• Income Tax: T M Manoahan
• Direct Tax ready reckoner, N. V. Mehta, Kuber Publication
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COST & MANAGEMENT ACCOUNTING

ect Duration
B.B.A. V Core 19BBA505 Cost & 3 30 70 2½
Management Hours
Accounting
COURSE OBJECTIVES
To Impart the Knowledge of Basic cost concepts, element of cost & Preparation of Cost Sheet and to provide basic
knowledge of important Methods & Techniques of costing.
COURSE CONTENT
Marks: 80 % Practical Examples, 20 % Theory.
Unit - 1 Process Costing
• Introduction, meaning and Concepts
• Practical questions of Normal Wastage, Abnormal Wastage/Gain
• Practical questions excluding inter process profit and incomplete units.
Unit – 2 Budgetary Control
Meaning and significance of budget and budgetary control, Types of Budget, budget centers;
Procedure of budgetary control system, preparation of cash budget and flexible budget only.
Unit – 3 Standard Costing
Meaning of Standard Cost and Standard Costing, Advantages, Limitations and Applications;
Computation of Material and Labor Variances only.
Unit – 4 Activity Based Budgeting
Meaning, ABB and Traditional Budgeting, Process and Benefits of ABB

Zero Base Budgeting – Meaning, Advantages and Limitations
REFERENCES
• Cost Accounting Principles and Practice: M N Arora, Vikas Publishing
• Cost Accounting: S P Jain and K L Narang, Kalyani, New Delhi
• Cost Accounting by S.N. Maheshwari, Sultan Chand, Delhi
• Cost Accounting Principles and Practice: M N Arora, Vikas Publishing
• Cost Accounting: S P Jain and K L Narang, Kalyani, New Delhi
• Practical Costing: P C Tulsian, Vikas Publishing
• Cost Accounting: Theory & Practice: Bhabatosh Banerjee, Prentice Hall of India Ltd., New Delhi
• Strategic Cost Management: Jawahar Lal, Himalaya Publishing House, Mumbai
29 | P a g e
ADVANCED MARKETING MANAGEMENT

ect Duration
B.B.A. V Elective 19BBA506 Advanced 3 30 70 2½
Marketing Hours
Management
COURSE OBJECTIVES
Marketing theories and practices across the globe are drastically changing. Course contents of the course
‘Advanced Marketing Management’ contains some advanced and varied areas, topics and concepts to help
students assimilate modern marketing theory and practices across the globe. The paper will help the student to
develop necessary marketing knowledge and skills that will be instrumental in their career.
COURSE CONTENT
Unit - 1 Marketing Research
Definition, objectives and Importance, process.
Data sources (Primary and Secondary), Research Approaches (Survey, Observation, Panel,
Experimental), Research Design(Exploratory, Descriptive, causal), Research Instrument -
Questionnaire (Meaning, process and types of questions), Sampling ( Sampling Unit,
sample size and Sampling Procedure), contact methods (Interview, Telephonic, Mail,
Online). Research Report (concept, qualities and format), Limitations of marketing research.
Unit – 2 Managing Advertising

Meaning, Importance, objections (Positive and Negative aspects), Advertising Media
(Meaning, types and factors), Advertising message (concept and process), Advertising
budget (Concept, methods and factors), Advertising copy (Meaning, elements, types and
layout), Advertising agency (Meaning, Functioning, functions, benefits and examples).
Unit - 3 International Marketing and online shopping

International Marketing: Concept, characteristics, entry methods, Importance, Forces
including Push and Pull forces leading to growth of international marketing,
Online shopping: Concept and payment options. Majors players of online shopping
Unit – 4 Case Study

