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Content
1. Introduction………………………………………
2. Literature review………………………………….
3. Objectives…………………………………………
4. Methodology………………………………………
5. References…………………………………………
MRP
Topic name:
A comparative Study of BSNL & TATA DOCOMO 3G Services
Synopsis
Introduction of telecom industry
The telecom industry is one of the fastest growing industries in India. India has
nearly 200 million telephone lines making it the third largest network in the world
after China and USA. With a growth rate of 45%, Indian telecom industry has the
highest growth rate in the world.
History of Indian Telecommunications started in 1851 when the first operational

land lines were laid by the government near Calcutta (seat of British power).
Telephone services were introduced in India in 1881. In 1883 telephone services
were merged with the postal system. Indian Radio Telegraph Company (IRT) was
formed in 1923. After independence in 1947, all the foreign telecommunication
companies were nationalized to form the Posts, Telephone and Telegraph (PTT), a
monopoly run by the government's Ministry of Communications. Telecom sector
was considered as a strategic service and the government considered it best to
bring under state's control.
The first wind of reforms in telecommunications sector began to flow in 1980s

when the private sector was allowed in telecommunications equipment
manufacturing. In 1985, Department of Telecommunications (DOT) was
established. It was an exclusive provider of domestic and long-distance service that
would be its own regulator (separate from the postal system). In 1986, two wholly
government-owned companies were created: the Videsh Sanchar Nigam Limited
(VSNL) for international telecommunications and Mahanagar Telephone Nigam
Limited (MTNL) for service in metropolitan area. In 1990s, telecommunications
sector benefited from the general opening up of the economy. Also, examples of
telecom revolution in many other countries, which resulted in better quality of
service and lower tariffs, led Indian policy makers to initiate a change process
finally resulting in opening up of telecom services sector for the private sector.
National Telecom Policy (NTP) 1994 was the first attempt to give a
comprehensive roadmap for the Indian telecommunications sector. In 1997,
Telecom Regulatory Authority of India (TRAI) was created. TRAI was formed to
act as a regulator to facilitate the growth of the telecom sector. New National
Telecom Policy was adopted in 1999 and cellular services were also launched in
the same year.
Telecommunication sector in India can be divided into two segments: Fixed

Service Provider (FSPs), and Cellular Services. Fixed line services consist of basic
services, national or domestic long distance and international long distance
services. The state operators (BSNL and MTNL), account for almost 90 per cent of
revenues from basic services. Private sector services are presently available in
selective urban areas, and collectively account for less than 5 per cent of
subscriptions. However, private services focus on the business/corporate sector,
and offer reliable, high- end services, such as leased lines, ISDN, closed user group
and videoconferencing.
Cellular services can be further divided into two categories: Global System for
Mobile Communications (GSM) and Code Division Multiple Access (CDMA).
The GSM sector is dominated by Airtel, Vodfone-Hutch, and Idea Cellular, while
the CDMA sector is dominated by Reliance and Tata Indicom. Opening up of
international and domestic long distance telephony services are the major growth
drivers for cellular industry. Cellular operators get substantial revenue from these
services, and compensate them for reduction in tariffs on airtime, which along with
rental was the main source of revenue. The reduction in tariffs for airtime, national
long distance, international long distance, and handset prices has driven demand .
What is 3G service?
The 3G idea was hatched in 2000. The term "3G" simply stands for "3rd
Generation" and was meant to be the newest multimedia technology for cell
phones at speeds of over 2MB per second. Services were to include, among other
things, wide-area wireless voice and broadband wireless data, all at faster speeds.
3g service is the third generation mobile service. In this service never comes the
problem of call drop. We can also do video calling, internet service get easily.
Technology evolves quickly. Cellular phone technology, for example, is currently
experiencing advances at dizzying rates. The onset of 3G technologies makes the
Internet fully available on any 3G phone and allows a variety of high-speed
personal and business functions to be possible.
Advantages
"3G" generically refers to a system for mobile telecommunications as defined by

the International Telecommunication Union. 3G stands for the Third Generation of
mobile telecommunications standards. 3G technology is in active development in
the United States and many parts of the world, though specifications for 4G
networks are already approved and being developed as well.
Access
 3G networks fall under several different names, such as EDGE and
CDMA2000. The networks are available all over the world. Japan and Korea were
the first to jump onboard, and now there is almost total access in those countries.
3G is still being deployed in the United States, with nearly universal access in all
major U.S. markets.
Capacity
 The 3G specifications allow cell phone service carriers to offer services beyond
simple voice communications, including graphical messaging, Internet service and
other forms of data communication. Many 3G systems are capable of exchanging
voice and data information simultaneously and have a peak data rate of at least 200
Kbps.
Speed
 3G networks offer higher data transmission rates than their previous
counterparts. Typically, a three-minute song can take as long as nine minutes to
download via 2.5G network connections. The same song takes about 90 seconds on
a 3G network.
Compatibility
 The 3G network specifications call for the ability to be backward compatible.
Basically, phones and other devices designed for 2G networks should also work on
3G networks.
Disadvantages
3G is short for third generation mobile telephone services. 3G technology allows

