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    Course Outline Cbmec Stratmgt

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    skyie
    This course provides an overview of strategic management. It will explain how firms develop plans and policies to achieve objectives, gain competitive advantages, and ensure performance targets are met. The course will cover topics like strategy formulation through external and internal assessments, strategy implementation across various business functions, and strategy evaluation. Students will learn strategic decision making, strategic planning concepts, and how to apply strategic analysis to real company situations.

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    Course Outline Cbmec Stratmgt

    Uploaded by

    skyie
    60 views2 pages
    This course provides an overview of strategic management. It will explain how firms develop plans and policies to achieve objectives, gain competitive advantages, and ensure performance targets are met. The course will cover topics like strategy formulation through external and internal assessments, strategy implementation across various business functions, and strategy evaluation. Students will learn strategic decision making, strategic planning concepts, and how to apply strategic analysis to real company situations.

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    This course provides an overview of strategic management. It will explain how firms develop plans and policies to achieve objectives, gain competitive advantages, and ensure performance targets are met. The course will cover topics like strategy formulation through external and internal assessments, strategy implementation across various business functions, and strategy evaluation. Students will learn strategic decision making, strategic planning concepts, and how to apply strategic analysis to real company situations.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    60 views2 pages

    Course Outline Cbmec Stratmgt

    Uploaded by

    skyie
    This course provides an overview of strategic management. It will explain how firms develop plans and policies to achieve objectives, gain competitive advantages, and ensure performance targets are met. The course will cover topics like strategy formulation through external and internal assessments, strategy implementation across various business functions, and strategy evaluation. Students will learn strategic decision making, strategic planning concepts, and how to apply strategic analysis to real company situations.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    COURSE OUTLINE

    COURSE TITLE: CBMEC 2 STRATEGIC MANAGEMENT

    COURSE DESCRIPTION

    This course explains how firm manages its resources to achieve its goals and objectives
    successfully. Strategic management is an action plan to ensure performance targets are
    met and the business continues to grow. It also provides overall direction by developing
    plans and policies designed to achieve objectives and then allocating resources to
    implement the plans. At the end, it helps the organization to gain competitive
    advantage. In effectively implementing strategic management, it requires strategic
    intent, strategy formulation, strategy implementation and strategy evaluation. These
    major concerns will be discussed in this course.

    COURSE OBJECTIVES

    At the end of the semester, the students will be able to:


    1. Understand the strategic decisions that organisations make and obtain the ability
    to engage in strategic planning.
    2. Explain the basic concepts, principles and practices associated with strategy
    formulation and implementation.
    3. Integrate and apply knowledge gained in basic courses to the formulation and
    implementation of strategy.
    4. Analyze and evaluate real life company situations and develop creative solutions
    using a strategic management perspective.

    COURSE OUTLINE

    1. Nature of Strategic Management


    2. Strategy Formulation
    a. Business Vision and Mission
    b. External Assessment
    c. Internal Assessment
    d. Strategy Analysis and Choice
    3. Strategy Implementation
    a. Implementing Strategies:
    i. Management Issues
    ii. Operations Issues
    iii. Marketing Issues
    iv. Finance/Accounting Issues
    v. Research and Development Issues
    vi. MIS Issues
    4. Strategy Evaluation
    a. Strategy Review
    b. Strategy Evaluation
    c. Strategy Control
    5. Business Ethics/Social Responsibility/Environmental Sustainability
    6. Global/International Issues

    REFERENCES

    David, Fred R. and David, Forest R. 2017. Strategic Management: A Competitive


    Advantage Approach, Concepts, 16th Edition. Pearson

    David, Fred R. 2011. Strategic Management: Concepts and Cases. Prentice Hall.
    http://www.mim.ac.mw

    Ritson, Neil. Strategic Management. 2011. https://www.kau.edu.sa

    Hill, Charles W.L. and Jones, Gareth R. 2008. Essentials of Strategic Management, 3 rd
    edition. South-Western Cengage Learning. http://202.28.25.105

    COURSE REQUIRMENTS

    Attendance, assignments, strategic management paper

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