Introduction - Define Case Study - Nature of Case Study - Objectives of Case Study - Importance
of Case Study - Main Components of Case Study – Problems in Using Cases – Method of Using
Case – Advantages – Limitations
REFERENCES
• Philip Kotler, Kevin Lane Keller, Abraham Koshy, and MithileshwarJha, Marketing Management, 14th
edition, Person education, New Delhi, 2012
• John Quelch, and Kasturi Rangan, Marketing Management: Text and Cases, Tata McGraw-Hill, New Delhi,
2005
• V. S. Ramaswamy and S. Namakumari, Marketing Management, Global Perspective Indian Context, 4th
Edition, Macmillan Publishers India Ltd, New Delhi, 2010
• R. Shrinivasan, Case studies in Marketing, The Indian Context, PHI Learning, Private Limited, New Delhi,
2012
30 | P a g e
INVESTMENT BANKING AND FINANCIAL SERVICES

ect Duration
B.B.A. V Elective 19BBA507 Investment 3 30 70 2½
Banking & Hours
Financial
Services
COURSE OBJECTIVES
The objective of this paper is to know the different aspects of Investment banking, mergers and acquisition and
the detailed SEBI guidelines on issue management.
COURSE CONTENT
Unit - 1 Introduction
Indian Financial System – an overview,
Investment Banking – concept, functions and duties & responsibilities, SEBI guidelines for
investment/merchant banker, Recent developments and challenges for merchant banker
Unit – 2 Issue Management
Public Issue – Concept & procedure, Promoter’s Contribution, Book-Building and Issue
Pricing, Green Shoe Option ,Right Issue, Private Placement ,Post Issue Work and Obligations
Intermediaries to Issue – Brokers, Sub-brokers and Underwriters
Unit - 3 Leasing and Hire Purchase
• Concepts of leasing, types of leasing – financial & operating lease, direct lease and sales &
lease back, advantages and limitations of leasing, Lease rental determination; Finance lease
evaluation problems (only from Lessee’s angle),
• Hire Purchase interest &Installment, difference between Hire Purchase & Leasing, Choice
criteria between Leasing and Hire Purchase,
Unit – 4 Venture Capital and Credit Rating
• Venture Capital – Concept, Evolution, Process, VC Scenario in India

• Credit Rating – Concept, Types, Merits and Demerits, Credit Rating Agencies and their
Methodology
REFERENCES
• M.Y.Khan: Financial Services, Tata McGraw –Hill.
• Machiraju: Indian Financial System, Vikas Publishing House.
• J.C.Verma: A Manual of Merchant Banking, Bharath Publishing House.
• K.Sriram: Hand Book of Leasing, Hire Purchase & Factoring, ICFAI, Hyderabad.
• Ennew.C.Trevor Watkins & Mike Wright: Marketing of Financial Services, Heinemann Professional
31 | P a g e
MANAGEMENT OF INDUSTRIAL RELATIONS

ect Duration
B.B.A. V Elective 19BBA508 Managemen 3 30 70 2½
t of Hours
Industrial
Relations
COURSE OBJECTIVES
• To acquaint students with concepts of Industrial Relations
• To introduce the concept of Industrial Disputes and the legal procedures for their settlement
• To provide a brief knowledge about the role of trade unions in the Industrial Relations system
COURSE CONTENT
Unit - 1 Basic framework of Industrial relations:
Concept of Industrial relations characteristics, objectives , significance and factors affecting
industrial relations, parties in industrial relations- workers employers and government, trade
unions, approaches to industrial relations, globalization and industrial relation, Suggestions to
improve Industrial Relations in India
Unit – 2 Industrial Disputes in India
Meaning–Difference between Industrial Disputes and Industrial conflict –Forms of Industrial

Disputes– Impact of Industrial Disputes– Difference between Human Relations and Industrial
Relations– Prevention and settlement of industrial disputes, Industrial disputes Act 1947
Unit - 3 Worker’s Participation in Management
Definition, origin, Nature, objectives, forms of Worker’s Participation in management- Works

