SOP067 - How To Add Google Analytics To A Shopify Store

How to add Google Analytics to a
Shopify Store
Last Updated / Reviewed: April 1st, 2020
Execution Time: ~15-30 minutes
Goal: To add Google Analytics to a Shopify store and verify that it is working properly.
Ideal Outcome: Google Analytics is properly added without any technical issues.
Prerequisites or requirements: None.
Why this is important: Google Analytics is the most popular tool to measure website
data to gather visitor insights. With it, you will be able to know the amount of traffic you
are getting, and how your visitors are behaving inside your website.
Where this is done: In Shopify’s Admin Panel and Google Analytics.
When this is done: Only once—the first time you install Google Analytics.
Who does this: The person responsible for website management, or analytics.
Click here to get the most up-to-date version of this SOP

� Create and set up a Google Analytics account
1. Go to https://analytics.google.com/
2. If you are not logged in to your Google account you will be prompted to login;
3. If you are already logged in to your Google Account but you don’t yet have a
Google Analytics account, you will want to create one now by pressing “Sign Up”:
a. Note: Your Google Account can be used for multiple Google services
(e.g. Gmail, Adwords, Analytics, etc) but you still have to sign up
individually for each service.
4. You will now be prompted to fill-in information about your website:
a. What would you like to track: Website

b. Account Name:
i. If you want to manage multiple websites under this account you
might want to have a name here that applies to all websites.

ii. If you only have one website you might want to type the name of
your website, or your business
c. Website Name: Write a name that will easily identify the exact website
you’ll be tracking. You can even enter the URL of your website If you wish.
d. Website URL: Select the right protocol for your website (http:// or https://):
i. If you don’t know what your website’s protocol is type your website
URL in Google Chrome starting with “https://” (e.g.
“https://clickminded.com”)
1. If you see a green padlock before the URL appearing, it
means you should select “https://”
2. If instead you see a red padlock and a “Not Secure”

message appearing, you will want to select “http://”
e. Industry Category: Select your industry on the dropdown. Don’t worry,

this will not have a direct impact on your tracking and is an optional field. It
is used by Google to help them improve Google Analytics and compile
industry averages.
f. Reporting Time Zone: Select the Time Zone that you would like to see
being used in your reporting. Usually this will be the time zone where most
of your visitors are located.
5. Scroll down to the bottom and click on: “Get Tracking ID”:
6. Read and accept the Terms & Conditions:

7. You will be sent to your Google Analytics settings inside the account you have
just created and greeted by a help message.
8. Click on “Okay, got it!” → Take note of your Google Analytics tracking code, you will
need it for the next steps.
� Adding your first views
Note: If you have just created your Google Analytics account you will notice you now
have one view named “All Web Site Data”. This is alright if you are sure you will not be
doing any customizations on your Google Analytics properties.
However, we recommend that you create 3 additional views:
- Main View: This is your go-to view. This is where you will be doing all your
analysis and should be working flawlessly. All customizations to Google

Analytics should have already been properly tested in the Staging View as not to
affect this view’s data.
- Staging View: This is your Google Analytics sandbox. If you want to test
something new but are unsure how it will affect your data (e.g: creating a new
filter) you will want to do it here and give it a few days before migrating the
changes to the Master View.
- Unfiltered View: This view will be left untouched no matter what. No
customizations whatsoever will be done to this view.
With this structure, you will always have a way to recover lost data in case something
goes wrong. The unfiltered view will always have all your data. And the “Main View” will
have all your filters properly applied.
1. Go to your Google Analytics Admin page by clicking here.

2. If you have multiple Analytics accounts make sure the right account and property
is selected:
3. Under “View” click on the dropdown box and select “Create a new view”:
4. Insert the view details:

a. Note: Make sure you select the same “Reporting Time Zone” you have
selected for the other views.

5. We’re now going to create the Staging View. To do that, select the “All Web Site
Data” from the dropdown. And click on “View Settings”:
6. Click “Copy View”
7. In the “New view name” field type “Staging View”, and click “Copy View”:

8. You should now have these 3 views:
9. All we need now is to rename the original view and we’ll be done. To do it, select
the “All Web Site Data” view.
10. Click on “View Settings”:
11. Click on “View Settings” and rename the view name that will now be your “Main
View” and hit “Save”:
12. You should now be able to see your first three views:

� Enable E-commerce and Enhanced E-commerce
tracking
1. Inside your Google Analytics account, on the sidebar, click “Admin”
2. Make sure you’ve selected the right Account, Property, and View on the top → Click
“E-commerce Settings”.
a. Note: If you’ve followed the previous chapters of this SOP you should have now
1 Account, 1 Property, and 3 Views. Remember to first add the new settings to
your Staging View. After you’ve confirmed everything is working great, you’ll
replicate those on your Main View.

3. Toggle “Enable E-commerce” and “Enable Enhanced E-commerce Reporting”:
4. Click ‘Save’:
5. That’s it! You’ll see a “Success” message on the top and your Google Analytics View will
now have E-commerce data once you add the Google Analytics code to Shopify.
� Adding the Google Analytics tracking script to your

Shopify Store
1. On your Shopify Admin Panel, click “Online Store” → “Preferences” → You will find
an input box to enter your Google Analytics code:

2. Paste your Google Analytics tracking code there, and click “Save”;
a. Note: If you don’t know where to find your Google Analytics tracking code,
you can find it inside your Google Analytics account by clicking “Admin”
and then “Tracking Code”.
3. Tick “Use Enhanced Ecommerce”, and click “Save” again.
4. That’s it! You’re now tracking your Shopify Store with Google Analytics.

SOP067 - How To Add Google Analytics To A Shopify Store

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How to add Google Analytics to a

Prerequisites or requirements: None.

Where this is done: In Shopify’s Admin Panel and Google Analytics.

Click here to get the most up-to-date version of this SOP

4. You will now be prompted to fill-in information about your website:

a. What would you like to track: Website

Click here to get the most up-to-date version of this SOP

2. If instead you see a red padlock and a “Not Secure”

e. Industry Category: Select your industry on the dropdown. Don’t worry,

6. Read and accept the Terms & Conditions:

Click here to get the most up-to-date version of this SOP

� Adding your first views

However, we recommend that you create 3 additional views:

Click here to get the most up-to-date version of this SOP

1. Go to your Google Analytics Admin page by clicking here.

4. Insert the view details:

Click here to get the most up-to-date version of this SOP

6. Click “Copy View”

Click here to get the most up-to-date version of this SOP

10. Click on “View Settings”:

Click here to get the most up-to-date version of this SOP

Click here to get the most up-to-date version of this SOP

� Adding the Google Analytics tracking script to your

Click here to get the most up-to-date version of this SOP

3. Tick “Use Enhanced Ecommerce”, and click “Save” again.

Click here to get the most up-to-date version of this SOP

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