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    Top 5 e

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    CHERYL MORADA
    The document discusses the top 5 e-commerce companies by market value, including Amazon, Alibaba, Walmart, Home Depot, and Reliance Industries. It then provides more details about Amazon, describing it as an American technology company founded in 1994 that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.

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    Top 5 e

    Uploaded by

    CHERYL MORADA
    5 views2 pages
    The document discusses the top 5 e-commerce companies by market value, including Amazon, Alibaba, Walmart, Home Depot, and Reliance Industries. It then provides more details about Amazon, describing it as an American technology company founded in 1994 that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.

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    TOP 5 E

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    The document discusses the top 5 e-commerce companies by market value, including Amazon, Alibaba, Walmart, Home Depot, and Reliance Industries. It then provides more details about Amazon, describing it as an American technology company founded in 1994 that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    5 views2 pages

    Top 5 e

    Uploaded by

    CHERYL MORADA
    The document discusses the top 5 e-commerce companies by market value, including Amazon, Alibaba, Walmart, Home Depot, and Reliance Industries. It then provides more details about Amazon, describing it as an American technology company founded in 1994 that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    TOP 5 E-COMMERCE COMPANIES BY MARKET VALUE

    1. Amazon
    2. Alibaba
    3. Walmart
    4. Home Depot
    5. Reliance Industries

    AMAZON

    Amazon is an American multinational technology company founded on 1994 that is based in Seattle that
    focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.

    USP

    Amazon is a trusted brand providing online shopping experience for customers

    POSITIONING - Amazon is positioned as a global online market place which facilitates shopping through
    a customized user shopping experience

    STRENGHTS:

    Amazon provides customized user shopping experience based on customer needs & budget

    Amazon drives its advertising through online ads, TVCs, print ads etc.

    Market Penetration

    Providing sophisticated user experience features in general and recommendations feature on e-retailer’s
    website. Amazon focuses on user experience personalization

    The company offers a wide variety of flavors to match the unique taste needs of consumers. It uses
    innovation as a tool to offer differentiated augmented services that may delight the customers and
    increase their preference of Alibaba over other brands.

     Alibaba focuses on affordability and easy accessibility of its produce across the globe, which
    leads towards high brand awareness and high sales growth and provides a strong competitive
    advantage basis.
     Other than charging low prices by lowering production cost and maximizing supply chain
    efficiency, Alibaba frequently offers discounts and coupons to achieve sales targets and handle
    the competitive pressure by its closest rival. The intended outcome of these discount and
    promotional campaigns is to increase brand popularity and encourage consumption.
     By focusing on product attributes, Alibaba revises its branding strategies and brings continuous
    changes in the product designing and packaging to satisfy the customers’ psychological
    expectations and maximize value for money.
    What KLASSMALL could do to penetrate the market?

    As what I have observed from the e-commerce above, most of them penetrate their market through
    introducing quality products at lowering the prices that they offer to the consumers as well as they
    positioned their market place that facilitates shopping through a customized user shopping experience.
    Since the products to be sold in KLASSMALL are Filipino made

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