Committee - Joint management Councils, Shop councils - Joint councils, board level participation,
Concept and working of Quality circles, Employee Empowerment
Unit – 4 Trade Unionism, Collective Bargaining and Negotiation
Concept, Functions of Trade Unions, Types of Trade Unions, Problems of Trade Unions in India.
Collective Bargaining –Concept, Principles– Forms of Collective Bargaining, Negotiation - Effective
negotiation, Current trends, issues and practices in Negotiation in Indian Industries.
REFERENCES
• Arun Monappa, Industrial Relations, Tata McGraw-Hill
• C. B. Mamoria, Satish Mamoria& S. V. Gankar, Dynamics of Industrial Relations.
• C. S. Venkata Ratnam, Industrial Relations, Oxford
• G. A. Armstrong: Industrial Relations-An Introduction, George G. Harrap & Co. Ltd., London.
• P. C. Tripathy: Personnel Management and Industrial Relations, Sultan Chand & Sons, New Delhi.
• P.R.N. Sinha,Indu Bala Sinha and Seema Priyadar shaniShekhar: Industrial Relations, Trade Unions and
Labour Legislations, Pearson
• Ratna Sen, Industrial Relations in India: Shifting Paradigm, Macmillan
• S. C. Srivastava: Industrial Relations and Labour Laws, Vikas Publishing House, New Delhi
32 | P a g e
FUNDAMENTALS OF OPERATIONS RESEARCH

ect Duration
B.B.A. V Elective 19BBA509 Fundamenta 3 30 70 2½
ls of Hours
operations
research
COURSE OBJECTIVES
The objective of this paper is to familiarize the students with basic techniques of operations research.
COURSE CONTENT
Unit - 1 Introduction of Operations Research
· Nature of Operations Research
· Characteristic of Operations Research
· Methodology of Operations Research
· Models of Operations Research
· Applications of Operations Research
Unit – 2 Linear Programming -1
· Meaning and uses of L.P.
· Various terms which are used in L.P.
· Mathematical Formulation of the L.P.
· Assumptions and Limitations of L.P.
· Optimum solution of L.P. by Graphical Method
· Typical Examples.
Unit - 3 Linear Programming -2
• Slack and Surplus variables.

• Optimum solution of L.P. by simplex Method (for two & three variables only)
• Transformation of a given problem into dual problem and its optimum solution.
• Typical Examples.
Unit – 4 Transportation Problem
• Introduction of T.P.
• Initial method of solving T.P.
(1) North-West corner rule method
(2) Matrix minima method
(3) Vogel’s approximation method
• Optimum method for solving T.P.
(1) MODI method,
(2) Stepping stone method
REFERENCES
• Operations Research Theory and Applications (2nd edition): J K Sharma (Macmillan India)
• Operations Research Techniques for Management: V.K. Kapoor (Sultan Chand & Sons)
• Operations Research: Kanti Swarop, P.K. Gupta & Man Mohan (Himalaya Publication)
• Quantitative Techniques in Management: N.D. Vera (TATA McGraw Hill)
33 | P a g e
BBA SEMESTER – VI (Effective from October- 2021)
LEGAL ASPECTS OF BUSINESS

ect Duration
B.B.A. VI Core 19BBA601 Legal 3 30 70 2½
aspects of Hours
Business
COURSE OBJECTIVES
The objective of the course is to impart basic knowledge of the provisions of the Companies Act 2013 and Rules.
Case studies involving issues in corporate laws are required to be discussed.
COURSE CONTENT
Unit - 1 Negotiable Instruments Act
• Definition of Negotiable Instrument
• Characteristics of Negotiable Instrument.
• Promissory Note: Definition and essential elements.
• Bill of Exchange: Definition and essential elements.
• Difference between Promissory Note and Bill of Exchange.
• Cheques: Definition.
• Difference between Cheques and Bill of Exchange.
• Holder and Holder in due course
• Discharge of Negotiable Instrument.
Unit – 2 Sale of Goods Act 1930
• Sale and agreement to sell.

• Implied conditions and warranties,
• Sale by non-owners.
• Rights of unpaid seller.
• Difference between sale and agreement to sell
• Difference between sale and hire purchase agreement
• Caveat Emptor with Exceptions
Unit - 3 Factories Act
• Object and Scope of the Act

• Important Definitions
• Inspector: Appointment (section 8), Duties (section 9).
• Certifying Surgeon: Appointment and Duties (section 10)
• Health of workers (section 11 to 20)
• Safety of workers (section 21 to 41)
• Welfare of Workers (section 42 to 50)
• Working hours of Adults (section 51 to 62)
Unit – 4 Other Laws
• Consumer Protection Act: Rights of Consumer, Consumer council (briefly), Consumer

