Scribd Logo
Upload

Welcome to Scribd!

  • 10 views

    Daftar Pustaka

    Uploaded by

    Moch Rey

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Daftar Pustaka

    Uploaded by

    Moch Rey
    10 views3 pages

    Original Title

    DAFTAR PUSTAKA

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    10 views3 pages

    Daftar Pustaka

    Uploaded by

    Moch Rey

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    DAFTAR PUSTAKA

    Aaker, David. 2014. Aaker On Branding 20 Prinsip Esensial Mengelola dan


    Mengembangkan Brand, PT Gramedia Pustaka Utama, Jakarta.

    Aaker, D.A. 1996, Measuring Brand Equity Across Product and Market,
    California.

    Aaker, David 1991, Managing Brand Equity; Capitalizing on the Value of Brand
    Name, Free Press, New York.

    Aaker, David. 1997. Manajemen Ekuitas Merek. Jakarta: Spektrum.

    Aaker, David McLoughlin, D.2010,Strategic Market Management Global


    Perspectives, WILEY.

    Chi H.K., Yeh H.R., dan Yang Y.T., 2009. The Impact of Brand Awareness on
    Consumer Purchase Intention: The Mediating Effect of Perceived
    Quality and Brand Loyalty, Journal of International Management
    Studies,Vol.4 No.1, Page:135-144.

    Choe, Pilsung dan Zhao, Yi. 2013, The Influence of Airline Brand on Purchase
    Intention of Air Tickets in China, Indsutrial Engineering & Management
    Systems, Vol.12 No.2. 143-150.

    Durianto, Darmadi, Sugiarto dan Sitinjak 2004. Strategi Menaklukan Pasar


    Melalui Riset Ekuitas dan Perilaku Merek. Cetakan Ketiga PT Gramedia
    Pustaka Utama.

    Farkharmanesh, Sina., dan Miyandehi, RG. 2013, The Purchase of Foreign


    Products: The Role of Brand Image, Ethnocentrism and Animosity: Iran
    Market Evidence. IJMS, Vol.6 No.1.Page:147-162.

    Ferdinand, A. T. 2002, Structural Equation Modeling Dalam Penelitian


    Manajemen, BP UNDIP, Semarang, Indonesia.

    Gilaninia, Shahram., Ganjinia, Hossein, Moridi., dan M.Rahimi.2012 The


    Differential roles of brand credibility and brand prestige in the customers
    purchase intention. Journal of Business and Management. Vol.2 No.4.
    Page:1-9

    Ghozali, Imam., 2008, Sructural Equation Modeling PLS, edisi 2, Semarang:


    Univ. Diponegoro.

    Ghozali, Imam.,2006, Structural Equation Modeling : Metode Alternatif dengan


    Partial Least Square PLS, Badan Penerbit UNDIP, Semarang.

    Hadi, Prasetyo dan Sumarto.,2010.Pentingnya Brand Loyalty Terhadap Minat


    Beli Ulang. Journal Riset Ekonomi dan Bisnis Vol.10 No.1 Maret 2010

    110
    111

    .
    Hendarsono, Gersom & Sugiharto, Sugiono.,2013. Analisa Pengaruh Experiential
    Marketing Terhadap Minta Beli Ulang Konsumen Cafe Buntos 99
    Sidoarjo. Journa Manajemen Pemasaran. Vol.1 No.2

    Jalilvand R.J., Samiei N., dan Mahdavinia S.H., 2011. The Effect of Brand Equity
    Components on Purchase Intention: An Application of Aaker’s Model in
    the Automobile Industry. Journal Business and Management, Vol.2,
    No.2. 149-158.

    Kapferer, J.N. 2008, The New Strategic Brand Management, 4th edition, London:
    Library of Congress Cataloging-in-Publication Data.

    Keller, Kevin Lane. 2003. Strategic Brand Management, Building,Measuring, and


    managing Brand Equity. New Jersey:Prentice Hall.

    Kotler, Philip & Keller, Kevin Lane 2009, Manajemen Pemasaran, Edisi 13 Jilid
    1, Erlangga, Jakarta.

