5.

0 Strategy and Implementation Summary

Summarize the sales and marketing strategy. Details will come in the following topics, so keep
this  summary short, covering just the main points.

In this topic, we can see how the business will utilize different strategies for the business to
grow. This statement will help us see the simple overview of it. The pyramid shows the
strategies the business will use, the value and characteristics, our competition and our level of
competition in the market. How we will be using the datas for us to know what approach to use.
Lastly, how we planned these things for us to be successful. 

5.1 Strategy Pyramids

This topic is intended to help you think about strategy, not to make a business plan more
difficult. If this framework for analysis doesn't work for you, don't worry about it. 
Imagine a pyramid made of three levels. The top of the pyramid is a single box, which contains
a strategy. Strategy is an area of resource focus.
 In the middle level, you have three or so boxes which contain tactics. In the third level, you
have four to six boxes that stand for programs. A strategy is a main focus, which might be on a
specific target market. Tactics are there to implement strategies. Programs are specific
business activities, each of which has concrete dates and responsibilities, and probably a
budget. Your definitions don't have to be exact. 

NOTE: Please refer to Chapter 17, Strategy is Focus, in the main section of the Hurdle book for
a more specific example.
5.2 Value Proposition
Value-based marketing is another conceptual framework. Like the pyramid in the previous topic,
it doesn't have to be in your business plan at all, but we add it here because some people find
that the framework helps then develop a strategy. Obviously, this has to be a quick treatment.
There are textbooks written about value-based marketing, and the business literature on this
topic is rich and varied.
NOTE: Please refer to Chapter 17, Strategy is Focus, in the main section of the Hurdle book for
a more specific example

Physical characteristics:
Exclusive, one-of-a-kind, high-quality product (accessories);
Feminine.

Distinctive functional advantages:

High purity in all materials, as well as quality and durability
design.

Emotional advantages that are distinct:

Luxury, a sense of accomplishment, and social acceptance
romance.

The value proposition provided by Glitz and bliss  is simple. We offer the most convenience,
widest range and the lowest prices. Our product prices are so low that they have displaced
traditional shopping center leaders in the low price category. The amazing part about
about our business is that it provides high quality products at extremely low cost without
compromising on quality by any means.Glitz and bliss makes the lowest prices possible
by leveraging technology. Firstly, it has leveraged technology in such a way that it does not
have
to stock inventory of any kind. While other stores are reeling under the massive cost burdens of
stocking inventory,  can afford to undercut the competition on this.

5.3 Competitive Edge

Our company is situated in an area where our accessories are in high demand. This company
has a solid foundation, and its employees have unique relationships that help them capitalize on
the company's strengths, weaknesses, opportunities, and threats to succeed. We are open and
connected to the consumers in order to be adaptable with their ideas and loyalty. Because the
workers are teenagers, it is advantage to have stronger creativity, advertising, and motivation in
order to get a positive conclusion. Having an existing market and goods is also a good business
option because the market and items are in great demand. Consumers have chinese which
business or brand has better goods that fit the consumers.

5.4 Marketing Strategy

This topic introduces marketing strategy. Sales strategy comes later. Your marketing strategy
normally involves target market focus, emphasis on certain services or media, or ways to
position your company and your products or service uniquely.Your marketing strategy depends
a great deal on which market segments you've chosen as target market groups. You covered
this in the previous chapter, the market analysis, but it is also critical to market strategy. Also, if
you've been through the previous topics, including the strategy pyramid, the value proposition,
and competitive edge, then you probably have a marketing strategy on the way. Obviously, you
want to make sure to preserve the same basic focus and themes.

    The implementation of a strategic marketing technique will be the emphasis of our business.
Our management will focus as a startup on employing somewhat less expensive but effective
means to get out to our targeted consumers. For instance, our company's key marketing
techniques will be social media and word of mouth. The thought that the company will be
strategically positioned in the industry based on enhanced connection with our customers has
inspired the selection of these tactics.