Redressal Agencies (briefly)
• Intellectual Property Rights: History, Overview of the law, Copyrights, Patents,
Trademarks, Designs and Geographical Indicators.
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• The Right to Information Act 2005: Salient features and coverage of the act, definition of
terms information, right.
REFERENCES
• Elements of Merchantile Law, N. D. Kapoor, Publisher: Sultan Chand & Sons.
• Law Relating to Intellectual Property Rights, M. K. Bhandari, Publisher: Central Law Agency
• Intellectual property rights & development in India, M. Kumar Singh, Publisher: NAVYUG Publishers
& Distributors
• Intellectual Property Rights (IPRs): TRIPS Agreement & Indian Laws, E. T. Lokganathan, Publisher:
New Century Publication
• Cases and Material on Consumer Protection Act, 1986, Prof. K. Madhusudhan Rao, Publisher: Asia
Law House
• Consumer Protection – Law and Practice, V.K.Aggarwal, Publisher: Bharat Law House Publisher’s
Distributors
• Law of Consumer Protection: Principles and Practice, Singh, Avtar (2005), Publisher: Eastern Book
Co. Lucknow.
• Right to information, Anil kumar, Neha publishers, india
35 | P a g e
DIRECT TAXES & GST

ect Duration
B.B.A. VI Core 19BBA602 Direct 3 30 70 2½
Taxes & Hours
GST
COURSE OBJECTIVES
This course aims at making students conversant with the concept of tax planning and Indian tax-laws, their
practical applications and also to provide basic knowledge for tax planning and its impact on decision making.
COURSE CONTENT
Marks: 40 % Practical, 60% Theory
Unit - 1 Income from Capital gain
Unit – 2 Income from other sources
Unit - 3 Deductions and Relief from Gross Total Income (Section 80CCC, 80CCD, 80CCG, 80D, 80DD,
80DDB, 80E, 80EE, 80TTA, 80U, 80G)
Unit – 4 Goods and Service Tax:-
Introduction and Meaning, Benefits of GST, Types of GST, Rates of GST, Concept of Input
Tax Credit and Supply- GST registration, GST council and GST service providers.
Forms of GST.
NOTE:
• The Law In force on 1st April immediately preceding the commencement of Academic year will be
applicable for ensuing Examinations.
• Study of rules is not implied for unless and until specifically mentioned.
REFERENCES
• Corporate Tax Planning: V K Singhania, Taxmann Publications Pvt. Ltd., New Delhi.
• Corporate Tax Planning and Management: Girish Ahujaand Ravi Gupta. Bharat
Law House, Delhi.
• Tax Planning under Direct Taxes: Acharya, Shuklendra and M.G. Gurha. Modern Law Publication,
Allahabad.
36 | P a g e
FINANCIAL INSTITUTIONS AND MARKETS

ect Duration
B.B.A. VI Core 19BBA603 Financial 3 30 70 2½
Institutions Hours
& Markets
COURSE OBJECTIVES
• To provide basic knowledge basic principles, concepts and tools related to financial institutions.
• To make aware students about history, objectives, functions, policies and modus operandi of financial
institutions.
• To develop ability of students to know impacts of change in policies of various financial institutions on
various segments-individually and collectively.
COURSE CONTENT
Unit - 1 Money market
Introduction, importance, structure of money market
• Unorganized sector(loan companies, chit funds, Nidhis, money lenders &indigenous bank)
• Organized sector
- Sub market (call money market, treasury bill market, repo market, commercial money
market, trade and commercial money market)
- Participating institutions (RBI, discount and fiancé money house of India, mutual funds,
IFC)
- Instruments
• Reform measures to strengthening Indian money market.
Unit – 2 Capital market
• Introduction
• Structure of capital market
o Financial institution (IFC, IDBI, EXIM bank, SIDBI, IDFCI, SFCs, LIC)
o Securities market (Guilt – edged market, Corporate securities market)
• Role of capital market
• Growth of capital market
o Government securities market
o Corporate securities market
• Factors contributing to growth of capital market
• Problems of Capital Market
o Problems of equity market
o Problems of debt market
Unit - 3 Reserve Bank of India
History, Organization & Management, functions, Monetary policy (definition, objectives,

instruments of monetary policy)
Unit – 4 Institutional financing
Introduction, classification of financial institutions:

