Strategic Management Course Outline
Strategic Management Course Outline
Strategic Management Course Outline
COURSE DESCRIPTION
The course is meticulously designed to enable students to make structural
and performance analysis of competitive forces and to position firm to gain strategic
advantages in various business and organizational context.
Through assignment of a wide variety of business-cases-study, the course
attempts to develop knowledge integrated analytical understanding of
practical issues associated with the formulation, selection and
implementation of business strategy choices.
The course also helps the students to understand the relevance of Western
strategic management theories and practices to the local settings. In addition, the
course discusses the Islamic perspective of
formulating, implementing, and managing organizational strategies.
LEARNING OUTCOMES
By the end of this course it is expected that the student should be able to
1. Develop a framework of analysis
to enable them
to identify
central
issues and problem in complex, comprehensive case; tosuggest
alternative course of action; and present well supported
recommendations for future action
2. Develop conceptual skills so that students are able to integrate previously
learned aspects of corporations.
Week 01,02
Week 03,04
Week 05
STRATEGIES INACTION
Long-term Objectives
Types of Strategies
Integration Strategies
Intensive Strategies
Diversification Strategies
Defensive Strategies
Week 06
and
Government
Week 07
Week08
SWOT Matrix
Space Matrix
BCG Matrix
IE Matrix
The Grand Strategy Matrix
The decision
QSPM Matrix
Week09
STRATEGY IMPLEMENTATION
Analyzing strategy-change
Analyzing organizational structure
Analyzing organizing culture
201
Week 10
Week 11
Week 12
Week 13,14
Week 15
Week 16
Project Presentations
Course Wrap Up and Recap
RECOMMENDED BOOKS
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2.
3.
REFERENCEBOOKS
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