Tutorial 5: Podcasting & Assignment 4

Tutorial 5
Podcasting & Assignment 4
Week 6
TA: Alessia Pignotti
E: [email protected]
CCT110 Rhetoric & Media
Check-in
Assignment 3: Essay Introduction and Outline was due this morning at 9:00AM
Late penalties are 10% per day
How is everyone feeling? Any questions about Assignment 3?

Tutorial Engagement
• Participation and attendance are worth 10% of your final grade and are mandatory
• If you must leave early, please communicate this with me before tutorial. If there is an
emergency, email me as soon as possible. If you are experiencing a health issue, please
keep me informed as soon as you’re able
• Tutorial engagement also includes completing worksheets and other assigned activities
What is a podcast?
A podcast is a series of audio recorded

episodes covering either 1 specific topic or a
range of topics. Listeners can download
podcasts or listen to them on a streaming
application.
Podcasting
Raise your hand if you listen to a podcast
• What are some of your favourite podcasts?

• What do you like about them?
• When do you like to listen to them?
• On what platform do you listen to podcasts?
Assignment 4: Podcast (and peer review) (15%)
DUE DATES:
March 3: Podcast + notes due at 9:00AM
March 10: Peer Review due at 9:00AM (you must complete the peer evaluation to receive a grade
for this assignment)
This is an individual assignment. You will provide a 3-minute podcast of a topic of your
choice related to:
• communication,
• social media,
• and/or digital media
You will write, produce, and record the podcast using suggested applications, and submit
both (i) a link to the podcast and (ii) written show notes of the recording for grading. Both
the digital media portion and the written portion must be submitted by March 3. The final
requirement of the assignment will be an evaluation of a peer’s podcast (due March 10).
Assignment 4: Details
• Please note: a penalty of 10% will apply for going over the 3-minute time limit, so please
be mindful of that
• The file containing your show notes and a link to your podcast should be uploaded to
Quercus by the deadline. If this is not submitted by the deadline, late penalties will apply.
• If your URL is incorrect, late penalties will apply. If you do not have an accessible online
space to post a link to your podcast (a blog, for example), please post the URL from the
file sharing service that your podcast is hosted on (e.g. SoundCloud)
Assignment Content
Show notes provide an outline of the content in an episode of your podcast. Show notes
should do the following:
• Provide a convenient outline of topics and links mentioned in your show
• Bring new visitors to your site and turn them into listeners
Summarize the podcast: Your show notes should provide, at a glance, an outline of the
contents of an episode. This is not only a matter of convenience for your audience but it
also serves to attract listeners. If you carefully wrote an outline for your podcast before
recording, then producing show notes should be easy. You want to include enough
information to pull people in without giving everything away.
Include a captivating title: Think of a creative, engaging title that attracts a listener while
indicating the content of the podcast. Your podcast should be titled something more
creative than “Podcast Episode 1.”
Use popular keywords: Keywords are phrases that people commonly search for on the
internet. Think about what your potential audience might be searching for online. Use
these phrases in your show notes if they pertain to the episode. This will help your site
show up in searches for that phrase.
Relevant links and resources from your show: If you mention web addresses, phone
numbers, email addresses and other such information, it’s hard for your listeners to
remember this information, so include it in your show notes.
*There will be a podcasting lecture and workshop in class today

Podcasting
How does writing for the ear differ from writing for the eye?
• Think about how to emphasize the spoken word

• How will you introduce yourself and your podcast? Think about the who (who are you?)
and the what (what are going to talk about?)
• Three minutes is not a lot of time. Consider how you will introduce your topic, discuss it
and make a claim within approximately 2 minutes
• Think about music or sound components and when to play them
• Don’t forget to briefly conclude your podcast somehow
Podcast Tips
Pick a topic that you find interesting
Feel free to explore your creativity, however keep your topic within course topics
Think about how context, audience, genre, message etc. (rhetorical situation) will shape your podcast
Utilize different modes of persuasion discussed in class (ethos, pathos, logos) in your podcast
Podcast scripting
Sound effects?
Keep it short.
Focus on the script more than the production
Be aware of licensing for sound effects and music if you use them
If you are not too familiar with podcasts, listen to a few to get a sense of how they sound and feel
What is ethos?
• Ethos is a Greek word meaning ‘character’