• All India development institutions (IFCI, IDBI, SIDBI, ICICI)
• Specialized financial institutions (EXIM bank, TFCI, IDFC)
Note: weight should be given to history, objectives, functions and modus operandi of these
institutions.
37 | P a g e
REFERENCES
• Financial Institutions and Markets: L.M. Bhole, Tata McGraw Hill Publishing Company
• Indian Financial System: P.N. Varshney & D.K. Mital, Sultan Chand & Sons
• Indian Economy: V.K. Puri & S.K. Misra: Himalaya Publishing House
• Financial Services: M.Y. Khan, McGraw Hill Higher Education
38 | P a g e
ACCOUNTING FOR MANAGERIAL DECISIONS

ect Duration
B.B.A. VI Core 19BBA604 Accounting 3 30 70 2½
for Hours
Managerial
Decisions
COURSE OBJECTIVES
To develop conceptual understanding regarding management accounting and use of accounting data for
managerial decisions.
COURSE CONTENT
Marks: 80 % Practical Problems and 20 % Theory.
Unit - 1 Marginal Costing
Meaning and significance of marginal cost and marginal costing, contribution; P/V ratio, Key
factors, Break Even Point, Margin of Safety; application of marginal costing and profit planning.
Unit – 2 Decision Making.
Charges in sales, Adding or discontinuing products, Make or buy decision, Selling or further
processing, Selling in foreign market
Unit - 3 Cash Flow Statement
Meaning and significance of cash flow statement; distinction between fund flow statement and cash
flow statement, Sources and use of cash, Preparation of cash flow statement as per companies act.
and Accounting Standard 3
Unit – 4 Responsibility Accounting
Meaning and significance of Responsibility Accounting, responsibility center, organization

structure of responsibility accounting, limitations of responsibility accounting, Divisional
Performance.
REFERENCES
• A Textbook of Cost and Management Accounting. M.N. Arora, Vikas Publishing
• Management Accounting: M.Y. Khan, and P.K. Jain
• Cost Accounting: Theory and Problems, S.N. Maheshwari, and S.N. Mittal, Shree Mahavir Book Depot
(Publishers)
• Fundamental of Management Accounting - Ghosh and Gupta
• Management Accounting- Hingorani and Ramnathan
• Introduction to Management Accouting - CT Horngren
• Management Accounting – Principles- R N Anthony
• Management Accounting- N P Shrinivas
• Management Accounting- I M Pandey
39 | P a g e
PRACTICAL STUDIES

ect Duration
B.B.A. VI Project 19BBA605 Practical 3 - 50 P -
Studies 50 V
COURSE OBJECTIVES
The objective of industrial training in Semester VI of B B A programme is to give them perspectives about the
organization and functioning in the following areas of management:
COURSE CONTENT
(Practical Studies Report: 50 Marks, Viva Voce: 50 Marks)
PART-A:AREA OF STUDY:
The students shall be placed in any one of the different types of organizations including service and non-
profit organization for a minimum period of 15 days for practical studies. Every student shall prepare a
report on one of the special topics from the subjects given below pertaining to the organization in which
he has been placed for training. The report must contain data for minimum period of last five years or a
student may prepare a research based project on any one of the topics listed below.
1. Materials Management/Operations Management
2. Human Resource management,
3. Financial management,
4. Management Accounting.
5. Marketing Management
PART-B: GENERAL INSTRUCTIONS FOR PREPARATION OF REPORT:
• The Practical Studies curriculum shall be assigned an overall three credits equivalent workload.
• Students shall make arrangement for permission from the Units for Practical Studies under the
guidance of concern faculty of the college.
• All the students shall draft their report independently, which shall be checked and certified by
the faculty concerned
• The Student shall prepare his Practical Studies report in two copies, First Copy submitted to
College, Second copy as his Personal Copy.
• Draft report must be in the following format:
a. Report must be typed in the Font size 14pt, Time New Roman, 1.5 spacing in A4 size
paper and printed on both side of paper.
b. Tile Page: Full name of students, Semester number, roll/seat number, name of
business unit visited, name of academic institutions, etc.
c. Company Detail: Name, address, phones, fax, website, e-mail address, etc.
d. Guide certificate
e. Student’s declaration regarding originality of the report.
f. Acknowledge
g. Preface/Introduction
h. Index with contents and page number
i. Main part of the report
j. Conclusion and suggestions
k. Bibliography (if any)
l. Appendix (if necessary)
• Only Practical aspects are required. Therefore the Book-concepts should be avoided from the
report so far possible.
• The report shall be assessed by the panel of examiners appointed by the University. The
student also shall be examined by Viva-voce by the same panel of examiners.
40 | P a g e
RETAIL MANAGEMENT