    Kotler, Phillip dan Gary Amstrong. 2001. Prinsip-Prinsip Pemasaran, jilid 2, edisi
    ke-8, Penerbit Erlangga, Jakarta.

    Malhotra, N.K., 2004, Marketing Research. An Applied Orientation, 4 Th ed., NY :


    Pearson.

    Oliver, Richard L. 1999. Whence Consumer Loyalty?, Journal of Marketing, 63,


    33-44.

    Rangkuti, Freddy. 2002, Measuring Customer Satisfaction Teknik Mengukur dan


    Strategi Meningkatkan Kepuasan Pelanggan dan Analisis Kasus PLN-
    JP, PT. Gramedia Pustaka Utama, Jakarta

    Rizan, Mohammad., Saidani, Basrah., dan Sari, Yusiyana. 2012, Pengaruh


    Brand Image Dan Brand Trust Terhadap Brand Loyalty Teh Botol
    Sosro, Jurnal Riset Manajemen Sains Indonesia JRMSI, Vol.3, No.1

    Rossiter. J.R. and L. Percy. 1996 Advertising Communication and Promotion


    Management, New York: McGraw-Hill.

    Saeed, Rashid et al. 2013, Effect of Brand Image on Brand Loyalty and Role of
    Customer Satisfaction in it, World Applied Sicences Journal Vol.26
    No.10, Page:1364-1370.

    Schiffman, Leon G & Leslie Lazar Kanuk. 2008. Perilaku Konsumen Edisi
    Ketujuh. PT Indeks, Jakarta

    Schiffman, Leon G & Leslie Lazar Kanuk. 2004. Consumer Behavior. Pearson
    Prentice Hall: United States of America.
    112

    Schiffman and Lazar Kanuk. 2000, Costumer behaviour, Internasional Edition,


    Prentice Hall.

    Schivinski, Bruno dan Dabrowski, Dariusz. 2013, The Impact of Brand


    Communication on Brand Equity Dimensions and Brand Purchase
    Intention Through Facebook, Working Paper Series A Economics,
    Management, Statistics., No.4 1-12

    Sekaran, Uma. 2003. Research Methods for Business : A Skill-Building


    Approach, 3th ed. New York, NY: John Wiley and Sons.

    Shimp A, Terence. 2003. Periklanan Promosi & Aspek Tambahan Komunikasi


    Pemasaran Terpadu, Jilid I edisi 5, Jakarta Erlangga.

    Soonarong, Tisirak 2011,Factors Affecting brand loyalty toward taekwnondo


    martial arts of jinya gym in Bangkok. Journal of Contemporary
    Research. Vol.1 no.3. 15-20

    Sugiyono. 2003. Metode Penelitian Bisnis,, Cetakan kelima Alfabeta. Jakarta.

    Susanto, A.B dan Wijanarko, Himawan, 2004 Power Branding: Membangun


    Merek Unggul dan Organisasi Pendukungnya, Penerbit Quantum Bisnis
    & Manajemen PT. Mizan Publika, Cetakan Pertama, Jakarta.

    Tjiptono, Fandy, 2005, Brand Management & Strategy, Andi, Yogyakarta.

    Torlak,Omer et al. 2014 The Effect of Electronic Word of Mouth on Brand Image
    and Purchase Intention: An Aplication Concerning Cell Phone Brands
    for Youth Consumer in Turkey. Journal of Marketin Development and
    Competitiveness vol. . Vol 8 No.2. Page:61-68.

    Upamannyu, Nischay K., Gulati, Chanda., dan Mathur, Garima. 2014. Effect of
    Brand Trust, Brand Image on Customer Brand Loyalty in FMCG Sector
    at Gwalior Region, Scholars World, Vol.2, 2319-5789.

    Wang, Ya-Huai dan Tsai, Cing-Fen. 2014 The Relatinship between Brand Image
    and Purchase Intention: Evidence from Award Winning Mutual Funds.
    Journal of Business and Finance Research. Vol 8 No.2. 27-40.

    Yaseen, Nazia., Tahira, Mariam., Gulzar, Amir. 2011, Impact of brand


    awareness, perceived quality and customer loyalty on brand profitability
    and purchase intentioni: A Resellers’ view. Vol.3 No.8. 833-839.

    You might also like