200 Guerrilla Marketing Weapons, from book by Jay Conrad Levinson

This list of “200 Guerilla Marketing Weapons” was published in 2007 by the late Jay Conrad Levinson
in his book “Guerrilla Marketing, Easy and Inexpensive Strategies for Making Big Profits from
Your Small Business”. Select those which are most appropriate to promoting your product, service
or website. Jay categorizes these resources into digital and non-digital media, for both small scale
(mini-media) and large scale (maxi-media). Not all items are media related. Some are tools or
“weapons”. Notice how more than half of the guerrilla marketing tactics, listed below, are free or low-
cost…

Maxi-Media 21. A window display

1. Marketing plan 22. Inside signs

2. A marketing calendar 23. Posters

3. Identity 24. Canvassing

4. Business cards 25. Door hangers

5. Stationery 26. An elevator pitch

6. Personal letters 27. A value story

7. Telephone marketing 28. Backend sales

8. A toll-free number 29. Letters of recommendation

Mini-Media 30. Attendance at trade shows

9. A vanity phone number 31. Advertising

10. The Yellow Pages 32. Direct mail

11. Postcards 33. Newspaper ads

12. Postcard decks 34. Radio spots

13. Classified ads 35. Magazine ads

14. Per-order and per-inquiry advertising 36. Billboards

15. Free ads in shoppers 37. Television commercials

16. Circulars and flies E-Media

17. Community bulletin boards 38. A computer
18. Movie ads 39. A printer or fax machine

19. Outside signs 40. Chat rooms

20. Street banners 41. Forums

https://KapellenMarketingSolutions.com Dan Kapellen

352-600-6655
 200 Guerrilla Marketing Weapons, from book by Jay Conrad Levinson

42. Internet bulletin boards 66. Word-of-mouse

43. List building 67. Viral marketing

44. Personalized e-mail 68. eBay and other auction sites

45. An e-mail signature 69. Click analyzers

46. Canned e-mail 70. Pay-per-click ads

47. Bulk e-mail 71. Search engine keywords

48. Audio and video postcards 72. Google adwords

49. A domain name 73. Sponsored links

50. A web site 74. Reciprocal link exchanges

51. A landing page 75. Banner exchanges

52. A merchant account 76. Web conversion rates

53. A shopping cart Info-Media

54. Auto-responders 77. Knowledge of your market

55. A search engine ranking 78. Research studies

56. Electronic brochures 79. Specific customer data

57. RSS feeds 80. Case studies

58. Blogs 81. Sharing

59. Podcasting 82. Brochures

60. A personal e-zine 83. Catalogs

61. Ads in other e-zines 84. Business directories

62. E-Books 85. Public service announcements

63. Content provision 86. A newsletter

64. Webinars 87. Speeches

65. Joint ventures 88. Free consultations

https://KapellenMarketingSolutions.com Dan Kapellen

352-600-6655
 200 Guerrilla Marketing Weapons, from book by Jay Conrad Levinson

89. Free demonstrations 112. Use of downtime

90. Free seminars 113. Networking

91. Articles 114. Professional titles

92. Columns 115. Affiliate marketing

93. Writing books 116. Media contacts

94. Publishing-on-demand 117. "A"-List customers

95. Workshops 118. Your core story

96. Teleseminars 119. A sense of urgency

97. Infomercials 120. Limited time or quantity offers

98. Constant learning 121 A call to action

Human Media 122. Satisfied customers

99. Marketing insight Non-Media

100. Yourself 123. A benefits list

101. Your employees and reps 124. Competitive advantages

102. A designated guerrilla 125. Gifts

103. Employee attire 126. Service

104. Your social demeanor 127. Public relations

105. Your target audience 128. Fusion marketing

106. Your circle of influence 129. Barter

107. Your contact time with customers 130. Word-of-mouth

108. How you say "Hello" and "Goodbye" 131. Buzz

109. Your teaching ability 132. Community involvement

110. Stories 133. Club and association memberships

111. Sales training 134. Free directory listings

https://KapellenMarketingSolutions.com Dan Kapellen

352-600-6655
 200 Guerrilla Marketing Weapons, from book by Jay Conrad Levinson

135. A tradeshow booth 158. Brand name awareness

136. Special events 159. Intelligent positioning

137. A name tag at events 160. A name

138. Luxury box at events 161. A meme

139. Gift certificates 162. A theme line

140. Audio-visual aids 163. Writing ability

141. Flip charts 164. Copywriting ability

142. Reprints and blowups 165. Headline copy talent

143. Coupons 166. Location

144. A free trail offer 167. Hours of operation

145. Guarantees 168. Days of operation

Company Attributes 169. Credit card acceptance

146. Contests and sweepstakes 170. Financing availability

147. Baking or crafts ability 171. Credibility

148. Lead buying 172. Reputation

149. Follow-up 173. Efficiency

150. A tracking plan 174. Quality

151. Marketing-on-hold 175. Service

152. Branded entertainment 176. Selection

153. Product placement 177. Price

154. Being a radio talk show guest 178. Upgrade opportunities

155. Being a TV talk show guest 179. Referral program

156. Subliminal marketing 180. Spying

157. A proper view of marketing 181. Testimonials

https://KapellenMarketingSolutions.com Dan Kapellen

352-600-6655
 200 Guerrilla Marketing Weapons, from book by Jay Conrad Levinson

182. Extra value 191. Generosity

183. Adopting a noble cause 192. Self-confidence

Company Attitudes 193. Neatness

184. Easy to do business with 194. Aggressiveness

185. Honest interest in people 195. Competitiveness

186. Good telephone demeanor 196. High energy

187. Passion and enthusiasm 197. Speed

188. Sensitivity 198. Focus

189. Patience 199. Attention to details

190. Flexibility 200. Ability to take action

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https://KapellenMarketingSolutions.com Dan Kapellen

352-600-6655