ect Duration
B.B.A. VI Elective 19BBA606 Retail 3 30 70 2½
Management Hours
COURSE OBJECTIVES
Retail business in India is booming, and has been prospering fast. Course contents of the course ‘Retailing
contains some important topics of both retailing. The paper is useful for the students to be aware of the most
crucial areas of marketing operations. The paper will help the student to develop necessary marketing knowledge
and skills that will help them build their career in these fields.
COURSE CONTENT
Unit - 1 Introduction To Retail Business
Meaning -retail, retailer and retailing, historical evolution, key features, importance,
drivers of retail change, role of retailer as a link between producer and consumer, as a
channel member and as an image creator, challenges to retail development in India.
Unit – 2 Key Decisions
Retail modes – types / formats, Retail consumer behaviour – need, understanding and
factors affecting. Retail strategy formulation- concept and steps, Retail store location –
decision and factors.
Unit - 3 Merchandise Management
Merchandise management – concepts and steps

Visual Merchandizing – Retail store design (Interior and Exterior store design)
Retail Decisions- Retail price, Retail brand, Retail Communication/Promotion,
Supply chain Management – concept and nature.
Unit – 4 Some Issues Relating To Retailing Business
Service Retailing – Concept, Nature / characteristics of service, service marketing

strategies.
FDI in Retailing – Single and Multi -brand retailing.
Short Notes – Food retail, apparel retail, footwear retail and consumer durables.
REFERENCES
• Swapna Pradhan: Retailing Management – Text and cases, 4th Edition, Tata McGraw Hill Education
Pvt. Ltd., New Delhi
• Arif Sheikh and Kaneez Fatima: Retail Management, Himalaya Publishing House, Mumbai, 2014.
• Harjit Singh: Retail Management, S. Chand Publication, New Delhi.
• V. S. Ramaswamy and S. Namakumari, Marketing Management, Global Perspective Indian Context, 4th
Edition, Macmillan Publishers India Ltd, New Delhi, 2010
• Berman & Evarv: Retail Management, Prentice Hall of India, New Delhi.
• Internet Sources
41 | P a g e
CONTEMPORARY ISSUES IN INVESTMENT

ect Duration
B.B.A. VI Elective 19BBA607 Contempor 3 30 70 2½
ary Issues Hours
in
Investment
COURSE OBJECTIVES
To familiarize student with various investment markets and functioning of markets, to equip the
students with the theoretical and practical knowledge of capital market and to develop the skills for
developing the portfolio construction, revision, reconstruction and investment advisory.
COURSE CONTENT
Unit - 1 Introduction to the Landscape of Investment
Definition of investment, investment alternatives, assets – innovative products, the
process of investment trading, margin trading, etc. , various indices and its construction,
risk and return in investment, real return, nominal return, historical and expected return,
risk – valuation of risk, sources of risk
Unit – 2 Mutual Funds
Meaning and organization structure of Mutual Funds; Origin and Growth of Mutual Funds
in India; Benefits of Mutual Funds; Mutual funds Concepts: Net asset value, expenses
ratio, entry and exit load, assets under management (AUM); Types of Mutual Funds; Role
of AMFI.
Unit - 3 Stock Market Operation
Trading System in Securities Exchange, Introduction, NEAT & BOLT, Screen based
trading system (SBTS), Market phases, order management, trade management , market
window operations & Auction.,Trading strategies: Long v/s Short and brief introduction
to settlement and market margins.
Unit – 4 Insurance
Role of Insurance; Principles of Insurance; History of Insurance in India; Nationalisation
of Insurance in India; Liberation of Insurance in India; Insurance Regulatory and
Development Authority (IRDA); Advantages of a Life insurance and Types of Life
insurance policies in India.
REFERENCES
• Investments Analysis and Portfolio Management: Reilly/Brown, Cengen
• Investment Analysis an Portfolio Management: M. Rangnatham and R.Madhumathi, Pearson
• The Indian Financial System
•
42 | P a g e
PERFORMANCE AND COMPENSATION MANAGEMENT

