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    Chapter 1 Strategic Management

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    Lee Jeon Kim
    CHAPTER 1 STRATEGIC MANAGEMENT

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Chapter 1 Strategic Management

    Uploaded by

    Lee Jeon Kim
    18 views2 pages
    CHAPTER 1 STRATEGIC MANAGEMENT

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    CHAPTER 1 STRATEGIC MANAGEMENT

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    CHAPTER 1 STRATEGIC MANAGEMENT

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    18 views2 pages

    Chapter 1 Strategic Management

    Uploaded by

    Lee Jeon Kim
    CHAPTER 1 STRATEGIC MANAGEMENT

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    CHAPTER 1

    STRATEGIC MANAGEMENT

    Is a process of creating a strategy? It includes the strategic process which is primary objective is to
    organize its policies, priorities and success

    The Strategic Management Process

    Strategic analysis – ability of an organization to gather data to know its abilities also foresight and to
    know the SWOT of company and competitor.

    Strategic decision-making – it is related to strategic analysis. After the analysis next is decision making. It
    is a cognitive process of competently.

    Strategy formulation – it involves company development of strategies for acquiring its organization
    competitiveness.

    Strategy implementation – strategy put into action. It is implementation of e strategy they choose to set
    its competitive advantage.

    Strategic control – it is the monitoring of the organization performance. Its accomplishment its effect to
    the company

    Strategic planning – cycle of process for setting its objectives and goals for an organization to achieve.

    Types of Strategic Planning

    Medium long-range plan – 3 to 5 years plan

    Annual/ yearly plan – short-term plan for only 1 year.

    Organizational vision - Is a strategic direction to help the organization to achieve its goals.

    Mission statement -It includes the organizations purpose, also includes what organization does, for
    whom, and how it does.

    Organizational goals and objectives – to put into action the mission statement is a goal and objectives.

    Values and value system – values are the ideals of society toward its people of the group. These values
    may be positive or negative.
    Value system – includes values, dreams, and inspirations, philosophies, expectations, ethical practices,
    leadership, and management style interest.

    Organizational climate – is a regular and continuous pattern of attitude and behavior that employees
    show in an organization.

    Organizational culture – is a wide range of social phenomenon, includes behavior, beliefs, values, rituals,
    ceremonies to define an organization character and norms.

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