you to have Internet, fast data transfer and high-resolution video and multimedia
capabilities within your cell phone. While this relatively new technology is very
appealing and has many advantages, there are some disadvantages to it as well.
Expensive Equipment
 One disadvantage is that cell phones that use 3G services require equipment
that is more expensive than cell phones that operate using 2G technology. This is
because they have the ability to allow you to video chat, check email and have
access to Internet. Providing these features requires more advanced and higher
quality equipment.
More Expensive Plans

 Cell phone plans for this technology can be more expensive as well. If you
want the Internet access features and data streaming access, many cell phone
service providers require you to purchase an additional media plan in addition to
your monthly service fees. This can cost an extra $10 to $25 per month (as of
October 2010), depending on the mobile phone service provider you are contracted
with.
Large Cell Phones

 Because more power is needed to allow a mobile device to perform these tasks,
larger batteries are needed. Therefore, 3G phones are larger and heavier than 2G
phones. While they are still much smaller than first cell phones that came out, you
will definitely notice a size and weight difference
Literature Review
Announced the addition of the "3G in India: Technology & Market Analysis"
report to their offering.
India shall have 50 million 3G subscribers by 2012. With a 3G spectrum auction
scheduled on 9th April having international bidders including NTT DoCoMo,
Emirates Telecommunications, Deutsche Telekom, France Telecom in addition to
Indian operators like, Bharti Airtel, Reliance Communications, Idea Cellular, Tata
Teleservices and Vodafone Essar, a wider section of Indian mobile phone users
will experience the exciting next generation services from their telecom service
providers.
Telecom operators in India have been facing issues of declining ARPU and MPU
on voice services which has brought call charges to as low as half a paise per
second and even lower than that for certain operators, questioning sustainability for
these players. VAS has bettered the viability of this sector in recent times, and 3G
will further add to telecom operators data carrying capacity, allowing them to roll
out long awaited data-intensive services.
This report analyses the key concerns of the telecom operators, their fear regarding
overspending for acquiring 3G spectrums, the projection that a very small
percentage of their existing subscriber base might switch to 3G.
Scope of the report:
 Study the Indian Telecom Sector with focus on 3G.
 Identify the opportunities presented by 3G.
 Enlist 3G services expected to be offered
 Study the viability of Indian Telecom Market after 3G
 Study the impact of 3G on competitive landscape of Indian Telecom
Industry.
Key questions answered by the report:
 What could be the range of bidding in 3G Spectrum auction in India?
 What will be the Impact of Mobile number portability on Indian Telecom
Market?
Chapter 1: Mobile Telecommunications in India This chapter discusses the
evolution of wireless communications in India, from the first voice call via the
analogue first
Objectives
 I know the customer awareness of 3g services.

 I want know about which type services given by operator
 My primary objective is known about the what is 3g service.
 I want to search which operator given best service.
 My objective is know about customer, is satisfy 3g service?
Methodology
The study is exploratory
Sample size 100 respondent
Tools for collecting data as per requirement
Tools for data analysis
Factor analysis and other tools may be apply as per the requirment
References
http://www.researchandmarkets.com/research/fba53b/3g_in_india_techn
http://www.palowireless.com/marketresearch/results.asp?bQuery=3G&fy=24
http://www.indiastudychannel.com/resources/103410-Introduction-G-services-India.aspx
http://www.ehow.com/list_7324857_disadvantages-3g.html
www.google.com
www.wikipidia.com

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Content

A comparative Study of BSNL & TATA DOCOMO 3G Services

Introduction of telecom industry

History of Indian Telecommunications started in 1851 when the first operational

The first wind of reforms in telecommunications sector began to flow in 1980s

Telecommunication sector in India can be divided into two segments: Fixed

"3G" generically refers to a system for mobile telecommunications as defined by

3G is short for third generation mobile telephone services. 3G technology allows

More Expensive Plans

Large Cell Phones

 I know the customer awareness of 3g services.

The study is exploratory

Sample size 100 respondent

Tools for collecting data as per requirement

Tools for data analysis

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