    The main benefit of word of mouth marketing is that it allows our business to meet new
consumers on a daily basis. This strategy enables our business to communicate with
consumers directly. For example, if a consumer is delighted with a product purchased from our
business, he or she is likely to suggest it to friends and family. As a result of this chain of
recommendations, we can sell our business to the industry's consumers with confidence.
Because our business is small, we won't have to spend a lot of money on radio and television
advertising, which are costly. For the first week of business, our company's target market is
relatively tiny. As a result,  word of mouth and social media will play a critical part in passing
information about our products offered in the industry.

5.4.1 Positioning Statement

Use this topic for your marketing positioning statements. The positioning statements should
include a strategic focus on the most important target market, that market's most important
market need, how your product meets that need, who is the main competition, and how your
product is better than the competition. Consider this simple template: 
For [target market description] who [target market need], [this product] [how it meets the need].
Unlike [key competition], it [most important distinguishing feature].

For all the people who needed and wore masks due to the pandemic, the mask lanyards
launched by Glitz and Bliss will help them have the confidence they need and have substance
and boost their outfit and fashion. Unlike not wearing any, Glitz and Bliss will make simple and
plain mask requirement to a colorful and extravagant vibe. 

For the people ages 0-20, if given the chance we will make colorful and aesthetic accessories
such as chokers, necklaces, and bracelets styled from late ‘90s to early 2000s a great fashion
statement once again. Glitz and bliss will value the customers’ wants, customization at a good
and affordable prices. Money is subjective but service is our motivation. 

5.4.2 Pricing Strategy

Provide detail on product pricing and relate your pricing to strat e gy. Your value proposition, for
example, will normally include implications about relative pricing. Therefore, you should check
whether your detailed product-by-product pricing matches the implied pricing in the value
proposition. Pricing is also supposed to be intimately related to the po si tion ing statement in
the previous topic, since pricing is probably the most important factor in product positioning.

Aside from creating price from our variable, fixed, and overhead costs, we are also making sure
that we are competitive in our competition. We gain sufficient knowledge about our competitors,
we are making things are certain that our prices are not too high, not too low. In the picture
shown below, the break even graph tells how many units can be produced in every price unit to
a certain price.  Moreover, there are many people  willing to buy 90-100 PHP products for one
single accessory (table 2) 
Table 1: Breakeven graph

Table 2: out of 40 respondents, 11 people bought a single accessory at a price of 100 and up
PHP, 91-100 PHP being the second with 7 people. 

5.4.3 Promotion Strategy

Think of promotion in a broader sense than simply sales promotion. How will you spread the
word about your business to your future customers? Think of it in the broader context, including
the whole range of advertising, public relations, events, direct mail, seminars, and sales
literature. Think strategically. What, in general, is your strategy about communicating with
people? Do you go for expensive ads in mass media, or targeted marketing in specialized
publications, or even more targeted with direct mail? Do you have a way to leverage the news
media or reviewers? Do you advertise more effectively through public relations events, trade
shows, newspapers, or radio? What about telemarketing, the World Wide Web, or even multi
level marketing?
Since the easiest market as of the moment due to the pandemic is Social media, specifically
Facebook and Instagram, the business will utilize them as its promotion ‘area’. Moreover, The
business will also use posters that can give information and awareness about the help of
lanyards and other products. We will try to message people one by one to try to encourage
them to buy our products. Moreover, we will use ourselves (business partners) as models to try
to promote our products. Lastly, we will also encourage our family to support us buy telling them
to tell people they know about the business venture we are having. 

5.4.4 Distribution Strategy

What is your strategy for distributing your products? Remember, strategy is focus, so think
about emphasizing your strengths and protecting your weaknesses. You should also refer to
your discussion of distribution patterns in the previous chapter to consider how your strategy fits
in with the rest of your industry. Are you focusing on a specific channel, area of distribution, or
means of dis tri bu tion? Is there some special advantage you have that you want to emphasize
to differentiate from your competition? Is there anything unique in your distribution plans that
your competitors can't imitate? In what way does your plan for distribution emphasize your
strengths and move away from your weaknesses?