• As persuasive language, it is an appeal to authority and
credibility
• Ethos is a means of convincing an audience of the reliable
Ethos character or credibility of the speaker/writer, or the credibility
of the argument
• It is an important tool of persuasion because if you can get
your audience to see you (or your argument) as credible and
trustworthy, it will be much easier to persuade them
Example: As a doctor, I can say that this product will certainly

improve your health!
What is pathos?
• Pathos is a Greek word meaning ‘suffering’ or

‘experience’, and it is used in persuasive speech as an
appeal to the emotions of the audience
• Pathos is the way of creating a persuasive argument by
evoking an emotional response in the audience/reader
Pathos • You can use pathos when trying to persuade, by
appealing to an audience’s hopes and dreams, playing
on their fears or worries, or appealing to their
particular beliefs or ideals
Example: If you don’t buy this life insurance, you are

letting your family down.
What is logos?
• Logos is a Greek word meaning ‘a word’ or ‘reason’

• In rhetoric, it is an appeal to logic and reason
• It is used to persuade an audience by logical thought,
fact and rationality. Logos can be a useful tool of
Logos persuasion because if you can ‘prove’ an argument
through logical and sound reasoning, your audience is
more likely to be persuaded
Example: It’s a fact that smoking causes cancer. So, if

you don’t want cancer, you shouldn’t smoke.
GarageBand (for MAC)
If you have access to a MAC device (laptop, phone, or iPad, you
can use GarageBand to create music or podcasts
Audacity
If you have access to a MAC device (laptop, phone, or iPad, you
can use GarageBand to create music or podcasts
Various audio recording apps for

Podcast Tools mobile phones
Hosting via YouTube or SoundCloud
Finding licensed audio -

https://search.creativecommons.org
3-minute podcast completed
Show notes written with all requirements met
URL to podcast included in show notes and double-

checked to ensure it works
Checklist Podcast rubric reviewed to ensure your podcast
meets all requirements
Show notes with URL submitted via Quercus
Peer evaluation completed and submitted on time

References
• “9 Steps to Better Podcast Show Notes and 7 Benefits”
https://theaudacitytopodcast.com/tap049-9-steps-to-better-podcast-shownotes-and-7-
benefits/
• Podcasting for Beginners (Buffer)
https://buffer.com/library/podcasting-for-beginners/
• A Beginner’s Guide to Podcasts (Wired)
https://www.wired.com/story/podcasts-beginners-guide/
*Assigned links and readings in Module 6 on Quercus

Announcements
• Next week is Reading Week (Feb. 21-25). Take this time to rest and recharge
• When we return to tutorial on March 3rd, there will be a worksheet assigned. All
worksheets from this point on will be completed in class only. Do not upload your
worksheets online unless discussed with me first

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Tutorial 5

Podcasting & Assignment 4

How is everyone feeling? Any questions about Assignment 3?

A podcast is a series of audio recorded

• What are some of your favourite podcasts?

*There will be a podcasting lecture and workshop in class today

• Think about how to emphasize the spoken word

Focus on the script more than the production

• Ethos is a Greek word meaning ‘character’

Example: As a doctor, I can say that this product will certainly

• Pathos is a Greek word meaning ‘suffering’ or

Example: If you don’t buy this life insurance, you are

• Logos is a Greek word meaning ‘a word’ or ‘reason’

Example: It’s a fact that smoking causes cancer. So, if

Various audio recording apps for

Finding licensed audio -

Show notes written with all requirements met

URL to podcast included in show notes and double-

Show notes with URL submitted via Quercus

Peer evaluation completed and submitted on time

*Assigned links and readings in Module 6 on Quercus

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