ect Duration
B.B.A. VI Elective 19BBA608 Performanc 3 30 70 2½
e& Hours
Compensati
on
Managemen
t
COURSE OBJECTIVES
• To familiarize students about concepts of performance and compensationmanagement.
• To relate its application for attracting, retaining and motivating employees to high performance.
COURSE CONTENT
Introduction- Concept, Philosophy of performance management Objectives of performance
management system; Performance management and performance appraisal; Performance
Unit - 1
Management process: Performance planning, Process and Documentation of Performance
appraisal, Appraisal Interview, Performance Feedback and Counselling.
Performance management and reward systems. Performance Indicators, Performance Coaching,
Unit – 2 Mentoring and Counselling, Competency development, Use of technology and e-PMS, Ethical
Perspectives in performance appraisal.
Incentives plans for production employees and for other professionals. Developing effective
incentive plans, pay for performance,. Supplementary pay benefits, insurance benefits, retirement
Unit - 3
benefits, employee services benefits. –Types of benefits, Choice of benefits, administering employee
benefits, Flexible benefits/Cafeteria Plans–Pension Schemes–ESOP
The Minimum Wages Act, 1948, The Payment of Wages Act, 1936, Wage differentials , Regulating
payment of wages, wage boards, Pay commissions, dearness allowances, Modern trends in
Unit – 4
compensation - from wage and salary to cost to company concept, competency based pay,
compensation benchmarking
REFERENCES
• Armstrong, M., Performance Management: Key strategies and practical guidelines, Kogan Page, London.
• Armstrong, M. & Baron, A: Performance Management and Development, Jaico Publishing House
• Bagchi, S. N.: Performance Management, Cengage Learning India.
• Bhattacharyya, D.K.: Performance Management Systems and Strategies, Pearson Education.
• Bhattcharyya Dipak Kumar, Compensation Management, Oxford University Press.
• Gary Dessler, Human Resource Management, Prentice Hall.
• Herman Aguinis: Performance Management, Prentice Hill.
• Milkovich & Newman, Compensation, McGraw Hill.
• Richard Henderson: Compensation Management in Knowledge Based World, Prentice Hall.
• Robert B.: Performance management, McGraw-Hill Education India.
• T.J. Bergman, Compensation Decision Making, Harcourt, Fort Worth, TX
• T.N.Chhabra& SavithaRastogi Compensation management, Sun India Publications.
43 | P a g e
ADVANCED OPERATIONS RESEARCH TECHNIQUES (AORT)

ect Duration
B.B.A. VI Elective 19BBA609 Advanced 3 30 70 2½
operations Hours
research
techniques
COURSE OBJECTIVES
The objective of this paper is to familiarize the students with advanced techniques of operations research.
COURSE CONTENT
Unit - 1 PERT and CPM
• Presentation of an activity
• Arrow Diagram
• Using a Dummy Activities & its logic
• Network
• Determination of ES,EF,LS and LF: Critical path
• Total, free & independent floats
• Distribution of project duration, Probability of completion duration of the project
Unit - 2 Sequencing Problem
• Introduction
• Assumption
• Algorithm for solving sequencing problem
- Processing n jobs through 2 machines
Unit-3 Assignment methods
· Introduction
· Hungarian assignment method
· Some typical examples
· Travelling salesman problem
Unit – 4 Replacement Theory
• Replacement Policy for Equipment which deteriorates gradually