Direct selling is one and most used strategy of our fellow competitors. In that case, We will
utilize it as well. Moreover, to reach every possible customers, we will use as many possible
outlets. Lastly,  If given a chance we could also provide to other intermediaries by asking them if
they need suppliers of the products we sell. 

5.4.5 Marketing Programs

Since it's an existing product and market our strategy milestones are to produce eye-catching
packaging, design and affordable price. We wanted to show everyone how good our packaging
and future designs of the business will be released before the official opening. Showing
products produced the day before opening gives our consumers butterflies in their tummy. Other
future plans such as showing all types of accessories we have as well as  the prices and design.
Other than the official opening of the store, we wanted to make an advertisement to reach more
consumers who will be interested in the accessories. We have enough budget to make all of this
plans possible. 

5.5 Sales Strategy

Describe sales strategy as it differs from marketing strategy. Sales should close the deals that
marketing opens. Sales strategies deal with how and when to close sales prospects, how to
compensate salespeople, how to optimize order processing and database management, how to
maneuver price, delivery, and conditions. This the topic is the summary, to be followed by a
detailed sales forecast and a discussion of specific sales programs.

After the official opening we still dont have any plan in having a sales discount in the future
because based on our 1st week's survey 29%  and 2nd week survey 40% of the gala's
residences are willing to buy Glitz & Bliss Accessories that shows that there is an11% increase
of consumers. It gives us the assurance that all items we are going to produce will be sold. We
interpret that in our 1st week opening will have 1740 pesos revenue while 2400pesos for the
2nd week. We expect to increase sales for the next more weeks and months after our opening. 

5.5.1 Sales Forecast

Break down your sales—by product or by service. The best forecasts will list one full year by
month, plus two ad di tion al years by year.You also need to project costs of sales, just as you
project sales. Usually you'll use the same sales break down for costs as for sales.

The sales forecast is just we expect sales based on our survey. The consumers are increasing
10% weekly. They are excited to buy our products and this forecast might be accurate when the
business is already open to everyone. 

1 Month  2 Month  3 Month

Sales  3600 6000 8400

Cost of Goods  1500 2000 2500

Total Revenue  2100 4000 5900

5.5.2 Sales Programs
Details and specifics are important to implementation. Use this topic to list the specific
information related to sales programs in your Milestones table, with the persons responsible,
deadlines, and budgets.

The first in our milestone table is to meet the 29% sales just a week. According to our survey
every personnel in this business is responsible to make this milestone possible on our 1st week.
Most of our target milestones are to increase sales 10% weekly to survive the 3 months of
operation. That before this business ends we will become a more profitable business than our
competitors. 

5.6 Strategic Alliances

Explain your strategic alliances, such as co-marketing, co-development, commissions and
cooperative arrangements. Is your fate tied to that of any other company? Can you link your
promotions or distribution strategies to another company or companies? Does this affect your
marketing strategy, competitive edge, or positioning?

Our business primary strategic Alliances will be influenced by the ability to attract the attention
of more  consumers around the target market.In other words, we don't have specific business
alliances. We will only depend on our sales in our target market. One of the primary factors that
will shape our business's success reflects on the provision of a framework for allowing the
consumers to come to the store, select their intended designs and have them 
incorporated into the purchased products. For instance, Our firm will enable the consumers to
choose designs that they would intend to incorporate and engrave into their respective products.
This approach will supplement the firm's elements being consumer-centric in the delivery of its
products and services. On the same note, the firm will be strategically positioned in the industry 
based on the idea that its competitive advantage will be influenced by the ability to allow the
consumers to customize their products. 
5.7 Milestones
The milestones are critical. This is where a business plan becomes a real plan, with measurable
activities instead of just a document. Include as many specific programs as pos si ble. For each
program, give it a name, a person's response, a milestone date, and a budget.

Milestone Percentage meet 

First milestone (1st week) 29%

Target  10%