• Replacement of items that fail suddenly
• Group replacement policy
REFERENCES
• Operations Research Theory and Applications (2nd edition): J K Sharma (Macmillan India)
• Operations Research Techniques for Management: V.K. Kapoor (Sultan Chand & Sons)
• Operations Research: Kanti Swarop, P.K. Gupta & Man Mohan (Himalaya Publication)
• Quantitative Techniques in Management: N.D. Vera (TATA McGraw Hill)
44 | P a g e

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Saurashtra University

Faculty of Business Management

Bachelor of Business Administration

Sr. Course Code Course Course Title C IM EM Total

Total 21 210 490 700

BBA Semester – IV (Effective from October- 2020)

Sr. No. Course Code Course Course Title C IM EM Total

Sr. Course Code Course Course Title C IM EM Total

BBA Semester – VI (Effective from June- 2021)

Sr. Course Code Course Course Title C IM EM Total

Optional- Any Two of the

8 19BBA608 Elective Human Resource Group- 3 30 70 100

PERSONALITY DEVELOPMENT & CORPORATE SKILLS

Name of Semester Core/Electi Course/Paper Course/Pap Cred Intern Extern External

English& Soft Skills by SP Dhanavel – Following Chapters

Unit – 2 Share Market Report 10

Statement of Purpose (SOP)

GRAMMAR: Verbal Analogy (Only from the given Appendix I)

SEMESTER END EXAMINATION PATTERN

2 Q.2 A Answer the following questions in 4/6 20

3 Q.3 Statement of Purpose (SOP) 10

4 Q.4 Share Market Report 10

5 Q.5 Verbal analogy 10

Name of Semester Core/Electi Course/Paper Course/Pap Cred Intern Extern External

Name of Semester Core/Electi Course/Paper Course/Pap Cred Intern Extern External

• To clear the Fundamental of Statistics

Unit - 1 Linear Correlation Marks No. of lectures

Name of Semester Core/Electi Course/Paper Course/Pap Cred Intern Extern External

Unit - 1 Introduction to Modern Marketing

Marketing Environment – Concept, factors and variables.

Name of Semester Core/Electi Course/Paper Course/Pap Cred Intern Extern External

• To familiarize learners with basic concepts of Human Resource Management

Unit - 1 Human Resource Management

• K. Ashwathappa : HR &PM, Text and Cases: Tata MC Graw-Hill

Name of Semester Core/Electi Course/Paper Course/Pap Cre Intern Extern External

Unit - 1 Introduction to Financial Management

• Financial Management: S N Maheshwari, Sultan Chand & Sons, New Delhi

Name of Semester Core/Electi Course/Paper Course/Pap Cred Intern Extern External

Unit –2 Absorption and External Reconstruction of companies

Unit –3 Final Accounts of Company

ENTREPRENEURSHIP DEVELOPMENT AND ETHICS

Name of Semester Core/Electi Course/Paper Course/Pap Cred Intern Extern External

Unit - 1 Introduction to Entrepreneurship

Unit – 2 Entrepreneurship Development Programme (EDPs)

Unit -3 Startup India Policy

Name of Semester Core/Electi Course/Paper Course/Pap Cred Intern Extern External

Name of Semester Core/Electi Course/Paper Course/Pap Cred Intern Extern External

Name of Semester Core/Electi Course/Paper Course/Pap Cre Intern Extern External

Unit – 2 Pricing Decision

Unit - 3 Place ( Distribution ) Decision

Unit – 4 Promotion Decision

Name of Semester Core/Electi Course/Paper Course/Pap Cred Intern Extern External

Name of Semester Core/Electi Course/Paper Course/Pap Cred Intern Extern External

Meaning, significance and process of Capital Budgeting

Meaning and Types of Dividend; Determinants of Dividend Policy; Dividend Policies:

Name of Semester Core/Electi Course/Paper Course/Pap Cred Intern Extern External

A. Preparation of Product Project Report (50)

A. PREPARATION OF PRODUCT PROJECT REPORT

1. INTRODUCTION: - PROJECT AT A GLANCE